Maximize your personal and professional relationships with business coaches David and Conia Wright
Conia and David Wright
Company Name: Mr and Mrs Wright? M&MW
Established in October 2016
Conia is a Ziglar Legacy Certified Trainer
From for-profit business ownership to non-profit management, Conia's 20+ years of experience serve to make her a versatile speaker who can cater her message to a variety of audiences. Humor and empathy entwined with practical strategies and tools make her a highly effective communicator.
Born in Jackson, Mississippi, Conia embraces all things Southern and still considers it home. She lives in Plano, Texas with her wonderful husband, David and three gorgeous daughters who illuminate her life and two dogs she insists irritate her, but whom she secretly spoils. In the words of my mother - "Learn from my mistakes, you don't have time to make them all yourself!"
Specialties: Life Coaching, Workplace Efficiency, Organizational Behavior, Diversified, Management Strategies, Alternative Problem Solving, Strategic Innovation, Staff Motivation
David Wright, Head Coach at Ziglar, Inc., and creator of Ziglar's Building the Best You Coaching program has over 25 years coaching experience with entrepreneurs, business owners, executives and organizations. His experience in product development, project management, team building, and training have equipped him with the skills necessary to help executives bridge the gap from where they are to where they want to be. David believes we all have the capacity to be and become more. What sets him apart is his ability to see the potential in others and help them draw out the more capable person within. They are then empowered to achieve their goals personally and professionally.
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Christian [00:00:16] Hello and welcome to another episode of The Marketing Natives. Today's we have a very special episode because we have with us David and Conia, right with M&MW coaching and consulting, also known as Mr. and Mrs. Wright Coaching and Consulting Services Company two years ago. They provide executive coaching, consulting, training and relationship coaching. Their passion is really helping their clients maximize their relationships personally and professionally. In order to create the best possible life for themselves and the people they care about. Thank you for coming.
Conia / Christian [00:00:52] That was good. Thanks so much to do with us everywhere. And in fact, if that's the first time, one take wonder.
Aaron [00:01:05] So I have to ask. Well, you guys both tell us a little bit about you guys first before we get into the business, because I feel like the title mates are people often like Mr. and Mrs. Right. And then you do that with the business. So let's let's let's get back to you guys. I feel like your story is kind of unique in how you guys met, what you started out from your background. So whoever wants to take away that.
Conia [00:01:28] How long do we have?
Conia / Aaron [00:01:30] We're going to talk to this story. Let's get to other parts of David's version are two ways we can advance the story. So if you want the four hour mini series, then we go with David's version and lets you know that's how we do that.
Conia [00:01:46] We both met at Ziglar Legacy Certification. This is a large corporation back in 2013 and we were the first class of single legacy certified trainers and that was an amazing, amazing experience. If you're looking for some personal development that is way beyond anything that anything everyone does, it's way beyond anything they do. The a legacy certification certainly changed our lives for the better. You can say that.
David [00:02:14] Yes, definitely. Tom and I have been working together for a year and a half before he started the certification class. So that was a great honor for us to be in that. I've been coaching now for 25 years. And so he and I started doing here. I'm Howard Partridge, one of his other partners started doing business owner workshops together one day workshop. So I was bringing them in to do that.
David [00:02:43] And so we got down to the certification program and started certifying trainers and then we started a coaching program. Yes. I was honored to write and still do that today. Yes. And we just started our first online certification this last week. So we were still going to be doing the live to day live events. But also we're going to be doing it online now. So that's exciting. And that's how come you and I met.
Conia [00:03:12] That's how we met. And so and we were at very different places in our lives when we originally met. And pretty much a very God ordained thing. We like to say we have an arranged marriage. God arrange that because we would have never thought that the other one would have ever been interested in any of us. So that was right.
Conia / David [00:03:31] So that was an interesting about three years ago we got married and my as you said, my last name's Wright. David Wright. And so we kind of played off of that. I always introduce myself as Mr. Right.
David / Conia [00:03:46] And she is Mrs. Always Right. And that's why we go along. So, ladies, if you ever get the chance to marry Mr. Right, you should do that because it's wonderful. You can't have my Ziglar always if we're doing something new, although it's always coming with you.
Conia [00:04:05] And then once we got together, our lives very pretty radically changed as far as what we were doing. I was actually working for the Ziglar Corporation at the time, very immersed in what we were doing there. And we just felt pulled and called that there were relationships that needed mending. There were people that really needed to understand how relationship affects your business and your personal life. But really, there wasn't an alternative out there that we felt that need it the way we could do it. And we were just that pulled. Relationships are your thing and you guys are gonna go out and do this together. So now we all of our training is pretty much a dual thing. You get the he said she said version of it. So because we're both on stage and there's a good banter there and our relationship coaching with couples and a lot of our clients are husband and wife teams who own a business together. So a lot of small business owners who are trying to function in a relationship at home and a relationship at work. And we are uniquely suited to speak into that and have really radically changed what we were. Even 24 months ago.
David [00:05:15] Exactly. And a lot of our experience. I know for years. Every time I was working with a coaching client, a business owner, we would always get into the relational side of things. And Tom Zoeller and I work with CEOs and entrepreneurs and our legacy coaching and doing research on that. What I found was the top two challenges the CEOs or C-level executives entrepreneurs face are work, family relationships and work life balance. And so and usually it comes down to the husband or wife is the crux of all of it. If you improve the personal relationship, it improves the bottom line at work. Massive layoffs, massive layoffs, because everybody at work is playing off of you. If you come to work frustrated and more out upset about something. It impacts everybody in your organization.
Conia [00:06:14] So there is an undercurrent that everybody can feel like if if you work with your spouse or not, that is going to come in to. Sure. You guys have even experienced that. You know, I got something going on at home with one of the kids. There's just an underlying current. I'm not performing as well. I'm not doing as well. I'm not. I'm having much more trouble engaging today than I would on a normal day when everything is fine. Or when you've got a relationship that's been going on for 10, 15, 20 years that is is going south because it's not getting the nurturing that it needs, then that affects everybody in that person's office. And we do see sweet, focused things so that everybody in the C suite can have their relationships functioning well, because it does. It filters down. It ends up in gossip in the company. Or if productivity goes down because everybody's talking about what's going on with the boss instead of focusing on what we're trying to accomplish here. So it really does have a huge effect. It's hard to quantify, but it is definitely something that impacts.
David [00:07:16] Well, I know you guys find this, too. I've got this quote that says Everything in life and business is founded on relationship. And so we have a relationship with everything. And really, that's what you guys do. You were out there helping create relationships. One of my mentors was a marketing guru that helped found the electronic music industry. And he used to tell me, said David, all marketing is telling your story in a way that people want to come work with you or know you or get involved with you. And so that's what we're doing. We're building relationships. And so a lot of times. And we have relationships not only with one another, but with our favorite drink, car, favorite food, our animals.
David [00:08:01] I won't talk about what mine.
David [00:08:04] But now I'm curious, just Jif peanut butter. And it's going to be Jif. It can't be anything else. Natural just doesn't work. Creamy.
David [00:08:15] So but we do we have relationships with everything in our life. And and so a lot of what we do is, well, how does that work? You know, and so one of the things we do with organizations is we go out and say, how do you build a relation culture based on cooperation and collaboration?
David [00:08:36] Well, it comes down to one thing, communication. Right. And so which is another thing you guys are all about.
David [00:08:43] And it's not just out there communicating the message.
David [00:08:46] And what we don't realize is our words have creative power and we're always creating something with our word, either creating happiness, joy or causing people to question things about what we say or your hands.
Conia / David [00:09:03] Right. Right.
Conia / David [00:09:05] Hopefully not some parcels, those words, but containers that are words or containers.
David [00:09:12] And they're always creating something.
David / Conia [00:09:13] But also, as you guys know, we do we communicate visually. Body language, tone, all those things we use. So anyway, I don't know if we answer their question or not.
Christian [00:09:26] I don't turn into that. I mean, as most things in my question.
Aaron / Conia [00:09:31] Yeah. Like we didn't give them the script ahead of time and say we've done this a time or two. That's perfect.
Aaron [00:09:42] I think it was interesting. Is that question. I have this. Well, I think we were on different positions on whether it like what that work life balance is or like communication or like how much do you talk about personal life at business? Because, like, I don't remember. I'm not putting you in the doghouse here, but I'm saying, you know, like personal life is personal life and business life is business life. And he was trying to impart. No, no. Can't compartmentalize the two of the two of them. And then we both. Within two or three years ago, we realized that that's not going to happen because I get upset with my wife and my wife's upset with me or Christine gets in a car accident like that's going to affect our business. Right. And so I absolutely agree with that. One hundred percent says it's not surprising to hear that, but it is, I guess, affirming to hear you say that. That's like the number one thing. So it's like take care of your people relationships and like just making sure that all of that kind.
David [00:10:41] And that lives. Tom and I have two things there that we deal with as leaders. Number three. So you've got relationships at home, work life balance. And then number three was relationships at work with your team. And so it all boils. Everything on that list. Those 10 things comes back to relationship in some way. So think about it because it's we just do it. We get up and do it every day and we don't even think about how it's impact. It's just a habit. It's just a habit.
Conia [00:11:10] Well, and for you guys, there is a place for that within your personality, if your personality is that way that says I have to compartmentalize this. And that's part of one of the things that we do with married couples and with teams as part of your what we call relational needs. And so if you're relational needs involves stability and then you really do need to compartmentalize that so that it doesn't affect you all the time. Right. And keep you off balance. But it is naive to think that it's not going to affect you at some point. So the way we talk about that and so you're relational needs are different from your relational needs. And your relationships at work are super important because you spend more of your waking hours with those people at work than you do with your people at home and people a lot when you get laid off or somebody closes or whatever if they don't think about the relational impact.
Conia [00:12:05] And so you have all these people who's and especially for men, because they're wired that way in their DNA to provide their identity is wrapped up in their work. And so if something gets laid off or their company closes, this takes away part of their identity. And so this is all you can just find another job. Well, it's not just about what I'm going to be working at. It's my identity was tied up with those people. That's my work family. I had concerns about them. We were invested in that. And so understanding that actually makes the transition a little bit easier. There's a grieving process. You've got to go through all those things, but it's all relational.
Conia [00:12:40] And so for you guys, you guys in a partnership, I mean, it's a business marriage. I mean, it's really is.
Conia [00:12:46] And so understanding that understanding each other makes you be able to achieve your goals much better because you know how to relate to each other. That's important.
Christian [00:12:57] At what point do your clients come to you with these problems? Is it something that you think every business needs some sort of relationship? I don't to go to this point where, OK, we need some outside help.
David [00:13:16] Well, if it's a couple of different ways that I've got. We just worked with a company up in Massachusetts and I've been working with the CEO for several years, the owner of the company. And he had kind of our last year come in and do a week with with him and do some planning, some things like that.
David [00:13:43] And it always comes up.
David [00:13:45] What most people say, come in and help us develop our leadership or our business plan or whatever, work with our team. And as we get into it, they go, well, hey, I got this other thing. And so he was very transparent about he and his wife were partners in this business. But he said relationship, we were struggling. We need help on that side, too. And so we were able to talk with them and give them some insight into how to deal with that. So they because they were taking work home and it was pretty much 24/7, you know. And so they were trying to figure out how to balance that. And so we were able to speak into that. Sometimes it's by referral.
David [00:14:29] They we just did something for them and their team where he called and said, hey, can you guys do some things on what help us with communication and self-awareness from that standpoint? So how do we relate to ourselves? How do we show up? Why do we show up the way we show up?
David [00:14:48] And so he asks for that. So part of it, we were already coaching with them. So it's referrals. Some of it's we talk if we go talk and share a life with you guys today, people hear about it. So it's different ways.
Conia [00:15:04] Well, you can. It's kind of like you think of a virus, right? You got a virus in your body. It's like we'll go, you know, chicken pox or whatever. You got this bump that comes out on your face. Well, if you just treat the bump on your face. Well, you might be able to cover it up or you might be able to stop the itching there. But unless you stop the virus, you're not going to fix the problem. So they usually come up with whatever the bump is, there's a bump somewhere and we've got this problem. Can you fix this problem? And they're looking for the cover up, eradicate it, lands it, do something, and then we uncover when we get this virus going on and that's when it usually counts.
Conia [00:15:40] Nobody nobody kind of sets and says, hey, our relations in our company, they just need some help.
Conia [00:15:45] And so we want to get along better because you hear, again, quantifying that you can't go to your CFO and say, OK, we're going to allocate this much money for this because we want our relationships to be better. And they say, OK, what does that mean for the bottom line? Well, we don't know. We know it'll be better, but we don't know when it ends. Once we do come in, though, they're like, wow, things are getting so much better. It's a backwards thing. There has to be a pain point generally first, unless you're really wise and you go, well, all we need is establish great relationships are excellent examples.
David [00:16:19] We worked with the organization up in Montana last year and the owner originally brought us in because he wanted his team to be more cohesive, to work better together and be more effective. And he knew if they were better what they did than the client would be happier and they would serve them better. And so once we came in and we just said, OK, we can do that. And we came in and worked with them. And we started with a one day training where we did a lot of assessments and relational assessments and introduced them to each other.
David [00:17:00] That's really know what it was.
David [00:17:02] Oh, that's who I am and why I say what I say or do what I do. Oh, that's why you talk the way you talk. You're not mad at me. That's just your natural manner. You know, you're behaving better or you're wired. And so once they got that and then we went through about six, eight months of coaching with them, it totally transformed their office. And they're there since they were I audiology clinic. Their patients were coming and going. If you has done so different here.
Conia [00:17:31] The atmosphere here is so much different. So I enjoy coming here.
David [00:17:35] Yeah. So now there you've been getting more referrals because of that. And so it worked out really well for them.
Conia [00:17:42] So he can put his finger exactly on what was wrong. You know, he wanted it first. He wanted, I think, to to blame this person or that person who seemed to be the issue, who seemed to be causing the problems. But really, it wasn't that person causing the problems. It was just that they were different from everybody else in the office. And one example we did that relational needs profile that we do with our couples. And, you know, everybody has three and one girl in. They're her top relational neighbor's affection. And so high fives, the back slaps, the fist bumps were important to her. Well, when we went into long, everybody else in the office, affection was at the very bottom of theirs. So she thought everybody in the office did not like her because she was not getting fed what she needed. And everybody else knows said, no, we love her.
Conia [00:18:29] She is amazing. She is wonderful. But they didn't know that she needed that kind of interaction in order to feel valued. And once they discovered that, she was like, oh, they didn't like me, OK. Yeah.
Conia [00:18:41] But you can't go along thinking for a long time because of what you're receiving or what you're perceiving from your environment, that something that's completely untrue. It was completely untrue. They they loved her. They just had different ways of showing it than what she was in need of.
Christian [00:18:58] And that's why I ask that question, because, I mean, for me, you know, I mean, every company has problems. So it's hard to pinpoint and say, yeah, that's what it is. It's in relationships. The relationship between coworkers, between our clients, that is not working. So it's interesting to you said that everything boils down to relationships.
David [00:19:19] Developing always boils down to how we relate. And how we relate is how we communicate. And it's out of our communication that we create connection and connection comes community. And so and out of all that, we eventually end up a culture. And so what we find in the companies and organizations and families that have great culture, it starts all the way back up there with the way they communicate, connect to one another. And so understanding. I know one of congas high needs is affirmation. So if we work on a project together and I just go, great, we're done now, I'll call.
David [00:20:03] Oh, she's like following me. I forgot something.
David [00:20:08] So you think so? You know, evil with something as simple as that.
David [00:20:17] I'm probably not one here on it'll be all right.
David [00:20:21] But it's something as simple as she makes me a grilled cheese sandwich. She was we let her know it was cooked in the way and the butter. She wants me to tell her all the great things about it because that feeds her emotional bank account. Well, if I do that, if I say, how do you. Can you get that?
David [00:20:39] Yeah, baby. Give me some more Jif. Got.
Conia [00:20:48] But he's not necessarily something that I go out for and want to do. But if it makes you happy, I'll do that all day long. Right. It's the same in our relationships. We're working with a couple who she's very kind of detail oriented. Bottom line, he's very exuberant, very excited, likes the new thing.
Conia [00:21:06] And I said that and she was trying to get him to do bank counts in a certain way and all these things in their business. And and just telling him why it was necessary. I'll tell you why is necessary. Tell him how great he's gonna be and how you're going to impact the bottom line.
Conia [00:21:19] There's gonna be more people that are gonna be so excited. And when you do that, we can scale our business and help even more people like really it. How did you guys speak his language? I said he'll find the moon for you. If you speak his language, you're still going to get what you want. You're gonna get it all done. And he's gonna be excited about doing it instead of it being a chore.
Aaron [00:21:39] So you guys I'm calling you guys is approach. OK. I guess whenever we're talking about it, it seems pretty obvious to me that most people have a lot of the same problems and they're just different ways to communicate with people on how to fix them. I mean, when you go out into an organization, are you thinking like you like sit down and watch your process, I guess. Is it like, OK, we do this one thing really good and we're just gonna take pieces from this box to like help people. And this is like a package deal of how we like deploy what we're doing, or is it like each individual person or each individual business is getting a little bit more customized to them?
David [00:22:16] It's just it's it's kind of a hybrid of what you just described. So we do what we call a discovery session, where we we talk with the owner like the our friend in Massachusetts.
David [00:22:34] We get a call with Phil and he was sharing with this. Here's what I want to accomplish. Right. And then we had a call with him and his CEO. He's the executive director, the owner of the company, but he's got a CEO. And so we got her input and she's like, on this scale, he's an S which S's are very empathetic, very people oriented. They don't like confrontation. So and but she's a D. She's a hike. She's driven. Bottom line, don't give me all the details. Just what's the result? And be you know, and so we got both of their perspectives so that when we went into it, we had a better understanding of everybody else on the team and some of the things we needed to address. And it does come out when we do the assessments and work with them. And then as we move into the coaching side of it, we have a better understanding of what your need is versus what Christian's lead might be. And so we tailor it to that. And yeah, it's not all the principles work. And they're true. It's not a one kind of thing. It's kind of hard to say.
Conia [00:23:44] Here's a box. Yeah. This Coulson's the same pretty much the same because we can get what we need out of those assessments and those questions that we asked. But then when we go to designing what it is that we're going to do just for you, it's based on the environment. How I mean, how long you've been in business, how long are you doing this? What are your objectives? What is your bottom line?
David [00:24:03] And since it's customized and so understanding who are working with. So like the team we worked with in Montana, most of them on the disk were S's. So most of that whole staff was if you're going to spend time with them and give them information, you kind of have to slow down. Put it in a way that they can process that. So it's like the process they like to feel secure were and things like that. Now, if I'm in an organization like, let's say, a sales organization and most of the people in the room or what we call high eyes, high eyes or the party people, the guys are nice, but they never start a conversation like, OK, here's what we're talking about.
David [00:24:47] So, hey, do you do this weekend? What's going on? What's your favorite? Whatever.
David [00:24:51] You know, and they're great. They had to learn to ask for the sale, but because they just have a great time.
Conia / David [00:24:58] They made friends as anything else. And they use the word feel a lot.
David [00:25:02] Well, here's the way I feel about you. And so if I'm talking to someone that uses that terminology a lot, I go, OK. So I shift kind of away. I interact with them and engage them more from a feeling on an emotional standpoint, and they get it. We had a. We were at dinner last night with someone, Lord.
David [00:25:24] He was fist bump and everybody saw what happened in court. And when I went down, I was actually.
David [00:25:36] But he loved it. He got it in the engaged. And so that was it. And so we were able to do that.
David [00:25:44] But understanding those things helps us when we go into work with someone, know how to tailor what we're talking about, because it's really important.
Conia [00:25:51] Speaking somebody else's language, if I if I'm not back to the husband and wife or she's all the details. But the other thing that we do in a lot of cases is we teach, especially your upper management, how to speak to those that are different from them because they are just frustrated, because they feel like they've communicated and communicated and communicated and communicated their message. But it just wasn't being received by those people and weren't hearing it in the same language they were seeking it.
David [00:26:20] Well, I've just thought of something that with the other thing I work with executives on is there are four things we all want as human beings we want. Number one, we want to connect. And so we want to feel like there's community or connection or something. Number two, we want to be a part of something that's bigger than we are. We want to feel like we're making. Then the third thing is we want to feel like we're making a difference. The fourth thing is we want a sense of significance. And so part of what a leader has to do with their team is here's why we're doing this. Here's the benefit of why we're doing this for the customer. Here's a benefit for our company.
David [00:27:03] Here's a benefit for you personally. Right here. Usually here's the outcome and here's how this is gonna make a difference, not only for us, for our vendors, for our customers, but for the community. And so what we can communicate around those four things, people have a sense of ownership and they go, OK. Yeah, exactly. Because we all want to make a difference. We don't want to just be the production, you know, producing the work all the time. We want to know we're doing something good for you.
Aaron [00:27:39] Yes. So with that. Well, you work with. I'm guessing it's not always easy to work with other businesses.
Aaron [00:27:49] Has there ever been a situation where you guys were going to go out with somebody and you're trying to talk and work with your team, but it just is not going to work out because there's certain people on the team that aren't receptive? Or is there always usually some kind of resolution that, you know, it comes back to where it should be?
Conia [00:28:06] What happens generally is once you go through those assessments and there's several of them that we use and some are proprietary to us, that it highlights for those people if they're in the wrong place on the bus or if they're on the wrong bus, usually they will self select out of there now that they don't self select and say, you know what? I'm not in the right place or I'm not all right. But then it makes it almost painfully obvious to the powers that be that this is not going to be something that we can continue with. And so we either need to, you know, promote them into a different area, do something different with them, or help them find a position that'll be good for them. And it's not a contentious kind of a thing. It really. Sometimes the best thing you can do for somebody is to help them out of your organization if they have an opportunity to flourish where they're supposed to be. So I don't know how we're by that. We just couldn't function with there's.
David [00:29:02] I would say you have one situation that relates to what you're saying, that somebody with somebody on the team who had been there a long time was kind of pushing back from the process. We were in and the owner was frustrated because this person had been there so long and and the owner felt like, wow, this person is has been the one who knows the most, does most of us, you know. And and he goes, I don't understand what's going on. And so after several months of working, we came to the point where we realize for this company to scale and grow, they have to find somebody else for that position because you've outgrown that person. Right. And it's time for them to go find their next thing. And so we just had a conversation with the owner about it. And that's it stressed him a little. He had never had to deal with that. But once he had the conversation with them and they were very fair with with the person and asked them to go find their next place and. I just really was as I said, it's everything in the office changed the productive activity went up, packed at the bottom line positively and he said, oh my gosh, I would have never done that right if you guys hadn't given me the other side. It was good. Good for the other person to be worked out.
Aaron [00:30:35] What's the timeline look like for somebody to come into our organization saying, come and do BitBranding came into another friend of ours company. What is it time like? Is there different timelines over time? How can we come and work with you for X amount of time or a little bit at the beginning? And then we do stuff later like, you know, once a quarter.
Conia [00:30:54] What's it is? All custom. So when we started out with that one office and we were just coming in to do a day, we're just coming in to do a day. And so if we come in to do a day and you're fine at that point, then it's like, okay, keep going. Let us know what you need. If we've uncovered now, here's some more pain points. You know, it's like if you go to the doctor and you get a CAT scan and they say, OK, we found this. Now I've got to come back and do the surgery. And that's what we do.
Conia [00:31:22] So it just depends on the situation. And it all depends on your people, how receptive they are. And if you've got the one stalemate that's been there for 10 years, he's really trying to keep it close to the chest. And they don't want you to know what they perceive as the issues are in there. They're hard in it. Then you kind of have to dig a little harder. But if you've got a team that's they're focused on what needs to happen and they discover this is how I communicate this, how we can get this moving down the road, then a lot of times they're motivated and they keep going and they just need to come back again once a quarter, once a year and have a refresher kind of thing.
Conia [00:31:57] So just a widely varies. Yeah.
Conia / David [00:31:59] So a lot of great things. Well some long longtime.
David [00:32:03] So we'll do we'll going to do a full day and then like well a couple of companies we're working with now, they'll say can you coach these. He's freezing our leadership team to make sure because we all the awkward phase we all deal with. So we're trying to impose something new. It's who are we. Oh we understand that. And then we start to do it and we freak out. We go on to what I call the panic zone. And that's what we need somebody to come along side of us and help us get past that. You know, I always read. I remember when I first started playing golf, I had no idea what I was doing. I was just hitting a ball, you know? But I remember the day I teed off and I do exactly what I did wrong. And then I had stepped into the learning zone, then man. And then I grew and got to where I'm still not a great golfer, but I love exploring the course now. But that that happens with all of us. So a lot of times we'll do a full day than six months of coaching and then we assess where we're at. And so we and the owner will go. We're good. Let's look at it six months from now and maybe we'll have you guys come back.
David / Conia [00:33:24] Or sometimes you'll notice don't leave us will uncover some other issues.
David [00:33:30] They'll go out and do another workshop on this. We'll have to use so let's, focus on whatever it is.
Conia [00:33:37] Well, we look at the trajectory and we graphed this out with people and say, okay, where were you going and where would you be now if you hadn't gotten any sort of intervention, any kind of improvement? And they go. We would have been the same and probably worse. And then we grab. OK, where are you now?
Conia [00:33:52] Because at the end, when they started to look at the difference between where they were headed and now where the trajectory has changed, it is impactful. And they like we want more of that. So when you do that, that more kind of change in those things. But, you know, in some ways it is like, OK, we've got this. We'll call you back in an hour and we'll do this a little bit more later.
Conia [00:34:12] So it's just a constant analysis of what's going on.
Aaron [00:34:20] That's a, that's a It's very good insight, I guess I'm kind of internalizing that from myself as well.
Conia [00:34:28] We had this conversation. Speaking earlier, I was like, wait, does that mean that the questions that he was asking me was just to see how to talk or, you know, who you.
Conia [00:34:50] Because of the things that we need to talk about. If you need all four of those kinds of people, you need those people and their offices to your personality profile.
Conia [00:34:59] And for me, I'm am hired. If people are familiar with this, they're going to go. We know what you're talking about, but I'm the exuberant off the charts. And people like accountants and engineers and things who are very detail oriented and need all the facts. I drive them crazy.
Conia [00:35:14] I drive them absolutely nuts and they infuriate me. But I know that I need those people. I need accountants in my life. I need a keeper to keep me lassoed to what I'm supposed to be doing today. We all need all those people. And so part of what we teach people and what comes out of it is how to talk to those people. I know. I know if I'm dealing with somebody who's that same personality, I have to slow it down and I can't talk about how I feel. I see your point because they don't care. It's not in there. They're heartless. And the cold is that doesn't resonate with them. It doesn't have an impact with them. If it has a detail on the bottom line and here's the graph and here's the function, here's the way it works, then there they resonate with that and they will charge down the road. But if I start talking about how much fun it's going to be and how they're like, that means so little time.
Conia [00:36:02] So I decide if I want to get what I want, that I have to speak their language.
Conia [00:36:09] Go to Mexico and try to get something off the street.
Aaron [00:36:17] So or I don't know if we're recording this in middle September. It's almost the end of the third quarter starting the fourth quarter. What is the rest of 2019 look for? You got look like for you guys? What's in what's what do you envision for 2020? And where do you want to be? Where do you want to go to? What is it? What is success or the future look like for you guys? Coach?
Conia [00:36:38] Great questions. You must be reading what is it leading with questions for my good friend about tinny.
Conia [00:36:45] So that's a great question, actually, because we had a it in the fast forward mode for the last two years, three years.
Conia [00:36:53] It really is about scaling up and helping those cannibals of influence to influence their people. And because if they can, if you're a couple that runs a business and you have that high impact, high influence, their eyes on you everywhere, and you can't go to the traditional, you know, group and let's go talk. And they need specialized things because they have specialized issues. And so we can speak into their lives, get them communicating really well. It doesn't just happen to them and didn't their children. It impacts their future grandchildren because they see how mom and dad relate. It impacts every relationship that they come into contact with in their business, whether it's their clients, whether it's the people who work for them, because they see look how well those two are doing. We want to emulate that. And so it isn't about getting in touch with and really for us kind of stabilizing in that area of helping those people of influence be able to make their impact that much greater.
Conia / David [00:37:59] And so we're really kind of focusing on that. So just boots on the ground kind of way. We've got teach teaching, coaching so the man doesn't sit this last quarter where he was Ziggler. Tom and I have some new executive coaching clients and we start all for years, sweetie.
David [00:38:27] So if you go to San Diego, certainly that direction, that's kind of where just logistically things are going. So just look at what's next.
Conia [00:38:41] It's very much where the water leads to this kind of thing.
Aaron [00:38:46] So what would you like to get to in 2020? Like, what would be like? You know, there's never really like a stopping point, but some people put a number to their business, whatever. I don't think we want to get into but more so I think we've helped or we've impacted as many people or we've helped this as a business or we've changed the trajectory for this company. How do you guys define success or what would be something that you're trying to reach towards food for 2020?
David [00:39:12] Well, I think it's a great question that some of the things I've been working on and we've been talking about. So a part of it, we do basically three things. We we coach and we do executive coaching, personal development, coaching and relationship coaching. So. We're going to be focusing on building those out, we do speaking and so we're working on building our speaking platform. He's mad to somebody else and workshops. So we go on and do training for organizations that work with organizations. And then the third thing we do is is. Right. Right. Create resources for people, OK? And so, you know, Zig Zag said, I influence a lot of people when I go speak. Back when he was speaking, he said, but we're the life. Change comes as when they buy a book or a tape or a smiley or whatever. And so we know that the writing and creating resources is a part of what we were supposed to do right now. Congress working on a book we're going to talk about.
David [00:40:19] They want to get published in 2020.
David [00:40:25] So I'm working with Ziggler on a couple new coaching programs and things we're doing to impact the people they work with. And then a friend of mine, one of my coaching clients, actually, and I are working on a little book.
Conia [00:40:44] So that really is kind of our next thing, some day for 2020 to be successful and to get those books, any imprint, to get those things published, to get them into the hands of other people that we can impact in person. And instead of really using the messages that we have and we feel because our our first literary background is in business and in relationships, we are unfortunately or fortunately uniquely qualified to speak to. But you can't touch everybody in person. So putting those things in print to answer a question wouldn't be to get those books printed in those first two. We have saved that outline.
Conia [00:41:20] Now today's structure. So, yes. And so there's there's a lot to say.
Conia [00:41:26] We just need to get responsible about putting it into print and in a way that people can digest it.
Aaron [00:41:32] What's the first book going to be about?
Conia [00:41:35] The first book, actually. Is it about your relationship with your heavenly father? So that the first one and this don't want is all in the night. And just about those, not just that you get in life and then following those through, but because they they are introspective, but they manifest in ways that are great for you. OK, I need you to finish these books rise. So no, no pressure.
Conia [00:41:57] Well, I need the pressure because of my high notes, right. Oh, well we are having is our third one by Mexico I.
Conia [00:42:15] Oh well maybe Mexico would be a great place to write. OK, we'll do that.
Conia [00:42:20] And with the book that I'm writing, I we had talked with an agent and talked with an editor and I had put kind of everything in there that I wanted to kind of the nuts and bolts and discovered that it was about as dry as wheat toast. And yeah, it's about your personal. You have to put your personal in there. So the reason it's taking longer is because it's going to be better.
Conia [00:42:40] So I'm really actually rewriting the whole thing at this point with the stories and with the interjection of why it matters. And you can preach to people all day long or you can, you know, teach them the nuts and bolts all day long. But until it resonates with them, it doesn't matter.
Aaron [00:42:55] Right. They won't they won't finish it.
Conia [00:42:57] And now they might not get past the first chapter. Nobody wants to be lectured to upsets.
Aaron [00:43:03] So as being in that, we're going to speak more to our talking about that. We're going to speak more to Conia and move in to some some high kind of stuff David's like, oh, gosh, well, thanks so much.
Aaron [00:43:16] So this is a very simple question. And then we'll kind of dive a little bit deeper into some more fun stuff. OK, prepared? Sure. Go for it. All right. So there really isn't very simple. Very easy. What do you guys attribute your success to? How do you define success? I guess that would be in addition to that.
Aaron / Conia [00:43:36] So two parts, success is defined as what you do with your God given gifts. It's not compared to anything that anybody else does. It's not it's not a money line.
Conia [00:43:46] It's not what you have. It is or what you do with what you have been given.
Conia [00:43:50] So and the success that we have has really been attributed to surrender. Yeah, it's actually is a lot of our our catchphrases.
Conia [00:44:00] You have to surrender. And when you surrender to what you're called to do, when you're surrendered to doing it in the way that it's supposed to be done and not necessarily the way you want to do it, it works. And you you get much farther than you ever dreamed possible.
David [00:44:17] You know, one of my favorite authors is a gentleman by the name of Mark Patterson. And he says that God's gift to you is all the talents, the abilities, the passion, the potential that he's put into. Your gift to him is how you maximize that. Yeah. And so my goal in life is to maximize everything that's within me and to touch as many people as possible with the positive transformational message. And so that's that's everyday. That's kind of what drives us.
Conia [00:44:48] Every guy I had been trying to do my my life my way until about the beginning of 2016 and ended well.
Conia [00:44:55] I mean, I've got plenty of gifts, you know, and sales and in speaking and that sort of thing. And.
Conia [00:45:01] It just wasn't something that resonated within me or within my audience until I actually surrendered it when I actually surrendered it. It became so much greater. And things that I never would have dreamed were possible, including, you know, marrying you.
Conia [00:45:17] So because we fight sometimes we we want to do it our way. We want to make it happen. And we're very much two year olds in the process of. I do. I do. Me do. Me, too. And when you know, parenting, you guys have kids.
Conia [00:45:33] And no, neither one of you he's about to. You are about to have a kid. Thirty eight weeks right now. Oh, how. I don't think that you had kids already.
Aaron / Conia [00:45:43] I just think you're great. Dad material, nieces and nephews. That's it.
Conia [00:45:46] So it came to me one day. I was lecturing one of her daughters.
Conia [00:45:50] And I'm like, listen, if you'll just do what I tell you to do. When I tell you to do it, your life will be great. And what they want to fight back and they want to do it their way. Well, we're that same way.
Conia [00:46:00] And if you believe in a creator who created you, then you probably need to believe in what he has for you. And if you'll follow what he has for you when he tells you to do it, it's going to be greater than anything. He's infinite.
Conia [00:46:12] And I'm just right here in this little spot. So tell me, do is not nearly as impactful as you do.
Christian [00:46:20] That's very interesting. I've never heard of someone say that you have to be success to surrendering and talking. Yeah. Talking about. Yeah. Yeah, yeah.
Aaron [00:46:28] No, I was going to say that I think before I answer this question, I want to say that that's like on the record is probably and I asked this question to people a lot, not just our podcast. Christian, I ask people these questions and whatever else and I ask other people who are successful and everything nobody's ever given. That answer is absolutely the best answer that has ever been given.
Conia [00:46:48] So what was it?
Conia [00:46:49] It's a God. It's not me. And that's what happens when you start when you start just being the vessel and letting it work through you.
Conia [00:46:55] It's it's cool. It's exciting.
Aaron [00:46:59] See, now I know that about you. And I didn't do that on purpose. But to tell you that you did a good job in telling us that was for real.
Conia [00:47:09] So, yes, it's just I hate to say it out, but you're right.
Christian [00:47:16] That's right. So this is another one of our fun questions that we like to ask. And we actually stole this from someone else, right? Yeah. It was similar.
Conia [00:47:25] You give credit the first time. The second time you say someone said the third time you say we always ask. And so there you go. That's when I work, I guess. Right?
Christian [00:47:33] Well, purchase one hundred dollars or less has most positively impacted your life. Could be in the last six months or in recent memory.
Aaron [00:47:44] This usually stumps people so we can play Jeopardy! We can, you know, we can do by chance.
David [00:47:49] Well, I'm trying to think, because there's been a lot for me, it comes down because I assess those things. So it comes down to different. I can think of a lot of things when it comes to books.
David [00:48:04] There's there's two or three books I have that I read every year because they they've impacted me that much.
David [00:48:12] Two of them are Bob. Bob, though, Dean. Bob lives here in Dallas. One of them's called two chairs. And.
David [00:48:22] Two chairs real quick is if God knows everything. He's everywhere and knows everybody. Why aren't we asking him for advice every morning about our business and our life? You know, so he says, take five minutes and sit down. God gets one chair, you get the other. You get one minute to ask your question, and then you have to be quiet for four for four minutes and listen.
David [00:48:47] And and and Conia added journal to it.
David [00:48:52] So because I can't be quiet for fear and it's amazing what what you hear and what comes out of that as you journal his second book is The Power of Who and which is an awesome book on the new model for networking. Those the old models not working anymore. And so it's an awesome book. I read that every year. And then the third one is by another Texan, Gary Keller. And he wrote a book called The One Thing.
David [00:49:23] And and that that's a powerful book. And I love his question in that book. What's the one thing I can do right now that will make everything else easier or unnecessary? If I accomplish it and we boil everything down to one thing, you get your one thing done. All right. What's your next one thing? But before that, you just focus on that one thing. So those those books, I think have impacted.
Conia / Aaron [00:49:49] Yeah. Books would probably be and mine would be Jenny Allen's book. Anything. Yeah. OK. Tell us, Bernie.
Conia [00:49:56] Well, and it ties right back into that January 2016 that just that surrender kind of a moment.
Conia [00:50:02] And her but she was a pastor's wife, kind of grew up very middle class, you know, and had the the latte and the suburban and the house and the whole thing.
Conia [00:50:13] And I'm not going to quote this correctly, but this is just the way that I tell a story.
Conia [00:50:18] Her one day she's reading a blog and it was a girl who had gone to Africa and she was a middle, high class American girl who had been the homecoming queen and whatever. But she'd gone on this mission trip and she decided she was staying in Africa.
Conia [00:50:34] And she runs an orphanage for 14 or 14 girls or something like this. And so she this, you know, blond, little petite thing in Africa running this orphanage. Right. And so Jenny is reading her blog and her story and it just comes to her, that man, there has to be more than this. And so at that point, it's like, OK, Lord, anything you want. Whatever it is, what do you want? And that was that moment of surrender and that anything in that book kept me at that time because that's what I was ready for. And I think that we get involved that we recommend a lot of books that a lot of times and we say, you know, you need to read this. And I think that we try to be pretty sensitive to where the people are in that moment, because not every book at every time is going to resonate with every person. And so that hit me at that time. And two chairs hit us at that time. And when you're ready for it, those things will kind of appear to you. And when they do and sometimes they'll appear two or three times, and that's that little you know, that you're like, oh, OK.
Conia [00:51:32] Maybe I should follow that nudge. And so that'll be a book that everybody should read at whatever stage of their life, when and when we do publish that one. But I think books are probably one of the most powerful purchases you can make for less than hundred dollars.
Aaron [00:51:45] Yes. There's a quote by somebody that I really admire. And his quote is that if you're even thinking about buying the book by the book, because it's worse if you get one thing from it, at worst, it's waiting.
Christian [00:51:57] I think was a reminder. So the idea is that if you just put it on your bookshelf and just not recommend you read it for a year, that's fine. Just buy the book.
David [00:52:05] But it's interesting you say that, Christian, because here is worse than I had and I believe that I buy things.
David [00:52:13] And so there was a book that I had gotten years ago. I was at a workshop and the author was there and he was just starting out. And he's become very well known now. I am doing very well. But I got his book and literally it is set on my bookshelf.
David [00:52:33] And we had it in our library. And for I was pray one morning doing my two chairs and felt like that's the next book you're supposed to read. I said, OK, so I read this book and it was just like, well, I have not read this book before, you know. And then I started taking the principals and coaching with them. And it's changing my clients lives.
David [00:52:56] And it's on finance and how to how to actually create well.
David [00:53:02] Yeah. It's Michael, which profit first?
Aaron [00:53:06] Oh, yes. Oh. Oh, my God. Yes.
Aaron [00:53:10] I thought you said, you guys know we are it's crazy. It's very loud. That's goose bumpy. We really. I've finished that book on audio fashion than Haggard. Then read it again on written. Yeah. Yeah. As soon as I got it within a day or two. And then I was talking with Christians like we have to do this, we have to do this. So now he has the book. We're figuring out our banks and stuff like that to get all that. But yes, it's powerful.
David [00:53:35] It's power. So. But to your point, I've had this sitting on the shelf for a while and on a couple of my clients now are reading it and doing it and it's changing their business. And so I add it and it's just so to me, once I read it, I was like, duh.
Conia [00:53:54] See, great article that it speaks to the personality type of the entrepreneur. Sure. And that goes back to what we talk about with all of our personality types. If you're an accountant, if you're an engineer, it does not speak to your personality type in any way, shape or form. But if you're an entrepreneur in which more and more people are in this day and age and commerce, it's a it's a powerful thing. But you're absolutely right. And you should say that again, if you ever want the book, for whatever reason, buy it and put it on yourself. It was, what, two o'clock in the morning and I'm up for whatever reason.
Conia [00:54:27] And Max Lucado is glory days had been on my shelf for who knows how long. Like on the top shelf is like seven feet up. And I'm sitting in our little library and I'm like and it just like shouted at me like, OK, I guess I'm reading not one next. And it's about following those nudges. And it was exactly what I needed it the exact right moment. So even if you don't need the book right this second, it'll come back to you.
Aaron [00:54:51] Yeah. Twenty bucks better spent there than you play, right?
Aaron [00:54:55] Well, I don't know. It could be a lot of Jiff, too. Yeah. I'm hungry, you know. Yes. People will get mad at about as long as I can drink coffee.
David [00:55:05] I'm good.
Conia [00:55:05] OK. You can still have that. You can still have coffee. Did we answer that question? Yes. Yes, absolutely.
Aaron [00:55:12] I wrote them all down. Now I have a list of all these. Always. I get this one yet. This one. I read that one. Get this one. OK. OK. All right.
Aaron [00:55:22] So in the last five years, what's a new belief, behavior or habit that is most improved your life? I feel like there's maybe some overlap here, but I'm going to say so.
David [00:55:31] Yeah, it's interesting.
David [00:55:37] And God kind of sets you up sometimes when you don't realize you're being set up often. And so when Conia was home out reading Jenny Allen's book in January 2016. Well, that same model, I was in a master mind with a couple of business owner friends. And one of the guys came in and he started saying, guys, I'm doing this new thing.
David [00:56:03] So what are you doing? He goes, you know, I have my schedule and my agenda for the day. But every morning as part of my morning routine, I go, Okay, God, I surrender this to you and go, if this isn't what you want me to do today, that's fine. If I don't get it all done, that's fine. I come home happy knowing I did what you wanted me to do. And he goes, it's amazing who's showing up in my life. And all these cool things just appear and all this cool stuff's happening. Well, here I am. Ziglar eyes to the backs. You know, they're the head coach in the training and goal setting and achievement. And I'm going now. Do you you got to set goals. You got do this. You got to do this. Well, God really started dealing with me about try it. And so it's OK to set goals and have a plan and all that and have your target, but just try it. So I started doing that the same month she did. And. Yes, yeah.
David [00:57:01] And it was six, six and six months later when God what she's you know, she's the one and you guys are supposed to get married and all this kind of stuff.
David [00:57:13] And I mean this. I've arranged this. And I told Conia, I said if I hadn't started practicing that point of surrender, I would have ran.
David [00:57:22] I would have went the other direction, said, no, that's not the way it should be. And so for us, that's the big shift in the last five year in this lifetime.
Conia [00:57:32] That purposeful quiet.
David [00:57:34] Well, one of our friends, Mel and Play, is just really poured into it in that.
David [00:57:42] Just taking time to think and reflect. And one of my mentors was is a master at that and he takes a half a day a week to do nothing but think, reflect and plan. And then he takes one day a month, a full day a month. Then he takes two days a quarter. And then at the beginning of year, he goes away for a week to think and reflect and plan for the whole year.
David [00:58:09] And so I ask him what he he had, the organization he had founded. And then he transitions out of what he left.
David [00:58:16] And I asked him I took him to breakfast and I said, if there's one thing you would do different, what would it be? And he goes, I didn't plan and reflect enough. Now, if you're the master, what do you mean? He goes, he said. Most people look at that as time lost.
David [00:58:35] He goes. It's time invested and it gives you back so much more exponentially. The more you do, the more you get back. And that's the same thing Melvin's been shared with us and his experience.
David [00:58:47] And so that's the one thing we've really we've got a day and our week that's set aside for just thinking, planning, reflecting and looking ahead. And so.
Conia [00:58:59] Well, we hadn't shared that with we just graduated a couple last week actually out of our relationship. Relationship coaching. And we asked them what made and we mapped out their trajectory and what made the difference. And it was time with God and quiet time and mapping it out. But the funny part was when we got ready to do there. Next year, what are you gonna do for the next year and how are you going to now do this? They were they didn't label out that quiet time. And I said, guys, you said the one big thing was this quiet time and you haven't fitted in here. And so we challenged them to do that. The called is the program of that half a day. And see, they were like, we don't know if we can do that. We've you know, we've got so much going on. I'm like, OK, guys, if you are getting their investors, if you're going to invest in this investment, this amount of time and this amount of money versus this investment, same amount of time, same amount of money.
Conia [00:59:52] This is a one dollar sign return. This is a three dollar sign return.
Conia [00:59:56] What are you going to do? And they're like, well, that's what I'm like, OK. Well, you just identified this made the biggest difference. And so they did it. And she texted me back the other day.
Conia [01:00:05] She goes, it's amazing. I did the half day and I had all of this result.
Conia [01:00:09] And I'm like, OK, so but we need but that's why we had.
Conia [01:00:18] That's why we have a job. That's why there's coaches. That's why you need coaches. Because you need those people to highlight that for you and to really say this is good for you.
Conia / Christian [01:00:27] You know, coaches bring out of people what they didn't know they could do or what they already knew or what and what they even knew that anyone else in all of us, all we do is draw it out. Yeah, that's that.
Conia [01:00:38] And it makes the world a better place when when we can draw out of people their greatness. Their world is better and the whole world is better.
Conia [01:00:47] So that's fun.
Conia [01:00:51] I don't even remember what the question was now. OK, so this probably matters.
Aaron [01:01:06] All right. What do you guys think you did there? What do you think is something that you guys have felt at?
Conia [01:01:13] We fail or do we just find out a way that doesn't work?
Aaron [01:01:17] I don't know. It depends on how you answer that question.
David [01:01:20] Well, you know, I always think about. Think about Edison and the light bulb, you know, and the guy said, well, you failed ten thousand times. And he said not just found ten thousand ways, it won't work. And so that is kind of my mindset. Then Tom Maxwell's got another great book called Failing Forward that we tend to see if it's a continuum.
David [01:01:47] We we think failure is.
David [01:01:50] Backwards and successes forward.
David [01:01:53] The failure is that it's like a baby learning to walk. What did they do? They fall down. And what do we do? We pick them back up and go.
David [01:02:02] Great job. You fell down. Do it again.
David [01:02:06] Nobody ever says, you dumb baby, go sit in the corner. You're never gonna learn this. And we're all walking, right? Most of us anyway. And some. But but it's for me. That's it. Failure is just that. Okay.
David [01:02:22] You only fail if you fall down and stay down and give up. And so I did. There are things we could do better. Sure. Why not eat as much chocolate?
Conia [01:02:33] But did you have to do that one? Yeah, sure.
David [01:02:37] Well, I wasn't gonna say peanut butter.
Conia [01:02:40] There are goals that we haven't yet achieved or timelines that we didn't hit. For sure. And but I don't believe in necessarily having regrets.
Conia [01:02:49] I we. If you learn from it, then it was beneficial. Yeah.
Aaron [01:02:53] Now, I think you can tell you're really into I don't know. I don't want to seem totally unexpected, that's all.
David [01:02:59] And one of my my favorite coaching questions is, so if a client's telling me, oh, I tried and out of the market to done this and that, other than I don't know how and I can't do that. I didn't hit my numbers and whatever.
David [01:03:17] I'll listen and then I'll just go. What are you gonna do about that? And that always stops everybody, can they go? Oh, yeah, yeah.
Conia [01:03:30] And every now and they'll go, well, but I can't because. And then he had to ask it again.
Conia [01:03:34] So what are you going to do? So what are you gonna do about it now? Because we have this tendency to kind of get in the weeds of our own drama. Which I have no drama, by the way.
Aaron [01:03:46] That's it. That's a very good Segway to do that. Yeah, I'm here for you. I'm a Christian.
Christian [01:03:54] Ask this one. Well, again, this is a question that we ask all the time. Do you guys have time to watch some Netflix? Netflix? We did the Netflix.
Christian [01:04:03] What's something that you've binged recently or a show that you're real?
Conia [01:04:30] So, yes, he was into the Murray condo on there for a while. You know, if it doesn't bring you joy, get rid of it, which I think is a great concept, by the way. Well, ours are more just the movies.
Conia [01:04:39] You know, we're gonna go search out a rom com and find that or a set or a marvel. You know, Dr. Strange is, you know, kind of one of our favorites and Iron Man and those sorts of things.
Conia [01:04:51] But m we're we're pretty eclectic when it comes to that, but we're not going to sit down and just binge unless we get stuck standing in the family room, binge watching, whatever. Laurel is Sherlock and we got stuck watching Sherlock and I can always binge watch West Wing or MASH. Love.
Conia [01:05:10] Yeah. So I think MASH is pie, one of the best written shows ever. So if you've got that on Hulu, you ever watch?
Aaron [01:05:19] Yes. I was forced to mash up for a story.
Aaron [01:05:22] I was I was I had the privilege of watching MASH when I was mine was for a while. Third Rock from the Sun was was kind of one of mine. And then what's the other one?
Conia [01:05:36] Big Bang Theory.
Aaron [01:05:39] So you like the space? Kind of.
Conia [01:05:49] Now, you look back at MASH now, I mean, obviously you guys are younger than we are, but it is some of the best written just on a human level of how you treat people and how you relate to one another.
Conia [01:06:03] And it was it was considered I don't even know that was considered crazy liberal. But at the time, if you looked at it, it was very forward and very advanced on how we relate to one another and how you treat your fellow man. And I think a lot of my personal ideas about life and how we relate to one another were based out of that, really. I mean, oddly enough.
Christian [01:06:26] But I watch a lot of YouTube videos and they do a lot of video essays and things like that. I'll be curious to see that. I mean, there's probably something along the lines of what you're talking about right now.
Conia [01:06:38] But in fact, they did a study of households and this they don't know how this correlates, but the households that watched MASH weekly, the kids had higher cues than the kids in the households. That didn't sound like.
Aaron [01:06:51] Well, of course, that's a statistic that I can stand behind and that's me as well.
Conia [01:06:58] But it was a very well-written show and well done. So I see. But now there's a lot of suggestion in there that I didn't get as a kid.
Conia [01:07:05] But, you know, it's like, oh, wow, I didn't know that was in there.
Aaron [01:07:12] I did not know. That's probably being oblivious is good.
Conia [01:07:15] Sometimes it was ignorance was the bliss. Yes. In that case.
Aaron [01:07:20] Awesome. All right. So how can our audience how can anybody find out more about Mr. and Mrs.Wright?
Conia [01:07:27] You have to know somebody. Really, I mean, right now. It's been my referral only.
David [01:07:32] E-mail us. Ah. Ah. Websites park right down. because were redoing it because.
Conia [01:07:38] Yeah, just Conia@Mr.&Mrs.Wright.com or David which is much easier to remember at Mr. and Mrs Wright dot com. And so that's really that our business has been basically referral only up until now. And so we've been busy with that because a lot of what we do is of a sensitive nature. So you really want to you want to be that by that referral. So call us. We'll do a discovery. It'll be fun.
Aaron [01:08:04] Can you say the number allowed to also hold me for a number, the best number anyway, because of that? Do we need the best number besides the Conia and the David at Mr. and Mrs. Wright.
Aaron / Conia [01:08:15] Ironically, your office numbers and people still dial on that phone. Not as much. Yeah. So I have to get a free air space for you.
Aaron [01:08:27] We'll do a slow zoom on time here right now. Slow cooling down the glasses. The number is number as well.
Conia [01:08:38] If you want me, you got a dial 4 6 9 9 1 2 1 1 5 3. And if you want, David. Then you go 4 6 9 7 1 2 6 7, 8, 6.
Aaron [01:08:56] Perfect. Now we get finished units, too. Awesome. Thank you guys for coming on.
Conia [01:09:01] It was a pleasure. I hope we get it. We're not talking about this.
Aaron [01:09:05] Yes. No, I feel like we learned a lot, too.
Aaron / Christian [01:09:06] We're just going to like absorbing everything. Absolutely. There's definitely. Again, like I said, it's things that you already know, but you need someone to come in and the save for you as a farmer. Same for you. Oh, yeah, I remember reading about that or saying like so. Yeah. I mean, everything that you guys have said, it's it's been really incredible and eye opening, too. And it's really, really cool. You guys are doing right now with your consulting and coaching business and we're excited to see where we're ahead and the books. We're really gonna put you guys on the line here.
Aaron [01:09:41] It is recorded now. Everybody who listens the podcast, that's kind of no, go ahead and text her. Ask her about it.
Conia [01:09:48] How's that book? Is it so wheat toast or does it have some flavor now?
Christian [01:09:52] I'm looking forward to to that. And will you guys come come within and doing a feature, so.
Aaron [01:09:59] All right. Thank you, guys for listening to another episode of The Marketing Natives. This was a special episode we do once a month where we bring in local business owners who are just killing it in their industry, doing great things in the community. If this was your first time listening. Next week, we'll be back with a regular scheduled episode where we're breaking down unique tips specific to industries. Make sure you subscribe so that you don't miss out on those tips as well. We are talking about is very up to date so you can stay ahead of your competition. And if you are one of those people who have been listening for a while and you like, oh, I've subscribed, but I've never list left to review, please go marketing me podcast instant productivity brand.
Aaron [01:10:38] Make sure to let us know how we can make this podcast better whether its more guests.
Aaron [01:10:42] Whether it's more topics now where we can continue to bring the podcast to you guys. Enjoy. Thank you and have a great week.