Jonathan Brutto - Health Insurance, Superstitions, and the Cowboys

July 1, 2019

Show Notes

On today's episode we talked to Jonathan Brutto with BruttForce Strategies. He's your health insurance guy and we talked a little bit about everything. His long hair, his Netflix binges, and I don't know what else I kind of forgot.

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Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!


Christian [00:00:00] On today's episode we talked to Jonathan Brutto with BruttForce Strategies. He's your health insurance guy and we talked a little bit about everything, his long hair, his Netflix binges and I don't know what else I kind of forgot.

Aaron [00:00:32] All right. Jonathan welcome to the podcast. And just so you know we always like to ask an easy and easier question. We get it it's come complex very thought provoking stuff later don't worry but we'd like to ask a very intro level question very easy very sometime could be humorous. So. We were texting this morning I was telling you like Hey we're gonna be on video and you're like OK do I need to get what I need to do. And I said do you say do you need a shower or something like that. 

Jonathan [00:01:00] Yeah I said don't do I need to shower and put on deodorant or something. 

Aaron / Jonathan [00:01:06] Yeah I said No you just need X and a ponytail. So for those of you who are watching on video Jonathan is he's in the health insurance industry and he's an insurance guy. Typically he's not yours. He is our insurance guy. Both Christian and I. And he's not your typical health insurance guy for a lot of reasons but also his appearance. Most health insurance people you see you have like short hair they wear certain things. Jonathan's right now rocking some sandals and has some longer hair. And I was just curious. Have you always had long hair before. Because when it met you you had shorter hair you had long hair is like is that a statement you're trying to make against health insurance in general. 

Jonathan [00:01:44] Forties well so I started out in the insurance industry working for a insurance company a life insurance company based out of New York. You can do that math yourself. OK. 

Jonathan [00:01:54] And those guys kind of run around in the same suits and the same haircuts. And I decided that I didn't want to continue in that mold. And then my other thing is is that I'm also growing it out and I'm not going to cut it until the Cowboys win the Super Bowl. 

Aaron / Jonathan [00:02:10] Oh my gosh. I did not know the story behind that. This thing is going to be touching like lower back huge Cowboys fan I am. But you're from Dallas. 

Jonathan [00:02:21] So I know I was born on the East Coast. I've lived in San Diego for 18 years. But I kind of grew up here so. OK so you comes from 7 to mid 20s I grew up here. 

Jonathan / Aaron [00:02:33] So no makes sense then Cowboys when the Super Bowl dang whenever that happens. So we're recording this now as a video that's that I feel like just gonna be a really good video for us to bring you back on the podcast or a video show. You know when you come back next year it could be. Yeah. Yeah. I mean anything's possible. My wife's hoping that it's next year. Gotcha. Yeah. So she does not. She's probably not a huge huge fan I'm guessing. You know your hair's longer than hers right. 

Jonathan [00:03:04] It's getting there. You know it's probably close. 

Aaron [00:03:06] All right. So anyway we're going to talk about brute force strategies today we're not going to necessarily talk about the hair every time but if you guys are interested you guys should definitely wait till the end to find out more about Jonathan and reach out toned it for some health insurance stuff and to talk about hair. But so tell us a little bit about your company and Rufus strategies so well I started in the business. 

Jonathan [00:03:29] Like I said with a life insurance company and I really struggle with that I actually was originated in the automotive repair business so obviously a completely different thing connected. 

Jonathan [00:03:42] Yeah I was spending 60 80 hours a week at a repair shop running repair shops training guys and my wife since she's pregnant so I said OK I'm quitting my job now because I didn't have five kids and I didn't want to miss another one growing up. So I decided I was going to do something different with my life and I put my resumé out there and insurance companies started calling me. So I kind of got into the insurance business by accident and a year ago I went out on my own and became an independent agent and. It's been great. 

Jonathan / Aaron [00:04:22] Best decision I made just to switch off completely from the other insurance agency. Well yeah. Going from a captive situation where I really only had one product to sell to a independent perspective where I can really. 

Jonathan [00:04:38] Have a lot of different options and really help people find. What's a good fit for their need. 

Christian [00:04:43] Have you ever. Or was it ever a dream of yours to own your own business. Or was that never a thought. 

Jonathan [00:04:51] You know I've always always been a hustler of. By the time I was 10 I was mowing yards as push in LA lawnmowers down the street. Had to learn more and a weed eater and a 100 foot extension cord and a broom. Nice and so I mean I had 15 yards when I was a kid. 

Aaron [00:05:12] And I don't know why we never exchanged that because I had I started mine when I was nine. Like very similar situation. 

Aaron / Jonathan [00:05:20] And I don't know how that never came up when my folks wouldn't give me any money. Yeah same here. If I wanted something they were like Well go go figure out a way to make some money. All right you're forced into entrepreneurship. Yeah exactly. 

Aaron [00:05:30] So. That's cool. So yeah I think that was it. You know I guess sometimes it's the best thing for starting a business as you kind of like forced into it a little bit because before I guess what the other insurance agency. They kind of treated it as independent or not independent but like you or you still ran it is your own like business or Oh yeah. 

Jonathan [00:05:50] I mean you know basically the insurance business is you eat what you kill business. 

Aaron [00:05:55] So there was no base salary or anything. No really. 

Jonathan [00:05:59] So yeah I went from a six figure six figure income over in the automotive repair business to a equal kill situation. And yeah after a year and a half over there my wife said I appreciate you teaching people about money but we're out to figure out how to make some. 

Aaron [00:06:17] Yeah. Hey. 

Aaron [00:06:19] Well I guess. Yeah I guess just from Nick because we met at a networking group and that's you. You had been with that company for a little bit but yeah. Yeah. Ever since I've known you now you think even just introducing decryption it's always been with health insurance right. Yeah cool. So you fell into this. You actually like some of our questions you kind of like elaborated on so you didn't necessarily choose the insurance business is kind of like you fell into that. But why. Like the insurance you told people about money. It doesn't have necessarily to do with health insurance so why did you make that pivot to health insurance versus just staying with like a financial adviser and going that insurance route or auto insurance rather. 

Jonathan [00:06:59] Well so in my mind when I got in the financial business I was like great because all these guys that I've been working with for the last 20 years in the auto repair business really need help with financial planning. What I found was that they really just wanted to buy beer cigarettes and tools and didn't want to do anything with financial planning. 

Jonathan [00:07:18] But what they really shared with me mostly was that hey I can't even afford my health insurance so I really need help there. So that's kind of how I made that transition into the health insurance business. And it's really allowed me to kind of do both now because now I can create bandwidth in their budgets from health insurance and then help them make some decisions about the other stuff. 

Aaron [00:07:42] Yeah. And speaking of bandwidth I think that I think I know you really saved us three hundred dollars and you would think. My my wife's a nurse you would think we'd have really good health insurance and is really good for her. 

Aaron / Jonathan [00:07:54] I think it's like 70 dollars a month for her and it's like amazing health insurance for her. But then when you add me It's like 600. Yeah I'm like oh my gosh yeah. 

Jonathan [00:08:03] Some of the places that you would you would think would have really great plans school districts you would think that just have a great plan and there they are good for the for the teachers usually but then for the families same situation. 

Aaron / Jonathan [00:08:16] So does Megan have good. So Christian's girlfriend is a teacher I think. Yeah she has something decent in place but if she ever had a family like it probably would meet get for them. 

Aaron / Jonathan [00:08:27] I don't know about that. I can tell you how much it would be to add family. Yes it's the same as the same thing. Six hundred for a spouse and another six hundred for. It's crazy. 

Aaron [00:08:38] Yeah yeah. No. Dang. OK. So if your teacher is gonna be on a Segway for them. But if you're a teacher and you're paying too much for health insurance give Jonathan a call. We'll talk about is no later. 

Christian [00:08:52] What do you think it's the number one thing that you enjoy the most with what you're doing right now. 

Jonathan [00:08:59] Boy I really think just being able to help people when people are getting crushed by their their health care bills and really being able to create that flexibility in their budget really it makes a big difference for people you know. You might save you guys three hundred and I might save another family twelve hundred dollars a month. 

Jonathan [00:09:22] So I mean it's wow it's a big deal. Yeah. Twelve hundred dollars. That's a lot of money. You can get a couple of jet skis or a boat truck or whatever with that gang. 

Aaron [00:09:34] Yeah that's you. I guess you're making more of a like an actual impact for us. I guess we hope other people's businesses grow. Which makes an impact on theirs but yours is literally like this is our our family and saving us money. But also like hey if we go to the doctor we're not gonna be paying a million dollars out of pocket. Now. Kind of. Let's move a little bit to a Segway if we follow you on social media. I think. Well I think I'm falling on both Facebook and Instagram. I don't know if you have a Twitter and I don't necessarily follow you there. You do have one. You what. What is your favorite one or have you like a for business or you like your clients like what your favorite social media to interact with or that you enjoy the most. 

Jonathan [00:10:21] I get a lot of interaction on LinkedIn. Oh I would not have guessed that and I get. 

Jonathan [00:10:28] I think because I've really been on LinkedIn a while and I really I started in the business using Lincoln's I really developed some relationships on LinkedIn and then Instagram surprisingly I didn't think I was gonna be good for me. But the more I the more I seemed to post and start to learn the whole hashtag thing and of tagging people it's really it's been it's been good of these stories at all on there or a little bit a little bit it still playing around with it. 

Aaron [00:10:59] Nice. 

Aaron [00:11:00] And that's where we're just playing around too. There is a new update yesterday or two days ago where you can add like lyrics to like stories so you know you pick your favorite whatever your favorite was your favorite artist who you listen to what's in your car right now. 

Jonathan [00:11:15] My playlist. Yeah let's have the playlists. 

Aaron / Jonathan [00:11:18] I listen to a lot of stuff but right now if we go to your car and you're like OK this is this I bet if you if you popped open my Spotify on my phone right now there's people now. 

Aaron / Jonathan [00:11:28] Oh really Jim. OK. We see you over there. See over there. OK. 

Aaron [00:11:34] So playing some pinball but you say for example you pull up a song by by Pitbull. It will show the song but it also showed the lyrics so it could be you in the background and then also the lyrics to the song or whatever. So let's go. Yeah. And new feature we don't have it yet early so I don't have it yet. 

Christian [00:11:52] Some people do it but I haven't checked it. 

Jonathan [00:11:54] I found the face the Facebook Camera. Mm hmm. That you can. You can film a video and add a song to it. 

Christian / Aaron / Jonathan [00:12:02] Do you have that one. No Facebook Camera. Yeah. There's a different app. It's or is it. Facebook prompted me to download the app. Real. I'll show it to you. 

Aaron [00:12:13] Yes. Yeah. Yeah that's definitely something that I haven't seen. See that's the crazy thing is like with social media. I mean with health insurance you got new plans and new things like that with social media. I mean I feel like we're pretty on top of it as far as like new things that are coming out but I have not even heard of that. Like there's so many crazy things so linked in. That's a good place to connect with you. And then also Instagram. I can see that though Instagram just has the numbers. Very good visual. And you at least on LinkedIn you don't necessarily use it as much but I know specifically on Facebook and stuff you use a lot of the your daughter and kind of family oriented which is kind of played right into the role of the health insurance stuff. 

Jonathan [00:12:54] Yeah well I can tell you that I get much more engagement on she's protecting my daughter. Yeah she is. 

Jonathan [00:13:03] She's my tiny little angel but you know I post something business and I don't get much engagement but people go crazy over her. 

Aaron / Jonathan [00:13:10] So yeah whatever keeps eyeballs there. Yeah that's good. Now you just need her to come work for you and like maybe starting like. Because how would she know she'd be four in November. OK. So make sure she's least five she needs to have some kind of childhood to five she can start working for you and then your business should just blow up the way have planned the future for mine. Yeah. Yes. Well you know if you use your children for advertising then so you might talk to your CPA about that. But why. What. 

Jonathan [00:13:38] Tell us what it was so you can you can use your you can pay your child as a ten ninety nine contract. 

Aaron [00:13:45] Yeah. How old do you have to remember advertising any age at any age. 

Aaron [00:13:50] OK well we may use it because he has not. 

Aaron / Jonathan [00:13:53] I'm not an accountant so please ask your CPA. There's big blinking red lights going on right now. Hello. 

Aaron [00:13:59] We are not icons we are not icons but yes my daughter's due in September I figure by May or June of next year we could start using her for advertising. 

Christian [00:14:09] All right. Well how do you currently advertise your business. 

Jonathan [00:14:14] So I do. I just do a lot of posting right now. I really haven't spent a ton of money on advertising. 

Jonathan / Christian [00:14:21] I've been it was just on like be anything else that you do. 

Jonathan / Aaron [00:14:25] I do. I do a little paper it's called the Coffee news the Dallas coffee news. So I'd advertise in that. Where's that like distributed it at. So it sits around at coffee shops auto repair shops different places where people were kind of sitting waiting for their food or waiting for their car or maybe a dentist office. 

Aaron / Jonathan [00:14:45] Have you gotten business from that. Yeah yeah I've gotten a couple of deals from that. 

Aaron [00:14:50] There's like a good picture of you are like. What's the what's it's a little it's just a little low and it's true that if you just sit there. I mean a lot of people jump on their phone but I do grab a magazine or something and if they're out of place. 

Jonathan / Aaron [00:15:03] Yeah that's a good spot. I've never heard of that. Have you heard enough. We'd probably be good to have it live on your podcast at some point. The guy from there. Yeah. 

Aaron / Jonathan [00:15:12] Introduce us. I'm a cool cool guy. Good connection. We don't do any print advertising so no way shape and form. Would we be doing that. But I like that idea though where that spot. So speaking of advertising specifically online like you said you haven't done too much online marketing and done some offline that's been successful which is good. What's the biggest struggle that you have with online marketing then. I think getting keeping my website up to date because there's always so much changing is. 

Jonathan [00:15:47] A big deal. I think at some point I'm going to have to probably hire somebody. 

Jonathan [00:15:52] Yeah. We know a couple of people. So what's it what do you mean is always changing then. 

Jonathan [00:15:57] Well the business is always changing so there's always new plans out there and there's always new. There's new content as far as. Just health insurance stuff. I mean there's just always changing things. I mean they've they've lifted some regulations so there's new companies come into the market. So it's. 

Aaron [00:16:17] So when you say that can people like you'd like not right now but like I say if they'd like you can actually go to your website and you could see the different plan options from that. Or is that like is it more just like information about like if you're a family this is the types of plans that you should get into or where. 

Jonathan [00:16:31] Yeah but that's that's constantly a moving target. Gotcha. And there's always new options. And so it's kind of finding the there's no perfect plan. I wish there was. 

Aaron [00:16:42] So you kind of have to take the best of everything. 

Jonathan [00:16:46] Oh I would start with the need for what they need as far as health insurance and then we go to a budget and then we kind of try to blend the two together and get them as close as you can. But it seems like all of them have a little a little hole in them somewhere. 

Aaron [00:17:00] Yeah I think that's what you do always with me anyway is like hey look you know Are you healthy. How much you're going to go to the doctor what's your budget how it says and like literally customizing a plan specific for you are specific for me because I mean that's does the most important final leg look I go to the doctor six times a year then that's going to be completely different than if I go once for an appointment it's like it's really hard for me to pay I'm not going to damage a pay but I'd pay. I don't pay too much which should definitely contact Jonathan Moore but. So it's really hard for me to keep painting over money if I'm like I'm not using this. But then also the customized playing you know my playing well enough that I could just go and talk to you about it like I went to the one time I did go to the doctor I was like sweet. I'm glad this is all covered it cost me like 20 bucks. Yeah. So. 

Jonathan [00:17:51] And you know a lot of people now. We put the teller Doc or the the the 1 800. Call your doctor. Almost all of them and people use that a lot. It saves them from having to go hang out at the at the nasty doctor's office with a bunch of sick people and. So they can just call an 800 number and say Hey I got a sinus infection and they'll usually call in a prescription for you. 

Aaron [00:18:18] So nice easy right. So you give people easy access to drugs. 

Jonathan [00:18:23] Yeah exactly. 

Jonathan [00:18:28] So what is 20 19 looks like four for your company. Well we wrapped up 2018 really strong and. 

Jonathan [00:18:41] I think last year we saved people about seven hundred and fifty thousand dollars seven hundred fifty thousand. Our goal our goal this year to help people save a million. So hopefully we're just home. We're just gonna keep raising the bar for ourselves and keep helping people save money and you know that's. 

Aaron [00:19:02] I'm only 300 or so of that. That's a lot of people would be yeah. Oh my gosh. 

Christian [00:19:09] That's awesome. And I mean you do a lot of networking and that's how that's how we met working out. 

Christian [00:19:16] Do you go to what's a day to day a day in the life. 

Jonathan [00:19:23] Phone calls reading books. 

Jonathan [00:19:29] Phone calls reading books. 

Jonathan [00:19:33] But you know I tell people really a lot of what I do is I just get out there and shake hands and kiss babies and somewhere and somewhere in between. I make some money so yeah you know it's just out there building relationships and you know somehow. Somehow that brings brings money to the table for the families. 

Aaron [00:19:50] That's that's all that matters there. So Christian could talk a little bit about it. When he was talking about 10 it made me think of. 

Aaron [00:20:03] You obviously did something very similar. Were you doing something similar with the other insurance company before you went to health insurance or what do you what do you attribute the success for the health insurance route. Like you said I mean I know people in need but people need help with money too. But like did you change your strategy or what do you attribute the success with the health insurance route. 

Jonathan [00:20:24] I think just being in the game long enough to kind of figure it out. 

Jonathan [00:20:27] I mean you know in the automotive industry you just had customers come in the door they either called you or they showed up on a tow truck or you know they push their cars into the parking lot or whatever but. So I really had no experience finding my own clients. So that was really the. Curve for me the learning curve was learning how to find who my prospective clients were and get in front of them. 

Aaron [00:20:57] So do you know what that is right now like who really defined like who's the perfect person for you or the perfect group or whoever. So like Who is that perfect client for you. 

Jonathan [00:21:07] I do I do a lot of individual coverage though I 10 99. OK contract labor. I mean that's so realtors almost all realtors are kind of on their own as far as health insurance goes. So name anybody that's in the. I call it the Eat What You Kill industry. You know they're they're pretty much all on their own. 

Aaron [00:21:31] So that's true. And I don't think I've ever heard you bring that. 

Aaron [00:21:35] Usually you have some kind of cool story about something hitting a windshield or you know some kind of crazy health insurance or like how much you save somebody from. But I don't think I've ever heard you talk about specifically like real that just I mean for me that just gets my mind wrong and like yeah that's true. Like their feast or famine basically like and they do need a consistent health care it's not like El this month I'm gonna have health insurance and next month I'm not and a month after that I'm going to have health insurance. But I think that's a I mean that's a really good way to kind of look at is those those independent contractors those ten ninety nine people and just talking out loud. I think that's I may be able to actually send some people your way that because of that. That's good. Awesome a good place to be. 

Christian [00:22:19] I think before you're asking about whatever questions regarding this one it's about the purchase. So what purchase of a hundred dollars or less has most positively impacted your life could be in the last six months or recent memory. 

Jonathan [00:22:37] Purchase of one hundred dollars or less. Yes. Do we stump you for a second. Mm hmm. 

Jonathan [00:22:45] Well basically any technology stuff I usually get hand-me-down from my wife. So. 

Aaron [00:22:52] So you didn't purchase it. I didn't. OK. What else we got here. 

Jonathan [00:22:58] Has significantly impacted my life. Man I don't know I'm not a shopper kind of guy. I'm. These flip flops that I have on. 

Jonathan / Christian [00:23:09] Because I tore up my last pair. But that counts. 

Aaron [00:23:14] Yeah. Yeah. How is that positively impacted your life. 

Jonathan [00:23:17] It allows my feet to air out and it reminds me every day that I probably need to take somebody up on going and getting a pedicure. 

Jonathan [00:23:28] I've been I've been a little bit opposed to going get a pedicure but apparently apparently it's something that I'll enjoy. 

Aaron [00:23:34] You've never had a pedicure. 

Aaron [00:23:38] Wow. So Kristin gets them and I think like once or twice a month usually he stepped away from the microphone to check on a camera. So at this point I'm just going to kind of roll with this. 

Christian / Aaron / Jonathan [00:23:49] How many how often he gets pedicures only got it once and it was lunch for a month. It was like two life. So why only once then I went with the girlfriend and with a girlfriend and you know with the girl. 

Christian [00:24:02] Oh OK. Looks like you said a girlfriend. Yeah I got another one friend. 

Christian [00:24:06] Yes she introduced me to it and I think she gets it maybe like once a month there or something like that. 

Christian [00:24:12] And Manny's. 

Aaron [00:24:14] Yeah. Manny's hand and he's in Petty's meetings and petty. That's it that's the term. So after this guy is a you know Calderon's friendly. How's your health care needs and health insurance needs and then we're all gonna go get. Right. Is that petty. Yeah. 

Aaron [00:24:30] All right. So this is a.. This could be a tough question. Maybe not. Oh no. Prepare yourself. Let's get that going. So in the last five years what's a new belief behavior or habit that has most improved your life. 

Jonathan [00:24:43] Oh but by far reading books really reading books I was not much of a reader before I got into. Being self-employed and so I think that was. It. Was kind of keeping. 

Aaron [00:25:00] What a book that still stands out for you. 

Jonathan [00:25:05] Thinking Gurwitch is always a good one. 

Jonathan [00:25:08] The Seven Habits yes. Will people Seven Habits of Highly Effective People like Stephen Covey think. 

Jonathan [00:25:15] The first one I read was. Tony Robbins unlimited power was really pretty in depth for a first first read right. 

Aaron / Jonathan [00:25:25] Does my first dive into business books are. It's a big book. It's a big book. I don't think Tony Robbins write small books. It's really technical. We have one over there. 

Aaron / Jonathan [00:25:35] I think it's over it's down over their money master of the game. So I read that that's his new one right. You No he has a new one it's a lot shorter because a lot people complain that money much of the game was like five or six on our pages or something and it was super long and you have to really like you know he goes really in-depth. And I love that stuff. But I can see how a lot of people are like I have with you I'm out but his new ones like 200 pages and it's very like let's do this. Don't do that. I'm not going to explain a bunch of it but yeah. Tony Robbins is a very good. 

Jonathan [00:26:05] So just gave me one last week The Black Book of connections or. 

Aaron [00:26:11] Mm hmm. I think that's connected to the red. The Little Red Book and The Little Black Book because there's a little red book of sales. 

Christian / Aaron / Jonathan [00:26:18] You should definitely check out that scene though and I haven't heard. Yeah. I think it's the same guy. It's got a little black book of connections I think. 

Aaron / Jonathan [00:26:25] Yeah. He's he's amazing. Plus he's got like it's got like little picture like a little quotes or something like that and it looks like it's going to be pretty easy to blow through. Yeah it is but it's definitely like he wants and like that just for really good feel when holding the book but also like you can just kind of take it with you anywhere it's kind of like your little Sales Bible or whatever. Like it's it's really good. Interesting. Do you have like any structure when it comes to. 

Christian [00:26:51] Like reading the books and getting them digesting them or whatever. Or is it more of a whenever you have a free time you just pick up the book and start reading. 

Jonathan [00:26:59] No I I schedule I schedule and I schedule than my in my calendar so log on to this. 

Christian [00:27:06] Yeah. Yeah. Interesting. 

Christian / Aaron / Jonathan [00:27:08] Yeah. Otherwise you just get suddenly arsenal and there's too much other stuff happening. I guess I get sidelined by Facebook all the time. Oh yeah. Thank you. It helps us. Thank you. Somebody else said that my wife will say can you go get me a glass of water and then I'll pick up my phone and all of a sudden I'll be on Facebook and she'll be like oh well the water. 

Aaron [00:27:30] It's like 20 minutes later. 

Aaron [00:27:32] Thank you. We appreciate that. Another book you should check out though it's called Atomic happiness. It's by James Clear really really again. Atomic habits habits really good. All right. So I feel like this is something a lot of people talk about early state think about and I think as a Christian I've I know a Christian I have talked about it before it's like what do you think that you. Wish you would have known when you first started that you know now you're like OK if I would have just known that I would be at a completely different space like or B doing something completely different now I'd be so much farther ahead. 

Jonathan [00:28:07] Mm hmm. I think. Never let your foot off the gas. I think when I first when I first started. 

Jonathan [00:28:16] In the business you know you'd get to a point where things were good and then you'd kind of back off. And then I'd go into a stoplight. So you come into the stoplight and then now you're gonna start all over again. Mm hmm. So I think just always always stand on the gas. 

Christian / Aaron [00:28:30] Is this a good visual for me too. And I've never really thought about it that way. But we've talked about that before. 

Christian [00:28:36] At least that's something at some point in our company. We did the same thing we were like Okay. There's too much less this just like Lego. And now we look back at it and it's definitely a mistake. We should definitely just keep marching forward if if it's too much work then let's hire someone else like that. Yeah that's just not always. 

Jonathan [00:28:51] And at least pound pound through the work alone to you. Yeah because I mean it's not it doesn't always stay on all the time. 

Aaron [00:28:57] So right the idea it goes I mean business sets and flows for everybody. There's always a busy season or a busy year season. Yeah. That's something that we had to learn to. But I like your analogy of like the. I really can't see like the the pedal on the gas. Like putting a foot on the gas. It's good. 

Christian [00:29:14] What do you think. It's something that you failed at. And how did you learn from it. 

Jonathan [00:29:23] Something I failed at and how to rush a lot of things. But as far as business wise. 

Aaron [00:29:33] You a personal one you can talk personal two or two or both of them. You know there's no prejudice here. We'll keep it to business. 

Jonathan [00:29:40] I'm on my third marriage so we'll let you we'll let you do that math yourself. I can tell you that the third time's been a charm. But as you get the person the water right. 

Jonathan [00:29:54] I think I think really. Finding finding what I was going to focus on with my business I mean because the. 

Jonathan [00:30:05] Just starting out I was kind of all over the place and I didn't know what I was doing like I said and just kind of really really narrowing it down to you know I mean I do a lot of things but I really focus on health insurance and so yeah I think that's I fell on that early on. 

Aaron [00:30:24] Yeah I think it's hard for people to understand like you know if we sold or if we did like print like with business cards and stuff too it's like Oh this. These guys do your digital marketing they also do your print and oh yeah by the way they also sell AT&T and they also do I.T. like I think people would just be super confused for us but for you. Like I just know you as like Hey if you need health insurance you call Jonathan like that's the. Anything that makes it easier to sell to other people too is because it's like oh what does he do is like look he just he does a health insurance just call him and it's easier to sell for me in that way versus like. Well he does health insurance I know. I think he dabbles in a little bit of this but he does a little bit of that and does a little bit of this and I just know personally cause we get to the networking group and you probably like you know ears are bleeding now because of one of the biggest things I tell he was like look if you want to be around you've got to stop telling people that everybody is your target market or that I do everything like I'm looking for anyone who Yeah I'm looking for anyone who is breathing or like the American people anyone who has skin. 

Aaron / Jonathan [00:31:28] No come on like this just I mean it's bad and that's not just Mary Kay that's all of them. Yeah yeah it is. 

Aaron [00:31:36] So that's a that's good too. And I think that's good advice for everybody who's listening to is you know listen to what Jonathan's saying figure out you know what you enjoy too. Because I feel like at least from our interactions with you is you know you do have a passion for that and you do like I mean you save people seven hundred fifty thousand dollars that's a crap ton of money. So that's important having the passion but also being specific to. 

Aaron / Christian [00:32:05] All right so we're going to do a couple of fun ones. OK. So we have left. So I'm ready. 

Aaron [00:32:13] Well not fun. We get to find out a lot about somebody whenever they answer these questions. I'm just giving like a prelude here just saying like you know what you answer on these questions will. Christine will judge you. I will not Christine will judge you. I would never he would never do that. But. 

Aaron [00:32:30] All right. So you obviously have Netflix right. I do. All right. What is. If you have a current binge or of your most recent means that you. Did you finish. You know kind of got off of it. Like what's your current binge right now with Netflix. 

Jonathan [00:32:43] So are our current binge we just burned through the first two seasons of Ozark. Oh OK. 

Aaron [00:32:50] That's what I would recommend. 98 percent match for me. How is it. 

Christian [00:32:54] Yeah. It was. And I heard a lot about it. It's awesome. 

Aaron [00:32:57] Yeah kind of give us a 15 seconds enough to say what we're doing. 

Jonathan [00:33:00] So a. So a financial planner and his partner start laundering money for the cartel and obviously some money disappears and it just kind of builds on that over two seasons and it's every day in their life is just hell. Oh yeah. It's crazy. 

Aaron [00:33:20] So. That reminds me of the show taking a camera was called I think it's called good moms are good. Parents. And I can't remember the name of it but basically it sounds exactly like that. A little bit but there's these three moms and they all have different issues one of them like her husband's cheating on her the other one is like a single mom and she can't take care of her daughter and potentially have a custody issue and the other one has a daughter who has some gotten need some kind of like heart or lung or some so she needs money. So they all three were like Yeah let's go rob this grocery store. So they robbed the grocery store thought they were gonna get thirty thousand dollars. Like that's just minor stuff. Nobody's going to look at it. They ended up taking five hundred thousand dollars and they stole it from money money laundering company are a money laundering company. Yeah because that's legal. The. It was like a basically a drug dealer who was just doing some smart drug dealing but he was laundering the money through the grocery store and they found him. Are they the drug dealer found those ladies. And so the whole story now is that they're like OK well we want this money and it's like crap now we're out of the five hundred thousand to square one. He took all the money back. So they start working with this guy to a TV show or he has a TV show. It's a it's a series on Netflix but then the exact same thing happens is they lose that money. And so now they have to figure out ways. So it sounds like the Ozarks is like the the more mainly version of what happens on this show. But I actually enjoyed that show too. 

Christian [00:34:52] It's like a Breaking Bad. And also there's another show called Weeds that these are old shows but they revolve around the same thing as like normal people dealing with drugs and they somehow get involved with. 

Aaron [00:35:05] Yeah it's the archetype or something I can't or what it's called but that's why they're breaking bad was so successful because people are like I can relate to that guy. Not the not the meth part but that's the ladies that were like were suburban moms like nobody's ever gonna you know think that we're the ones who are doing this. My money laundering. 

Jonathan [00:35:24] Well that's the. I'll do whatever it takes to. Help my family member. Yeah. I think is how they end up in that situation. 

Aaron [00:35:32] Mm hmm. That's it. Yeah. But Walter right. He's like Look I got to have some money for my kids I'm about to die. 

Jonathan [00:35:39] And I was like why would they do that. Growing your hair out you try and change your identity. 

Aaron [00:35:45] Edit that part out. He's laughing but he's not. He's not telling you. You just see waiting for the Cowboys to win the Super Bowl. I said so. OK. 

Aaron [00:35:55] To go back to that for a second. Is this like a one of those. What is it called. Like where you believe something that's. Oh I can't think of it is as serious as superstitious Superstitious right now. So you're like if I cut my hair the Cowboys will never win the Super Bowl but if I leave it long then there's a chance they could win the Super Bowl. 

Aaron / Jonathan [00:36:16] I get a superstition about that. Like you put it in a ponytail on Sunday's and or. I do not. I'm I'm a little concerned that they're never going to win the Super Bowl. OK. We have it here first. We had our favorites. They will. I mean the 90s weren't that long ago. Oh yeah. Ninety six I think. Yeah it was. So we're going on. 

Aaron [00:36:38] I mean it's been a couple of years I think. Yeah I was five or six when they won the Super Bowl five actually. Wow. Yeah. So it's just a couple of years ago. But we're you know hopefully they'll happen. All right cool. So now we know a little bit more about that you the for the Netflix bench. One other question I was going to ask you but we didn't write it down and I can't remember it off the top of my head so we're very winded we burn through we burn through. 

Jonathan [00:37:04] Grey's Anatomy all the all the series Grey's Anatomy and the offense last year do. Have you seen Parks and Rec. 

Aaron / Jonathan [00:37:12] No I don't. I liked Park and Parks and Rec better than the office. Have you seen Parks and Rec. Yeah really. Okay. And that's what I told me is like you're going to watch The Office of Parks and Rec. You should watch Parks and Rec because it's like the same thing as the office to kind of like the monologue kind of pull him to the side cameras following you everywhere. 

Jonathan [00:37:29] Yeah it's very similar to the office. Yeah yeah. 

Jonathan [00:37:32] No I don't think I've ever seen all of the office or Grey's and I've seen a lot of Grey's Anatomy. Thanks Megan. 

Aaron [00:37:39] Thank you. Let's give a shout out. 

Jonathan [00:37:42] I've never seen like from start to end the office. 

Jonathan [00:37:45] My my daughter my 16 year old says that the office is kind of my sense of humor. 

Aaron / Jonathan [00:37:50] I like that that dry. Kind of. I like the office. I think it's funny. Parks and Rec was like I watched first two episodes because I had like shows there are 20 minutes because then I can watch the whole thing. I just can't find myself unless it's really good to sit in front of a show for 45 minutes anymore. Thank goodness for Netflix. But yeah I think the Parks and Rec would took a little while but their humor is very similar to and they're just so stupid that it's it's funny and realistic. I'll have to check it out. Yeah. If you liked the office you'll like Parks and Rec. I'll just say that and if you like. Yeah I don't think it's the other way around like if you liked Parks and Rec first you'll be hard to go to the office than it is to go to the other one. All right so anyway back to business. Did you have anything. 

Jonathan [00:38:36] No. 

Aaron [00:38:37] OK so obviously more importantly guys here buy some health insurance. So Jonathan how can our audience find out more about brute force strategies. 

Jonathan [00:38:46] They can go to the website What's the website. 

Jonathan [00:38:49] We're going to link it up but it's brute force dot com. 

Aaron / Jonathan [00:38:53] OK we have a really cool domain too. Yeah you had a cool them. Yeah. B Are you t t o you have another one. Oh I've got a couple. I'll get the Texas PPO dot com K and then I also have slashed my premium slash my premiums doc. Yeah. That one. That's a good one. I'd like you to come up with that. Yeah nice. It was that dog. The dollar in dollar ninety nine on Go Daddy. Nice. 

Aaron [00:39:16] You should always purchase domains at domains that date branding that CEO but ask for. Awesome. All right so what about any social or what's the linked ends. Probably the best place for them to find you linked and they can find me. Ok so search for Jonathan Brito on LinkedIn and just let him know if you're requesting him he'll probably approve it if not just be like Hey I heard you guys on the marketing natives and he'll accept you. 

Jonathan [00:39:41] Yeah I even accept a step to get connections for other health insurance people. 

Aaron [00:39:46] Yeah I think you were telling me before that another health insurance guy gives you a ton of business. 

Jonathan [00:39:51] Yeah they do because you know a lot of them are captive agent so they only have one product. So a lot of times those don't call me and say hey I don't have something that's a good fit for this person so I'm able to help those people. 

Aaron [00:40:05] Awesome. All right guys thanks for tuning into another episode special episode today with Jonathan Brito from brute force strategies. A good friend of ours and hope you learned a lot. If you need any help with help with health insurance make sure you give Jonathan a call and I really think he's gonna be all to help you out. Is this your first time listening. Make sure you that you subscribe because then you get notifications. We will be back next week with a regular scheduled episode and we keep you up to date with what's happening with social. So it is a timely episode to what's important to subscribe and we also like that. And if you've been listening for a while you should really give us a rating and review. We will start doing writing a review shout outs. I've seen this or heard this on other podcasts but happy to give you a shout out. You give us a rating and review. We will give you and if you have a business your business is shadow on our podcast just for leaving 1. So make sure that you go do that and we will talk to you guys next week. 

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