Show Notes

On today's episode we talk about:

  • Creating content, specifically blogging
  • Optimizing content for discovery and shareability
  • Growing and using your email list

Transcript

Aaron: [00:00:16] Hey, guys. Welcome to another episode of the Marketing Natives. Today we're going to talk about online businesses, something that we're super passionate about, and how to increase the website traffic. A few things we're going to cover are content, creating more content, and then throwing in some advertising or some paid traffic to send traffic to that. That's a lot of traffic words, but traffic to the website.

 

Christian: [00:00:41] Yeah. The main thing here is I feel like we're going to focus a lot on content, and we feel like content plays a huge role in how much traffic you get on your website. And we have firsthand experience with this.

 

Aaron: [00:00:57] I was going to say we were just literally looking up our search rankings for things and where we were at before the beginning of this year to where we're at now. I think a big part of that has to do with the podcasts and us blogging too.

 

Christian: [00:01:11] And that brings us to our very first point which is blogging as part of our content. Now we're going to talk about blogging, but we're also- Within this number one point that we're going to talk about, it's also either creating a podcast. You know, if you have a newsletter, you can put your newsletter on your website. Creating a forum on your website. I feel like the main thing here is creating, you know, adding those words to your website in order to have more people find you.

 

Aaron: [00:01:44] Right. I think. I don't know. It's something that's so underrated. So we just had- just a little backstory. We just launched another website yesterday. We design websites for those who are new to listening to the podcast, and we launched. And I was telling Christian that she has a website, but I mean, she has- there's no way you just, like, launch a website and you get traffic there. We're currently not helping her with any, like, content strategies or, like, search engine strategies or anything like that. She has a website and her thought was, hey, I told my friends about this business, but they can't find me on Google. Why is that? So there's so much more out there, and a lot of people think that you can just put something up there and you're just going to get a bunch of traffic. And something that we hear from a lot of business owners right now is that, you know, I just don't have enough people coming to my site.

 

Christian: [00:02:36] Yep. And I think actually this just sparked another idea in my head because we just- last week's episode we were talking about reviews, and reviews also play a huge role on your search rankings on your business. So on Google and Yahoo and all that. So the more positive reviews that you have, the higher you're going to be on search rankings. So that also plays a huge role on your website traffic and, you know, how many visitors you get per month.

 

Aaron: [00:03:08] All right. So jumping into the blogging part, we kind of took a, let's just say, a left turn. We're going back right to the blog here. And this does seem obvious, but you have to have content on your website. Google searches, and they scroll, and you've heard the word crawl your website based off the content that you have. So the more words, the more verbiage you have on a particular topic is going to help you, but you have to actually write it and you have to be consistent about it. We suggest at least once a month, and most of the time, all you need to do is write natively. So what I mean by that is just write what you're passionate about, what you what your topics are depending on how big your business is. If you are the business owner and you're doing everything, you probably know what you need to talk about and just write about that. There's no reason to look for those keywords and all that stuff. We're just saying to create content. That's it.

 

Christian: [00:04:07] And then yeah, going back, you know, we're talking about blogs, but if you think that blogs are going to take you too long to write then create a podcast. You don't have to have super fancy equipment, but just, you know, sit down and start talking about whatever topic you want to talk about. And then another great way to have those keywords on your website with the podcast is to have the transcriptions. Right now we're using a software called Trent. You can check them out at trent.com. No affiliation whatsoever, but hollah. And they automatically transcribe-

 

Aaron: [00:04:39] I feel like we should do hollahs like whenever we shout out to a business that's a hollah.

 

Christian: [00:04:43] Yeah. We need a hollah button. But yeah, I mean, it automatically, you know, transcribes our podcast, and we add those to our website. And we've seen a huge increase on, you know, people- actually on keywords on search rankings for things that we didn't even think were-

 

Aaron: [00:05:03] Yeah, we're ranking for pilot. Like people- I guess, people search seven hundred times a month for why is the first episode in something like a TV series or a podcast called a pilot? And we rank for that now. So sometimes it's not relevant at all, but we are putting out a lot more content, and you've got to think of the, like Christian said, the transcriptions. We consider that like a blog now. So each week that we're put out a podcast, we're basically writing a blog each week, and luckily we don't have to write it. We're just speaking it.

 

Christian: [00:05:34] Yep. Exactly. So there's blogs, there's podcasts, and then there's also videos. You can start doing just video vlogs on YouTube and then grabbing those YouTube videos and embedding them on your website and then just have a little paragraph describing, you know, what you're talking about. You don't have to have a full transcription. If you can, you can do that, but just have a quick summary of what you're talking about in that video and post it sort of as a blog post on your website. And that will increase also your traffic.

 

Aaron: [00:06:03] So I guess this first one is blog, but really we're saying find what you're passionate about, so whether it's audio, whether it's video, whether it's written, that you can consistently keep up with and create content that your audience wants to know about. This may sound completely obvious, but find the market that you're in and then just ask those people if you can get in front of them like at Facebook group or something and asked them what do they want to see more of? And then write content about that. It's very simple.

 

Christian: [00:06:36] So the next thing that we have here is, you know, once you figure out what exactly you want to do, then you want to optimize that content for one, share-ability and two, discovery. So to some extent, you have to do a little bit of research and figure out, you know, what are people searching for? What's going to make people share it on social media? Basically, those are the two main things, but right now I have a website and we're going to put this link in the description. So you have to go to our website, look for this podcast, and look in the description, and we'll have these links in there. One that we use for some of our blog posts-

 

Aaron: [00:07:14] What's the website though? They may not know that.

 

Christian: [00:07:16] Yeah, I'm going to talk about it.

 

Aaron: [00:07:17] OK. Good.

 

Christian: [00:07:20] One website that we use for, you know, headlines for our blog posts and our podcast, it's from coschedule.com, and they have a headline analyzer. And basically, just, you know, you type in your headline and you analyze it, and it gives you sort of, you know, your word balance. It gives you the length analysis, how many characters you're using, and how many words you are using. If it's a positive or it's a negative or if it's just a neutral headline, and it gives you sort of better ideas on how to write the best headlines.

 

Aaron: [00:07:54] What I like about it is that gives you percentages. So like you said, it tells you like you're getting better, or like you know, you're getting worse. Whatever, and whether or not it's going to relate to your audience or, you know, is searchable.

 

Christian: [00:08:07] Yeah. Another another huge website, it's buzzsumo.com.

 

Aaron: [00:08:11] I was going to mention that one.

 

Christian: [00:08:12] And with BuzzSumo you can- this is more for, you know, to figure out what people are sharing, see what people are looking for, but I'm also going to put down a link for a blog post that they came up with. And the title of it is "We Analyzed 100 Million Headlines and Here's What We Learned," and it's just basically straight up research on what makes people share on social media and all that. So a lot of the things has to do with emotional. Emotional content makes people just share things. Some of the most popular things or the top headline phrases is "Will Make You." So something like "24 Pictures That Will Make You Feel Better About the World." It's going to have, you know, a 10x on share ability compared to something else.

 

Aaron: [00:09:06] Right. We could have done this one as "How Online Business Owners-" Well. Never mind. I can't think of it. I was trying to think of something off the top of my head. We'll say, "How We'll Make You the Best Online Business Owner Ever." I don't know. Anyway, that's good. I like the 24 pictures because it makes me really want to click on it now.

 

Christian: [00:09:23] Right. Yeah. And especially if they share just one or two images, and you're like okay, I want to see more.

 

Aaron: [00:09:28] Right. Yeah. Or "Number Three is Insane."

 

Christian: [00:09:30] Right. Yeah.

 

Aaron: [00:09:32] So I think that's a great segue into social media which is our next point which is to find a social platform. I guess we're speaking more to business owners who are just starting up, but this is relevant for most businesses. And that is to find a platform that your audience is on and create that great content that you have on your website. Put it on social media as well and drive that traffic on your social media platforms to your website. If you do a great job on social media, it can be a good, I would say, 20 to 30 percent of your traffic source coming from social media to your website if you do it correctly. What a bad practice is grabbing a blog post from somewhere else like Entrepreneur Magazine or Online Sales or something and sharing that two or three times a week and thinking that you're going to get traffic. So do some research on what's good to post on social media. Be authentic, and when you do that you'll drive a lot of traffic to your website.

 

Christian: [00:10:29] Yep. Now speaking of social media, something that someone a long time ago put into perspective to me was that, you know, you don't own your social media pages. You don't own your Twitter account. You don't own LinkedIn. All of these things could disappear tomorrow, and you'll be left with absolutely nothing. Your website is the only thing that you own, but besides that you also own your e-mail list. Your e-mail list is something that it's yours, and if you've worked hard on growing this organically and using the right methods, the email is something that it's very powerful and it's probably one of the most important marketing assets that a company can have.

 

Aaron: [00:11:11] Right. I think what is the dollar amount to it? I think that each person on your e-mail list is worth at least a hundred dollars or something like that over the lifetime value of your customers. 100 dollars or a thousand. I don't remember, but either way you can see how having a thousand email subscribers, that easily adds up and that's somebody who's dedicated. It's somebody who's going to go to your website, somebody who's going to read your newsletter, and you control when it goes out. So that's really valuable.

 

Christian: [00:11:38] Yeah. And I know Aaron just mentioned newsletter, but you know, doing a weekly newsletter or a monthly newsletter is a great way to keep in touch with your current e-mail list. But there are numerous ways that, you know, you can reach out to your email list. You can do it even, you know, every time you send out a new blog post. You know, send out an e-mail. Maybe you haven't had a purchase from a certain group of clients, and you want them to make another purchase. Incentivize them to come back to your website and make a purchase.

 

Aaron: [00:12:14] Right. I was going off something else there, but the e-mail list, absolutely important. And I think that these are all- we'll kind of separate these on our show notes here which is, you know, like the free options, content creation, going more the social route, and then our last thing here is to go the paid route which is like ad campaigns and search engine optimization like SEO, paying services like that. Those are great routes to get traffic to your website, but the content, your social media, all of that needs to be good before you go the ad platform route. Otherwise you're going to spend a lot more money. To tell you the difference between having, like, a good social platform and not having one is about 60 to 70 percent more in payment. So for example, the ad platform, something I understand pretty well, and when you're running a campaign, if somebody has a good following or a good amount of people who engage with their audience, they're going to pay 70 percent less in advertising than somebody who doesn't. And that's just because they actually have a brand, and the platforms like to make sure that it's a good user experience. And so if you want to push out a bunch dollars, you can, but it's going to cost you a lot more money to reach those people than if you had a good following already.

 

Christian: [00:13:35] Yeah. And going back to the content part, you know, you can spend all this money trying to get people to your website, but you know, if you don't have the content for it then people are just going to leave. I mean, they're not going to stick around. They're not going to share your content because you don't have anything on your website. So going back, content is king, and content, you know, should be your number one priority when you're trying to increase your website traffic.

 

Aaron: [00:13:56] Yeah. It'll just make everything easier. All right. We dropped a lot of information on this episode, probably more than we have on any other episode in the past. So make sure that you not only listen, but go over to our website. Check that out and read through this because I think you can also learn a lot by reading the transcriptions and what's going on and also check out those links that Christian shared. But if you guys could do us a favor and make sure to click that subscribe button. If you're driving, don't do that while you're driving. Make sure you stop and click that subscribe button, and then click that button in the right hand corner and click share. There's a ton of people starting businesses right now, and if you share this with somebody who's looking to start a business or has already started one, this will help them. And as always if you guys have any questions, we're over on Twitter @BitBranding, and we'll be happy to answer them.

 

Christian: [00:14:46] Yep. Hollah

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