Show Notes

On today's episode we talk about attracting new customers to your barber shop... 

  • We talk about getting to know your community. Be involved. Communicate and connect with your customers.
  •  Spend some time building your reputation online. You need to have an action plan to get more reviews online. 
  • Get online and build a presence. You need a website and you need to attack at least one social platform hard. 
  • BONUS: Harness your relationship with the feel and atmosphere of your shop. Its all about creating an inviting, friendly environment.

Transcript

Christian: [00:00:15] What's going on? Welcome to another episode of the Marketing Natives. Today we're going to talk about three ways to attract new customers to your barbershop. We're going to be talking about community. We're going to be talking about reviews, building your own presence, and we also have a good bonus at the very end. So make sure you stick around until the end of the episode.

 

Aaron: [00:00:36] All right. And before we jump into this, I do want to let everyone know that if you have listened to at least two to three episodes you may like what you're hearing. So please go subscribe. We usually remind you to do that the end of the episode, but if you're sitting there right now and you're listening to it or playing around on your computer, just go subscribe so you don't miss any more. And make sure that you leave us a review. All right. So getting into the community. This is huge for a barber. Besides like your spouse a barber is probably somebody you tell your most secrets to. You talk about like everything. I know Christian and I actually use the same person, and at least for me anyway, he talks a lot. And like we speak back and forth a lot, and he's always asking questions because what else are you going to do besides having somebody cut your hair? You just sit there and stare at a wall? So.

 

Christian: [00:01:27] Yeah, that's kind of weird.

 

Aaron: [00:01:27] So you got to get to know the people and know your clientele, and as a barber, I really think that finding out who you attract and what they're interested in is really important to build a deeper relationship.

 

Christian: [00:01:41] Yeah. So like he said, you know, talking is not necessarily bad especially with your clients and getting to know them because just like you said, you know, you get that deeper connection. And I think you- Yeah, I wrote this a long time ago, but you put an example here of a- You know, if you as a barber, you're a huge basketball fan, and you talk to your clients about that and, you know, some of them do like basketball and some of them don't. That's going to, you know, you're going to build more connections with your customers, and they might refer to some of their friends who are also basketball fans if they had a really good experience with you. Because I mean, they just feel comfortable, and they just gravitate towards that person.

 

Aaron: [00:02:22] Right. So I mean, it's not that it- I don't think it would necessarily be a deal breaker, but for example, we're in the Dallas area. And if the barber was a huge Mavericks fan and you had a clientele that were huge Mavericks fan, you have something to talk about. And I was actually listening to another podcast - shout out to the Art of Charm - but the topics that you talk about, like so complimenting people and really listening to what they say, they walk away thinking that you're taller, skinnier, and like a lot better person or more attractive. And that's- I'm not using that as a tactic for you to use, but just relating to your audience, they'll walk away talking about you more. They're going to leave you more reviews. They're going to tell you to more friends. So building that on something that you already have, like that you already have in common that you're already going to talk about, is really a benefit that you could use.

 

Christian: [00:03:13] Yeah. It's very true. All right. So the next thing we have here are reviews, reviews, reviews. The reviews are probably one of the most important things that's going to get you customers in the door especially for those people who maybe are new to town or maybe they're switching barbers, looking for something new. Probably the first thing that they're going to go to is a Google or maybe ask a friend, but with Google one of the most important things that, you know, you want to make sure that you're doing so that you're ranking up in there is to have more reviews. And not only do you need to have a good number of reviews but also good quality reviews, and not just quality reviews but you need to be getting those reviews, you know, biweekly. Every month you need to be updating those reviews. All those things are going to help you sort of rank higher, you know, with the Google Map Pack which is just, you know, when you're searching for something, especially services, Google will show you that little map, and it'll show you like the top three companies that are nearby. You definitely want to be in that top three, and in order to reach that top three, you need to be doing those things.

 

Aaron: [00:04:22] Right. I was going to say just to kind of prove us right, I would challenge you. Go check out a barber. So type in like a barber in your city and look at three or four of them and ask yourself which one you would look at. Is it the guy with two reviews? Is it the guy with 50 reviews and he has a five star? Or is it the guy with 12 reviews and a four and a half star? Like I mean, we're obviously going to pick the guy with 5-star or at least a high one and a ton of reviews. Because I was looking at somebody, I think it was a barber or hairstylist, the other day, and the average for at least this area was like 8 or 9. So if you just came in and you had 20 reviews, you already stick out, and it's not even that much to get ahead of those kind of people.

 

Christian: [00:05:06] Yeah, exactly. Yes. So it is really not that hard. All right. And speaking of reviews, we've actually started this new thing. We've had the service for a while. It's called reputation management, and we want to help you. If you're a barber and you're in need of some reviews or how do you even start getting some reviews, definitely contact us. You can go to our website, bitbranding.co. Just go to the contact page and give us a shout, and we'll definitely point you in the right direction. I think just to start this if you contact us, we'll give you a free report on how your ranking online right now and how are your reviews across literally hundreds of websites. Because a lot of people just think of Google, Yelp, and Facebook but there's hundreds of review websites out there. You don't even know the half of it. So definitely check us out a bitbranding.co. If you don't want to check our website, you can definitely go to our Facebook too. Just type in on the search BitBranding altogether.

 

Aaron: [00:06:19] All right. And again if you have any questions like that, probably going to be the best place to get a hold of us is just shooting us a message on Facebook or our website, but we look forward to hearing from you. And at the very least as Christian said, just go get that free report from us. We're not going to charge you anything. We're not going to try to do anything with that. Just so you can get an idea of where you're standing outside online.

 

Christian: [00:06:42] Yep.

 

Aaron: [00:06:42] All right. So the next thing here is on our list for a barber is to build your own presence. So what does that mean? That means you need to have a website. You need to have social media. At the bare minimum, a Facebook or Instagram page because if somebody goes to look for you say, for example, I did some research, and I found that you had 30 reviews. I was like wow, this is a great guy. Probably going to call him there, but maybe there's like three people and they all have like nine reviews. Well, I'm going to do a little bit more research and find out- See if I can find out a little bit more about him to see who's going to stand out because on Google with the reviews besides reading the comments and if there's not much there, you know, you don't have much to go off of, but if you go to the website, you kind of figure out, you know, what their place looks like as far as cleanliness, the quality people, what they care about, their story that you can really fall in love with or really create a connection with. That's what's going to bring people in outside of the reviews. So those kind of complementing it and building that presence will really help you.

 

Christian: [00:07:43] Yeah, and yeah. There's a few, I would say, hipster barbershops around here that do a really good job on Instagram. So if you are looking for some ideas, definitely check out those new kind of hip places, and I'm not saying you have to transform your barbershop into a hipster barbershop. But you can definitely get some ideas and see what they're doing and see where people are engaging, what people are liking to get a better idea on what to do online.

 

Aaron: [00:08:14] And when you do that- And actually do you know those places? Just want to give them a shoutout. We'll share the episode with them. Do you remember any of the topic of your head?

 

Christian: [00:08:21] I do not.

 

Aaron: [00:08:22] Okay.

 

Christian: [00:08:22] Isn't there one in Allen?

 

Aaron: [00:08:23] There is. So the one I'm thinking of is called Beard & Bristle.

 

Christian: [00:08:26] Yeah, yeah.

 

Aaron: [00:08:27] Yeah. They do a great job on Instagram. So shout out to you guys. Go check them out. They are Oliver off of McDermott in Allen if you are listening to this and you're near Allen, Texas, but what people want to see on social media is telling a little bit more of your story, showcasing like some of your work. So if you do a great job of giving somebody a fade, take a picture of his hair. Like I mean, that's your work right there that you're putting out there, and that's what people are searching for. So create that unique content, and then the most important thing which we been really hitting hard on is engaging with your audience. So instead of just posting and expecting people to go over and like your stuff because you're amazing, that may be true, but they're not going to engage with you nearly as much as if you go engage with them first. Leave legitimate comments. Leave messages. Something that's going to make them have a real conversation with you instead of saying like oh, that's a cool post. That's a really cool dog you have, you know.

 

Christian: [00:09:29] Right. Yeah. Foster engagement and conversation with other people for sure, and our last little tidbit at the end, this bonus that we're going to give you, is to make sure that you create a friendly and accommodating environment inside your shop. That's definitely going to bring in new customers and new people. They're definitely going to, you know, feel at home kind of, and then, you know, once you start getting these people, you know, in your shop regularly, the ones that, you know, you see every month, then go ahead and give them a little card with a free haircut or maybe a free beard trim.

 

Aaron: [00:10:11] That'd be nice. I like that.

 

Christian: [00:10:11] Or you could given them the free haircut, and then this is for a friend, you know. So they have to give this card to a friend so they can come in and get their free haircut, and if they do that, then maybe you can offer them something for bringing you a customer. Maybe 50 percent off on their next haircut or, like I said, maybe a beard trim next time they come in.

 

Aaron: [00:10:34] Oh, something to add to that since we talked about reviews would be to request that hey, the person who came in for free, give an honest review that way. But yeah, that's a great way to grow organically is to continue to give away the free haircuts, and you know, if you do a great job, they're going to continue to come back. So I wouldn't- I guess the way to do that, to not get technical, is if they come in for free, don't give them another free card until they've come at least two or three times.

 

Christian: [00:11:02] Right.

 

Aaron: [00:11:02] And then give it away again because at that point you know that they're going to be a lifetime customer, and if you do great work, they're going to continue to come back. And they'll find more friends, but that's a why you can really blow it up. And I think that barbers who are successful are the ones who do a great job cutting hair, and they get it out there. And they run the business correctly, and then obviously we're talking to all those who need to get those reviews online and really tell people how good they are because they just can't find them online.

 

Christian: [00:11:30] Yep. All right. So just to recap here. Number one thing is get to know your community, get to know your customers, make sure that you relate to them. Reviews. Make sure that you get reviews, make sure that you have some kind of reputation management service in there. Definitely contact us if you have any questions with that, and build your own presence on line. And the last tidbit was that bonus where you can do the free haircut with your return customers.

 

Aaron: [00:11:56] All right. And the most important part of this episode is to not be forgetting us. Which episodes come out every Monday. Every Monday. So no matter what you will hear a new episode, and we want to make sure that you don't miss out on that. So make sure you subscribe and share this with a friend. It's very easy for you to do that at least on an iPhone. We're all iPhone users so don't hold that against us if you're an android person, but if you click those three dots in the podcast app, you can actually click share episode. You can actually post it on Facebook or Twitter. If you do that, we will probably send you something special. We have some cool stuff to send you if you share it that way and tag us and let us know, but just make sure you share this with a friend if you're getting some value. The last thing you want is to really hold this inside, and just a reminder, don't try to subscribe while you're driving. That would be bad. Oh, and since we have a couple, ten seconds here, I have found that there's a ton of stuff on Netflix. So just as a side note, if you are listening or watching a really cool episode or show on Netflix, please leave us a comment on- Send us a comment on Twitter. That'll be probably the easiest way. Just shoot us a message on Twitter. Everything is @bitbranding by the way.

 

Christian: [00:13:16] Yep.

 

Aaron: [00:13:17] All right. We will talk to you guys next week.

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