Today we the top 3 questions new realtors have about Facebook:
Christian: [00:00:11] Hola, and welcome to another episode. Today we are talking about the top three questions new realtors have about Facebook. Do you say realtors or realtor?
Aaron: [00:00:27] I say realtors.
Christian: [00:00:29] Realtors. So some of the things that we're going to be talking about are the difference between running an ad campaign or boosting a post. We're talking about is it better to post multiple times a day? And we're also talking about pros and cons about combining personal and regular business pages. A lot of these questions we've actually gotten asked quite a lot, but today's a special episode because we have Melissa Williamson from Melissa Williamson Homes. You can find her on Facebook, and basically, we just asked her hey, what are some questions you or other realtors have about Facebook? And I think she gave us about six of them, and we sort of narrowed it down to the top three that we want to answer for you today.
Aaron: [00:01:20] Awesome. And I'm very excited. This is - just to be on all honesty and transparency - we recorded this episode already, but somehow we lost it on LogicPro. So this is round two. It's going to be way better.
Christian: [00:01:30] Whoa whoa whoa. You lost it on LogicPro.
Aaron: [00:01:33] So what you guys just heard was that Christian lost it on-
Christian: [00:01:37] No, no, no, no.
Aaron: [00:01:38] All right. So anyway, it's going to be twice as good as the first time we recorded this. So you are in for a treat. Number one, is it better to run an ad or boost a post on Facebook? So does it help to boost a post like a house listing or is it better to run a general ad? And our answer - we'll kind of go back and forth with this - is it really depends. For example, a boosted post is really good for the engagement. Like if you want an open house, it probably is the better option to just do a boosted post because you can just get more comments and shares and just want to reach the masses.
Christian: [00:02:13] Right. So it depends- Sorry to interrupt. It depends on your purpose.
Aaron: [00:02:17] Yes, the end goal.
Christian: [00:02:17] So just probably start with that, right?
Aaron: [00:02:19] The end goal. Yes. So for an open house, you already have a house. You just want as many people as possible to go there, and for something like hey, somebody you're selling a house, you probably need to find somebody like within a certain income. You need to find somebody who's actually interested in buying or selling a house, and so something like gathering an email address or finding out more information or like a market report, I would do like an actual ad campaign for that because you want to target people who are specifically going to be attracted to that.
Christian: [00:02:53] Yeah, exactly. So again, even going beyond just realtors on Facebook, to answer that question for more of a general audience, like Aaron said, it depends, but it depends on the purpose and the end goal of what you want to do. So again we would recommend definitely running ad campaigns for more sophisticated ways to track and-
Aaron: [00:03:20] What's the word you're going-
Christian: [00:03:27] I don't know. My mind went blank, but to track and to move people through a funnel. If you want to add landing pages and all that stuff to that campaign, definitely go with that Facebook ad campaign. If you want to just create some engagement with a certain post or maybe a certain blog post or something like that or a house listing, then just boosting a post is definitely the way to go.
Aaron: [00:03:47] And as I was thinking about that, you kind of hit a keystroke there which is if you have them doing more than one step, then it probably should be an ad campaign. If you have them doing one thing only, which for an open house is hey, see this open house. Go to this open house. A boosted post is probably a good idea for it.
Christian: [00:04:05] Yup. All right. So question number two here. Is it better to post multiple times a day on a regular basis or once a day at regular times?
Aaron: [00:04:18] What do you got there? What do you think?
Christian: [00:04:21] I think we made this mistake at the very beginning to really pay attention to this kind of stuff where you're looking at analytics and trying to figure out what day of the week is the best day to post or you should do it on a regular basis on the exact same time every week and all that. To be honest, I don't think any of that stuff really matters. We can look at our insights right now and see a pretty common thread which is there's a lot of other- For example, for us, other agencies that are posting 25, 30 times a week.
Aaron: [00:05:01] Insane amount of times.
Christian: [00:05:03] And the amount of engagement they get could be - I don't know - like, you know, 30, 40, and that's combined with, you know, likes and comments and shares. Whereas we're posting about 5 to 7 times a week, and we're seen 100 to 200 engagement per week.
Aaron: [00:05:24] Yeah, I'm pulling it up live right now just to give you an idea. We've posted- Now it says we've posted 57 times this week. That is not correct. We had 52 pictures. So we've posted 6 times this week, and we have 194 engagements this week. And our next closest person is like 62, and they have people who have posted like 18 to 20 times.
Christian: [00:05:47] Right. So again back to the original question, is it better to post multiple times a day on a regular basis or once a day regular times? To be honest, I would do post- Try to post once a day at whatever time you want, but what I would definitely spend more time and effort is in creating content that people are going to like and engage and comment and share with.
Aaron: [00:06:15] Yes
Christian: [00:06:15] Which is the hardest thing.
Aaron: [00:06:16] Right. So the algorithm- A lot of people give the algorithm a bad rep, but what really happens is it doesn't matter what time of day you post it. I mean, really don't do it like 5 am or don't do it like two o'clock in the morning, but everything else is fine. And if it's good content, Facebook's going to show that to your audience, no matter what time it is. Sometimes you're probably scrolling through your feed, and you're like hey, this is a great post, and it looks like it was posted yesterday.
Christian: [00:06:42] Right.
Aaron: [00:06:42] So I don't know. Definitely look at your insights. That's what we made a mistake on in the beginning. Look at your insights and make sure that you're actually- Make sure you're posting consistently. So whatever that may be.
Christian: [00:06:57] That's really low volume but-
Aaron: [00:07:00] Let me try one more time.
Christian: [00:07:03] One more time. There we go. I think that was a little bit better.
Aaron: [00:07:05] Yeah. So the volume wasn't all the way up. That was a fail. All right. So this is our favorite part of the podcast, other than the parts that you heard before and the parts you'll hear after. This is one of our favorite. The whole podcast is the best. Anyway, we just like to have fun with you guys, but this is a spot where you guys can find out more about what we do which is we are a digital marketing agency in Allen, Texas, just north of Dallas, and we want to tell you guys about websites. We talked about this before, and we know summertime is coming. And you know what comes with summertime, and that is watermelon, Shiner Bock, and website design. So as you're thinking, you're sitting in bed late at night. You're playing around, scrolling on Instagram, and you're like why can I not stop thinking about that stinking website? My website is not mobile friendly. People go there. They're always complaining or my website has been down. If those are questions or thoughts that you have, then you need to give us a call. 214-238-9837 or firstname.lastname@example.org. Give us a call. Let us build you a new website so that you can be happy and sleep well at night and then drink those Shiner Bocks even more.
Christian: [00:08:18] And don't forget about eating the watermelon.
Aaron: [00:08:19] Yeah. I mean eat the watermelon, but you don't want to eat too much because the seeds will grow in your stomach. We learned that on Rugrats in the 90s.
Christian: [00:08:26] Very good.
Aaron: [00:08:27] All right. Well, give me one second because I accidentally close out of this thing, but here, let's close it out here.
Christian: [00:08:37] All right. Well, that was a great ad.
Aaron: [00:08:39] Thank you. I should be an ad-
Christian: [00:08:40] Person.
Aaron: [00:08:42] Yeah, I'll do that.
Christian: [00:08:44] Okay. All right. So back to our regularly scheduled programming. Question number three from Melissa Williamson, realtor here in Allen, Texas. Allen- Is she based in Allen?
Aaron: [00:08:53] I think she's in The Colony, Frisco area. She is not in Allen, but she's in the area. She serves Collin County and the Dallas area.
Christian: [00:09:02] All right. So the third question we have here is what are the pros and cons of combining a personal page and business rather than keeping it completely separate and having a real estate business page on Instagram and Facebook? Let's see, she says, "For example, I have a lot of friends on personal pages, and I just started out in a business page." Okay, so sort of a loaded question, but basically you want to know if you should do a personal page or business page on Facebook and Instagram, and what are the pros and cons of either using a business or personal page?
Aaron: [00:09:40] All right. So.
Christian: [00:09:41] First thought.
Aaron: [00:09:42] Yeah, so the first thought is that- Yeah, let's go through these. There are probably like four steps here, but number one is that a personal page is important but it shouldn't be used for mostly business. Your personal page is such that for your personal life. This is about your kids, your family, whatever you feel comfortable sharing. It isn't for you to tell everyone about your open house and that you have a new listing because I don't know about Christian, but I have a lot of friends who are realtors on Facebook, and I know that there's probably 50 open houses today because everybody posts that. And I have banner-blindness. I just keeps scrolling through.
Christian: [00:10:18] Right. So I would say the first idea that we have here is yeah, you should have a personal page, but don't post 90 percent of your content about your business. Once in a while that's fine to do, but you shouldn't have a personal Facebook or personal Instagram page to be posting about your business. That's why they, Instagram and Facebook, both have the ability to do business pages. Now idea number two here or point number two is that on a personal page, you will never be able to run advertising, boost post, see any type of analytics. So that's probably one of the biggest pros of using a business page is the ability to do all those things.
Aaron: [00:11:10] Yes. And I would say also with a business page, outside of the advertising, it's just an area where people are going to expect more about the business. So when they're going there, they like your page. That's when you can actually post about the houses and people actually care or be interested in it. You should do that all the time, but your friends and family would probably get a little bit tired of it versus people who are saying hey, I'm actually interested in buying a house in the next six months. Please show me as many as possible. I want to find out about this and make a buying decision.
Christian: [00:11:42] Exactly. What else?
Aaron: [00:11:47] So it says on Instagram and Facebook. I wanted to hit on Instagram page. Depending on your- I think it's a lot harder for you to have a personal and business page for Instagram. You can if you want, but most realtors are single- Like they're just- Like they're not Christian and I where we don't have BitBranding, and we both have our own personal. Most of them are just like Melissa Williamson. So the best thing for you to do there is there's no disadvantage to switch your profile into a business profile, and just get all those analytics and switch your Instagram from what you have now. You'll keep all the same followers. Everything like that, and it will actually carry everything over. And you don't have to start literally from the beginning, and that's what I would do for the business page. So you can advertise on Instagram without having to create a whole new page and be confusing because other than the fact that your first and last name are there, it just says that you're a realtor. So I mean, I think that can get confusing.
Christian: [00:12:45] Yeah. So yeah, definitely. You don't have to have a personal and business on Instagram. Unless, I mean, unless you have like a really weird side hobby on your personal life where you collect-
Aaron: [00:12:59] Goats.
Christian: [00:13:01] I mean, that's not weird, but I was going to say like a little pig ears or something.
Aaron: [00:13:05] Right. Or you take pictures at these really like controversial Gothic concerts or something like that.
Christian: [00:13:12] Yeah. I mean, yeah. I mean, it's still part of your personality, I would guess, you know, if you're a realtor, but. Yeah, if it's something like that then I would try to keep those separate, but I would definitely encourage to post some personal things on your business and humanize the brand because I mean, as a realtor you're literally a person. You're not really a- For us, we're BitBranding, and so we're constantly trying to to humanize our brand and showcase ourselves and our faces basically whenever we can.
Aaron: [00:13:46] One last thing, if you do- A lot of people confuse this, and I've seen it a lot is they create a Facebook business page, but all it is is another personal page that they add friends to, and that is what they're using as their business page. So Christian's like Christian Realtor Homes or whatever, but it's a Facebook personal page, and he just named it the business page. You should not do that. I think we have a YouTube video on how to create it for a business page. Christian looks confused over there, but I've seen a lot of businesses not create a business page. They just create another personal page and add friends instead of having people like their page.
Christian: [00:14:27] So you're saying that they're creating a profile. You're using the word page on both.
Aaron: [00:14:33] Okay. So yes, it's a personal profile.
Christian: [00:14:35] So they're creating another personal profile and then calling it Christian Realtor.
Aaron: [00:14:40] Yes. No business page.
Christian: [00:14:40] Okay. Yeah. You need to create a Facebook business page. Yeah. Got it.
Aaron: [00:14:47] All right. I think that's it for this episode. Any bonuses?
Christian: [00:14:50] No, no bonuses. But yeah, thank you again to Melissa Williamson for coming up with these questions for us. I think this is something that we'll probably do more often in the future because it's easier for us to come up with the content and just answer your questions, and that way they're still targeted for different industries which is what we want to do with this podcast. Again thank you for listening. If you enjoyed this episode, if you enjoy this format answering a few questions, then let us know on Instagram or Twitter or Facebook or send us an e-mail at email@example.com.
Aaron: [00:15:27] All right. Make sure you subscribe so you don't miss an episode and share this with your friend who's a realtor. We know you have a few of them.
Christian: [00:15:36] Yep.