Today we talk about:
- Creating profile on music sharing platforms
- Using Facebook, Youtube and others to gain a following
- Sharing your music with content creators
Christian: [00:00:15] Hey, what's going on? Welcome to episode 7 of The Marketing Natives. Today we're talking about how an up and coming musician can gain a following. Now more specifically, we're going to talk about creating profiles on things like SoundCloud. We're going to talk about creating non-music profiles maybe like YouTube, and we're talking about sharing your music with maybe content creators people like BitBranding over here. Hollah! Anyways, before we started this episode, I want to do us a favor real quick and give us a little review. I mean if you're on episode 7, you probably listened to a few of our other episodes and just give us an honest review and let us know how we're doing so we can give you better, bigger, more awesomer content.
Aaron: [00:01:06] Nice. I'm going to use that word awesomer.
Christian: [00:01:07] Awesomer.
Franklin: [00:01:07] More awesomer. You have to add the more awesomer in there.
Christian: [00:01:11] Yes. You have to, I mean.
Aaron: [00:01:14] All right, let's jump into this. Franklin, what's number one here?
Franklin: [00:01:17] OK. All right. So, I'm taking point on this one, and I'm going to go ahead and I'm going to say why I'm taking point this. It's because I don't listen to the radio, specifically because I like listening to music that nobody else has ever heard and actually having that- actually having that social clout to say, hey, have you heard of this guy?
Christian: [00:01:37] Dude, I do the exact same thing. I loved doing that like, oh, hey, have you ever heard of so and so? It's like, no. Wow.
Franklin: [00:01:44] Exactly. The reason why. Well, the place where I find most of mine is on SoundCloud, but there are two other places called, like, ReverbNation and AudioMag. This gives these upcoming artists the ability to, like, sit down at their computer like we doing right now, record their music, edit it the way that they want to, and give it out to the public to actually say, hey, tell me what you guys think and actually, like, get their music out there without the, I guess you could say, the tape and- the tape and the borders and everything else that goes into actually releasing music right there on that platform.
Christian: [00:02:27] Dude, I've got a story here, and I was telling Aaron about this. In Puerto Rico, obviously there's that- there was an underground movement in the 90s with reggaeton and all that which is just, you know, Latin hip hop basically. But right now, there's a new wave of artists or account coming out, and I'm telling you, there's, I mean, tens, 30, 40, 50 artists within like two years that have come out of Puerto Rico that that underground reggaeton movement, but they've been so successful because of platforms like SoundCloud, ReverbNation, AudioMag, and all that because of, you know, them giving away this music for free. It's easier, more accessible for them to just create a following online than it was, you know, 10, 20, 30, 40 years ago when they had to record tapes, CDs, and deal with a bunch of other people in the middle, you know?
Franklin: [00:03:14] Exactly. The whole entire, like, keep the tapes in the trunk of your car kind of mentality. Instead of doing that, you can sit down at your computer, hit upload, and boom. There it goes.
Christian: [00:03:24] Yep, exactly.
Aaron: [00:03:25] Right. So, I think the biggest thing with this is, yes, the profile is important. I don't know which one. Maybe they have a better opinion on which platform would be the best to start out with, but I think the biggest strategy is to just go after one. And what I was telling them kind of in the meetings or talking about this in the minutes for this show is to pick one platform, do it well, and think like a marketing company first and then think like a musician. So, I would go to SoundCloud. For example, if I were starting a new band, I would go to SoundCloud and put my profile out there, create me profile, put out music, and then I would market the heck out of it instead of trying to put it on all of these things and then I have to time the market it. So market first. You have to have a good product first. That's very first, but have a good product and I would market the heck out of that product, and then expand to other profiles instead of trying to be on every profile and then, you know, nobody knows about you. I think this is a route where you get on every profile that most musicians do, and if you are better at marketing than them, you're going to win.
Christian: [00:04:30] Yeah, and just to reiterate what Aaron said, get on one platform, do it really well, and market, I think Aaron said if I'm not mistaken, the crap out of yourself.
Aaron: [00:04:41] I said a heck.
Christian: [00:04:41] Oh, the heck? I like crap. I mean, I don't like crap. Anyways. Yes, very, very, very good point. Excellent point. And then besides SoundCloud, what's the next place that they should be on?
Franklin: [00:04:56] Like, they need an accent to that though, and this is going to the second point.
Aaron: [00:05:02] British accent? What do you mean?
Franklin: [00:05:02] Not British accent. Like an accent color. Something that is going to bring them out or giving them an opportunity to share a different part of this journey. Which goes into the second point which is, like, you need to create a non-music specific social platform. Something like YouTube or Vimeo and, of course, Facebook.
Christian: [00:05:21] Right. Obviously.
Aaron: [00:05:23] Right. So, I think one big thing with this is that if you're going to get on those profiles, these are like the traffic sources to drive traffic to your SoundCloud. It's the traffic that people need to know to find out about you. This is where you can market yourself, but you should do it in a unique way. We were talking and a great way to do that is to start- If you do YouTube, a vlog. Absolutely. Document your journey. If you do it on Facebook, tell people about you being a musician. Why are you unique? Why are you different? And tell people that story, and you can get into advertising all that later. But by watching you on Facebook, they're going to be curious and be like, oh, I'm going to go check out this guy's profile on SoundCloud or his website or wherever it's going to be.
Christian: [00:06:05] Yeah. I think- and this is kind of weird because on our first point, I said that the Internet has made it so much accessible to a lot of people, but then nowadays it's so accessible that it's almost like overcrowded, you know, the amount of artists that are coming out. But I've talked about this in our tip for tip episode, and something that you have to do and basically that's what we're telling you with these points that we're talking is creating a package. Creating this package of I don't only create music, but, hey, now I'm actually creating vlogs. I'm actually doing this, and I'm part of this package. I mean, my music's awesome because that's just, you know, what you do, but besides your music, you have to have the look, you have to have the style, you have to have, you know, the videos, you to have, you know, all these things in place in order to be really successful and stand out.
Franklin: [00:06:54] Exactly. And not only stand out, but it also gives people the ability to attach themselves to you and the story of you coming out. Like one of my favorite music artists- well, he's not one of my favorite now, but because I'm from Louisiana, that the story about how Master P actually started No Limit Records. He actually would make his mixtapes, and that he would record the music for his artists and that what he would do is ride around New Orleans in the trunk of his car and actually sell the tapes out of the trunk of his car. He would go get the CDs made and sell them out the trunk of his car. Like actually knowing that story actually attached me to him. Like, you know what? I think I kind of want to, like, listen to this even though I probably wasn't supposed to at the age when I was supposed to, but thinking about it in the way that if we had known or if U2 was out around that time, I'm guaranteeing you that he would have had a camera out there following him around the city of New Orleans selling those tapes. That would have actually made him more of, like, one of those people, like, hey I'm checking out Master P's full album today. If they were available back then.
Christian: [00:08:04] Yeah. And we're talking here about vlogs, and, you know, something- another great marketing strategy, I guess, behind, you know, a new up and coming musician is to, you know- I was over here thinking as marketers will be to expand your reach, and something like you could do and that ties back to vlogging is a lot of vloggers use music for their entro, for the outros, even throughout their whole video. They use a lot of music. So a good strategy for you to, you know, gain that following is to partner up with some vloggers, to partnered up with some content creators, and share your music, and, you know, be heard by a ton, a heck of a lot more people than you would've done if you would have done it by yourself.
Aaron: [00:08:46] Right. Gary Vaynerchuk actually has on his vlog, he picks up people. I mean, his videographer's, personal videographer D Rock, reaches out to people on Soundcloud and says, hey, we're looking for a song like this or who can send us the best music? And you never know which kind of vlogger will pick you up. Obviously, not everyone's going to be able to pick up like Gary Vaynerchuk and get in front of millions of people, but even a vlogger who has 10,000 followers, that's a lot of people that your music can be in front of. And you don't make anything off of that, but you get so much exposure, and they need the music too.
Franklin: [00:09:19] Exactly. Like yesterday while I was working, I was just listening to one of Gary's videos, one of his daily Vs. And I haven't been on Gary's videos for a while, but like, the music that he had, I had to go and watch it after I heard the music. Like, the music made me stop what I was doing and go and say hold up, I need- because I know D Rock is going to put who- who put that music.
Christian: [00:09:41] Right.
Franklin: [00:09:41] Who the music's from. I know he's going to put it there. So I went there, and I listened to that on Soundcloud. Like, I listened to that song probably about 15 to 30 times. Y'all know that I'm bad about that. I'll listen to the same song over and over and over, and that made me want to subscribe to that guy's SoundCloud channel right then and there. Like, he has some really amazing music.
Aaron: [00:10:04] Right. Nothing's going to beat if you- pardon the pun there because this is some music, but like, you have to have a good music. So none of this works without having good music, obviously, but I didn't mean to make a play off that pun.
Christian: [00:10:15] Well, and to that, I mean, part of having good music is creating. Just keep creating and keep putting out music. A lot of musicians nowadays think that just because they have, you know, these five songs and they think that they're the best five songs in the world, they're going to get famous out of that. Like no, you have to keep going. Keep pushing your music, and just be passionate about what you're doing too.
Aaron: [00:10:37] Right. I think they gave an example before about John Legend. He made music for 13 years before, and he had hundreds of songs, before he ever made it big. So, if you five songs and you think you're going to make it famous like that, like, no way. So I don't know. You just definitely got to create the content. Keep creating those songs.
Franklin: [00:10:58] And along with that, the last thing that I think actually fits is collaboration, and I want to make this quick. If you make beats, you need to reach out to people that rap, that sing, do spoken word, that record their audios that need music, you need to be sending that to them. Not looking for anything in return, you need to listen to their stuff, create something for them, and say hey, I sat down today and I created this for you. Here. If you want to use it and give me credit, give me credit. If not, more than likely they're going to give you credit and vice versa. If you are listening to someone's beat and you, like, man, that's nice, and you know that you have a pretty nice following, I guarantee if you reach out to that person that makes that beat, they're going to say hey, yes, go ahead and rap over that beat, and send it over to me. We can cross-promote. Because that's what collaboration is. Like, if that person has a nice following or if they don't, if they have 26, that's 26 additional people that you can get in front of that you don't already have.
Aaron: [00:12:05] Absolutely. All right. That's a lot of nuggets. Definitely-
Christian: [00:12:08] Yeah. Let's just- I mean, just to recap here. Number one, create a profile either SoundCloud, ReverbNation. Focus on one profile. Hit them hard, you know? Number two, get on YouTube, get on Vimeo, get on Facebook. Start creating other content than just music. Maybe create a vlog. Number three, share your music with content creators. We just talked about vlogs so vloggers need music. Commercials. There's a bunch of other people that need music. So share your music with content creators. And number four, collaborate. Get on some featurings. If you create beats, get some people to sing over your beats. Don't just put out beats and that's it.
Aaron: [00:12:49] Nice. Yes, I think they're going to get a ton out of this.
Franklin: [00:12:52] I feel like those are bars, sir.
Aaron: [00:12:54] Thought what?
Franklin: [00:12:54] I feel like those are bars.
Christian: [00:12:54] Mike drop.
Aaron: [00:12:58] It was bars. Yeah. Don't drop these mikes though. Anyway, I hope you guys got a lot out of this. If you would do us a huge favor as Christian mentioned in the beginning, leave us an honest review. That's the key part. We want to know what we're doing right, what we're doing wrong, if you're getting value out of this, and then click that subscribe button so you can follow us on our podcast journey. And then click those three dots in the right hand corner that's allowing you to share this podcast and go share it with a friend or up and coming musician.
Christian: [00:13:28] Yeah, and send us some music while you're at it.
Aaron: [00:13:32] Yeah. We need new music for all the stuff that we do.
Christian: [00:13:34] So if you're a musician, you're listen to this, send us your music. All right. See you guys next week.
Franklin: [00:13:40] This is-
Narrator: [00:13:42] The Marketing Natives Podcast is a production of BitBranding.