Today, we talk about what reputation management is and how it can help your business!
Reputation management in our own words is the active monitoring of your brand online. Most businesses are aware that they have reviews online, but are not active with monitoring it.
- Reputation in a competitive marketplace, when a single negative review can cost you business, it’s even more important to monitor how your customers feel about you online. On another hand, a positive review is almost as good as a referral from a friend.
- Reputation management affects your brand. You can have the best product in the world, but bad customer service could cost you long-term growth. The flipside, an upset customer who was bashing you to all their friends, handled with poise and great service can turn into an advocate. We have all been upset at a company and then they go above and beyond and you’re even more in love with them than before.
- Businesses understand that the blowback from negative press can be ruinous to a small company. The surprising solution is simply to be as honest as possible about your business goals and intentions while offering customers a perpetual peak behind the curtain. For small businesses without a dedicated reputation-management team, these attempts can be clumsy, inconsistent and counterproductive.