In this episode, we talk about how to build an audience for a brand new clothing boutique:
- Try going live - Social networks are pushing live content. So if there’s any piece of content we would recommend you to go after is live video on any platform. Now for a clothing boutique, we would definitely recommend Facebook and Instagram as your go-to platforms. Don’t forget to boost and retarget to viewers.
- Focus on quality content - When we talk about high quality content we mean everything from data, images, graphics, hashtags, structure. You got to make sure your content is compelling enough for people to stop, read, engage and potentially share. So ask yourself before you post… is this something people would care for? Don’t post just to post.
- Partner and leverage with influencers - Partnering with like-minded sites and influencers is a great way to introduce a new audience to your services/offering. There are many great apps and services that walk you through finding quality influencers in your area.
- Grow an email list - What we call “borrowed audiences” such as social media followers change so often, plus platforms keep changing their algorithms making it harder for you to connect with your potential audience. That’s why we recommend for everyone early on to start and nurture an email list. Having your audience in an email list has great benefits like being able to massively distribute your content to ALL of them and not having to rely on algorithms.