Show Notes

In this episode we talk about 3 major keys we learned from attending social media marketing world 2018:

  • The power of networking! This took us by surprise. One of the biggest opportunities in this conference is the power of networking not necessarily the content. Although the content is fire.
  • Circling the big takeaway. A little trick that we implemented was taking notes for each track and at the end circling the ONE key takeaway that you can implement tomorrow. This helps you not be overwhelmed with the amount of information you will get.
  • Going all-inclusive. There are so many benefits for going all-inclusive... I'll give you a few: breakfast & lunches included, welcome party at the USS Midway, recordings of ALL the tracks, and, access to workshops. 


Christian: [00:00:00] I think there was one of the tracks that I went to that he said you know what? You're going to fill your notebook or your piece of paper with a bunch of notes. You're going to go back to your office, and you're not going to do a dang thing with it. You know, you're not going to do anything with it. You're just going to probably throw it away or have it in your notebook and just keep it there. So what I did was I, yeah, I still filled my notebook with a page- At least a page of notes per track, but then after it was done then I would circle, you know, that one big take away or that one thing that I know I can implement in the business.


Narrator: [00:00:39] This is the Marketing Natives, providing actionable ways to grow, improve, and succeed in your business, and now your hosts, Christian and Aaron.


Christian: [00:00:54] Hello, and welcome to another episode. Today we're talking about three major keys we learned from attending Social Media Marketing World 2018. We're talking about the power of networking. We're talking about that one key take away and all-inclusive passes.


Aaron: [00:01:10] All right. And it has been- What is this? We're recording this in April now. It's been a month or so that we've been here. So it's kind of fun to recap for ourselves but also share some insights with people who could potentially attend next year or should attend next year.


Christian: [00:01:27] Yeah, I mean, you definitely should attend next year.


Aaron: [00:01:28] Yeah, we are.


Christian: [00:01:30] We are. So yeah. Okay, so I think the biggest thing that we got out of this or one of the major keys, like Aaron put in the title here, is the power of networking and the ability for us to meet potential customers, meet potential synergy partners, and also just meet friends in the industry. I think that's something that we didn't- We went into Social Media Marketing World thinking that all that we were going to get out of this or the majority was going to be the content. You know, the tracks, the classes, the workshops, all that stuff. We didn't really- It kind of hit us in the face when we got there, and it was like whoa, there's a huge potential here for networking. Obviously, we kind of adjusted and started meeting a lot of people and shaking hands, and I mean, it was great.


Aaron: [00:02:26] I was going to say it was probably within the first hour we kind of got there. We got off the plane in San Diego, took an Uber with a girl who was also going to Social Media Marketing World, and then got there, got our badges, and then we grabbed our lunch, and then we met like our first person that ended up being so like somebody we connected with right away. Actually, I think he may listen to the podcast. So we can shout him out. What's his Instagram handle?


Christian: [00:02:50] It's Ben. I forgot his-


Aaron: [00:02:51] I think it's like techloversblog.


Christian: [00:02:53] Yeah, techloversblog.


Aaron: [00:02:54] So anyway, shout out to Ben. But yeah, we met him within like 20 minutes of signing up. So. And that threw us off completely because we were like well, here's all that, I guess, probably - I don't know - that week before we were looking at all the tracks like, all right, Christian, you go tackle these ones over here. I'm going to tackle these, and then we just tell each other about them, and let's learn as much as possible. And our goal was to do that and then take some cool pictures with people that we've been following online, and that was it.


Christian: [00:03:21] Yeah. We didn't really think about the networking part, and to be honest, it's- This is sort of a tangent right here, but it is kind of overwhelming if you sign up for Social Media Marketing World. There's a lot of information, a lot of things to process, because they have the regular tracks. Then they have the workshops. Then they have the meet and greet or meet and eat up. Is that what it was called?


Aaron: Y eah, meeting and eat ups or something.


Christian: [00:03:47] Then they have the Slack group where all the people are commenting constantly.


Aaron: [00:03:52] Constantly.


Christian: [00:03:52] Trying to create connections, and you can potentially create connections there and then meet them when you arrive in San Diego. So there's a lot to take in. So definitely, you know, get your ticket early. Start with that process early of trying to figure out the things that you want to do and be thinking about that networking piece even beforehand. So for example, in the Slack group, make some of those connections and just, you know, meet at least, you know - I don't know - one person a day or something like that for an hour like a lunch date or something. But also keep in mind that you're going to need some time that you're just going to randomly meet some people. So don't schedule everything up in advance.


Aaron: [00:04:35] Which I think we- That's what we kind of did. What they did at Social Media Marketing World, like what Social Media Examiner did was they had table topics. So as you went to go to breakfast or lunch, if you wanted to talk about a certain topic, then you could sit down with people and talk about it. So for example, Facebook ads or YouTube marketing or Snapchat, you would go sit at a table, and those people know that's what you're there for. They have little things on the table like a piece of paper that was like an icebreaker and got to know people, and some of the things that are in these notes are that there's a lot of people who are not marketers that go to the conferences too. These are business owners who want to learn what to do or potentially find out hey, who are the marketers that are investing themselves and know their stuff? I want to talk to them and potentially bring them on for business. So, and I was surprised at the number. I would say like maybe 20, 30 percent of people there are actually business owners that are looking to hire marketers. It was a large amount of people that we met that way.


Christian: [00:05:36] All right. So the second major key is just to have one key takeaway. I think there was one of the tracks that I went to that he said like you know what? You're going to fill your notebook or your piece of paper with a bunch of notes. You're going to go back to your office, and you're not going to do a dang thing with it. You know, you're not going to do anything with it. You're just going to probably throw it away or have it in your notebook and just keep it there. So what I did was I- Yeah, I still filled my notebook with a page- At least a page of notes per track, but then after it was done, then I would circle, you know, that one big take away or that one thing that I know I can implement in the business. And a lot of things it was something like really small or like just a little tweak from, you know, a huge presentation that talked about a lot of different things or maybe like a part of a bigger strategy. You don't have to implement the whole strategy right away. Circle the one thing that you know you need to do in order to get started, and that way you don't overwhelm yourself with a lot of things and a lot of notes and a lot of different points. Just grab that one thing from each track, and then overall, also there's always that one big key take away from the whole conference. So yeah, I would say don't overwhelm yourself. Just circle that one thing.


Aaron: [00:07:00] Yeah. And plus, what's good about- Which we'll talk about our number three in a minute which is the all-inclusive. You can listen to or re-watch the videos. So you're not going to absorb it all there, but you do get access to things later that you could go back and watch or listen to. So if you just take away that one thing, and I guess I would say that those one things that we took away from them, I know Christian now we're talking, and it was just stuff that we were like, you know, this is so obvious. It was like, you know, hitting us in the face. Like why would we not do this? But when you're in your business and you kind of get in the trenches and you're doing a bunch of work, you don't really- You kind of get blinders to the small things, and it's crazy when somebody just tells you like oh, what you need to do is have like a CRM. We had one, but I'm just saying like you should organize your contacts and your leads. It's just something super simple. You probably knew the answer, but it just wasn't- You just weren't doing it.


Christian: [00:07:57] Right. Sometimes it takes someone to knock on the side of our heads saying, hey,  y ou need to be doing this. Whoa.


Aaron: [00:08:08] Yes. Thank you. So our last podcast I don't think Christian did the whoa whoa. It's pretty much been like the rap airhorn and then Christian saying something, but he kind of slacked the last episode. And I think I called him out, but all right. So this is our time for you guys to learn a little bit more about BitBranding, and what we're going to be talking about for the next month right now, our next four episodes, is going to be our ribbon cutting. So this is an amazing opportunity for you guys to meet us, especially if you're in the Dallas area. We are in Allen, Texas, and we are having our ribbon cutting off of Watters and McDermott in Allen. It's at the Yeager Office Suites in Allen at 4:30 on May 3rd. I usually know that. Right? That's right?


Christian: [00:08:55] Mhm. Thursday.


Aaron: [00:08:56] Thursday, May 3rd. There will be food. There will be drinks, and there are probably going to be some- What else is going to be there, Christian?


Christian: [00:09:02] So we have a lot of good entertainment. We have Imagine Dragons come in. We're going to have an indoor zip line. We also- I think we're going to have a hot- Multiple hot tubs inside the building. We also have the-


Aaron: [00:09:17] Champagne bottle service at each one.


Christian: [00:09:20] We're going to have the Hawaiian fire-breathing warriors.


Aaron: [00:09:26] Oh yeah.


Christian: [00:09:27] Have you ever seen them?


Aaron: [00:09:27] Well, yeah. So to give them a little background, the ceilings are very vaulted. So it's like a 30-foot ceiling. So it's not like it's going to be dangerous. They're going to be able to not hit stuff when they're throwing them.


Christian: [00:09:37] Yeah, absolutely. Anyways, it's going to be really fun.


Aaron: [00:09:40] Whoops. It's not over yet.


Christian: [00:09:42] It's going to be really fun. You're definitely invited. All being serious, we're definitely going to have some really good food and the opportunity to meet some people around the area. I mean, we met a lot of business owners through shows that we've done and just networking. So we definitely encourage you to come by, and I mean, this is our first office. We're super excited, and we really want to have a good time.


Aaron: [00:10:05] Yes. So again, mark your calendar, and that is May 3rd at 4:30 p.m. at the Yeager Office Suites in Allen. We will link up all the address information in the show notes so you have that as well, but. We are back.


Christian: [00:10:23] Boom. That concludes our little ad section of our podcast.


Aaron: [00:10:28] All right. So kicking it off to our final topic here is something that Christian and I did, and I'm very happy we did which is to go all-inclusive with the Social Media Marketing World. We've been talking about going to this conference for- Since the start of the company. So for a couple of years, and this is the third year we were finally able to go, and we're like if we're going to go we might as well do everything and get all of the value out of it. So we went all-inclusive, and it was well worth it.


Christian: I t was kind of funny because I was telling Aaron about- So Michael Stelzner who's the CEO of Social Media Examiner, that's a company who puts up Social Media Marketing World, he was talking about- He has this show called The Journey where he goes through everything from the beginning of planning this event all the way to the actual event. It was very an episodic series, and in there they're talking about they added the marketing ticket I think or the marketer ticket this year. And because of that, they actually got more all-inclusive.


Aaron: [00:11:40] Why was that? Just like the price point difference, I guess, or-


Christian: [00:11:43] Yeah, I mean, if you think about, you know, as a- You look at it as like oh, why do I want the marketer which doesn't include all those things or do I want the all-inclusive that includes, you know, all these things? So it was just like almost like a marketing tactic, you know, to include a lower tier product in order to increase the all-inclusive. So we might have been caught up in that. We just saw the all-inclusive like oh, for $200 more, we can get this .  You see what I'm saying? So that's what they did with that, but anyways, the all-inclusive is definitely worth it.


Aaron: [00:12:19] Absolutely.


Christian: D on't you get like the party?


Aaron: [00:12:21] Yes. So like the first night you get there a day early, and there's a party on the Midway. They're probably still going to do it next year which was awesome. We took a tour on the Midway which is a U.S. carrier, and-


Christian: [00:12:35] So it's been converted into a museum.


Aaron: [00:12:36] Yeah, to a museum. It's no longer moving, but we took a tour on that which had stuff from like Desert Storm on there, but anyway. There's a private party for all the all-inclusive people, and a lot of the speakers come out. So there's a lot- It's a smaller group of people. You get to meet a lot of really cool people. Like I think Christian and I both took a picture with Branden Harvey there. I can't remember who else we met on the ship, but it's smaller, and you get a kick-off party. You get there a day early, and then one of the other cool perks is that on the other days, the Thursday and Friday, you get free breakfast and lunch which was, I mean, that was like a deal right there.


Christian: [00:13:17] Oh yeah. I mean, think about it. We didn't have to worry about getting breakfast or getting lunch. So yeah, that was definitely really good.


Aaron: [00:13:26] And I guess the first night since we went onto the Midway, we got dinner for free too, and then the next night was- Thursday night was like a party in the jungle or something like that. So we-


Christian: [00:13:37] Yeah. It was a club party.


Aaron: [00:13:39] So we didn't have to pay for food then. So I think for total groceries throughout the week, we ate one night out, and then groceries throughout the week was like 30 or 40 bucks. So just that was a huge savings, and it also kind of forced you to mingle with other people too.


Christian: [00:13:53] Yeah, yeah. All right. Do you have anything else?


Aaron: [00:13:56] What was the best thing about the all-inclusive? I'm just curious to hear your thoughts.


Christian: [00:14:04] I don't know.


Aaron: [00:14:05] I'm thinking the videos afterwards. I haven't done anything with them yet, but you do get all the videos and audio from the workshops and all the tracks and the keynotes. Pat Flynn did an amazing keynote. So you can watch that at any time, and I think that's the biggest thing because you're going to have those takeaways we talked about earlier but you will probably forget, and you can look back at these at any point.


Christian: [00:14:30] Yeah, that's true. All right. So there you have it. This episode was three major keys we learned from attending Social Media Marketing World 2018. Just to recap, one thing that we definitely learned is the power of networking. In this event, you'll have the ability to network with potential business partners, synergy partners, customers, clients. Like I mean, you can find a little bit of everything. Another thing is don't overwhelm yourself and grab that one thing from each class or workshop, and the last thing is to definitely go all-inclusive. By the way, we're not being paid by Social Media Examiner or anything like that.


Aaron: [00:15:10] Right.


Christian: [00:15:10] We definitely just did the all-inclusive. So we enjoyed the all-inclusive the recordings and the food and all that. So those are just things that we recommend and we took away from that.


Aaron: [00:15:20] All right, and we have like 3, 4 seconds left. So just want to tell you guys to go to Share this episode. We are on Spotify now, iHeart Radio, and all other podcasts spots.


Christian: [00:15:32] Everywhere.


Aaron: [00:15:34] So we will talk to you guys next week.


Christian: [00:15:36] See you. Bye.

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