On today's episode we talk about:
- Plan ahead of time and schedule
- Practice posting, nothing beats getting into the habit
- Creating a series
- Visual Calendar
Franklin: [00:00:16] And we're back again. Welcome to the Marketing Natives, the official podcast of BitBranding. You know this, and before we get started, before we get started, I want you to go ahead and click that good old subscribe button if you haven't. If I can actually say the word subscribe. And on today's episode, guys, we're going to talk about what an electrician should do to post consistently on social media. That goes with planning ahead, practice, practice, practice, creating a series, and making your calendar more visual. This is going to be completely electrifying.
Christian: [00:00:57] I like that. Yeah, we have some good stuff in here, but right off the bat, I mean, in order to post consistently, you have to plan ahead of time. Like, there's no.
Franklin: [00:01:07] There's no getting around it.
Christian: [00:01:09] Yeah.
Aaron: [00:01:09] Yeah. We're all busy, and electricians especially are busy. So just like the first thing on their mind is get the job done, not to post on social media.
Franklin: [00:01:18] Exactly. So you've got to make sure that you know what you're going to be doing. What would you guys say? Basically like a week ahead of time, right? Or within the week, right?
Christian: [00:01:29] Yeah, I mean, if you're starting out, you know, this social media stuff and you want to just stay consistent, what I would do is figure out my week, you know. Figure out what kind of things I want to post, not necessarily detail stuff. Just what kind of things I want to post. I want to post a video. I want to post a picture. I want to share something from another business. Figure that stuff out, and then simultaneously, look at your schedule at what you are doing as an electrician as a company throughout the week.
Aaron: [00:02:03] Right. I think we kind of mentioned earlier that if, you know, like on Thursdays, you go do a commercial job. Well, OK, let's do a video or, you know, a picture of you in front of a commercial job, and, you know, show us the progress updates. So like every Thursday, we're working on this long commercial job and just kind of giving updates throughout. That's just an example, but you know your schedule for it.
Franklin: [00:02:23] Right. And then I think to know as an electrician what you're going to be doing at that specific job will give you an idea what you can post and how you're going to post. Like, if you're doing a complete gut and you're taking like all the wires out, you're taking all the copper, all the pipes out, and redoing it, I think a cool photo would be to see the pile of copper that you pulled out from the job. Or if you know that you're going to be just going to consult with a potential new client, you can take a photo of you and that client to see exactly- like, to show people that you guys are actually working with some, I guess you could say, some influential people or something like that.
Christian: [00:02:59] Yeah. Like before and after pictures. Those are great for jobs like these, but with planning ahead of time and sort of creating a schedule, and like I said I would do it week by week to start out until you get more, you know, used to posting and used to scheduling things in advance. And then I would go a month, and then you can go a quarter, and then you could, you know, sort of expand on that. But start out, you know, with a week, and there's tools out there like Buffer, HootSuite, Zapier, I have TTT which will help you with your posting where you can schedule things ahead of time. That way if you know this week is going to be a really busy week, but you already know and you already have some of the content ready for it, then you can just schedule ahead of time and sort of set it and forget it.
Aaron: [00:03:52] Right. So I guess whenever you're trying to create the content, that part of it is- the easy part is to take the pictures after you get used to it, but I think a learning curve is to actually post the content. You know, if you're working on the job or you have all these other things, you've got phone calls to return, the last thing you're thinking about is actually posting it. So one tip we're going to give you guys is to practice posting and making it a habit to put out the post so that it's second nature for you to say, oh, we just finished our job. Let me grab that picture, or, oh, I know we're about to do this and I won't have time later. Let me grab the picture instead of saying, oh, at the end of the day, I forgot to grab that picture. So it's just a matter of practicing and getting into the habit. It'll make it a lot easier for you in the future.
Franklin: [00:04:37] Exactly. He took the words right out of my mouth.
Aaron: [00:04:41] The exact words? Like, that was literally exactly what you were going to say?
Franklin: [00:04:44] All right. No, it wasn't exactly what I was going to say, but like, you had the general consensus of what I was going to say. All right. So, but like, I think another thing that goes along with that and also what Christian said, that you want to, I guess you can say, create, like, a schedule to make sure that you're on, like, somewhat of a practice schedule to get it going. The way to do that would be to sit down and just create, like, a series of, like, different things that an electrician can teach people that are on social media. Just like people at home, how to properly set up a surge protector to make sure that doesn't burn your house down, or why it's important to make sure that your outlets are covered from your toddlers, or things like that that you can post on a weekly basis to actually create consistent content. That way you won't be in fear of actually missing that date or that time whenever you're supposed to be posted on that schedule.
Aaron: [00:05:43] All right. So Christian's already going- I know he's going to look at me weird on this one, but I know those are helpful, like, tips and everything like that, so we have some examples. Like, we do Tip for Tip. Guys, go check that out. It's a weekly show that we do on Facebook and YouTube, but it's where business owners ask us questions and that's kind of like giving tips and stuff. But I think it would be really cool to have like a weekly or monthly kind of vlog of an electrician just because most people don't see the kind of stuff that they do, and if they have a cool personality, it'd really stand out and nobody has done that. There's one cool guy who's done it with like a lawnmower business that I've followed, and he does it via Instagram. But I just follow him because he's funny and it's cool, and I don't know. So if you have a cool personality or good personality, doing, like, a vlog style series would be really cool too.
Christian: [00:06:33] So you're telling people that if they're boring, don't do anything.
Aaron: [00:06:37] I'm not saying that they're not boring, but you can't just sit in front of the camera and say today we have a job. Actually that does work. Sorry, I take that back. There's a guy named.
Christian: [00:06:48] Oh my god.
Aaron: [00:06:48] Well, I have to take it back because there is a guy whose name is EricTheCarGuy. He has like 400,000 followers on YouTube, and all he does is say, all right, well this is a wrench, and this is what our project is. And he has people watch it, but mainly because he's adding all the value and they're making fun of his accent, I'm guessing. I don't know.
Christian: [00:07:05] Anyways, the purpose of creating this series, either it can be videos. It can also even be images. It doesn't have to be necessarily video. We definitely recommend videos, but the purpose of this is so that it sort of frees up some time on your weekly schedule. So meaning that you know that for- I mean, for example, we, BitBranding, we have Tip for Tip, like Aaron said. Now, we know that that's going to go out every Wednesday. So we're sort of covered, you know, on Wednesdays. Like we don't have to worry about, oh, what are we going to post, you know, on Wednesday. Like, we know this is going to go out on Wednesday.
Franklin: [00:07:45] On Wednesdays. Right.
Christian: [00:07:46] So it's sort of a given, and it just alleviates a little bit of trying to figure out what do you want to post. So yeah, I guess it just takes away the hassle of trying to figure that out.
Franklin: [00:07:57] Right.
Christian: [00:08:00] Yeah, and I guess the other really good tip is, and we use this at our company, is have a visual calendar set up in your office where it shows you exactly, you know, what you're posting what days. And I mean as a method of- the most extreme method, set up alerts on your phone or your computer so that you know that whenever that alarm goes off, you need to post.
Aaron: [00:08:34] Right. I think that's like if you know yourself and you've been frustrated with it. You haven't been posting. That's like you've got to set up the alerts, or you've got to figure out some way to stop that part of it.
Franklin: [00:08:43] Right. And then to piggyback off what Christian said, the visual calendar, it doesn't have to be an extremely complex one where you write out all 30 days and you, like, write it out. Like, on January 31st, I'm going to make sure that I post this, or on August 18th, I've got to post this particular photo. That'd be fine if they were special days, but just write down Sunday through Saturday and write down, like, I'm going to post a photo on Monday. Every Monday, I'm going to post a photo, and on Tuesday, I'm going to post a video. Like, something simple like that. So it doesn't have to be complex to begin with. Just keep it super simple.
Christian: [00:09:25] Yeah, I think my last tidbit for this would be to- Oh my gosh, it just.
Aaron: [00:09:35] Did you lose your train of thought?
Christian: [00:09:37] Yeah.
Aaron: [00:09:38] All right. So I'll jump in and save it until then. But it's to start small, and if you've never posted before, posting once or twice a week is completely fine. We will suggest you to move up to at least seven days a week. Christian just got an epiphany again. He wants to clap. I can see it across the table, but posting once or twice a week is fine. We'd love to get you to seven days a week, but it's just about getting in that habit again. So start small. Make it simple, and don't try to do too much at the very beginning if you can't keep up.
Franklin: [00:10:10] Hurry before he loses it. Go.
Christian: [00:10:11] Anyways, my last tidbit was, you know, as an electrician, you may have multiple people working for you and to make it easier on you, to be more consistent, you can create some sort of Google Drive or Dropbox where your employees, they can take pictures of jobs, they can take videos on the job, and they can just dump them in that Drive or Dropbox account so that you always will have content. So like more of a worst case scenario, like, I need to post something. Boom. You have a right there in that vault of content.
Franklin: [00:10:46] Nice.
Aaron: [00:10:47] Right. I was going to say, you can even go as crazy as saying, like, Jimmy, you always have posts on Tuesday. So make sure you get us posts on Tuesday.
Franklin: [00:10:56] All right. So if you guys don't have anything else, what we're going to do is go ahead and close this out, and just to give you an overview of actually what we talked about today, we talked about planning ahead, actually creating, like, some type of visual schedule so you can know exactly what you're going to post on a consistent basis, kind of creating somewhat of a series so you can give some practical tips, something that you can set and forget, and just starting posting at least once a month. Well, not once a month. Once a week leading up to twice a week and so on and so on, and just trying it out. Just being consistent with actually doing it. All right. And to close, I'm going to say I don't know where those three buttons are because I can't see my phone right now, but there are going to be three buttons in your player. Click that and share it with somebody that you know has some electrical problems. Maybe they'll reach out to the electrical company, or if you know somebody that owns an electrical company, share this podcast with them and help them get their social media game up. All right, guys.
Aaron: [00:12:03] Peace.
Christian: [00:12:04] Out.
Franklin: [00:12:05] Deuces.