< Podcast /
How Can A Travel Business Improve Email Open Rates

How Can A Travel Business Improve Email Open Rates

February 12, 2018

Today we are covering emailing open rates. More specifically how to improve them:

  • First things first. Ask questions in the subject line.
  • Use "re:" and then a subject, this looks like the email was a response.
  • Use stats or numbers, keep it short though. 
  • Write to one person. A lot of people say “everyone” and when it goes to the masses it isn’t personal.
  • Segment, segment, segment. Enough said. 
  • If they haven’t opened your emails in months, send an email saying final reminder to be off the list, if they don’t respond, kick them off the list.

If you need help with your email marketing efforts make sure to reach out to us.

our other podcast episodes

let’s work together

We'll take the time to understand your vision and goals, and work with you to develop a customized plan to help you succeed. Let's work together to bring your brand to life and drive success.