Today we talk about:
Christian: [00:00:17] What's going on? My name is Christian, and this is Aaron over here. You can't see him, but he's in front of me. Today we're going to talk about three things that a boutique needs to know before they start selling on Shopify. We're talking about plug-ins, testing, and photography. It's going be a cool episode. We recently just finished a pretty big boutique website on Shopify. It's the first time that I've done a full website on Shopify, and let me tell you, it was pretty good. And I learned a lot.
Aaron: [00:00:47] I was going to say it was- I think we're still doing some stuff like back-end and, you know, fine-tuning and stuff. So there's a lot with it that hopefully, this will alleviate some of the issues you could possibly run into before you start selling on there.
Christian: [00:01:02] Yeah. Let me tell you, I mean, if you're thinking about starting a boutique or a clothing company and you're thinking about using Shopify, I would definitely recommend to you Shopify. I mean, we designed this website. If you're on your own and you don't have the money to hire someone to design it and do all the back-end stuff, Shopify is easy enough that you can go in there and figure it out. There's a lot to it, but we're just going to give you three little things that sort of to me stand out when you're making that Shopify website. We're not talking- I mean, I feel like this is just a little bit more in-depth. Obviously, you need a good template and a good design and all that, and you should have your products and taxes and shipping and all this figured out. But we're talking maybe things that you might forget to know or do before you start selling on Shopify.
Aaron: [00:01:56] Right. So the first thing here is plug-ins. They have, much like Wordpress, they have plug-ins, and something that can be a little overwhelming and you just have to, you know, understand it, is that there are a lot of them. A lot of them are free. Some of them are paid, but they are- You have to figure out what's going to be beneficial to your business and pick a few of those to use for your business that absolutely could make or break- Not make or break. Sorry. Can make a lot more sales for you. Maybe Christian can break down some examples of types of plug-ins that just makes sense, but he's shaking his head.
Christian: [00:02:33] I'm just kidding. No, for sure. I would say to everyone launching a Shopify website, right off the bat when you're launching your site, make sure that you've already installed some plug-ins. Maybe you've researched a few plug-ins, and you're using them because there's very powerful plug-ins out there that you can use right now that will double or triple the amount of sales that you do on your website which is huge. Some examples are loyalty programs. I mean, big companies are doing this like, you know, Macy's, JCPenney, and Walgreens and all that stuff. They have, you know, their points programs, and you can do the same thing for free. There's one that's called Beans. Just how it sounds. Beans. B-E-A-N-S. And it allows you to create certain rules for the times that people get points. Obviously, when they make a purchase, they get points, but you can set automatic rules where if someone purchases something in November and they haven't visited your website for a whole month, it automatically sends them an e-mail saying hey, here's 10 free points for you to use this month. For their birthday, you can create automatic e-mails that will send them points. I mean, that's just one plug-in right there.
Aaron: [00:03:53] Was that one free?
Christian: [00:03:54] Yes. I mean, to start with yes, it is free. They have a paid version where you can create unlimited set of rules, and you can, I mean, you can customize it however you want. I mean, that's just one of them. Another big plug-in that you should definitely have is cross-selling and up-selling software. Right now the one that I came up with or stumbled upon really that was free, it was LimeSpot, and the cool thing about LimeSpot is they don't start charging you until you start making money off of them which I thought was a really, really cool. And this allows you to basically set out, you know, automatically actually products based on what people are searching on your website, previous search history on your website, featured items, popular items within other people. And then it allows you to put it under the cart. Whenever they're ready to checkout, boom. It pops out right there. Hey, you might be interested in something like this, this, and this. Amazon does a really great job at this, and with LimeSpot you can do the same thing on your Shopify website.
Aaron: [00:04:59] That is extremely powerful. I mean, really I don't know unless you had a completely customized website and a coder and you just knew exactly what you want to do with your site, it would not make sense to use anything else except for Shopify. I don't know of anything else like that has as much power with their plug-ins and, you know, just so many opportunities to automatically get those upsells.
Christian: [00:05:24] Yeah. And like I said, those are just two plug-ins that we talked about that are super powerful. Now like I said, just familiarize yourself with the plug-ins that are available. Search and see. I mean, they have a really good marketplace where you can even see some of the most popular ones and see what other people are using because it will definitely boost yourselves.
Aaron: [00:05:43] Cool. So the next thing is to getting on local directories for more reviews will push the business in- Sorry. That's completely the wrong notion. Wow. I switched over to the wrong stuff. So obviously, they'll boost up your reviews, but anyway. It's to test everything. The page layout, navigation, how people are going to search on your site, the messaging, which a really cool new feature is Facebook within the last couple of weeks is adding a messaging feature - which Shopify has as well - to take them directly from your website and start having a conversation on Facebook Messenger.
Christian: [00:06:20] Yeah, that's still on testing. I did see that, and that looks really, really cool. But yeah, you definitely want to make sure that you test everything before you tell the world that you launched a website. I mean, it's not like people are going to come flocking down on your website and, you know, overwhelm the server or anything like that, but you definitely want to make sure that you test transactions. Very important. Page layout. When we talk about navigation, we're talking about all the links on the top and the footer. Make sure that everything is going where it's supposed to go. I mean, that's a huge thing. If people can't go and check out from your website, you're not going to get any sales.
Aaron: [00:06:58] Well, and one thing that I see a lot of boutique businesses or like clothing businesses forget - and you would think this would be kind of obvious - is that they don't connect their social icons. So the social icons will be there based off their template, but they will not connect the social icons like to take them to Facebook or Instagram. So make sure to double check those. I've seen that a lot in the last few weeks where it takes them back to the home page, and that's not what I was trying to do. I was trying to go to your Facebook page.
Christian: [00:07:24] That's true. Yeah, I have seen that a lot. And yeah, if you're not going to use them, just turn them off. You can definitely do that in the theme settings, and then when you're testing, make sure that you get your friends, your family to also look at the website, look at it on mobile devices, look at it on tablets, different web browsers, Chrome, Safari, Internet Explorer which we definitely do not recommend. Anything like that. Make sure that you have multiple eyeballs looking at this website not just you because you might miss something.
Aaron: [00:07:54] Right. You start to get kind of blind to seeing the same things over and over again. All right. And this last thing here is to make sure that you have good photography. We've talked about this on multiple episodes of the podcast, but with a boutique, it's all about the photography. Be sure to invest in high quality photos, and you also want to make sure that you have like variations of the products. So like a picture from the front, from the side, from the back, and they all need to be high quality photos. Otherwise, it's just going to turn them off. If they're super grainy, it just, you know, kind of- It just kind of makes the boutique look like it's not as professional, I guess.
Christian: [00:08:39] That's very true. In my professional opinion, I think the high quality photography will either make or break a website, and this is something that I feel every boutique or any- If you're selling anything online, you need to have good, high quality photography. Otherwise, people are not going to be enticed to buy that. Even thinking about photography, also think about videos. A lot of people are doing this and these, you know, 360 videos or just regular 10 second videos showing- You know, if you're a boutique, I guess showing the dress or the pants or the shoes. I mean, that right there, it's- You're at one percent of all the boutiques that are on Shopify right now because nobody's really doing anything like that.
Aaron: [00:09:25] And you can add that kind of like video down bottom?
Christian: [00:09:28] Yeah, yeah. I mean, you can do anything and everything on Shopify.
Aaron: [00:09:31] Okay, I would highly suggest that. If you have new products each week. So there are like 20 products, and you don't have a team. Probably not feasible, but if you have like 10 products and you just, you know, new variations of them and you do it every couple of weeks, I would highly suggest that. That's actually a really good idea. All right. So let's recap here. We have one, to make sure that you familiarize yourself with the plug-ins. Those are huge. It's going to be a game changer in doubling or tripling the amount of sales that you have. Two, test everything and also get some friends and family and other business partners' feedback about the pages and layouts and how they navigate through the site. And then lastly, do not hold bar on any type of photography, and make sure it is high quality photography.
Christian: [00:10:20] Yeah, that's very true. All right. This is the end of our episode, and if you've listen all the way through, make sure that you give us a shout out. Go on Twitter @BitBranding, and let us know how we're doing. Also, if you would please share this episode with someone who might be starting a boutique or already has a boutique business and is trying to get online. Definitely recommend the Shopify, and then send them to this podcast so we can teach them something too. Right?
Aaron: [00:10:51] All right. See you guys- Well, talk to you. I do that every time.
Christian: [00:10:54] Yeah, talk to you.
Aaron: [00:10:54] Talk to you guys next week.