In this episode, we talk about how to build an audience for a brand new clothing boutique:
Hey, y'all! This is officially our first episode for the new year! We know that there are a lot of people that perhaps would like to start a business of their own to kick off the new year, so we have 4 tips that you guys can follow if you want to build an audience for your brand new business.
If you want to gain a following, maximizing social media and its potential will be the best way to do so. Sites such as Instagram and Facebook are the best places to do live video. With live videos, you can interact with your audience in real time - this gives your videos an authentic feeling. If you're able reach out to friends and even people in their other circles that you don't know, then your business's name will surely spread out!
Creating content for your followers is important, but the quality of content is the key for successful interactions with your followers. People will most likely engage with you by liking or commenting on the content you post if you focus on key factors such as your captions, graphic designs, and overall relevance of your content to your audience. Your content has to look good, it has to be pleasing to read, and it has to be relatable.
Partner up with influencers!
There are tons of people on Instagram and Facebook that have a 150+ followers. These influencers could help you and your business out a lot. If you feel like a certain influencer has a good following and the image they give resonates with your brand, then you should seriously consider partnering up with them! Be sure to set the grounds on how their posts will go when they endorse your products or business, this will help you give the type of image you want to show people for your business and brand.
Make use of emails!
Social media sites are a great way to grow and reach out to your audience, but due to the different algorithms for the different sites, you can't always say that your content is being seen by your audiences. So the best thing to do is to send out emails to them. Every one of your followers are most likely to have an email address, so if you keep a personal email list of your followers or customers, then you'll be able to keep them updated at all times about what's happening with you and your business.
Well, everyone, those are some ways that you can build an audience for your brand new business. We hope that you guys liked these tips and if you want to start business of your own - then do it! It's a new year, you don't know what might happen!