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How to Stand Out From the Fashion eCommerce Crowd

June 20, 2022

With the rise of online shopping, the fashion ecommerce industry is well on its way to reaching $672.71 billion by 2023. Shoppers are shifting their attention online and boutiques and clothing stores like yours are the new storefronts.

This is why you need to be prepared to offer the best shopping and customer experience possible. Now more than ever, competition is fierce but that doesn't mean you can't stand out. More so, you should stand out if you want to get repeat customers that'll turn into loyal brand ambassadors.

Keep reading to learn all the best tips and secrets to wiping out the competition and becoming a top clothing boutique your customers will keep coming back to.

Focus On Visual Content

When you have a fashion ecommerce brand, customers will want to see how your clothing looks on all body types and sizes. This is the power of visuals and is a major deciding factor in whether someone will buy something from your store.

Video, whether it's on Instagram Reels, TikTok, or YouTube, can help you boost sales and attract a fresh audience. Your branding and colors are also visual content. You can implement them in your company newsletter, social media, and your website. This is how customers will learn to recognize your brand whenever they see it online.

Build Brand Awareness

The online fashion space is busy and fast-paced, so standing out can be challenging. This is why you need to build and boost brand awareness to help customers remember you.

From having a unique logo, brand colors, fonts, and brand elements to refining your brand message and positioning, branding is a huge factor in making purchasing decisions. Even your package design and unboxing experience are a part of your branding.

Not sure how to build a strong, recognizable brand? Hire a digital marketing agency like BitBranding that's experienced in fashion ecommerce branding and design.

Grow Your Social Media Presence

Social media is without a doubt one of the fastest, most affordable ways to grow your business and reach your ideal customers. However, since there's so much competition and there's content pumping out every second, it can be hard to get on the algorithms' good side.

There are metrics that matter for social media but the most important one is still engagement. In other words, are your followers engaging with your brand? If they're not, why not? If they are, what's the content they most resonate with?

Take a deep dive into your analytics to find the answer to these questions. You can then create a strategy that works and that'll help you boost sales.

Write Better Product Descriptions

When writing product descriptions, you should focus on the benefits of your products, not the features. Though it's good to list the features of a piece of clothing, they shouldn't be the selling point.

For example, if you sell a dress that flatters any figure, the focus should be on why this dress is the best choice for any occasion. How the buyer will feel in this dress, how comfortable the dress is, and all the looks they can create are all reasons why someone should buy this dress.

On the other hand, if you only list out the fabrics, color, and fit of the dress and don't mention anything else, people won't know why it's the best purchase they'll ever make. This is the best fashion ecommerce marketing you can do — talk about the why.

Engage With Your Audience

Your audience on social media and your email list are the people who are already interested in your brand. They've bought something before or may be on the verge of buying something. The best fashion marketing tactic to convert them into customers is engaging with them on a deeper level.

Knowing their problems and concerns when shopping for clothes and offering a solution your competitors don't is one way to engage with them. Listening to their needs and feedback about your brand and products and implementing this feedback is another way.

The more value you provide on all levels and platforms, the stronger the connections you'll make with your customers. This is priceless and not something you can buy with paid ads.

Optimize Your Website For Easy Shopping

Your website i.e. online store is your main source of income, which means it needs to be extremely fast, well-designed, and easy to shop on. From optimizing your pages and content for SEO and niche keywords to offering an easy shopping experience, your clothing store e-commerce should be a no-brainer for both new and existing customers.

Make sure you optimize the search option as well. This is one of the main ways customers use to look for a specific item, so it needs to work properly. Finally, your shopping cart and checkout process should be so stress-free and streamlined that customers won't even think about deserting.

Stand For a Noble Cause

Customers are people and they want to buy from companies that have a human essence to them. In other words, they'll gladly buy from a brand that's devoted and stands for a noble cause.

Find a cause, a charity, or a movement you care about and that's close to your heart, and pledge to donate a portion of your sales to them. Display this proudly on your website. This way, customers will feel like they're also contributing to the cause while also wearing your clothing. It's a win-win for all of you!

Make Your Fashion Ecommerce Business Stand Out With These Smart Marketing Tactics

Fashion ecommerce is the future of shopping and as more and more customers buy their clothes online, it's time for you to step up the game and stand out from the crowd.

Not sure where to begin? Here are 7 reasons you should hire a clothing boutique marketing agency that'll help you take your online clothing store to the next level.

To learn more about our services and how we can help you grow your brand, reach out to us today and someone from our team will get back to you soon.

Aaron Pearson
Managing Director
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