It is no doubt that eCommerce has grown exponentially in the past few years. And with the COVID-19 pandemic, shopping online became a lifeline to many people and more widespread than ever before. If you own or work for a business that runs an online store, then you'll need to be on top of the new challenges and requirements of a crowded, competitive marketplace.
The best way to achieve this? Through exceptional, spot-on eCommerce marketing. And if you want to know some inside tips, then you’ve come to the right place. Read on to find out 5 of the best and most successful marketing strategies to supercharge the potential of your eCommerce business.
1. Harness the Power of Voice Search
When it comes to designing a marketing campaign, you normally sit at a table with your creative team and start exploring some ideas to develop awesome content. This is all fine, but have you thought about tapping into the potential of voice search?
This is becoming an ever-popular search method that lots of shoppers worldwide are using (and loving). Optimizing your eCommerce website to support voice search means capturing a huge customer segment. This gives you an invaluable competitive edge and repositions your brand as a forward-looking, customer-centric one.
And when you're shopping online, few things are better than knowing that the website you're buying from offers you the best and most interactive customer experience.
2. Incorporate Lots of Videos
Another type of content that you might want to incorporate in your marketing strategy is videos. If images are powerful, motion images are mighty. When buying online, most customers expect to see good-quality photos of your products.
But what if you were to surprise them with great videos? Doing so will enable you to showcase your offering in a much more attractive, precise, and compelling way. Of course, this means that more customers will truly understand the great features of your products and will choose to buy from you.
Already using videos on a regular basis and looking to go the extra mile? Then, opt for a YouTube channel dedicated to answering customer questions about your products, company, and more. Talk about creating an even stronger connection with your customer base, right?
3. Discover the Potential of Influencer Marketing
Great-quality video content doesn't necessarily come from your business. Leveraging user-generated content (UGC) can be an effective way to boost your eCommerce credibility, gain you higher exposure, and drive sales.
And if you want to make your UGC go even further, then why not involve social media influencers? You can connect with the best and most up-and-coming social media personalities on Instagram, YouTube, and TikTok.
Send them one of your most recent products (for free) and ask for a video review with in-depth feedback. Shoppers love product recommendations from people they trust and look at with respect and admiration. So, go ahead and promote your offering with validated, excellent influencer reviews.
4. Boost Sales With Google Shopping Ads
Implementing the Google Shopping ads tool is another fantastic way to improve dramatically your eCommerce strategy. The way this Google feature works is incredibly simple, yet very clever.
When an online shopper types keywords in the Google search bar, this will automatically return results which display images of the searched products. By clicking on the image, the shopper is directed straight to the eCommerce store for that specific product.
Easy peasy, right? Google Shopping ads is one of the most productive, yet very affordable, ways to drive your product exposure up and, ultimately, increase sales. If you're still on the fence, then what if we told you that some companies have seen a record 200% boost in their product sales since the adoption of Google Shopping ads?
And, last but not least, if you're a relatively new business and would like to make shoppers aware of your brand, then you should consider using Google showcase shopping ads. As the name suggests, this tool helps you to showcase your brand and products to drive top-of-funnel traffic.
It does this by enabling advertisers to display products together as a group, which appear whenever a shopper is searching for more generic terms. Easy, cost-effective, and productive: what's not to love?
5. Optimize Your eCommerce Website for Mobile
Let's be honest. At the end of a busy day, who has the time and energy to spend even more time in front of a computer screen to do a bit of online shopping? Not many people.
This is why, if you really want to succeed in the eCommerce world, it's essential that you optimize your website for mobile users. Making your website mobile-friendly means enabling your customers to buy from you while they commute back from work, lounge on their couch, or on their lunch break.
And the ability to capture and secure your customers' attention anytime and from anywhere gives you an incredible advantage over your competitors, while driving product sales up.
Stay Ahead of the Game With Smarter eCommerce Marketing Strategies
If you're serious about making 2021 the best year for your eCommerce business yet, then you need to invest in some smarter eCommerce marketing strategies.
By incorporating future-ready tactics such as voice search, and by tapping into the potential of mobile, influencer marketing, and video content, you will be perfectly equipped to thrive.
Are you a small business that is poised to succeed in the digital landscape? Then why not contact our team at BitBranding today? We can help power your company's marketing strategy through eCommerce website design, social media, digital content, ads, and more.
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