Show Notes

On today's episode we talk about the most important social media networks for musicians: 

  • Twitter - I feel like Twitter is where true fans can connect and talk with artists and famous people. It’s also a great way to keep your audience on top of what you’re doing.
  • Facebook - The great thing about Facebook is the ability to run great ads and get more ears listening to your music. With billions of users I can bet my bottom dollar you're gonna find some of your audience on Facebook.
  • Youtube - This is deff a must! A lot of artists are now vlogging through their tours and its a great way to offer your fans an inside look. You also have the ability to upload interviews, professional music videos, and other behind the scenes content.
  • SoundCloud - If you’re an up-and-coming artist, SoundCloud is the place to be. SoundCloud has over 170 million visitors per month and a lot of new artists have been discovered on the platform.
  • Instagram - Instagram has become the go to platform for a lot of businesses, artists, and famous people. They keep innovating with new features like Stories and recently IGTV. This platform, like Twitter, provides a direct avenue to interact with fans. You can have a more personal connection because of Stories.

Transcript

Christian: [00:00:16] Thank you for listening to another episode of The Marketing Natives. Today we're going to talk about the most important social media networks for musicians. We're talking about Twitter, Facebook, YouTube, SoundCloud, and Instagram. So five social media networks. We're going to try to go pretty quickly and talk a little bit about why we think they are the most important social media networks. If you're not a musician, you can still probably gain some cool knowledge about some of the social networks that we're going to talk about, maybe some things that you didn't know. Anyways, let's get it started. Number one, Twitter. I feel like Twitter is one of those social networks right now at least that, you know, you can go in and reply to- Actually, James Gunn, the director of The Guardians of the Galaxy, he's pretty active on Twitter, and I follow him. And he's someone that you could probably respond to some of his tweets and he'll probably respond back, and that's just like kind of crazy to think about, you know? The fact that here's like some A-list director celebrity, you know, responding to my questions or my comment, which is kind of crazy. I mean, obviously, I don't tweet at him or anything like that.

 

Aaron: [00:01:37] But you are kind of famous. I mean, you're like triple Z, but you're there.

 

Christian: [00:01:39] Yeah, triple Z is a thing. So. But no, it's actually- I feel like Twitter is one of those social networks where artists and, you know, famous people can go in and kind of connect with their fans very easily. I feel like it's a more personal network. Another- I mean, a huge artist from Puerto Rico, Bad Bunny, he's- I mean, he's not active right now because he's on vacation, but he was like super active on Twitter, you know, posting a lot, a lot of comments. Just small things that came head to head, he would just, you know, tweet them, and people would respond, and he would respond back to them. And it just felt very natural. It felt like, you know, he had a really good connection with his fanbase which is very important when, you know, you're an artist. So.

 

Aaron: [00:02:27] Right. And I think also from a musician you get feedback very easily. Twitter is kind of compared to as like the water cooler. You know, you're going to go there like in the middle of the workday, and you're going to talk to your friends there and just tell them like hey, you know, this is what's going on. This is the new music. This is what's going here, but artists can get real live feedback of hey, I just listened to the album and, you know, I liked it or it actually sucked. But it's just real conversations at that point, and they can message and be like hey, why did it suck? Or like you know, why didn't you like this? And you could get real, impactful response back, not only just creating real fans but, you know, making your music better too.

 

Christian: [00:03:12] Yeah. I also feel like Twitter is like more in the moment. So you know, if something happens where they have to cancel a concert, I would personally go to Twitter first off. I feel like that's the easiest and fastest way for companies and brands and artists to get their message out in a real-time scenario. I know you can do- I mean, you can do it with Facebook and Twitter and all that, but I just feel like Twitter- I don't know. It's just more timely than the other social networks.

 

Aaron: [00:03:43] Right. Facebook's a maybe. Instagram's an eh. But. All right. So that's a good segue I guess to number two which is Facebook. What we always come back to with Facebook is that if you're a musician and you don't have a Facebook business page, you're probably doing something wrong. Your audience is there, and their ads platform is probably the most intricate and well detailed targeting ad system ever created. So all that to be said, if you want to reach your potential audience, if you're after people who are- You know, there's a term called crunchy. If you're more like a hipster kind of person and you want to run ads to people who are like that, you can absolutely do that on Facebook and get really, really targeted. If you know that 40-year-olds are not going to be listening to your music, then why waste the time? And Facebook really allows you to narrow down to the psychographics. So like where they're hanging out at like Whole Foods and buying stuff. So yeah, Facebook is invaluable in that sense.

 

Christian: [00:04:41] Yeah. I would say that the only thing that Facebook would not be good at is if you're like - I think Aaron and I were talking about this - you know, the new mumble rappers, which appeals strictly to a very young demographic.

 

Aaron: [00:04:58] It's either tweeners or whatever. Yeah, tweeners? Tweenyboppers. That's what they're called.

 

Christian: [00:05:03] I don't know about that. Don't quote him on that, but they're probably not going to be on Facebook. I know of a lot of teenage kids right now who none of them have Facebook. All they have is their Instagram and Snapchat.

 

Aaron: [00:05:16] Snapchat for sure.

 

Christian: [00:05:18] So we're going to talk about Instagram. So anyways, yeah. Facebook I think you have to be a little bit careful if your demographic is strictly a very young demographic.

 

Aaron: [00:05:29] Awesome. All right. So this is- If this is your first time listening to this, you are in for a treat. A digital treat. So what we're going to talk about today is BitBranding. So we do a little spot in the middle of here so you guys can understand who Christian and I are. We are the founders of BitBranding. We started this back in a very small room in 2015. Like a little pink and green room.

 

Christian: [00:06:00] Yeah.

 

Aaron: [00:06:00] We are proud but not proud about that, and we have since grown. But one of our main services that we offer is website design. So if you are a business owner, you found this podcast cause you're scrolling through on Spotify or Apple iTunes or Google Play, and you're like, you know, I want to start a business. I really want to, you know, be my own boss. I want to wake up and tell myself I don't have to go and do this or I get to go and do this or, you know, I love doing what I do. But the first thing that you need is a website. So that's where we come in, and if you have questions about a website, we can answer those. If you have things you're trying to figure out like how do I sell products online? We've built multiple e-commerce websites. So all that to be said, if you have questions about your website or you don't have one yet and you're a business owner, you need one. That's your home base, and let us answer any questions you have. A great e-mail would be hello - yes, hello - @bitbranding.co. Yes. Dot CO, not dot com. Dot CO. Or shoot us a message on Instagram. That could be easy as well. So if you need a website, we'd be happy to help you do that, help you fulfill your dreams, or if you just need a redesign, we can do that as well.

 

Christian: [00:07:17] Great ad. Great ad. All right. So we're back to our show. We're talking about the most important social media networks for musicians, and at number three we have YouTube. And I feel very strongly that every artist or musician should have a YouTube channel. Number one, you can create, obviously, your music videos, and I would emphasize professional music videos. So you can get your music out there, and be creative with those music videos as well. I think that's like something that a lot of people kind of- In the past at least, they did just regular old music videos, but get super creative with these music videos, and you can get a better spread or reach with your audience. But with YouTube you can also start vlogging. A lot of people have been doing vlogs, and I don't feel like I've seen- Yeah, I've seen a few new musicians actually, some of those new rappers that have, you know, vlogs. Like daily- Not daily. Maybe weekly vlogs of what it's like to be on tour, doing their music, coming up with, you know, some of those new beats and new songs that they're doing. You can do interviews, behind the scenes. I mean, there's a lot of things that you can do with video as an artist, and it's very impactful when it comes to creating that relationship again with your audience and your fans to do vlogging. I mean, I know Will Smith started. I mean, he's a super popular celebrity, and he started doing vlogging. And you just get to know him on a deeper personal level, and you just create those- You know, you're creating essentially superfans at that point.

 

Aaron: [00:09:13] Yes. So a side note about Will Smith, I was scrolling through on a platform that we're going to talk about later, Instagram, but the point is that he was - like the vlog style - he was uploading that, but he did a little- I guess he was doing something for BET in 2005, and it was really cool. Like his kids, they were all younger, and they like recorded and then you hear this whistle of like the cut. And then you hear Willow yell out, "I'm going to sit in the limo." And she's like three or four years old, and then Trey's like, "This is stupid. Snoop's kids don't have to do this." And then Will Smith yells out to his kids like, "Yeah, Snoop's kids blah blah know how to fight" or something or don't have to get in a fight. He's like, "Yeah, well, you-" Trey yells back at his dad, Will, and says, "Well, you don't do your own stunts." And then he gets up, and they're just about to face off. So it's like a real family dynamic, and you see the front thing where they're like, "Ah, we're the Smith family." And they give the kids a kiss or something like that, and then right after that like Will is like, "Peace out. I'm outta here. I'm going to the limo." Like it's real life. It's so- I don't know. It's just a humanizing level I guess.

 

Christian: [00:10:16] Yeah, yeah.

 

Aaron: [00:10:17] And YouTube's long-form content to be able to do that. So very cool. All right. So the next one is SoundCloud. If you're not familiar, this is literally where you- I mean, most of SoundCloud is people uploading their tracks, uploading their music, and you have the ability to just stream it very, very easily. And I don't know if it's completely free.

 

Christian: [00:10:40] They might have a free account, but I mean, if you're an artist and you want to get serious about your music, then you'll have to do a paid account and have your own profile and do all that. Fill your own profile and do all that stuff.

 

Aaron: [00:10:54] Yeah. But there's a lot of artists who started with SoundCloud, uploaded their music, and it's got a way of getting on like, you know, some trending pages or like just people finding out about you by going to SoundCloud. Like a lot of artists have been found by just uploading their stuff to SoundCloud, and it's like hey, this is good. And if it's good, I'm going to put it over here, and you just never know who's listening. And I think even one of Christian's notes here is that a lot of up and coming artists and new artists get found or put out their content here because it's a discoverable platform.

 

Christian: [00:11:27] Yep, exactly. And it's easy to also share on Facebook and Twitter. I believe you can automatically play it, you know, in the actual post. So it's easy for people to listen to SoundCloud on other social platforms which is pretty good.

 

Aaron: [00:11:43] Very cool.

 

Christian: [00:11:44] And then the last one here is Instagram. Instagram the last few years has become the go-to for businesses, artists, music- Like you know, anyone and everyone is on Instagram, and we talked about this a little bit earlier about Facebook where the younger generation's not necessarily on Facebook, but they're definitely on Instagram. Our parents are on Instagram. Businesses are on Instagram. Like everyone is on Instagram right now, and especially with the recently announced IGTV which is another feature that Instagram has added to all the other features that they've- They basically killed Snapchat and Vine and Periscope and literally a bunch of other apps out there that were part of the, you know, ecosystem or competition, and they've completely obliterated them by having their own features like stories, adding video to their platform, and now with IGTV adding longer form video to compete with with YouTube. So if there's one platform that you want to be on and you want to emphasize and really focus all your energy, I would say it would be Instagram, and not just Instagram posting but also stories and the new IGTV. I feel like with the regular feed, stories, and IGTV, you can create all your content and have it just right there on Instagram and also with the ad ecosystem which is part of Facebook, but I mean, you have a really well-rounded social platform where you can get, you know, everything out there as far as updates, behind the scenes, concerts, a way for people to get tickets, you know, with the advertising platform. So I would say Instagram is probably one of the most powerful social platforms out of all these that we've talked about.

 

Aaron: [00:13:41] Right. It's not only- I guess not only that but you kind of mentioned it is you can literally tell the authentic part of your day through stories, write a post about something that happened at a concert, and then do a recap of the concert through IGTV. Like you can touch every part of that, and if you're wondering like oh, well, you know, what they say about Instagram, that's just their hearsay. But they announced literally a couple of days ago - we're recording this June of 2018 - there is a billion, with a B, monthly active users. That means that literally one-seventh of the world is on there, and more specifically I would probably say 75 percent of the United States is on Instagram. So yes, your audience is there, and it's only growing. I think it's still the fastest growing as well as one of the largest too. So you cannot ignore Instagram.

 

Christian: [00:14:35] Absolutely. All right. So I think that does it for episode, the most important social media networks for musicians. We talked about Twitter, Facebook, YouTube, SoundCloud, and Instagram. Make sure to subscribe to our podcast either on Apple, Google, Spotify. I mean, we're basically everywhere. So just look for The Marketing Natives or just search for BitBranding. We would love for you to subscribe to our podcast. All right. Thank you for listening. We'll see you next week.

 

Aaron: [00:15:07] Bye.

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