Social media and in-your-face advertising only shows one side of entrepreneurship and it’s not accurate for most people who run a business.
Money is needed to grow, scale, and make an impact, but it is only one piece of the puzzle and it should be prioritized as a must-have, but not a stop at nothing metric.
The new world of entrepreneurship today is focused on something so much bigger than money, they are focused on making the world a better place and creating one where they, the business owner, fulfill their deeper purpose and help more people.
Entrepreneurs who believes that business is so much more than money, this podcast episode is for you.
If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15 minute training where you can get instant access here: https://www.optimizedstoreowner.com/ecomm-training
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Aaron [00:00:00] Hey guys! Welcome to another episode of The Marketing Natives. Again, I just want to thank you so much for giving us your attention and watching or listening to this podcast episode. I think this is an episode where a lot of people are going to get a lot out of it, not just because it's about business, but because it's so much more than business. So we're going to be talking about businesses, corporations, nonprofits and organizations who are doing so much more than just trying to make money. They're trying to make an impact and what happens to you as the business owner or you as the person who's running the organization? How much you change when you start focusing on something that's other than just the profit. What's exciting is that the business grows even more and because of that profit, you're able to have a bigger change or a bigger impact. I think that's what we're all looking for. So in this episode, we're going to talk about how you can make an impact with your business and why entrepreneurship should be focused on more than just the profits and there's all that in a ton more so enjoy.
Narrator [00:01:02] This is the Marketing Natives providing actionable ways to grow, improve and succeed in your business, and now your hosts, Christian and Aaron.
Christian [00:01:15] OK, so what separates entrepreneurs that just want to make money versus the new entrepreneurs?
Aaron [00:01:26] I think one of the big things is that entrepreneurship has been shown as like the people who were in fancy cars, have money on their beds and just have, you know, all of these nice things, do all these, going all these nice trips.
Aaron [00:01:43] And I think that's what people believe entrepreneurship is. Whenever they start a business, they're chasing the money. They're going after things that they thought were like the lifestyle. But once they get into it, they realize that okay, once they've hit a certain level of income, that it's not really sustainable. It's not really something that they feel passionate about or feel like it's something that they could do forever because it's like, OK, I've made my money, which, you know, making money is great. Obviously, that's what we need to grow our businesses. But it's not anything that's going to, you know, leave an impact or a legacy in the world. And then, the other type of entrepreneurs, I guess, to answer your question, are those who make money as just a byproduct of chasing something that was either a problem they saw in the world or something that they wanted to change or an impact they wanted to have.
Christian [00:02:42] Yeah, and I guess, what are some examples of entrepreneurs that are, I guess, doing that?
Aaron [00:02:49] Well, I think some notable ones there is actually a podcast I was listening to this morning. It was 'The Business Made Simple' podcast, which I know you listen to as well, where I can't remember what her brand was because she sold it. I think a couple of years ago, what it was like, she built it up for 10 years for people who had skin care issues. Moreso, the issues that women had whenever they were growing up in the 80s and 90s of like the resemblance of like being perfect skin who had this Photoshop appearance. And they just were like, perfect. She was a news anchor who got rosacea and that the director or whatever was telling her like, hey, you have something on your face, like wipe it off, wipe it off. And she's thinking in her head like, I can't wipe this off, it's rosacea. So she started developing these products to help herself and help other women. And anyway, over 10 years, she sold this business. Long story short, she sold the business to L'Oreal for like 1.2 for 1.3 billion dollars. So her article is like, if you look her up, you know, Denny's employee goes from a restaurant waiter or whatever to a billionaire or something. But her purpose and the reason she kept with it, because the first three years she didn't have funding, she started it in her bedroom or whatever coffee table kind of story was zero dollars and the only reason that she kept moving forward and making this possible was because she had a passion behind it. She wanted to help other women. She wanted to find a cure for this problem that people are having. So by making that change in the world just as a byproduct. Now, she's created a billion dollar company that she sold and now is writing a book to tell and help other entrepreneurs.
Aaron [00:04:33] So I think that.
Christian [00:04:34] From the get go, she didn't want to make money, she was just trying to solve a problem and she was looking at the bigger picture.
Aaron [00:04:39] Yeah, I think there are people who talked to her who said that, you know, there may be something here. And after a while, she just got these products out there. Yeah. Her motive wasn't necessarily to make money, but for it to reach the amount of people that she needed to make that impact. Money was the byproduct for sure. So I don't think it was like, I mean, she's human. So let's think about it this way. I don't want it to sound like, you know, one's a capitalist and one's a socialist or whatever. I think one of the things that she's talking about on the podcast, Don Miller was talking about was that if you think one ideology is bad and one is good, then you have you know, there's a problem with your thinking because the combination of both of them is actually like, you know, what makes this possible.
Aaron [00:05:24] So she probably needed that money to obviously pay her bills to be able to provide for her family, do those things. So she needed that. But the biggest driving thing, the reason that made the business successful and stayed, you know, float longer after those first three years of not much success was because she wanted to reach more people and she was passionate about it.
Christian [00:05:45] Right, and I think it goes back to having that deeper purpose within your business, and I don't know if you mentioned this earlier or not, but a lot of entrepreneurs nowadays are trying to get away from the whole rat race and the nine to five and all that stuff, and they start making money that way, or they see some ad on YouTube that says that drop shipping is the best thing in the world and they just find a coffee mug that has a wolf on it and they start selling wolf mugs.
Aaron [00:06:17] Yeah.
Christian [00:06:19] But I think what we're saying here is that, that may bring you short term success, but the entrepreneurs of the future who we think are going to make a bigger impact or who are going to sustain their business for a lot longer, are those that are making a change in the world, are those that have a deeper purpose? Or those that are in there to to help people, not necessarily to make a quick buck or to make money?
Aaron [00:06:48] Yeah.
Christian [00:06:49] Solely make money.
Aaron [00:06:49] Right, exactly. The only thing is to make that money. One, I think would be a good example here and even when we weren't recording, you know, we even in the last three to five months have changed what we're talking about, what we're creating, because we want our mission statement, which will change actually, we're actually in the process of potentially changing that. But like, our deeper purpose has been something that we haven't really thought of. We've been neglecting that and it wasn't because we weren't looking at it. It was more so because we kind of fell into the mold of every other business owner where we wanted to make money and we wanted to help local businesses. That really, you know, saying that out loud, and then we were doing that, but it didn't really hit home. So, like now I don't think we've ever said it here, but like, our deeper purpose in a nutshell is to help provide the stability, flexibility and happiness for other business owners, those online store owners who are trying to achieve their deeper purpose, who want to see the change in the world and we can help do that. So it's just as of recently that we've come up with. The clarity that we needed to find that, and you know we're actually meeting, I think, sometime in the next week or two to come up with our mission statement. So we're kind of going through this with you guys as well. We know we have a business and we've reached a certain level of success, which is great, actually. If you listened to the podcast, we hit five years, which was awesome, but we're now trying to figure out, OK, other than making money, what kind of change can we have in the world? And more so, what are the consequences if we don't have this change in the world? Meaning like for us, I think if we don't continue to help people reach their deeper purpose and we don't have a mission that our team can be rallied around. I think it stunts our growth and it also stunts the potential customers and clients that we have, because we can't help them grow, because we can't help ourselves grow. So I think there's a lot of consequences even outside of these walls if we aren't able to position ourselves and to help more people with our deeper purpose.
Christian [00:08:59] Yeah, and I think I see it more often to where people are leaving their jobs to do even bigger things or changing completely what their company was, to chasing something completely new, maybe regarding the environment or sustainability, and they're just kind of leaving.
Christian [00:09:27] I know for an example of a Dallas agency who they sold again, and then the owners, if you check what they're doing like green products and they're dirt. There's a sense of I guess, after doing so much work in the industry that I mean, I'm talking basically for us like you know, advertising and marketing, that it's hard to put or to add that in. The way that we've done it is like, oh, well, we want to help other businesses, you know, and to try deeper purposes. We're kind of like the arm of all these other businesses, the marketing arm of other businesses.
Christian [00:10:10] What I've seen with that particular company did is they just kind of left it completely. They're doing something completely different now, which is pretty interesting. But some of the examples that we had here are kind of related to sustainability and the environment, like, you know, things like Toms Shoes or Chipotle or Patagonia, who are obviously bigger companies, are not necessarily entrepreneurs. But that's something that entrepreneurs sort of look up to, right? Everyone looks up to the bigger companies and see what they're doing, and obviously, you know, you think about us for marketing. Yeah, we're always looking at what Nike, Adidas and all these people are doing with their ad & marketing and things that work and don't work. So it's the same thing for sort of the deeper purpose of that change in the world that you want to see. People always look at, you know, what are the bigger players doing? Obviously the other examples are bigger companies that are moving into that direction. We think that they are making a bigger change in the world. And we think that's going to give them that edge to be potentially more successful than the competition.
Aaron [00:11:19] For sure.
Aaron [00:11:20] We also see that, you know, more people are buying more products that are green and eco- friendly. It's more of a movement we're seeing that people are focused on and this isn't necessarily a sustainability podcast. But, those are things that are, you know, thinking about stuff that's bigger than yourself. So the reason we're talking about sustainability is because Chipotle is doing better things, because they want people to live longer by eating healthier ingredients or Patagonia wants to care about the way that garments are made. They know people need to wear clothes, but there's a better way to do that. I actually found that Patagonia has like a section. It's like it's worn. They even want to do the recycling stuff. So it's like this is a great jacket at last and somebody 20 years and they either sold it or whatever else. So now you can wear it, too, for half the cost to get the brand out there. So super cool. Those are bigger examples. But even our clients, we have a couple of them who are really doing amazing work just as local entrepreneurs, and they're doing it because, again, they want to see the change in the world. One of our clients, she has an online clothing boutique, and for a portion of her sales, she helps out people locally. But then internationally, she provides for families who want to adopt all over the world. Her boutique sales have people really buy into that and will buy over other boutiques because of her mission. She's able to grow significantly because she wants to see that change. She doesn't want to see people homeless. She doesn't want to see people without parents. That's like her mission in the world and making the world a better place, and one other example is a client we just started working with who has a journal.
Aaron [00:13:02] I have one of the journals. It's amazing.
Aaron [00:13:04] For every journal that's made, they have I mean, the product's amazing, too. It's like no bleed has markers for table contents. It's got stickers to kind of go back to your notes. So it's a journal made by people who journal, but it's all Christ centered and it's a Christian based company. But for every journal that they sell, they also give a Bible into a foreign country to just reach out. They believe that's the change that they want to see in the world, is just to spread the gospel through their mission. So it doesn't matter, I think, as much what your change you want to see in the world is, as much as it is to help other people and that you are passionate about it and the money becomes a byproduct of that. I think both of those businesses are successful because they have focused on something bigger than themselves. And no matter what, they feel good about doing it because for every journal that's sold or for every garment that's sold they're helping more people with that.
Christian [00:14:07] Yeah. I think that's where our thought process went to where it's like, okay, our deeper purpose is to help those people, right?
Aaron [00:14:19] Right.
Christian [00:14:19] For our clientele to have that deeper purpose and because yes, again, we believe that's the way to move forward and those are the entrepreneurs and businesses that we believe are going to sustain a longer success. And it is because they have those things in place. They have something bigger than themselves.
Christian [00:14:42] That's what we want to see as far as entrepreneurship and business owners and people who are going into this, because it's easier than ever nowadays to start a business. But it's not easy to start a business for the right reasons.
Aaron [00:14:54] And keep it profitable and keep it growing, too.
Christian [00:14:59] Yeah. So, yeah, kind of giving you some examples.
Christian [00:15:02] That's what we're kind of striving for, is to work with people who have those deeper purposes, who care more about something bigger than themselves, something bigger than just making money.
Christian [00:15:14] Obviously we want people who are successful, but having that deeper purpose in their business is what we're really looking forward to.
Aaron [00:15:23] And I would say really, as you're listening to this show, if you're like out for a jog or on the treadmill or listening in your car, whenever you get to a place where you can think about it, ask yourself if you're doing this in your business, ask those questions. Am I creating this for something bigger than myself? How am I able to give back? And more so, maybe you are giving back, but it's not something you're passionate about. What kind of change do you want to see in the world? Your product doesn't necessarily have to be directly related to something you care about. You know, we could love Pencils of Promise, which provides schools for kids in another country and still do marketing for those online store owners who use our money to raise funds for that. But really, you just want to ask the question of, you know, am I doing something that I'm passionate about, that helps other people, that's going to make an impact in the world? And if you do those three things, if you answer yes to those three things, then I think the money becomes a byproduct and you become a more successful entrepreneur. You can make a bigger impact. You can reach your deeper purpose and those are really the types of people that we want to rally behind. We want to work with, so that we can help those people accelerate their online store and reach more people and make a bigger impact. So, that's I think once we all are reaching toward something like that, then everybody will feel good about the purchases they make online and it just becomes like a flywheel at that point where more online purchases helps more people. We get a world that's more sustainable. We get businesses who are more profitable and we get better ingredients for certain people who live a healthier life. So it's more of a cyclical kind of approach. But just even listening to this podcast and making a change for yourself could be a really big impact for however many people that you can reach with your online stores too.
Aaron [00:17:24] All right, we hope you guys got a lot out of this episode, we know this was a lot and you may be thinking a ton about this, but if you are interested in just taking this conversation online, we have a free community.
Aaron [00:17:42] It's the optimized store owner community. It will be in our show notes as well. So you can go and join the group there. This is a group, a community of people who are online store owners who want to make a difference in the world, want to see a change in the world and help more people. And we're in that group teaching you guys how to grow through marketing and online advertising and nurturing your audiences, creating loyalty. So if that's you, just check out the show notes, join the group, it's free. And let's build a community around that.
Aaron [00:18:11] If you are listening to this for the first time, please make sure to subscribe so that you don't miss out on any of our episodes. We have a lot of good content coming up, especially if you're an online store owner and want to create something sustainable, profitable and make a change in the world. If that's you, make sure you hit subscribe and if you've been listening for a while and you're like, dang! That was a really good episode. I would love to tell you guys about it. Please make sure to go to Apple podcast and leave us an honest rating and review. This helps Apple know to reach this podcast or send this podcast to more people, and it also lets us know what we should do to make this podcast better. So if that was you, please make sure to leave a review and we will also shout you on the podcast or shout you out on the podcast as well. Thank you guys so much for listening and we will catch you next time on another episode. Have a great day.
Narrator [00:18:58] The Marketing Natives podcast is a production of Bit Branding.