Show Notes

In this episode we talk about 4 ways to effectively promote your podcast. Those are:

  • Using the power of social media
  • Including guests in your show
  • Be a guest on other shows
  • Using the power of email

Transcript

Aaron: [00:00:17] Hey, hello, howdy, and hola. I like to keep my intros really fun and entertaining, but also thank you, guys, for tuning in. Christian's smirking because he knows it's super entertaining.

 

Christian: [00:00:30] No.

 

Aaron: [00:00:31] But whether you are driving in your car or walking or - I don't know - running on a treadmill, thank you for listening to the podcast, and if you've been listening for a while, we haven't done this in a while. Please share this podcast. Please subscribe and please leave a review. This helps us grow the podcast but also to reach more people who are going to need this. So all right. Let's get into today's episode which is four ways to effectively promote your podcast. I'm guessing you may have a podcast or are thinking about a podcast if you're listening to this episode. We're going to talk about sharing on social media, having your guests share. We are going to talk about a really fun event with our ribbon cutting that's coming up. That has nothing to do with the podcast, but then we have being on the podcast and including it on your other platforms like e-mails.

 

Christian: [00:01:28] Awesome. That was a really long intro.

 

Aaron: [00:01:31] I had to thank them and then tell them to subscribe and share.

 

Christian: [00:01:34] That's true. That was a good job though.

 

Aaron: [00:01:38] Cool. All right. Let's get into this. So number one, take it away.

 

Christian: [00:01:41] Share on social media. We're talking about Facebook, Twitter, Instagram, Instagram stories. I think the easiest way to share on social media is to use a tool called Wavve, with two Vs. That's wavve.co. This allows you to convert your audio into basically a social video that's easily- You can easily share that on Instagram, Twitter, Facebook, and the idea behind that is really to- I wouldn't do the whole episode. I would just do maybe little snippets of really good, high value content from your podcast and create some really cool graphics. Wavve is super easy to use. I mean, it's basically a drag and drop, boom, said it. They do have a free account that you can do about a minute of audio.

 

Aaron: [00:02:37] Yeah, one minute and- Yeah, one minute.

 

Christian: [00:02:38] Which is not much, but I mean.

 

Aaron: [00:02:40] If you do just have a monthly podcast, that's perfect.

 

Christian: [00:02:42] Yeah.  B ut I mean you can do like maybe, you know, 15 seconds or 20 seconds. You can do multiple of those per month. So that's pretty good. But yeah, share on social media. Use Facebook, Twitter, Instagram, Instagram stories, and then use tools. Like we said, Wavve is something that a lot of people use. We just started using it. So we can give you an update on maybe our next episode or something.

 

Aaron: [00:03:07] Yes. All right. And that one seems kind of obvious, but the next one is really important and something that we have not had. We've had two guests on the show, but we've talked about in the future, just throw it out there, eventually having a guest on maybe like once a month. And you want them to share it. So if a guest comes on, make sure that you make it really easy for them to share. So uploading it to your  w ebsite, uploading it somewhere, and then giving them all to share links so that they can share. That's a lot of wor- That's a lot of sharing going on.

 

Christian: [00:03:38] Sharing, yeah.

 

Aaron: [00:03:39] Share.

 

Christian: [00:03:40] No, but I think, yeah, absolutely. And a big thing is like, for example, our podcast is not an interview-style show, you know? But even if you don't have an interview-style show, you can still, you know, from time to time bring some guests in. One, it's going to broaden your audience because that person's supposed to share it, you know, if you make it easy for them to share. So you can definitely expand your audience and your reach by having guests, and it also helps with your current listeners. Sometimes they fall into that okay, I know exactly what's coming up on your episode, you know. So if you give them those, you call them in-betweener-episode or whatever. In-between - isodes.

 

Aaron: [00:04:21] In-between-isodes.

 

Christian: I t's just a little bit different of content, maybe a different structure, and it keeps your listeners, you know, entertained.

 

Aaron: [00:04:30] Yeah. And not only that but it helps that other business as well. So as their audience grows because of it, you'll get more people, and maybe you can have them around for a second time if it's a really good interview.

 

Christian: [00:04:49] Yep. Exactly. Whoa. Whoa. Whoa. Whoa. Was that a good whoa?

 

Aaron: [00:04:50] That was a good whoa. So.

 

Christian: [00:04:51] All right. So this is just a segment that we talk about our company, BitBranding. We're located in Allen ,  Texas. We are a social media marketing agency. Main two things, we create social media ad campaigns, and we create websites. And we do a really good job at it. Check out our website at bitbranding.co/portfolio. You can actually see some of our work. We have some good stuff in there. All right, but today we're going to have our ribbon cutting. We just recently - about a month ago maybe - moved to our brand new office in the Yeager Office Suites in Allen .  We're located at a 550 South Watters Road, and yeah, we're planning to have a really cool ribbon cutting on May 3rd at 4:30 P.M.. I think we've talked about some things that we want to bring to the ribbon cutting.

 

Aaron: [00:05:39] Imagine Dragons was one. Ziplining is confirmed. I believed that you were going to get the Hawaiian flamethrowers,and we're just checking with the Allen city official about that. So the ceiling's high enough. We just may or may not have to have- Some of the times their staffs are three feet instead of six feet. So we're just going to have to check on that one, and then I think that the hot tubs are going to be brought in. There was going to be four. Only going to be three now, but there will be bottle service with that.

 

Christian: [00:06:07] Love it. I love it. Yeah. So I mean, it's gearing up to be some spectacular, let me tell you. I've never heard of any of those things in any ribbon cutting. So yeah, we're super excited. We're super psyched about this.

 

Aaron: [00:06:19] And not only that, but you'll be able to tour the building. So I mean, we have an office here, but it's a really cool space. Think like Google meets- I don't know. What does it meet?

 

Christian: [00:06:30] Like a better Google.

 

Aaron: [00:06:32] Yeah. Think Google but meets better Google.

 

Christian: [00:06:35] Yeah.

 

Aaron: [00:06:36] And it's better because we're here. So.

 

Christian: [00:06:38] Yeah, definitely. So yes .  May 3rd 4:30 P.M.. We'll be sending out more information, and you'll definitely be hearing about this. So you definitely need to come.

 

Aaron: [00:06:48] Yes. And we need to figure out a link to tell you guys where you can subscribe to our newsletter because that way you just stay up to date with everything that's going on with that.

 

Christian: [00:06:55] Yeah, sure. We'll figure that out.

 

Aaron: [00:07:00] All right. That concludes our ribbon cutting ad. Make sure that you attend. All right, and back to our regularly scheduled episode of four ways to effectively promote your podcast. And that is- Number three is to be on other podcasts. So just like you want people to come on your show. It's a little bit easier for Christian and I to be on other people's podcasts. So if you're listening to this and you need guests, Christian and I would love to come on your episode. Either Christian can go on or I can go on. Doesn't matter. We just want to be on your podcast.

 

Christian: [00:07:32] Yes, absolutely. And again yeah, it's just a easier way to promote your content and to expand your reach with other podcasts listeners.

 

Aaron: [00:07:41] Right. And if you're listening to our podcast, then if we come on your show, we're obviously going to share that to our audience as well. So it is a win-win situation, and it really just allows you to be out in front of more people. Think of it as like guest posting or guest blogging. If you're writing a blog, you're an expert in an area, and you have somebody write about a particular topic. They're going to drive traffic back to their website as well as help your rankings. So be on other people's podcasts.

 

Christian: [00:08:13] Yessir. All right. And the last way to effectively promote your podcast is to make sure to include it in your newsletter. We started doing our newsletter every Saturday for about 2 to 3 weeks now, and we include that piece of content in our newsletter. Our newsletter is basically a summary of all the content that we put out throughout the week. We usually publish these episodes on Monday. So we include a link back to our website. So if you go to bitbranding . com/podcast, you'll be able to see all our podcast episodes, all the transcriptions, everything that we talked about right there. And then another thing with the newsletter is you can also- I know with MailChimp, for example, you can automate the delivery every time you publish a podcast episode. So let's say that we publish it on Monday. That means that MailChimp would automatically create, you know- I mean, you craft the template, but MailChimp will automatically send that email to all your subscribers telling them that you've published a new podcast episode.

 

Aaron: [00:09:20] All right. And I do have time. We have a little bit of time here to do a bonus one, and that is to pre-market your podcast. So for example, if we know that Christian and I are going to bring on Mark Zuckerberg in three weeks, we're going to probably start talking about it now. We're going to have different videos. We're going to have different posts about it to make sure that when this podcast drops you need to make sure you check it out. So it kind of builds up the hype, kind of helps tell the story, and that will really help you to grow the audience and get people engaged for what you're about to put out.

 

Christian: [00:09:55] Yeah.

 

Aaron: [00:09:57] All right. That's it. No bonus for you. We don't have a double bonus. We've never, never done a double bonus.

 

Christian: [00:10:02] No, double bonus.

 

Aaron: [00:10:03] Double rainbows, but no double bonuses. All right. Christian's- He loves the double rainbow. That's why he's laughing. All right. So this is our favorite time where you guys share this episode. So you're going to stop what you're doing right now, unless you're driving, and pull out your phone. Subscribe to the podcast. Click those three little buttons. The three little dots in the right hand corner if you have an iPhone. Share this episode with a friend, maybe somebody who's about to start a podcast or maybe it's you who's starting one or anybody who would be benefited from this. Is that what-

 

Christian: [00:10:40] Yeah.

 

Aaron: [00:10:41] All right. So anyway thank you, guys, for listening. Please share it, and also shoot us a message on Instagram @bitbranding and give us some ideas for some other podcasts that you'd be interested in.

 

Christian: [00:10:55] Awesome. All right. See you next week.

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