On today's episode, we discuss our Top Tips To Get A Roofing Blog Ranked Online
- Use/Repetition of Primary Keyword - Using your keywords in a natural way in your blog posts isn’t bad SEO practice. But, don’t over do it, you will get penalized by search engines. Adding the keyword to headlines, paragraphs and alt text for images is a good way to include your keywords in the post.
- Page’s user experience (design, quality, usage metrics) - Use AIDA. AIDA is an acronym for Attention, Interest, Desire and Action. Using this formula to structure your content will increase the conversions and guide consumers along the experience. This reduces the bounce rate on your blog posts.
- Depth and value of content - People want something useful and relevant! The more unique and actionable blog post that you’re able to create on a consistent basis, the more power your blog has to pull in traffic. This then increases your search traffic, engagement and leads.
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Christian: [00:00:17] What's going on today. We are talking about our top tips to get a roofing blog ranked online. Now these are not just all the tips or top one, two, three tips but they're definitely up there. And we have three tips for you today. And like I said I mean there's probably hundreds of other things that you can do with your blog to get it ranked on Google. But we're going to talk about these three.
Aaron: [00:00:39] Yes. So number one, the repetition of primary keywords in what we mean by that is we were actually talking a little bit before this recording. It's where we've seen blog posts where it says like say for example "Best roof in Dallas" and you just see that the headline says "Best roof in Dallas" the subheadlining says "The best roof in Dallas" and then throughout the whole paragraph that they're writing it just says and "This is the best roof in Dallas and X company did it and the best rooms in Dallas is done by this", like they just use it.
Both: [00:01:09] So much. Yeah.
Christian: [00:01:11] It's jinx. Got 'em!
Aaron: [00:01:14] All right. Can't talk for the rest of the podcast.
Christian: [00:01:17] No but yes, it's very very true. Doing it like that is bad SEO practice because people don't naturally read like that and you just - it's just so weird like I've tried to read a blog like that and I was just like "I can't do it's too much, too soon."
Aaron: [00:01:35] And Google knows that too. So if you just use that phrase over and over again. It's. It is A.I. or Artificial Intelligence that's tracking it but it knows it's not dumb. So if you want to write a really good title that says you know "Why we're the best roofing company in Dallas Texas." Sure that's a great title but you don't need to say that 20 more times in the blog post, you could actually just tell people tips and tactics and why and what you do makes you the best roofing company in Dallas. One of the best roofing company in this area or whatever area you're at. And that's going to help you rank a lot faster than just pushing it and pushing it and pushing it and actually that would probably push you down not necessarily up.
Christian: [00:02:18] Yeah absolutely and again we're not saying that we shouldn't do it at all but you should know you will have it in your headline or title. You can mention it in your paragraph or you know a few paragraphs maybe. And then you can have it in the full text of your images. I think what we're trying to say is when it comes to repetition throughout the body of the text if you over do it, that's where it just becomes bad SEO practice.
Aaron: [00:02:42] Yep. Right for the reader to really understand it like even a fifth grade level you just really have a conversation with them about it.
Christian: [00:02:50] Yep. So number two here is the pages you ex or user experience. We're talking about the design, the quality, the metrics that you're using. We always recommend using AIDA which we learned a long time ago which stands for Attention, Interest, Desire and Action. Using this formula to basically structure the content of your blog post will technically increase converses and people commenting or you know take action to whatever you want to do because you're following those steps throughout your blog post and beyond using that. You also have to think about the way that you present the text. You know on the page, the spacing that you use between lines in your in your paragraphs. And even the length of how many letters you're using per line like all those things matter for the user - the ability for them to read something...you know a lot faster or easier will make the user experience a lot better by taking into consideration all those little things.
Aaron: [00:03:56] Yeah and one thing that I always - I catch myself saying that "the one thing". Another thing is that it will lower your bounce rate.
[00:04:08] Bounce rate, it means that if they land on your website and they only look at that one page and they don't go to a second that increases your bounce rate which is a factor in ranking for something online. So if you create something that keeps people on the page longer and keeps them going to multiple pages it's going to help the way that you think online. So whenever you're creating something don't necessarily consider just about the amount of content that you produce but the way that it's - like Christian said formatted - and then also talking in a language that people can understand because if you have the most keyword rich text possible but it's so hard for you to understand or somebody to understand and they leave and your bounce rates 80 percent which means that 80 percent of people leave after the first page. Then Google is going to kind of push you down for that and kind of - they will push you down for not having good content for that user because it wants to show the best content for the consumer.
Christian: [00:05:02] Yeah and talking about this user experience and all that. Check out Neil Patel.I think it was NeilPatel.com. He does an excellent job with his blog posts, the structure of his blog post, the rich content and he actually also talks about that. You know blog posts SEO and all that. So you will gain a lot of information and a lot of insight even just by skimming through. You know looking at the structure and the way he organizes sentences and paragraphs. You'll see what I'm talking about. So check it out. Neilpatel.com
Aaron: [00:05:32] And to kind of put proof to that I copied one blog post last year. Took me like three maybe four hours to write this blog post but it was "How to Market to Millennials in 2017". And to this day I think it's number one or number two and I just stole the way that Neil wrote that blog post or like the format and created my own content obviously, but the content and then pictures and images and links and that blog post continues to rank now. We do something a little bit different with our blog posts currently but it's just proof that the way that you set it up and the way that you format your blogs will really get a lot of traction to it and keep people on the site.
[00:06:18] You didn't tell me.
Both: [00:06:18] Yeah.
Aaron: [00:06:20] That was weak. All right so if this is your first time or if this is your 70th time because this is episode 70. We want to thank you for listening to this episode. This is the Marketing Natives and this is the part where we tell you a little bit about us, the last few weeks - two weeks - we've been giving you fun facts about us, something really cool that you guys should know about Christian and I is that actually no, I already told that. We went to K.U that was some fun times.
Christian: [00:06:49] Lame. Something new.
Aaron: [00:06:50] Something new? We...I don't know outside my head off. What's something new. What do you got? What's something unique?
Christian: [00:06:58] We love pizza.
Aaron: [00:06:59] You told them you love pizza before they know that from listening to a different episode.
[00:07:05] We started the business remotely. Actually so Christian was living in Oklahoma and I was living in Texas. So we started the business for like nine months - 10 months, we were working remotely doing the whole business over Google Docs and waking up super early before our regular jobs and then coming and working super late after our jobs and just meeting on the weekends to figure out how to design these - this business to what it is now. So I feel like that's unique. Does that count?
Christian: [00:07:37] Yeah, that counts.
Aaron: [00:07:40] One thing to consider and we continue to tell you guys this is The Weekly Bit. It's an action packed. Sometimes some really cool things in there. Actually there's always some really cool things in there. It's an email every Saturday that is packed full of our best content, things that we found useful. What we're jamming to. And it's just one e-mail that really could put you on the right path to growing in your business because we give a lot of insight that there is no selling in it. And one last thing if you are listening to this episode and you listen to the other ones and we talked about a website and you still don't have a website or you don't have one that's giving you business. Shoot us a message. It's almost 2019 at this point. And without a website it's going to be really difficult for you to grow. So if you have questions we're happy to answer those or help you build those. So I think that's it.
Christian: [00:08:33] Yeah. Holla.
Aaron: [00:08:35] Have anything el-? Alright, I like holla.
Christian: [00:08:41] Alright. And then our last top tip to get a roofing blog ranked online is to have depth and value in your content. People and we kind of talked a little bit about this but people want something useful and relevant. The more unique and actionable your blog post. Yeah. The ability for you to create it in on a consistent basis - the more power for your blog has to pull in more and more traffic. This increases your search traffic and engagement and leads. I mean it's just insane when you create something that is truly of value to that person who's reading.
Aaron: [00:09:29] Yeah we put out a blog on what was it Wednesday? And it was the top ten website designs in 2018 that are taking over or 10 website designs that are -.
Christian: [00:09:40] Trends. Design trends.
Aaron: [00:09:41] Trends. And it is our second most visited page on our website. As of the last seven days in the last 30 days, it is fifth and we put out that blog post. Like I said earlier this week but it's 2000 plus words of literally step by step of what you need to do for website design. And I think the other big one. Number two for the last 28 days was another blog post which was about 2000 words which is about Instagram and step by step over what you need to do to advertise on Instagram. So it's a lot of content but it's really rich and it's a very I guess it's very step by step on what to do and what's happening.
Christian: [00:10:26] So there you have it. Those are our top tips to get a roofing blog ranked online. We talked about the use and repetition and the primary keyword, the pages user experience and the depth and value of your content. We believe that those are the top things that you should consider when you're creating blog posts and you want them ranked on line.
Aaron: [00:10:47] All right, talk to you guys next Monday.
Christian: [00:10:49] Holla holla.