In this week’s episode we talk about how and why you have to give up areas in your business and delegate to grow. We’re sharing behind the scenes of our business and what we gave up to scale.
We’re talking about:
- How to stop doing everything in your business
- The benefits of working on your business vs in it
- What you need to do once you start to delegate
If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training
Connect with us
Christian [00:00:00] What's going on? On today's episode, we're talking about how to stop doing every single thing in your business.
Christian [00:00:08] We're going to give you.
Christian [00:00:10] What it feels for us to have these problems. How do we get away from doing everything on your business? And what are some of the benefits of once you cross that line and you figure out that oh men! I don't have to put my fingers on everything in my business, I can just kind of have a nice little view of my dashboard of things in my business and still run smoothly. Check it out.
Narrator [00:00:31] This is the Marketing Natives. Providing actionable ways to grow, improve and succeed in your business.
Narrator [00:00:39] And now your hosts Christian and Aaron.
Aaron [00:00:47] All right. We are back. Thank you guys so much for tuning in, Christian, if you can see him on video, he's a little tanner. He's been sitting in a tanning bed.
Christian [00:00:56] All day everyday baby.
Aaron [00:00:58] Nice. They said that the UV lights are like really bad cancerous. What's your approach to it?
Christian [00:01:02] I don't use the cancer ones.
Aaron [00:01:04] OK. Use the blue lights and low lights and you wear the glasses.
Christian [00:01:09] I mean, it works pretty well.
Aaron [00:01:11] Nice. Yes. Yes. More tan than red. Yeah. Yes.
Aaron [00:01:15] Now you're down at the beach in Galveston. So for those who don't know Galveston Beach, what's it like to go? Was it not good?
Christian [00:01:24] Its alright. We just I mean, we're used to a different kind of beach, Florida. Puerto Rico.
Aaron [00:01:30] Right.
Christian [00:01:31] A little bit clearer waters. Less waves.
Aaron [00:01:35] Oh, yeah. There's white caps. Yeah. There's white caps up there.
Christian [00:01:37] There's a constant like. So I mean can stay in the water. But it's just it's not fun to stay in the water.
Aaron [00:01:43] Right.
Christian [00:01:44] Where in Puerto Rico. You go to some beaches. Not all but some. Same as Florida where it's not as wavy, not as crazy as you kind of sit in the water, enjoy yourself, chill. Or in Galveston as it was, this crazy, you know, is like that every time.
Christian [00:01:57] But, yeah.
Aaron [00:01:58] Well, it's probably not. We're in the middle of like a what is it not a.
Christian [00:02:03] Hurricane season is kind of starting.
Aaron [00:02:05] Right. But it's a it's hitting. I have friends here in Gulf Shores right now and some friends that are like in Florida and they're getting it's rained like all week. It's not a it's a depression or whatever hit they call it.
Christian [00:02:16] Tropical storm.
Christian [00:02:17] Yeah. So anyway.
Aaron [00:02:20] All right. So today's topic is stop doing everything in your business. And this is something we're still working on. But we want to give you guys some information or things that we've kind of hopefully we're a couple of steps ahead of you that you can use and implement so you can save yourself some time. So like early on in the company, Christian and I would literally do everything. So if it was design work. Christian pretty much handled everything on that end, like if it was our YouTube covers. I think in the very beginning you also were editing tip for tip, which is like our video show.
Aaron [00:02:51] I don't thing we had the we didn't have the podcast that points. You weren't doing anything with that.
Christian [00:02:56] But when we got it, I did start doing, you know, the cover photos for the podcast.
Aaron [00:03:00] Right. Uploading them to the Web site.
Christian [00:03:04] I don't know. Was I doing the editing?
Aaron [00:03:05] For the podcast? No, I think I've always done that.
Aaron [00:03:09] Yeah, because we hired somebody which was nice to basically setup logic and I set it up on my computer and so I just edited it from there regardless. Everything design wise are like the creative or to do the web with the Web site. You always did. And then like the marketing or like any types of like financial stuff like that, I just handled literally everything. And we did that for a year, year and a half at least. Probably two and a half years, actually.
Christian [00:03:34] No H.R. department, because it was just us two for longest time.
Aaron [00:03:38] Right.
Christian [00:03:41] Yeah, nobody. No, no outside contractors. No, nothing to handle, like emails or.
Aaron [00:03:48] Yeah. Checking our emails. Plus, we weren't efficient either. It's more like every email that came in. Let's check it right then let's do whatever. But I think that what we realized, or at least now looking back, is that it was just super inefficient to do everything, even though we were probably the best at doing it. You're the best at probably making the graphics or the best doing everything that you did. But it just wasn't efficient or to help you to scale. So this podcast or this episode is more for those people who are probably been around for a year, maybe a year and a half or so and are looking to hire a team or looking to stop doing so much a day to day in their business and work on the business instead of in it.
Christian [00:04:25] Yeah, I think maybe not every business, but I think majority businesses when you start by yourself. Right. I think there is a time period of you doing everything.
Aaron [00:04:36] Mm hmm.
Christian [00:04:37] One, you may not have as much business right now to you know, fill up your time and you know, for the day. So yeah, back then I had time to edit the the tip for tip video. Right. And then do the graphics for the video, then do the posting and then come up with a copy as I like to do all of that.
Aaron [00:04:57] That's a lot.
Christian [00:04:57] Yeah it is a lot. Yeah. As you become busier and busier, that's when you need to start. Yeah. Outsourcing or hiring.
Aaron [00:05:06] Mm hmm.
Christian [00:05:07] In order to get everything done correctly.
Aaron [00:05:10] Well I think that something that we probably should have done before even that was like, OK, maybe we should have hired somebody. Well, like as we saw the company, you obviously need to know your numbers, but like saw the company growing. We should have hired somebody maybe six months prior before we did. So that, you know, like, OK, we need somebody in six months, will to get them up to speed. We need them by these six months, because now, as we've learned from hiring people, it's like they really take six months, if not a year before they're like really into the position. So if you hire six months early, you may get somebody who's right and ready right when you need them or only have to train them for six months vs. a whole year. So it's helpful in that sense, too, because you think somebody's just gonna be able to walk in and like, oh, I know everything. And they know all your knowledge and they have everything ready to go.
Christian [00:05:58] Yeah. And I think what's important is that time period where you are doing everything by yourself.
Aaron [00:06:03] Mm hmm.
Christian [00:06:03] Is the we didn't do this. You record everything that you do, right?
Aaron [00:06:09] Yeah, those operating procedures.
Christian [00:06:10] Yeah. So whether it's like, I don't know, maybe some audio files, were you just saying it out loud or some Google Docs were just typing in step one. Open the computer stuff. Yeah. All right. So everything that you were currently doing during that initial period where you're doing it all yourself, it's very, very important. You just write it down or have a, you know, the voice memo or something where you can go back to it because you get when you're ready to hire someone. I think that year, that six month to the year period, I think it gets condensed a lot. If you have something in place, some sort of structure to it, where it's easier to implement this person and make it fit like a puzzle with you, because they know exactly you know, what happens at each stage. Right. And they'll be able to if they have previous experience in that position, they'll be able to sort of just optimize. Right. Well, you've already came up with.
Aaron [00:07:06] Yes. This is good, but I can make it better.
Christian [00:07:09] Yeah. And I mean, I do believe, like yell at people and us, for example, like we've come up with our, um, processes and stuff. And it did just get better over time. Either out step. Get rid of something, optimize whatever X, Y and Z. So I think it's good to not have previous knowledge of certain things, certain processes, maybe like your hiring process, for example, of your marketing, because you sort of by trial and error, you're seen what actually works for your company and what works for you as a person, too. And then when those extra pieces come in, then that's when you kind of optimize and make it run smoother.
Aaron [00:07:46] Yeah, I feel like that's the stage we're finally at now where like we have the bones to everything and it's the bare. It was the bare bones and it's getting better. But now it's like, OK, how do we make this even better? Which is kind of fun. Like, Hey, this used to take us. Or like last week we could have spent or lost twenty four hundred dollars and we didn't make anything, but we gained back what we were gonna lose because we found in an efficiency or something. So that's where you kind of like optimize the profit. So my question I guess from this and is also for anybody listening and if you're on YouTube, leave a comment or Facebook, leave a comment free on the podcast. Just hit us a back up on Instagram. But there's more so for Christian and for anybody else's, like so where problems. Do you think like that, you face? I'll speak for myself, too. What problems do you feel like you face with doing like everything in the business?
Christian [00:08:38] I mean, problems from doing everything, obviously, lack of sleep.
Aaron [00:08:41] Right.
Christian [00:08:42] No eating. No, I mean, it's just time, like it's just it goes to. Yeah. I mean, your priorities. And then the business. So, I mean, you do it everything and you're not gonna be able to prioritize what's important. Right. And I mean, It'll give you an idea of what's important.
Aaron [00:09:01] Right.
Christian [00:09:02] Because I think internally you do sort of prioritize, you know, some of the things that, you know, in order for me to get paid tomorrow. Like, I need to do X, Y, Z. But at the same time, you have to do everything. So I think time commitment and then priorities are, I would say, the some of the biggest problems when you're trying to do everything. I think it's hard to at some extent is hard to prioritize when you have a list of 30 things that you do.
Aaron [00:09:32] Right. Or, you know that it's not possible to finish those things but you still have, like, finish them. I think for me, it's also we didn't know where the like the blind let our blinders were on. So, like, one of the problems is you can't see what you don't know what you don't know about what's not working for the business. So you don't know realize, oh, we needed to hire a project manager or we need to hire, you know, another person to help with campaigns. We can't do it because we're so focused on the day to day. And then even if we we're gonna hire somebody like I can't hire somebody because I'm too busy in the day to day. So then it's just like a catch 22 of like, do I sacrifice what I'm doing every day and go hire somebody or do I get done when I need to get done day and not fall behind? So this is like the hamster wheel constantly, like, you know, what do you do? And I think it's sometimes it's hard to, like, jump off of the hamster wheel. Luckily for us, we had, again, each other. So there's two of us and one of us could probably help out the other one or vice versa. But, you know, if you're a solo business owner and it's just you right now or if you have two people with you, how do you get to a third or fourth or whatever? And I think that's kind of the hard part. It's then there's two or three. Usually I probably like us. They're like everybody's doing the day to day tasks like three people. You're not working on the business. You're mainly working in it, too. So I think that's I mean, that's a big problem.
Christian [00:10:52] Yeah. And how do you determine, you know, what the position that next position will be? Not in position, but what you need to outsource?
Aaron [00:11:02] Right.
Christian [00:11:03] Like, is it did you go like I don't want to do this, like, I don't want to do the accounting. So that's the first thing that gets outsourced. So that gives me you know, I don't know. Six hours a week. You know that I can work on something else. Do you would you take that route or is it more of.
Aaron [00:11:21] Well, I think that's good for what we've done now recently. Like, what do we not want to do anymore? And I think that's a bigger, like, growth stage. It's more so like, what are you not good at? So you may look like Christian may love doing the accounting, but it's like you're not good at it. Like you may love it, but we have big problems there. So I think it's like the early stages, probably figuring out what am I not good at. And then also keeping what I enjoy doing and what I'm good at. So like doing that part of it. But now, like, we were just recently went through and figured out, OK, like who do we like, where do we need to hire. And it's more so OK. What do we not want to do anymore. Not just what are we not good at? Because sometimes you may be the best person for Web site for our company, but at the same time, you may not have capacity or may not want to do every single project. So now that you don't want that or whatever the case may be now, we need to look for somebody to fill that position. But I think that that's what happens after you figure out the person who needs to fill the gap that you have for us. One thing I think we need to figure out was a project manager like neither one of us, like I handled the project management side, but it means that I slack on the ad side and everything else. So even though I like doing it, I wasn't the best person for it because we needed somebody dedicated to it. So I think that's part of the route I would go.
Aaron [00:12:39] But I dont know. I think every company is maybe a little different. But that's probably some general knowledge, I guess, to start with.
Christian [00:12:45] Yeah. And how. I mean, we're a marketing agency, so we don't outsource our marketing. Right. But I mean, looking at. I don't know. Probably a good example for a company that might outsource everything, marketing related.
Aaron/Christian [00:13:00] Everything marketing related? I mean. Let's say like a roofer. Yeah, I mean, although roofing I mean, there's also that component of, I guess, word of mouth. And, you know, everybody has that word of mouth out too. Handshaking and all that.
Aaron [00:13:13] I would say, like find it. If you're looking white collar, pretty much like a CPA or a financial services or like a doctor, any of those people, because they're the only ones you can do like that particular task. But with a roofer. You can still I think you can still in the business and still have people put on the roof.
Aaron [00:13:29] But nobody can do like the operations side of like running the business CPA, like only the CPA can look at. You can have a bookkeeper do 90 percent of an a CPA to look over it or a financial advisor. I'll meet with them once a year to make sure and make the trades. But I can have a junior associate help with stuff too. So I think that's probably the you know, the white collar that I don't like you use white collar, but yeah, white collar or more professional style services would probably be most likely to align with something or outsource like us.
Aaron [00:14:02] And I, I would think like any industry that's like up and coming. So like, if you think about roofing, to me, I feel like there are like five years behind every other industry. Same thing with a CPA. Like you don't see cool technology happening with roofing or cool technology happening with a CPA. I don't know. So that's like to me, a doctor's office. You do and you have like a cool CRM, and like they would outsource their marketing and they would outsource sales and stuff like that because they are, there people who are kind of focus on that market, I guess more it's closer to a marketing agency, I guess, other than the service that they're doing. They're providing a service just like we are each month or each week or quarterly or whatever, they're gonna do the same thing and provide value or services for their businesses or the consumers that working with.
Christian/Aaron [00:14:51] So using like doctors' offices they don't have. Are you talking about like HubSpot type dashboard, they can do all their marketing through that. No, I think they do have that. Yeah, yeah, they do. So what are you talking about, like the technology is not there with no for those people.
Aaron [00:15:09] I think they are filling a CPA or a roofer. I'm thinking they're not like a roofer.
Aaron [00:15:15] I mean, they have the closest thing they have is I can't remember what the CRM is. It'll come back to me later, but they have something. But it's so bad. Like we have clients who are roofers and we go into it. It's like archaic, like it's Windows 98 kind of stuff, like pushing things around. It's really bad. So I'm not going to really tell you which company it is on here, though. Bash them. But it's really bad. There's nothing that people are like, oh, let's create a roofing, sir. And there's money in this. I'm sure that there is, but they just don't have it. Something like a doctor. Where are they people? These people, they do have money or marketing agencies. Well, I won't tell you how much we spend on technology, but I was adding it up over this last week. And it's we spent a lot of money on technology every month. And they know it like companies know that. Like we spend money on technology. So anyway, we digress a little bit. I think it's important to talk about like doing everything. And I think we have that false sense of security with which technology this service will save me hours, only to hire somebody and I'll do everything myself, cause this will be faster. Yeah. And I think that kind of brings up like a point like what's a what are some ways we can easily transition out of doing everything in the business? I think the first step probably is technology. But I'm thinking deeper question like. So for you and me too it's probably more like we want the control. I think every business owner wants to control like you want a design to look a certain way. And I really wish you were on vacation this last week because I had a design that was like for a wedding invitation for Justin and Ruby. And it was like five by seven. It was like five or six words or whatever.
Aaron [00:16:50] I sent it to no limits and just service we use.
Aaron [00:16:55] Anyway, that they did the design, but it was absolutely horrible. I was like, okay. Christian could've done this in literally ten minutes. He's gone. But I think that's another thing is like you want to control the way that the design looks so BitBranding puts out something. You're like, no, no, no, I want to touch this and I want to hold on this. So, like, how do you give up the ropes?
Christian [00:17:14] I think he goes back to having the right people in the right place. Right. So we know that that's technology or software that we use for our design is not at the level that we want it. Right.
Aaron [00:17:26] Right.
Christian/Aaron [00:17:27] I think it helped us a lot with. Yeah. The load management. But at the same time, I don't think it was the one hundred percent did the right see, right.? For that position, which is just outsourcing sort of graphic design stuff. Yeah. The mundane, you know, graphics that we have to do on a daily basis. So, yeah, I think I mean, that's number one, is having the right person, the right place or the right technology in the right place or the software or the right outsourced or the right. That would help you ease your mind. Yeah. Absolutely. You know, knowing that. Yeah. You had the person the right place would get rid of the go on back and forth with. Oh, that's not what I want This is what I want, It isn't what I want, you know, happened like wanting different variations. Yeah. I mean, I think, you know, with any business owner, you need to have time to sort of at least have your eyes on everything. Mm hmm. It's not about having your hands and having a say on everything on the business. But I think having your eyes on everything so is important. Right. To have a pulse on your business. But that doesn't mean that you have to do it every day. Right. But you do need to carve that time out to, you know. OK. This day I'm going over. I don't know. Financial stuff. And not again. Not doing it. It's just you're looking at the dashboard. Look at the. It is good. OK, perfect. So, yeah, I think that transition is just knowing, you know, that you have the right person to replace so that you don't go back to the time consuming aspect of doing everything. Mm hmm.
Aaron [00:19:08] Yeah. I think realizing that 80 percent is better than nothing too. Yeah. Like if we were. So that's the thing I keep telling myself. Like, is this. 80 percent of what I want. Yes. OK, then don't say anything. Is this 50 percent of what I want. Yes. OK, I'm gonna say something because it's a major thing. Right. But yeah, it just asking like OK, is is close enough. Is this going to pass the standard of quality that we want. And is it going to get us from point A to point B. Does it matter that it was two paragraphs long versus three if you're talking about a piece of copy, or does the design have like a pastel versus like a bright colored like that?
Aaron [00:19:48] Does it really matter that much? So I think that's the question I keep asking myself. And that's been helping me transition a little bit. So it's like, OK, I wouldn't say that to a client, but they're OK with it. And the clients, like, you know, the world didn't blow up. So basically, it's OK.
Christian/Aaron [00:20:06] Yeah. And I think I mean, like you said earlier, like, I think the the easy transition I think comes at different stages in stage one is, I think technology or software. I think stage two is just virtual assistance or contract contractors. Yeah, that's stage three is actually hiring someone. That's a big step right there. Yeah. Yeah. And I think I believe everyone should sort of follow those steps. And I think it will be at an easier transition than, you know, you out of the blue hiring someone and you don't have anything in place for, you know, processes. There's no accounting software that you're currently using. You know. Right. You just have an envelope with receipts and that's how you been? Like, I don't know. I think that transition of. Yeah. Using technology software as a contractor, outsourcing and then hiring internally. It's sort of like the pillars to stop doing everything wrong and having a good system in place.
Aaron [00:21:03] Yeah. And I guess the only other way that you could go about it, which I probably wouldn't be a great podcast for you, is that if you already were funded and you had somebody like, great, I'm gonna hire somebody with 10 years of experience, obviously what we're saying here is not for those people because you can go and hire them and they're going to be able to help you right away. Well, we're talking about people who are like independent business owners, like you own it yourself, were, you know, part of a franchise or something like that. But like it you're not a I guess what is the word like a, you not looking for funding or anything like that or you're fully funded or anything.
Christian [00:21:35] But I mean, assel, I kind of look at it the same. Right. Like, let's say, you know, we're a startup and we don't have anything in place, but we hire this one guy to do you know, our finances are in accounting. Like, it's gonna be that one guy who's going to be in charge of a lot of different things if it's a big enough company. Right. Right off the bat. So he will probably go through the stages. Right. Or finding some sort of software or whatever you want to, you know, ease his time. Right. Because then it goes back to those departments, right. You had those main people who's in charge. And they have to kind of go through the same process. OK. We need to find some sort of software technology to help me alleviate all this and then potentially contractors or whatever, and then potentially having people under him, or that person, him and her.
Aaron [00:22:21] So, yeah, it does kind of follow the same progression. Yeah, it's a little bit, a little bit different, but yeah.
Aaron/Christian [00:22:25] Pretty much the same because I think I mean it goes the same with like us, like, you know, we're kind of doing it right now with, you know, project management and having someone take care of, like, you know, the graphics and then having someone internally do more the Web site. And it just kind of starts branching off. Right.
Aaron [00:22:44] Yeah. I guess there's no right or wrong way to grow. But it typically follows that pattern.
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Christian/Aaron [00:23:24] So my question for you today is, Whew nice, I like questions. What are the benefits of not doing everything yourself?
Aaron [00:23:31] Yeah, so like I mean, I give an example last week we're able to like, ah, I was able to look at something and say, OK, great. This is how much time we're spending on something. This is what we're charging. This is, you know, what we need to be charging or like how can we alleviate a problem. But it allowed me to kind of see the businesses from a little like a thirty thousand foot view and say, OK, great. Well, we negotiated a rate that I wouldn't have been able to do before with a copywriter to get it down to where we were at least profitable on something. And then we're able to call client or whatever else and negotiate like, OK, let's talk about a transition period. But doing things like that allowed for us to like like I said, it's not necessarily we're making money. It's just how can we be more profitable in the long term? So I think that's where it's like the next level things like the benefit is that you can get better at efficiencies and also able to create like this template we're using for the podcast. It's gonna be so much easier in a future. We don't have to waste. Alright, Christian waste 15 minutes here and Aaron waste 15 minutes here and then 30 minutes of setups. Those like long term, probably saving, you know, an hour every time that we do the podcast. So it allows you to work on the business, which is the biggest thing you want to do, because when you work on the business, I feel like these little things we're doing now that are working on the business will be like huge things, you know, in the next 90 days or even 30 days of like, okay, dang, we're all like leveling up. So I think that's one of the biggest benefits. What about you?
Christian [00:25:07] I mean I would say the same thing. Like it just gives you. Yeah. More time to like you're saying fly over your business and look at the inefficiencies. Look at where you can improve. Look at where. Yeah. You might be falling through the cracks on, you know, certain areas. Where like you said earlier, like when you're doing everything, you have these blinders on, you know. This is the most important thing that I need to do right now. And then the next, more important thing that I need right now, you don't get a chance to kind of look back and see the bigger picture. So, yeah, I mean, I agree with that.
Aaron [00:25:39] I think one of the biggest things that I've learned here even recently is that, like, if it was doing a care, it's like mentality, caret and then it's like strategy caret, like this agonal or whatever those are on the podcast. It's like a less than sign.
Aaron [00:25:56] So it's Yeah. Mentality strategy and then tactics. And I think that when you move into this like it helps the transition or the benefit of transitioning this way is that you get to see what needs to happen in the business, which is shifting the mindset in like what needs to happen. OK, great.
Aaron [00:26:16] This is the way that the business can grow. Look, I think if you have the blinders on, like, well, I'm trying to say is like you had the blinders on, you don't realize that the company could go exponentially because, you know, we've done the same thing over and over again.
[00:26:27] This is all I have time for versus now. The benefit is oh wow! We have so much more inefficiencies over here. We fixed these. Here's the mindset I have. We can grow exponentially. Great was develop a strategy because I have the time for it now. And what are the tactics to get there? And tactics could be messenger ads or Instagram stories or whatever else. But I think what I've recently learned is that most people start on the other spectrum. They're like, oh, messenger ads or like Facebook ads or Instagram stories or whatever else is new. TikTok. They started there and then they come up with a strategy and then they're like, oh, like we have all these problems or inefficiencies in our business. So it doesn't work, when really if they go the other way and change their mindset about how things should happen, and then they come up with a strategy and then they say, OK, this strategy will work across many platforms, then you can pick whichever tactic you want. So I think that helps you transition. It also helps with the benefits. And really it also helps you prepare mentally because you're like, I've already done all this grunt work ahead of time. So now the tactic becomes like easier.
Christian [00:27:32] Mm hmm. Yeah. That's very true. And I think I was trying to in my head, I know you were looting more towards, like, the marketing side of things, but I think I mean, it works with everything else. If you have that growth mentality. Right. Or like, I want to go from X to Z. You know? OK, what's the strategy behind that? OK, then what are the tactics behind that? And I think that definitely helps you figure out what are the gaps, you know, what's the technology they need and fill it in or what's to outsource it. What's the new hire that you need? So, yeah, absolutely.
Aaron [00:28:07] Yes, I think one of the last things to give to you guys, too, is that you should definitely be either reading or it doesn't have to be a book, but or listening or something to continue to grow your mindset for the business. Because if you don't have that, then the rest of everything else won't necessarily make sense. I think a lot of people know how to make money, but they just get capped out because the mental, the mentality side doesn't really grow. So doesn't have to be a book. It could just be an inspirational person on Instagram. But as long as you're learning in the business in educating yourself, we take a lot of courses. I think that's kind of rare about our agency just an insight. But we do. I mean, we spend thousands of dollars every year on development, personal development and like development with courses and stuff. I think that's helped us develop the education side to make better decisions for strategy, to help with the tactics. So that's probably the last piece of parting advice I would tell you, is just to kind of always be learning with that.
Christian [00:29:04] Yeah. And I think I mean, our coaches also said the change of place, change of perspective. Yeah. So I think that also helps a lot to where, you know, you're so much in the business on an everyday basis that it may be hard to for you to even have that 30000 view look, might just stop and everything and stay in the same place. A lot of times it just takes, you know, maybe a long walk or just going to like the lake and just sitting for in silence for a while. Right. In order to get that clarity. Or just getting away and doing the reading and doing the learning. I think like I said, I mean, yes, change of place, changed perspective. And that's something that's important to go and changing your mindset. Right. It makes it easier when you look at at different angles. And by looking for angles like literally physically going to a different place helps you mentally to do that.
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Narrator [00:30:49] The Marketing Native's podcast is a production of BitBranding.