In this episode we cover things like:
Christian: [00:00:15] Hey. What's going on? Today we are going to talk about the must-haves for a restaurant website. We're going to talk a little bit about menu, location, and visuals, but before we get started, could you please do us a little favor and first, if you haven't subscribed, subscribe to our podcast. Number two, if you have a friend who is a restaurant owner, share this episode with them. Click on those three little dots on the bottom right-hand corner and click on share episode.
Franklin: [00:00:48] Sharing is caring, people.
Christian: [00:00:50] Exactly. That's what I'm.
Franklin: [00:00:51] Sharing is caring.
Christian: [00:00:52] That's exactly what I'm thinking.
Aaron: [00:00:54] All right, so, let's get started here. We're going to cover- we'll just kind of break these down in a few sections, but let's cover the basics. These are kind of- they may be like a duh situation, maybe not, but the first thing you've got to have in a restaurant is a menu section. Absolutely a must to have a menu section on your website.
Franklin: [00:01:15] Right, because if I went to a website that was specifically for a restaurant and I can't see what I can eat from there, I would probably not go to that restaurant.
Christian: [00:01:23] Exactly.
Aaron: [00:01:24] I've actually had this happen where I drove by on the highway. It was like Dallas North Tollway, and I was like, oh, that place looks cool. Let me Google them. The website was made from, like, 1990. No menu. You have to call, and the directions were like you- there was not clickable directions or anything, so it was like please don't come to our restaurant.
Christian: [00:01:44] Wow. Yeah. It's kind of interesting because I went to a, I think you say, gyro, gyro? Is that how you say it?
Aaron: [00:01:50] Gyro.
Franklin: [00:01:50] Gyro.
Franklin: [00:01:52] Gyro place. And I didn't actually go to the website but I went to Yelp, and it's kind of funny because people take pictures of the menu while they're there and you can just see, you know, the menu from pictures that people were taking.
Franklin: [00:02:06] Nice.
Christian: [00:02:06] And they're on Yelp. That's kind of nice. Now this brings me to another really good point. If you're going to have a menu on your website, if you have different menus for lunch, dinner, brunch, cocktails, make sure that you include those. Maybe even separate them. Put them on different tabs. And another big thing to do with the menu is put a date that was updated so that people know that this menu is current because menus change from time to time, you know? The good thing about Yelp and looking at those pictures is that you have a date, you know. If that picture was taken two weeks ago and that was the menu, more than likely you're going to have those same items. Now a website, you don't really know when it was updated or when it was created, so the information there might be out of date.
Franklin: [00:02:51] Right.
Aaron: [00:02:52] I was going to say, one thing is that with restaurant owners I feel like a lot of times they don't do that part of it. Like, their websites aren't updated that much because they're, like, what are we going to talk about or what are we going to do? So, that would be one way to, I don't know, stand out because A, if I'm a seafood place and we don't have salmon half the time of the year. Like, if I go there and expect salmon, you know, that's a bad first experience, I guess.
Christian: [00:03:14] Exactly.
Franklin: [00:03:15] Another thing about menus I like to see is actually a detailed description of how they make specific items. So like, if they have a signature dish, like the place that I went for my birthday. They have like an actual detailed description on how they made their potatoes. Oh my god.
Aaron: [00:03:32] And it made you buy them. I actually went to Cheddar's yesterday, and I didn't know they did this, but you can order salmon, like, grilled. I can't remember what the other one is. Like burr-on or bouron. I don't know. Don't- Don't judge me. Anyway, there was like three options, and then it told you exactly how it was cooked too. And that made me want to buy it. I was like, oh, I can get it this way, and that's the way I want it. And that made me make that decision over getting something different. So I think that's really important.
Christian: [00:04:01] Perfect. All right. What else should be on the website?
Franklin: [00:04:07] Visuals.
Christian: [00:04:07] I love visuals.
Franklin: [00:04:08] Yes, visuals are like candy on a website to me. Like, good pictures, good videos. That's what is extremely important to me because I'm a visual person.
Aaron: [00:04:21] But what do you mean visuals specifically? What do they need to have pictures of?
Franklin: [00:04:26] Photos, photos, photos. Very.
Christian: [00:04:30] Like good quality.
Franklin: [00:04:31] Good quality photos. I'm not talking about, like, taking photos with a potato and like letting there be- I'm stealing that from Casey. Taking photos with a potato and there being, like, an actual, like, photo for your menu, for your website. So look, like, something that's extremely crisp. Something that's like up close and personal.
Christian: [00:04:48] Colorful.
Franklin: [00:04:48] Very colorful. Something that shows off, like, the actual authenticity of your food.
Aaron: [00:04:54] This is something that I think where business owners who own restaurants, they should just hire out a photographer because they're going to be able to understand those visuals a lot more, and instead of just cutting your costs, you realize that people looking at those pictures, you're going to stand out and probably bring in a lot more business hiring a photographer for four or five hundred dollars to get those crisp, clean colors.
Christian: [00:05:15] Yeah, I think- I don't think we tell every single client that has a website that they should do photography, you know, or have a photography package with it, but a restaurant I think it's a must have. Like, you need to have those visuals on your website, especially, you know, of the food. Also, you know, photos of people enjoying the food, and along with visuals, videos. And this is funny, but the other day, I saw on someone's Facebook- I know we're talking about website. We're talking about, but on someone's Facebook, it was a restaurant type place, sort of a pub bar. But what they did was they installed a 360 camera, and they turn on a live feed. So you get a feel for the ambiance and the environment of that place before you even, like, go there.
Franklin: [00:06:11] Dude.
Christian: [00:06:12] I know. That blew my mind.
Aaron: [00:06:14] Now what kind of- can you describe the place for us a little bit? Like, I mean, it was a cool place I'm guessing.
Christian: [00:06:18] Yes. It was, yeah. Yeah, it was back in Puerto Rico. It was just like sort of a porch-type place, and there was people around. You could see them. You couldn't hear conversation, but you could hear the chatter and the music in the background. Like, it was really cool.
Aaron: [00:06:32] OK. That definitely stands out to me because one, nobody's doing the 360 videos, and then two, nobody's really showing those kind of videos anyway. So that really steps up your game.
Franklin: [00:06:42] Exactly. Because, like, if you were trying to find a place to go eat and you were just scrolling through Facebook, or if you went to, like, a specific website and you saw live now and then you just clicked on it. It was like, oh, they're just sit- hey, let's go to go to such and such and go eat, but it looks like there's not a lot of people there. We can go and enjoy ourselves. Yeah, that's exactly what would happen.
Christian: [00:07:05] Yeah. And I saw this on Facebook, but I'm pretty sure that's something you could implement on your website. Some kind of embed with the live video.
Aaron: [00:07:15] Right, YouTube has live video. Maybe an embed with that.
Christian: [00:07:18] Yeah, yeah, definitely possible. But I mean, that's definitely, you know, 2030. Maybe 2020 when that becomes something that you must have on your website, but as far as videos that you must have right now, you could just do regular videos of the environment. You know, just, you know, have a good night where maybe you have live music on your restaurant on a Friday night or something. Then record that. Have a good, you know, nice video. Show some B-rolls of the restaurant, of the food being cooked.
Franklin: [00:07:50] I was just about to say that. Like, if you serve steaks, like, a good video. So of, like, a guy with a really deep voice speaking voice over while somebody's, like, flipping a steak, and it drops on the grill and you see fire blaze. Like.
Aaron: [00:08:06] Right. And honestly, like, that's like next level stuff I think there. You could just do straight video. You don't have to do even the audio, but just the video of the food being cooked would be way above. Again I don't think we've been to very many websites where that's happening, but I would probably go eat there if somebody did that because I'm like wow. You know, that makes it- that stands out.
Franklin: [00:08:28] Sorry. I don't mean the George Lucas the restaurant commercial, but yeah, like the guy on Instagram. I can't remember what everyone was calling him, salt bae. Like, that's a really good example of, like, what would be a good video to put up there.
Aaron: [00:08:43] If you don't know what that is, go search on YouTube or I mean Instagram.
Franklin: [00:08:47] Just google salt bae, and you'll see. Like, but he's a really good, like, steak chef. Like, you see him, like, chop pork chops. You see him chop steaks and salt and grill them all at the same time, but like, if you had, like, a set of videos that were on your website where your chef was cooking and giving an explanation of how he cooks it, that would be, like, perfect.
Christian: [00:09:09] Next level.
Franklin: [00:09:11] Exactly. Like, I have my hands like an Italian chef. Like, it's perfect.
Christian: [00:09:16] All right. Now something that's, again Aaron said that we're going to give you some duhs in there, it's to have the locations, directions, and a map. I mean, that's a given. Like, you have to have that. Otherwise people are not going to buy from you. They're not going to find you.
Aaron: [00:09:32] And Google likes that too. Like, you need to put that on there for you to be found online as well as, you know, adhering to your customers and making sure that they will want to show up to your restaurant.
Franklin: [00:09:41] Right. And then the thing- another thing that Aaron said at the very beginning is make sure it's clickable so that people won't have to go through the hassle of actually trying to copy and paste it and all that.
Aaron: [00:09:50] If I have to copy and paste your address in there, I'm going somewhere else because I'm probably frustrated. Unless it's just like this is going to be the place no matter what, but if I can't click it and get directions, that's just- I mean, that's a bad first experience. That's the first thing. Even before they get to your restaurant, that's an experience that they have, and they already have that in their minds. So if the food's kind of like mediocre, that could just, you know, they may not come back.
Christian: [00:10:13] Exactly. I want to add something to this too because I know we're talking about restaurants, but we're talking about more of a fast, casual more, like, Chipotle or something like that. You know, make sure that you sign up for DoorDash or Saver.
Aaron: [00:10:29] Grubhub.
Christian: [00:10:30] Grubhub. Any of those. There's about 10 of them, I feel like, but yeah, sign up with one of those and make sure that you offer delivery service as part of your services.
Franklin: [00:10:44] Right.
Aaron: [00:10:45] Yeah. I mean, it doesn't make sense if you're like a five star dining, like, steak place where the experience is there, but if you're doing fast casual like Christian said, everybody is doing that. So it's kind of like you need to start playing at that game to get delivery because like, well, I love your food, but you don't deliver. I'm going to go try somebody else, and that may take your business.
Franklin: [00:11:04] Right. And then having that stamp on your website showing that you actually do deliver, especially if you're in a competitive niche but no one in your, like, actual category is actually doing that. You could stand out, and people would come to you a whole lot more than they would to your competition.
Aaron: [00:11:24] Absolutely. Do you have any other- I know, Christian, do you got any more add ons to this?
Christian: [00:11:29] No, I mean just our last point here which is, you know, and I feel like this is a must have, is, you know, including a brief history of your restaurant or what kind of style restaurant or just some basic information on, you know, who you are, why are you doing this. I feel like that just gives the restaurant a little bit more flavor to it, you know? Gives it a purpose almost.
Aaron: [00:11:53] And I would say going back to the visual part, if this is family owned or even if it's not family owned, but you have, like, just pictures of you or maybe your chef at least on the About part if it makes sense. That's a really good connection where you can kind of tell your story and the visuals on that page too.
Franklin: [00:12:10] Right. It gives it that authenticity. If I'm from Louisiana, so I know the full story on how Raising Cane's started and where it started from. So like, knowing that makes me gravitate to it even though is franchised out now. So like, creating that story behind it will actually give you, to me honestly personally, gives you authenticity and gives your restaurant longevity. Gives you the possibility of being franchised out, and more people connecting to it.
Christian: [00:12:38] All right. So just to recap here, some of the must have for a restaurant website. Make sure that you include a menu. Make sure that you put in there last time the menu was updated. Number two, make sure that you have locations, directions, and then a map. Make sure that's easily clickable where people can just click on it. They get directions. Boom. Main, main thing, visuals, photos, and videos, and we also talk a little bit about 360 video, live video. That maybe a little bit, not a must have, but definitely will take it to the next level.
Aaron: [00:13:12] Next level. Next level stuff.
Franklin: [00:13:12] Definitely fire emojis.
Christian: [00:13:15] And then the last thing, make sure that you tell them what kind of restaurant you are, a brief history of the restaurant, what makes you unique. Just tell your story. Anything else?
Franklin: [00:13:26] Nope. I'm good. I think that's it.
Christian: [00:13:28] I'm hungry now.
Aaron: [00:13:29] Yeah,exactly. OK, we need to go grab some food. So on that note, why don't you guys go grab some food? But before you go do that, make sure you click that subscribe button, and then you hit those three little dots in the right hand corner. Share this with somebody, and then leave us a rating and review, an honest one and let us know how we did. And I don't know. Maybe you can tweet us @BitBranding.
Christian: [00:13:51] Do it.
Franklin: [00:13:52] Do it.
Aaron: [00:13:52] See you guys.