Today we talk about why you need SEO for your eCommerce website. But more specifically we hit these 4 main points:
Christian: [00:00:17] Hey. How's it going? I hope you're having a nice day. Welcome to another episode. Today we are tackling why you need SEO for your e-commerce business. We're talking about pay-per-click versus SEO, why SEO is a long-term game, we're talking about the future of marketing, and some other things here and there. Are you ready?
Aaron: [00:00:40] I'm ready, and I'm curious about the here and there kind of stuff. So that's kind of interesting.
Christian: [00:00:47] Yeah.
Aaron: [00:00:47] All right. So the first thing is about pay-per-click. So SEO versus pay-per-click. SEO, if you do not know, is Search Engine Optimization. It is organic. So when you go to Google and you're searching for something and the top search result, that's SEO. The things above those top search results are these little ads. You'll see like it says ad next to it. That's the pay-per-click stuff, and if you have an e-commerce store, you can absolutely run ads for people who are searching for keywords like remotes or t-shirts or whatever else. But a lot of other people are doing that as well, and depending on your industry, it could be very expensive. For example, clothing could be anywhere from 10 to 15 dollars per click. Not ten dollars for somebody to buy, but 10 or 15 dollars for somebody to click to your website. So that's why this SEO is very important is that once you've gotten traction for it, it's just a matter of maintaining it. And it's organic, and it will build on itself. You'll start ranking for other terms. Instead of just t-shirts, maybe cotton t-shirts or dri-fit t-shirts, and you'll start getting more traffic that way versus pay-per-click. You have to pay more money to get in front of more keywords.
Christian: [00:02:01] And the other thing is like with pay-per-click once you stop paying, then you stop getting those leads. So with SEO, you have the ability to basically organically over years be able to draw in traffic to your website. Obviously, yes, you still have to pay, but you know, with pay-per-click once you literally stop using it, you stop getting the leads because your ads won't show up.
Aaron: [00:02:28] Right. I think that's a good segue into our next one which is actually SEO is long term, and by long-term, it really just depends on the competition level for the words that you're ranking for. But for you to see any type of real results, we always tell people it's going to be three to six months before you really start seeing stuff, especially if you're brand new. Now if you've been around for 20 years and you have an older website and you have content that you've been putting there, more than likely you're ranking for some things, and it's just a tweak or two that you can start ranking for things. But if you build a brand new site or if you've never put anything on your site except for a phone number for people to call you, it's going to take you a while because there's been people who've been doing it for years, and it's not like it's going to happen overnight where you're just going to start ranking for something.
Christian: [00:03:16] Right. So it's very important as an e-commerce business to have an actual blog and actually introduce new content, maybe even videos and use social media to your advantage, but I guess what we want to reiterate here is that you need to start now and start early. Even if you're brand new, start doing something now because it will benefit you in the long term.
Aaron: [00:03:39] Right. I don't remember the exact statistic, but your blog now is going to benefit you for the next couple of days. Say, if you write it today, but it's really going to pay dividends in the next 12 to 24 months. So you want to create content that's evergreen, which means that it's not necessarily going to go out of style or it's still going to be relevant today, but you really don't start seeing the dividends for Google to start crawling your website, which just means it's looking for keywords to help people find you. You really don't start getting a lot of that traffic for like a year. So this is a long-term strategy, and we'd like to just kind of have that ahead of time. Some people will tell you that you can get ranked on the first page of Google or number one on Google in two or three days or maybe a month. That in our world is called Black Hat. Google is smarter than ever, and more than likely you'll be penalized, and your website will never rank for anything. So try to stay away from that and just understand SEO is long term, but if you want a business that's going to be lasting longer than a year or two, then SEO is an absolute must for that project.
Christian: [00:04:46] Exactly. Aw snap.
Aaron: [00:04:53] Snap. Yes. That brought me back to that Lil Jon song. Snap your fingers. Do your step. That song.
Christian: [00:05:00] Mm-hm. Yeah.
Aaron: [00:05:01] Anyway, so Christian's going to record a video of himself doing that. So you guys can check it out.
Christian: [00:05:06] For sure.
Aaron: [00:05:07] Anyway. So this is our favorite part of the podcast. If you're new here, thanks for tuning in. Make sure you click that subscribe button. Well, we like to share a little bit about who we are and then just anything that's going on or any features or new stuff that we have coming up. So we are a digital marketing agency, and we focus on social media marketing and website design. And we do some other things like SEO, that we've mentioned here, and we're based in Allen, Texas. One thing that we have coming up is on August 1st. We still need to finalize the time and everything. We've talked about this in the past. What we're going to do is social media workshop. It's going to be seven dollars, and it's going to be for potentially 30 people. We're going to have a couple of topics and really get into like a mastermind of how business owners can use social media to actually engage with their customers and grow their business instead of just posting these shared articles and wondering why they're not reaching their audience. So if that's of benefit to you or you feel like you would get some value out of that, please shoot us a message on Instagram or Facebook. It's @BitBranding for everything, and we'll give you more details depending on when you're listening to this episode. We may have more details that we can send you a link to, but as of this recording, we don't have anything yet.
Christian: [00:06:20] Word. Thank you, Aaron, for the lovely message from our sponsors which is ourselves. All right. So let's move on. We're talking about why you need SEO for your e-commerce business. So our third point here is the future- We're going to talk a little bit about the future of marketing which is voice. You've probably heard a lot of commercials or people who have purchased Amazon's Echo or Echo Dot with Alexa. There's also Google Assistant.
Aaron: [00:07:00] Is it Cortana? Whose-
Christian: [00:07:00] Cortana is Microsoft. You have Apple's Siri. Apple just recently also, I think, last year came up with the HomePod, which is basically the same thing as the Echo and then the Alexa Amazon stuff. So what we're trying to say here is that voice search is going to be the future of marketing at some point. People are going to be talking about how to optimize their websites for people who are searching using their voice in their homes, you know? You don't think about that now, but in reality, people are probably searching for- Hey, Google, what's the best pizza place around here? You know, and Google's probably going to give them, what? The top three choices that they find online. So it's very important to start with SEO now and also start thinking about the future of SEO and how voice is going to change and evolve what we know of SEO right now. Right now people when they search on Google or Bing or Yahoo, they might scroll down to the first page, maybe even go to the second page, but when someone is voice searching like that, Google Assistant or the Apple's Siri is not going to name 10 different results for that person to choose from. More than likely, it's going to go with the top 1 to 3 results and go from there. So it's very important that you need to be ranking for those particular keywords, whatever they are, when people are making those searches.
Aaron: [00:08:40] And I guess one thing that really came up to me as Christian was talking about this is that with our voice, we're going to search for something that's going to be longer tail than if we were going to be typing it. So what that means is that some people want to rank for pizza place or best pizza, and that's like a short-tail keyword, but if you could rank for something in this area, hey, Google, or hey, Siri, can you find me the best deep dish pizza place in Allen, Texas? That's probably going to be pretty easy for you to rank for because not a lot of people are doing it, but that's how we're going to search for it. We're not going to be like hey, find deep dish pizza. No. We're going to search for specifically in North Texas or Collin County or in Allen or wherever else. So make sure that you're doing long-tail keywords necessarily instead of just short-term keywords and try to rank for pizza because more than likely that's not going to happen, and Google probably won't pull you up anyway for that.
Christian: [00:09:43] Mm-hm.
Aaron: [00:09:43] All right. And our last thing here is more and more people are shopping online, and that means that there's more stores, more e-commerce businesses starting up. That's probably why you're listening to this podcast. That's probably how you found us, which by the way tell us if you found us on, you know, Apple iTunes or Spotify. But the point is that you're starting an e-commerce business, and that means that competition's only going to grow. Some people expect that e-commerce is like- It's like the Internet age in the 2000s where people were just building websites to build websites, but now we have e-commerce where it's very early on. I mean, merchant service has just barely gotten into stuff where we have like Apple Pay. The future is going to be- I think Christian told me a while back about a card or something like that changes a code or something. I can't remember exactly what you were talking about, but there's just a- The merchant services are changing dramatically. So if your customers can't find you online, it's going to be very hard for you to grow your business in the sense that - we'll go back to number one here - you're going to have to pay to play, and that's really not scalable. So the whole point for this podcast is that if you want to sell something online, you have to be found online without necessarily having to pay. You can supplement the payment, but like Christian said, if you do SEO and you do it well, it's going to last you a lot longer than trying to do a pay-per-click. And if your competition's doing SEO and you're doing pay-per-click, if we're looking at a five-year game, they probably are going to outperform you because they can stay around for the long game, and you may not be able to scale with that.
Christian: [00:11:21] Exactly. And by no means we're shying people away from doing pay-per-click. I think a good combination of both pay-per-click and SEO is a great strategy. If you can do both, definitely do both.
Aaron: [00:11:34] Yes. Okay. Yeah, that is a very good point. Yes, we do a pay-per-click for people and Facebook ads, whatever. So. And Instagram. So that's all important, but the SEO, I feel like the reason we did this episode was because e-commerce is growing. And a lot of people are just focusing on hey, I just want to run these Instagram ads, but that doesn't necessarily build your brand. It just is transactional and not really sustainable. So.
Christian: [00:11:59] Yeah. All right. So there you have it. Why you need SEO for your e-commerce business. We talked about differences between pay-per-click and SEO. Talking about the fact that SEO is long term. We talked about the future of marketing which is voice search, and then lastly, the competition is just growing and growing and growing. This is just- We're tipping the iceberg as far as e-commerce goes. So there you have it. If you are listening to us via your iPhone or computer, you can definitely go to Apple Podcasts and leave us a review. I don't know if the other podcasts platforms have the ability to do a review, but if you find out a way to do it, definitely leave us a review and let us know how we're doing. We would love to hear your feedback on our show, and if you know anyone who runs an e-commerce business and you've listened to this episode, share this episode with them. You can actually go to bitbranding.co/podcast, and you will find all the episodes right there. They're pretty easy to share. Just kind of copy the link and share it with whoever you want. All right. That's it, right?
Aaron: [00:13:10] Yes. Talk to you guys next week.