On today's episode we talk about:
- Plan ahead of time and schedule
- Practice posting, nothing beats getting into the habit
- Creating a series
- Visual Calendar
Franklin: [00:00:16] Andwe're back again. Welcome to the Marketing Natives, the official podcast ofBitBranding. You know this, and before we get started, before we get started, Iwant you to go ahead and click that good old subscribe button if you haven't.If I can actually say the word subscribe. And on today's episode, guys, we'regoing to talk about what an electrician should do to post consistently onsocial media. That goes with planning ahead, practice, practice, practice,creating a series, and making your calendar more visual. This is going to becompletely electrifying.
Christian: [00:00:57] Ilike that. Yeah, we have some good stuff in here, but right off the bat, Imean, in order to post consistently, you have to plan ahead of time. Like,there's no.
Franklin: [00:01:07] There'sno getting around it.
Christian: [00:01:09] Yeah.
Aaron: [00:01:09] Yeah.We're all busy, and electricians especially are busy. So just like the firstthing on their mind is get the job done, not to post on social media.
Franklin: [00:01:18] Exactly.So you've got to make sure that you know what you're going to be doing. Whatwould you guys say? Basically like a week ahead of time, right? Or within theweek, right?
Christian: [00:01:29] Yeah,I mean, if you're starting out, you know, this social media stuff and you wantto just stay consistent, what I would do is figure out my week, you know.Figure out what kind of things I want to post, not necessarily detail stuff.Just what kind of things I want to post. I want to post a video. I want to posta picture. I want to share something from another business. Figure that stuffout, and then simultaneously, look at your schedule at what you are doing as anelectrician as a company throughout the week.
Aaron: [00:02:03] Right.I think we kind of mentioned earlier that if, you know, like on Thursdays, yougo do a commercial job. Well, OK, let's do a video or, you know, a picture ofyou in front of a commercial job, and, you know, show us the progress updates.So like every Thursday, we're working on this long commercial job and just kindof giving updates throughout. That's just an example, but you know yourschedule for it.
Franklin: [00:02:23] Right.And then I think to know as an electrician what you're going to be doing at thatspecific job will give you an idea what you can post and how you're going topost. Like, if you're doing a complete gut and you're taking like all the wiresout, you're taking all the copper, all the pipes out, and redoing it, I think acool photo would be to see the pile of copper that you pulled out from the job.Or if you know that you're going to be just going to consult with a potentialnew client, you can take a photo of you and that client to see exactly- like,to show people that you guys are actually working with some, I guess you couldsay, some influential people or something like that.
Christian: [00:02:59] Yeah.Like before and after pictures. Those are great for jobs like these, but withplanning ahead of time and sort of creating a schedule, and like I said I woulddo it week by week to start out until you get more, you know, used to postingand used to scheduling things in advance. And then I would go a month, and thenyou can go a quarter, and then you could, you know, sort of expand on that. Butstart out, you know, with a week, and there's tools out there like Buffer,HootSuite, Zapier, I have TTT which will help you with your posting where youcan schedule things ahead of time. That way if you know this week is going tobe a really busy week, but you already know and you already have some of thecontent ready for it, then you can just schedule ahead of time and sort of setit and forget it.
Aaron: [00:03:52] Right.So I guess whenever you're trying to create the content, that part of it is-the easy part is to take the pictures after you get used to it, but I think alearning curve is to actually post the content. You know, if you're working onthe job or you have all these other things, you've got phone calls to return,the last thing you're thinking about is actually posting it. So one tip we'regoing to give you guys is to practice posting and making it a habit to put outthe post so that it's second nature for you to say, oh, we just finished ourjob. Let me grab that picture, or, oh, I know we're about to do this and Iwon't have time later. Let me grab the picture instead of saying, oh, at theend of the day, I forgot to grab that picture. So it's just a matter ofpracticing and getting into the habit. It'll make it a lot easier for you inthe future.
Franklin: [00:04:37] Exactly.He took the words right out of my mouth.
Aaron: [00:04:41] Theexact words? Like, that was literally exactly what you were going to say?
Franklin: [00:04:44] Allright. No, it wasn't exactly what I was going to say, but like, you had thegeneral consensus of what I was going to say. All right. So, but like, I thinkanother thing that goes along with that and also what Christian said, that youwant to, I guess you can say, create, like, a schedule to make sure that you'reon, like, somewhat of a practice schedule to get it going. The way to do thatwould be to sit down and just create, like, a series of, like, different thingsthat an electrician can teach people that are on social media. Just like peopleat home, how to properly set up a surge protector to make sure that doesn'tburn your house down, or why it's important to make sure that your outlets arecovered from your toddlers, or things like that that you can post on a weeklybasis to actually create consistent content. That way you won't be in fear ofactually missing that date or that time whenever you're supposed to be postedon that schedule.
Aaron: [00:05:43] Allright. So Christian's already going- I know he's going to look at me weird onthis one, but I know those are helpful, like, tips and everything like that, sowe have some examples. Like, we do Tip for Tip. Guys, go check that out. It's aweekly show that we do on Facebook and YouTube, but it's where business ownersask us questions and that's kind of like giving tips and stuff. But I think itwould be really cool to have like a weekly or monthly kind of vlog of anelectrician just because most people don't see the kind of stuff that they do,and if they have a cool personality, it'd really stand out and nobody has donethat. There's one cool guy who's done it with like a lawnmower business thatI've followed, and he does it via Instagram. But I just follow him because he'sfunny and it's cool, and I don't know. So if you have a cool personality orgood personality, doing, like, a vlog style series would be really cool too.
Christian: [00:06:33] Soyou're telling people that if they're boring, don't do anything.
Aaron: [00:06:37] I'mnot saying that they're not boring, but you can't just sit in front of thecamera and say today we have a job. Actually that does work. Sorry, I take thatback. There's a guy named.
Christian: [00:06:48] Ohmy god.
Aaron: [00:06:48] Well,I have to take it back because there is a guy whose name is EricTheCarGuy. Hehas like 400,000 followers on YouTube, and all he does is say, all right, wellthis is a wrench, and this is what our project is. And he has people watch it,but mainly because he's adding all the value and they're making fun of his accent,I'm guessing. I don't know.
Christian: [00:07:05] Anyways,the purpose of creating this series, either it can be videos. It can also evenbe images. It doesn't have to be necessarily video. We definitely recommendvideos, but the purpose of this is so that it sort of frees up some time onyour weekly schedule. So meaning that you know that for- I mean, for example,we, BitBranding, we have Tip for Tip, like Aaron said. Now, we know that that'sgoing to go out every Wednesday. So we're sort of covered, you know, onWednesdays. Like we don't have to worry about, oh, what are we going to post,you know, on Wednesday. Like, we know this is going to go out on Wednesday.
Franklin: [00:07:45] OnWednesdays. Right.
Christian: [00:07:46] Soit's sort of a given, and it just alleviates a little bit of trying to figureout what do you want to post. So yeah, I guess it just takes away the hassle oftrying to figure that out.
Franklin: [00:07:57] Right.
Christian: [00:08:00] Yeah,and I guess the other really good tip is, and we use this at our company, ishave a visual calendar set up in your office where it shows you exactly, youknow, what you're posting what days. And I mean as a method of- the mostextreme method, set up alerts on your phone or your computer so that you knowthat whenever that alarm goes off, you need to post.
Aaron: [00:08:34] Right.I think that's like if you know yourself and you've been frustrated with it.You haven't been posting. That's like you've got to set up the alerts, or you'vegot to figure out some way to stop that part of it.
Franklin: [00:08:43] Right.And then to piggyback off what Christian said, the visual calendar, it doesn'thave to be an extremely complex one where you write out all 30 days and you,like, write it out. Like, on January 31st, I'm going to make sure that I postthis, or on August 18th, I've got to post this particular photo. That'd be fineif they were special days, but just write down Sunday through Saturday andwrite down, like, I'm going to post a photo on Monday. Every Monday, I'm goingto post a photo, and on Tuesday, I'm going to post a video. Like, somethingsimple like that. So it doesn't have to be complex to begin with. Just keep itsuper simple.
Christian: [00:09:25] Yeah,I think my last tidbit for this would be to- Oh my gosh, it just.
Aaron: [00:09:35] Didyou lose your train of thought?
Christian: [00:09:37] Yeah.
Aaron: [00:09:38] Allright. So I'll jump in and save it until then. But it's to start small, and ifyou've never posted before, posting once or twice a week is completely fine. Wewill suggest you to move up to at least seven days a week. Christian just gotan epiphany again. He wants to clap. I can see it across the table, but postingonce or twice a week is fine. We'd love to get you to seven days a week, butit's just about getting in that habit again. So start small. Make it simple,and don't try to do too much at the very beginning if you can't keep up.
Franklin: [00:10:10] Hurrybefore he loses it. Go.
Christian: [00:10:11] Anyways,my last tidbit was, you know, as an electrician, you may have multiple peopleworking for you and to make it easier on you, to be more consistent, you cancreate some sort of Google Drive or Dropbox where your employees, they can takepictures of jobs, they can take videos on the job, and they can just dump themin that Drive or Dropbox account so that you always will have content. So likemore of a worst case scenario, like, I need to post something. Boom. You have aright there in that vault of content.
Franklin: [00:10:46] Nice.
Aaron: [00:10:47] Right.I was going to say, you can even go as crazy as saying, like, Jimmy, you alwayshave posts on Tuesday. So make sure you get us posts on Tuesday.
Franklin: [00:10:56] Allright. So if you guys don't have anything else, what we're going to do is goahead and close this out, and just to give you an overview of actually what wetalked about today, we talked about planning ahead, actually creating, like,some type of visual schedule so you can know exactly what you're going to poston a consistent basis, kind of creating somewhat of a series so you can givesome practical tips, something that you can set and forget, and just startingposting at least once a month. Well, not once a month. Once a week leading upto twice a week and so on and so on, and just trying it out. Just beingconsistent with actually doing it. All right. And to close, I'm going to say Idon't know where those three buttons are because I can't see my phone rightnow, but there are going to be three buttons in your player. Click that andshare it with somebody that you know has some electrical problems. Maybethey'll reach out to the electrical company, or if you know somebody that ownsan electrical company, share this podcast with them and help them get theirsocial media game up. All right, guys.
Aaron: [00:12:03] Peace.
Christian: [00:12:04] Out.
Franklin: [00:12:05] Deuces.