Podcasting… the future of online authority?
In this week’s episode we had the pleasure of sitting down with Omar from Nomadables, a Texas based podcasting agency and master of remote work.
You’re going to learn:
- How to create countless pieces of content through podcasting
- The best way to utilize and monetize your podcast
- And insight into how to use Clubhouse to grow your social reach
Check out our Ecomm Accelerator Process free training, a proven system to help frustrated store owners become the impactful store owner and generate consistent sales in their store. Watch the training now for free: https://www.optimizedstoreowner.com/ecomm-training
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Narrator [00:00:01] This is The Marketing Natives providing actionable ways to grow, improve and succeed in your business, and now your hosts Christian and Aaron.
Aaron [00:00:18] All right, Omar, welcome to The Marketing Natives. Thanks so much for jumping in and talking with us.
Omar [00:00:24] I appreciate you having me in. Excited to be on man and your co-host as as well. It's nice to meet you as well Christian.
Christian [00:00:30] Very nice to meet you.
Aaron [00:00:32] Awesome. So for those who are new and even still us just learning a lot about your business, tell us a little bit about your business. What do you guys do? How do you do it? And then, more importantly, where do you do it from? I guess that would probably be unique to you as well.
Omar [00:00:49] Sure. So, I own a podcasting agency called Nomad's Cast, and we are currently in the middle of purchasing a different domain as well, that we're going to be setting up a 301 redirect too. I don't want to sit a domain for the rest of, it's just a really, really good domain that we managed to get our hands off on.
Omar [00:01:07] But, basically what we do is we have a two sided business, right? So on one side, we help high ticket businesses, especially coaches, consultants or anyone that has a high ticket offer, whether it's B2B or B2C, help them set up a podcast that drives leads to their business and generates revenue on the front end, and we've helped e-comm businesses as well in the past. So I know you guys specialize on that. And then, on the secondary side, we also generate content that's native to specific digital market or specific social media platforms using digital marketing best practices that drives them organic traffic to those specific platforms and then converts them down a funnel to have leads. So it's two parts of the same thing, really, the concepts created from the podcasts that we make for them. So it's all repurposed. And, what we found out about two years ago was that, like a video podcast is literally the most concentrated form of content that anyone can put out there. And it's the easiest form of content for someone to put out there, too. Like, if you and I are recording this video podcast right now, and it might be a 45 minute podcast. So we end up making it 45 minutes versus trying to make a polished 45 minute YouTube video, which has both audio and video, takes probably a week to edit, create and really perfect. So, it's just concentrated content in a short period of time that's easy to repurpose and use an all socials and that's we double down on.
Aaron [00:02:37] So I may have a referral for you. So, tell us a little bit about how you work. If I have a group of people, which I do, there's like three or four women who are in the area who want to record a podcast, they want to do it as a video as well. How do you do things like that remotely, because I think you're in the Houston area right now and could be wherever? But how does that work for remote clients?
Omar [00:03:03] So we've had clients that have both recorded in person, they have little group meetings where it's just like a studio and they have their mics set up and a couple of cameras, the same way that you and your co-host right now have.
Omar [00:03:21] But we also have it on the flip side, where they record Zoom interviews with people across the nation or across the world and we work with those sorts of clients. In your case, with the few ladies that want to get together and record a video podcast. There's a lot more hardware set up that goes into it. And I'm not sure how much they'll work for it. Only in my entire history have we actually flown out and helped a client set up their own studio and created all that for them. But normally, in a case like that, what we do is we just send them over the equipment list and say, hey, do this and just a simple matter of setting up some cameras on their end and putting together the equipment and then recording from there. And then, we give them a couple of suggestions of how. But that process is still the same. Once you record the audio, we have a drag and drop system, which is used as a calendar as well, and that we get the audio files and just creating the content posted on their socials for them. So the process is still the same. It's just a little bit different if they're in person and if they have no idea about any of the hardware side of things, about audio or how to use cameras or any of that, then it becomes a little bit more difficult to coordinate that, in which case I'd either guide them through it on a Zoom call or I'd go fly over to them and set up their studio for them. But that's more of a rare case. It doesn't happen often.
Aaron [00:04:36] Got it. Yeah, I was going to say I feel like at least now anyway, more and more people are becoming, I guess, more open to technology or open to the opportunity to do something like this, more remote. So they're willing to learn. I think even a year ago, they were probably a lot less likely to actually take the initiative to get the hardware or to make something happen like that. Now, most people have some kind of home office, set up or they've kind of done the research because it's a necessity. So has that impacted you guys as business? Have you guys seen it more of an influx of people with podcasts or people moving towards that direction with technology?
Omar [00:05:16] Definitely. I really think if you look at it about three or four years ago, podcasting used to be this massive production thing, right? Like the kind of the way that you guys are doing it with getting mics, setting up a studio room and just recording it. And I'm guessing, you guys aren't even doing the whole full-fledged of, like, padding on the walls and making sure that you're completely isolated with no noise reduction and the whole nine yards. Right? That used to be this massive production thing when it came to actually podcasting the way Joe Rogan does, for example.
Omar [00:05:43] But now it's gotten to a point where the world is starting to realize content is much more important and quality is subjective.
Omar [00:05:51] So quality is in the eyes of the beholder and I mean and it's pretty apparent what things like on TikTok, for example, someone recording a video off their Nokia cellphone. That's a bit of an exaggeration, but that getting nine million views in a matter of 24 hours, that goes to show you that quality is definitely subjective in the eyes of the beholder. And, realizing that, we really think anybody can podcast by simply having Zoom downloaded on their computer and having a mic that has decent sound quality coming in, and then everything else can be taken care of and post.
Omar [00:06:20] All the benefits that you can get from podcasting can also be realized after that. Now, 99% of podcasters are never going to go for full on sponsorships. Right? And, that's not the best way to utilize a podcast either for your business. The best way to utilize it is all the other benefits that come along with the podcast.
Aaron [00:06:40] What are those benefits? So, Christian and I have The Marketing Natives, we're at this started this episode. I don't know what it's going to be, but maybe episode one 195 eventually when it rolls out. So almost going on 200 episodes and we've started within the last, what was it, maybe 75 or so, maybe last 100 episode done video, and we've broken it down for content. But what would you say for somebody who is doing a video podcast right now, what's the best way to use our content? What's the best way to repurpose it? What do you guys do and what suggestions would you have for us?
Omar [00:07:14] Sure. So you guys are a digital marketing agency, is that correct?
Aaron [00:07:20] Yeah. Correct.
Omar [00:07:20] And essentially, what you're doing, your LTV for your clients are probably somewhere around, on average, maybe 5 to 10k range?
Aaron [00:07:27] Yeah, we're a little bit more.
Omar [00:07:30] You're more than that, depending on what you're charging?
Aaron [00:07:31] Right.
Omar [00:07:31] So, really, the first thing you should start incorporating is guest facing monetization, right? And that essentially is bringing on potential clients the same way that you would have a meeting with them and you'd funnel into a meeting and then try to convert them from a meeting into a client, bring actual potential clients onto your podcast with a value, first ask trying to figure out their pinpoint in the context of a podcast and then, going for the clause. At the end of that, you're going to see conversion rates increase much more than you would if you were just going straight to a meeting from cold traffic. Does that make sense? So that's why you can start incorporating right away. Now, I like to go through like a little mental checklist for any sort of high ticket business. Right? Number one: are you using the transcripts for SEO on your website?
Christian [00:08:16] Yes.
Aaron [00:08:16] Yes, maybe not probably not as effective, you can probably go to our website, like we get the show notes and we put the show notes up there, but that's pretty much the extent of what we're doing with them. So, I don't know, maybe there's some tips there?
Omar [00:08:28] What about that full-on transcript?
Aaron [00:08:32] Yeah. The full on transcript, somebody goes through and just makes changes and tweaks to it. Right? And then, they just publish it like as a blog post with the episode, like put at the top.
Omar [00:08:41] So it is embedded straight on your website?
Christian [00:08:43] Yes. Correct.
Omar [00:08:44] Great. So that's good. Another thing that you can do is repurpose that into about two or three pieces; a blog post content, maybe 250 to 300 words. It doesn't need to be massive and throw a couple graphics in there. And, that would be essentially three blog posts, plus the transcript for each podcast episode. So you have about four things that you can post on your website per podcast episode, and it doesn't take long at all to create those blog posts. It's pretty straightforward. A mix of some Google research along with your transcript, will get that taken care of for you. So that's another thing. One more thing, something that you should be utilizing right now in 2021 is the 9x16 video format to get you a ton of traffic on all the socials that are using that. So specifically Instagram Reels, YouTube shorts and TikTok where all the organic traffic is right now. You can post a 9x16 video on any one of these platforms with no following and get anywhere from a thousand to a million views in the next 24 hours, if you post consistently and make the algorithm happy. So, you can take those video podcasts and some formats that we've been messing around with that are working really, really well with audiences is taking a 9x16 or taking the actual video podcast, reformatting it to 9x16, taking the audio and slapping some B-roll on there with some music, and a lot of B-roll you can probably get from websites like Pixels.com, Pixabay.com, Unsplash.com. There's a lot of free footage, stock footage, B-roll footage out there that you can use. So that's one format that we like using. Another format is like taking this interview and just kind of making a 9x16 format right? Kind of zooms into your face with some really cool subtitles I come across the screen, the fancy type subtitles, not something boring like block text.
Omar [00:10:29] So that's another thing that you can do and this is just for the 9x16 by the way. Some other formats that you can do is a mixture of both.
Omar [00:10:38] So the zoomed in face with a little B-roll clip to kind of go along with the words and then throwing some icons on top that kind of flash along with what the person is saying at the time. So if I'm saying podcasting, you see like an icon of like a podcast might show up on the screen for a few seconds and pop back off, things like that. I mean, you can get really, really creative with these nine by sixteen format videos and it really depends on the kind of audience that you have to write. So we've noticed younger audiences tend to like more colorful icon things on their screen. And if you're engaging older audiences, they tend to like more professional looking 9x16s. If you're engaging more athletic audiences, they tend to like things that are clean cut. I mean, these are all things that we've tested over and over on different types of clients that we've worked with. And then, you can also naturally make just the same way that you can create a blog post from a transcript. You can also create one by one content for Instagram for it, from a transcript. You can cut up a 50 minute podcast into like ten minute clips that you can then use for long form content on YouTube that's engaging that maybe has the best parts of the podcast. Right? So, for example, I just had this three minute rant or four minute rant of how to make a podcast, how to use it for the best pieces of content, to the best ability that you want to use it. So you can literally take that four minute piece right there, slap an intro and outro at the beginning and end, have a YouTube title that says along the lines of how to use video podcast or how to repurpose video podcast content to go viral. Post that up on YouTube using something like two buddy doing some as your research behind like what kind of titles would stick the best and what would resonate with audiences on YouTube the best. And then, see that video get a ton of hits simply because of the title, the thumbnail and then the content inside.
Christian [00:12:27] Very interesting.
Omar [00:12:29] Essentially, we like to say it as the marketing engine with your voice behind it for every aspect of your business.
Christian [00:12:34] Right.
Christian [00:12:36] I think podcasts to me are very interesting because I guess it's hard to get discovered if you just have a podcast and that it, you know, podcast works in combination of using all these things. Right? Using all these other other platforms and making them work cohesively to sort of drive traffic back and forth. Would you say that, you talked about, I guess a strategy that we haven't really been using? And I think the way you kind of explain it, it was more of almost, you know, staying on top of trends and using the 9x16s around something like TikTok, Instagram Reels and things like that, but using it very, very effectively. Is that something that you're always sort of on top of? As far as like for your clients, where you see something coming out new and you're like, OK, how can we still use our main chops with this podcast and incorporate this new platform into the strategy?
Omar [00:13:37] That's exactly it.
Omar [00:13:37] So we're a team of creatives and digital marketers at first at heart, and we're always focusing on what the social media trends are going for, what hashtags are trending, what's working, what isn't. We're always on top of the newest platforms like clubhouse. We've been doubling down on as a team. Just different. All these different platforms are always constantly on. How do we get the most ROI for the least amount of effort, and the least amount of effort at this point in history right now, with audio, with the world becoming more audio dominant media centric as well is creating a video podcast, it's the highest ROI. It sticks around for a long period of time. It's concentrated content at scale. There are people out there that are doing this on the daily even. I mean, that's just a wealth of content that's just not being utilized the way that it could be. So, yeah, like we just figure out where to distribute it. Right. That's what we're on top of: the trends and where to distribute it the best to get the most organic traffic.
Omar [00:14:38] So, I'm not going to sit here and tell you, hey, repurpose your content and start posting it on a Facebook page all day. That's not going to lead you anywhere. You're not going to get any engagement there versus you could do the same concept, but repost it on TikTok, YouTube shorts and Instagram Reels and get a ton of organic traffic that way and grow your page really fast that way, you know, so it's just about staying on top, seeing where the attention is going and then following it.
Aaron [00:15:01] Absolutely, and for the people that you're working with, do you work a lot with people who are coming to you? Are they a lot of, like, personal brands or what kind of companies do you typically work on with?
Omar [00:15:15] So we tend to find the people that want our services the most or either speakers that were hit during the pandemic, like in the speaking industry, coaches, consultants. We also tend to find people. We've also worked with some SAS companies before that have higher ticket options. So like SAS companies that have maybe an average LTV of 10K or 5 to 10K, let's say. We've also worked with any sort of high ticket business like guest facing monetization works with incredibly well. So, I'm trying to think of other B2B companies, a lot of B2B companies work really, really well. So we worked with a construction company at some point, where they would bring on their potential construction clients, people that they would work with, maybe outsource their work to or homebuilders or anything along those lines and bring them on the podcast, have this value first relationship and try to figure out exactly what they want out of their new home. And then after that, they close the deal at the end of it, after they built this relationship for the next forty five minutes without actually seeming needy and trying to sell something to them. You know, I think podcasting can really be translated into a lot of industries, but where you'll see it shine the most is either for e-comm companies when they're right at the cusp of becoming a branding play and they string away from making Facebook ads are only Legian source. So you know how that transition is for e-comm companies where they start off their business, take it off the ground with a bunch of Facebook ads until they become an established brand and they want to become a household name at that point. They're just on the cusp of that and they start to look into more content marketing strategies and less just simply pure paid Facebook ad strategies. That's where podcasts work really well and they work really, really well for high ticket businesses.
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Aaron [00:17:56] Whenever you're like getting guests. So let's say, for an e-comm brand or refer to that B2B business, what's the best way that you've seen? Because there's been people who have pitched us and we've pitched other people. But, what's the best way for you to get that high caliber guest to come on the episode? Like you said, you know, you want to add value to them. And I think coming on the podcast does add value. But what's a good like with your guys is method to get those guests for your clients or for yourself even.
Omar [00:18:30] So, and I'm sure you guys can attest to this. I mean, you have a podcast with one hundred something episodes. And when you're that established, everyone wants to come on a podcast like that. I have never faced resistance, no matter how high caliber the guest is for them coming on my podcast. Sometimes maybe it's not seen in the inbox and have a quick follow up and they'll say yes, but it's much, much easier to get somebody on your podcast than it is to get on someone else's podcast. And, if you have your own podcast, it's easier to leverage that to get on someone else's podcast because then all of a sudden you're trading value for value with the podcast swap. You know, when are you coming from the context of just trying to get on someone else's podcast without having your own? That's probably the hardest to do. Right? So having people on my podcast and biggest, biggest names, people that aren't even open and accessible to being networked with, have been on my podcast simply because I asked. And when that happens, when you actually asked, like, for example, let's say I have a client right now that's targeting a Facebook ad agency specifically. Right? Whenever I ask any Facebook ad agency owner, "Hey, would you come on our podcast center around Facebook ads?", like 99.99% of the time they're going to say yes.
Aaron [00:19:53] Yeah, I was going to say, does he need somebody to come on there and talk about it?
Omar [00:19:57] If you need. If you want? Yeah, by all means. I'll get in touch with them today. It's just a client that I started working quite recently with. So we're still in launch phase. But if you want to be one of his first few guests, by all means.
Aaron [00:20:09] Sure. Absolutely.
Omar [00:20:10] Do you see what I mean? And this is just a new podcast here too. You're as established as you are and established as I am. People are begging and fighting Naylon too to get on our podcast. I signed up with one website called Podbooker.com and every day I'm getting about four people reaching out to me, trying to get on my podcast just randomly. People that are well accomplished, that are making millions, thousands, millions, you know, and when it comes to that, people are reaching out to you like think about that, and this is just a simple sales thing. But think about the psychology behind that. There are people coming to you that have deep pockets that want value from you.
Omar [00:20:47] How easy would it be to sell somebody on that regard? Right.
Aaron [00:20:53] Absolutely. I want to move a little bit closer towards, like, how we met, which was on clubhouse, and just really get your kind of synopsis, what you've been doing on there. If you've created any clubs there, what kind of time you're spending there, just kind of give a synopsis, because I think it's still so early on right now, that people are listening are probably for those who don't know what is kind of clubhouse in your own words. And then, you know, how are you taking advantage of this for your business?
Omar [00:21:24] Sure. So clubhouse is visceral.
Omar [00:21:30] I think that's a way to put it, its content like an Instagram story, but not even as established, like an Instagram story with last in your feed for 24 hours. But clubhouse, the moment you speak the content, it's gone right afterwards. Right? So that's, I would say, I was like starting off with the downside before I talk about the upside. But that's a downside. And I've talked about this to people like Dan Locke, other really big names in the industry, in the Internet marketing industry about what do you think about clubhouse? What direction are you going with? And I've gotten the same response multiple times from multiple people, and that the content doesn't stay around. So it's not scalable.
Omar [00:22:15] If the content stayed around, it would be much more scalable than if it wasn't, if it didn't. And that's why a lot of these bigger Internet marketers like Neil Patel, Dan Lock, they're not spending as much time as these other smaller Internet marketers that pretend to be making nine to ten figures are.
Aaron [00:22:29] Yeah, every single person.
Omar [00:22:31] Every single one of them and that's another downside, I think, about clubhouse, right? Everyone of their mothers is making nine figures to sixteen figures on their.
Aaron [00:22:38] So true.
Omar [00:22:38] They have like these one thousand rooms, one thousand people rooms and constantly, oh, we're spending so much time up here giving everyone value. Make sure to follow every one of us. Forty nine moderator moderators up on stage and make sure we continue giving you value, you know, and it's all framed as, I don't know if I can curse on here. So maybe you want to cut that.
Aaron [00:22:58] Well, Jack, you have to bleep that out. Yeah.
Omar [00:23:02] It's just so ridiculous. And that's one of the downsides. Right? And the thing is, we live in a world where we're still fairly early in the stages of Internet marketing, even though it's been about 20 years. But still, not everyone in the world has heard what a funnel is or how they're being funneled into these funnel so seamlessly. So people still aren't aware and just falling for that and that's why they're still getting a lot of attraction. If I had to guess in about 50 years, everyone's going to be aware none of those old tactics are going to be working, but then by then, new tactics are going to be around, right?
Omar [00:23:33] So that's the downside. The plus side is once again, and I think audio is the best medium for this period. It's great for high ticket businesses to get business. And just out of myself, I've gotten about 15 to 20k worth of client work from spending maybe about an hour to two hours a day on clubhouse for the past two months.
Aaron [00:23:54] That's awesome.
Christian [00:23:54] Yeah.
Aaron [00:23:55] So not nine figures, but pretty good?
Omar [00:23:57] Yeah, it's pretty good. Definitely pretty good. It's not nine figures but I think, I consider myself in the earlier stages of owning my business. I know I've had my business for less time than you guys have had it. I know you guys have had it for about, what, four or five years?
Aaron [00:24:10] Five years.
Omar [00:24:12] And we've had three years so definitely less time than you guys. And sort of an action like that is pretty ROI positive for me. If you think about it, it's about 120 hours and 20k. I think that still puts it about over one hundred dollars an hour. Right? So it's an ROI positive action for me. Plus on top of that, it's just a good feeling giving value to people and connecting with other people and networking and from clubhouse. I managed to get Eric's you on my podcast and a couple of other, like, really genuine good marketers that I just wanted to learn from, you know, so there's there was a lot that I learned from a lot of opportunity there, but it's not scalable.
Omar [00:24:50] It's not scalable, and even when you're getting follower numbers of like 50, 100k, it's still not that scalable.
Omar [00:24:58] You know, it's like conventions, like how scalable is a convention?
Aaron [00:25:03] That's true. Like, yeah.
Omar [00:25:07] It's good like there are people out there that have sold millions of dollars on stage in like 30 minutes to an hour. And that really, that's what all you really need. Right? But at the same time, it's not scalable more than that.
Omar [00:25:18] And the majority of people will not reach Russell Brunson status at a convention. So that's about maximum scalability right there for a clubhouse.
Omar [00:25:31] The minimum scalability is I think where it really shines is for small to medium business owners that have high ticket clients that can open up a room, really know their stuff, can speak about what they know and impress people with it so that people are reaching out to them in their DM saying, hey, could I learn more about your service or more about what you do? And that always translates into business.
Aaron [00:25:54] Yeah. Are you part of any clubs, have you started a club or what's you're kind of your strategy, your approach with clubhouse?
Omar [00:26:05] So I do a lot of collaboration. I haven't I put in a request for club two months ago. It just such high volume right now and they haven't incorporated in the app yet, soo my club still hasn't gotten accepted, but I am part of a few clubs like ClubPod and a couple of other ones, and I know a lot of the people in those clubs, like in my niche, you typically find the same people are the thought leaders and I've become a thought leader in that space on clubhouse, that which is a good thing. You want to be a thought leader in your space as soon as possible. And because of that, we tend to see the same people over and over and over again. But after being on clubhouse for two months, I'm still incorporating it as part of my strategy for sure. But I'm spending less time than I was in January, for example. And that's simply because if you want the most high or wide positive moves for any agency owner like ourselves, you're much better off increasing your revenue with working on operations or the systems or training your team or doing whatever outreach methods that you were already doing before that are direct rather than indirectly clubhouse. So those are much higher ROIC activities, in my opinion, than going on club and spending six hours a day every day know. But if you're just someone that's just starting off, it's it's a good grind to have for sure. And if you're someone that has an hour or two a day to spend that, it's a good grind, too. It definitely pays off. So that's my strategy, too. I mean, what I basically do is we open up these rooms with collaborations. I'll have like at very least three people that I come out the room with at most, like about ten people, a panel of big names, thought leaders in the podcasting space on a clubhouse. And then, we'll start a room. People will come in, we'll answer their questions, we'll bring them on stage, just kind of lead the room, keep it smooth, keep it flowing. And at one point or another, probably one hundred one hundred fifty people have been recycled in that room in and out.
Omar [00:28:01] And then we closed the room after about two hours. That's the center strategy.
Aaron [00:28:07] Very cool.
Aaron [00:28:07] Yeah, we need to figure out a way. I've been mainly focusing on one group and just kind of honing that group with other moderators in there. But yeah, we should definitely figure out something together. We can moderate together. I think there's a lot of synergy within that space. Obviously, we found each other. I don't remember exactly which room, but we should definitely do some stuff together. I think that would be fun.
Omar [00:28:30] 100% I'll reach out to you on there. I think it's been a while since I've seen you in any rooms there.
Aaron [00:28:34] So, yeah, I've been focusing on just that one group. Ironically, it's like 80%. I think women I found the group, it's called Struggles to Strategies or something. And then, once I got in there after like a week and finally started making connections, I realized like, OK, there's 20% guys in here. The rest of them are all like women owned businesses, but they are the right type of people. It's just ironic. I think women started the group and then I got accepted as like one of my first groups in there and I just stayed with them.
Omar [00:29:05] To be fair like, I think one of the best strategies that I've seen being used so far and being utilized more and more on clubhouse is either starting your own group or becoming part of a group that's really, really big. Getting in touch with the person that founded the group and then becoming a leader for the group, which basically means that we're one of the leaders in all these groups of many leaders where you can basically open up a room with that group as a label. And from there, everyone who's in that group will get paid that, hey, we just open up this group and they'll come join it. So that's one of the easiest ways, even with, like a really low following to get a bunch of people in really fast.
Aaron [00:29:39] Yeah, that's kind of what I've done. They got to like I think like 24,000 in their group. So not one of the bigger ones but a decent amount.
Omar [00:29:48] So there you go. How many people do you have coming in your room on average?
Aaron [00:29:52] Last week, we've been doing it every Thursday last week. I think there is like one hundred and twenty or so that came into the room.
Omar [00:29:58] There you go.
Aaron [00:29:58] So, decent size. It's just been a lot of fun to talk to people. Honestly, I you know, I made a lot of connections and a lot of leads. Nothing's really turned into business yet, but it has been a lot of fun to do this type of like business and networking and add value to people because we used to do a ton of networking here locally in Texas. And, I feel like right now it's going to open up a lot more. There are still in-person events, but this has kind of been the easiest. It's audio. We don't have to do anything like this where it's video. We can just show up audio based, add value to people and it just kind of go back your way.
Omar [00:30:38] It's just incredibly easy, versatile, and that's what I like about it.
Christian [00:30:42] I was reading something where I didn't read the whole article, I just read the title of the article you know how it is, but I talked about that clubhouse cured my impostor syndrome.
Christian [00:30:54] And it's like, you know, people in the industry sometimes, you know, you're in a bubble or you're in office and you don't get to talk to your peers in your same industry and having the opportunity to do that in a clubhouse just kind of gives you like, "Ha! I do know what I'm talking about". You know, it gives you confidence of like, yeah, I know my stuff. And other people are validating that. I do know my stuff.
Aaron [00:31:16] Yeah.
Christian [00:31:16] So I think that was kind of interesting.
Omar [00:31:19] There's a negative to that. There's a lot of people saying a lot of crap on there.
Christian [00:31:23] Yeah, I can see that.
Omar [00:31:25] People who don't know, like I remember being in this room with two old really sweet ladies, but they're like in their 60s and they teach Instagram and stuff. And I'm just like all this advice, none of it is true. And I had to go up on stage and say what you just said was literally a lie. It's false. It doesn't work. And I said, look, if you look this up, try this, test this and give it a shot. And then, she kind of like said, oh, yeah, you know what, I agree with you, but still blah-blah-blah and kept carrying on the conversation. So just be careful with who you learned your advice from and that's whether it's a big room or a small one.
Aaron [00:31:58] Yeah, I was going to say, I, would agree with what Christian saying too. I've seen a lot of people finally like make the first leaps with their business. But then I also see, like what you're talking about where I go into a room and it's so hard and I feel so bad because there are people who are like six months into starting their business or about to start a business or a year end. And they know their craft, OK, but they don't know anything about the business world. And so they're just taking advice from somebody who has the microphone, which if somebody has the microphone instantly, they have the credibility. It's kind of like if you're on a stage or at the podcast, we instantly, if anybody's listening right now, we have the credibility because we've been doing it. Now, hopefully, if you've been listening, you know that there is some credibility to what we're we're saying.
Omar [00:32:42] Yeah.
Aaron [00:32:42] But, yeah, there is a bad part about clubhouse where if you become up there and you get this little moderator badge, it's almost like you owe those people the due diligence to say, hey, look, I don't know this. And so, I'm not going to able to answer this question instead of just pulling something out and just giving some really bad advice, because I've heard the same thing too. People are just like, you know, to start a business, you know, just go take out this crazy loan. If even if you don't have an idea, take out this loan, go start the business and everything else will just kind of fall into place. And I left the room. I was like, that is a horrible advice. This person is literally going to go crazy in debt, doesn't know what they want to do. And that's just I mean, that was not a good advice.
Aaron [00:33:27] You're going to change that person's life.
Omar [00:33:28] It's two sided right?
Omar [00:33:29] So I think the signal to noise ratio in the world, I think there's just as much bad advice out there as there is good, and it's not the first time that there's a medium with that ratio. Like if you look on YouTube, there's just so much bad advice on YouTube as advice. Right. And it's really any platform. And I think at the end of the day, it's at the on the user side, the consumer side to really make that decision and realize that, hey, this is good advice or bad advice. And you're right, there's still that effect of the of the credibility that goes along with having voice behind what you're doing. Right. And it's interesting just to see the overall trend of this. Like if you look on Instagram 2010 and if you started if someone started posting in 2010 on Instagram, these one by one post with great advice and just real like canvas style posts, someone would probably say, oh, this guy is an authority figure in the space. I'm going to listen to them. But as I got more normalized now, if someone's posting on Instagram, I'm thinking in my head a sixteen year old entrepreneur who probably just wants to post some some normal graphics and that's cool. But I'm not going to see him as a credible authority figure. And then then YouTube started doing that. And now I think it's a little bit more normalized on YouTube as well. But when you have that and now voice voices where it's going, right. So its voice is starting to become more dominant in the in the media formats that are out there. And people that listen to podcasts automatically assume that that person is a credible authority figure. And people that listen to clubhouse people and clubhouse automatically assume that those people are authority figures. But I think sooner or later, somewhere down the road, maybe 10 to 20 years from now, it might take a while, but it's all going to be so normalized that no one is going to assume that someone is a credible authority figure just because of the the format or the medium that they're using. Rather, it's just going to be behind what the content is behind what they're saying, and then maybe some social proof aspects and some other things that adds to their credibility. But right now, I think anybody could start a podcast and then be seen as an authority figure by episode five, which is interesting, but at the same time can be dangerous.
[00:35:30] When it comes to, I guess, newer clients starting from scratch, like obviously that's a. Not a problem, but I mean, it's a it's a hurdle to get through. How do you, I guess, help those newer businesses get through that and become more of an authoritative figure and their space? Or what's the path of least resistance when it comes to to getting achieving that the status?
[00:36:02] Learning, I would think, what do you guys think, I would think is just really grinding and learning and perfecting your craft? Right.
[00:36:12] Every day, so I mean, I'm in terms of podcasters all the time and we're constantly trading knowledge and some podcasters might know a lot more about the audio side of it. And I know more about the marketing side of it. And and that doesn't say that one podcast is worse than the other.
[00:36:26] There's just one has more information than the other one. And the market will decide who's the best and who's on top. Right. And it isn't an easy path. Smaller businesses that aren't seen as those authority figures and have that credibility status in the first place, you really don't have to grind it out.
[00:36:43] Really perfect. Their craft get known by the people. And there are there are shortcuts, right?
[00:36:49] Like gaining a following. Any social media platform will give you social proof. And there are even bigger shortcuts using blockade tactics to get that credibility right. And we live in that kind of world where digital pixels can be manipulated to give you more credibility. Right.
[00:37:03] So there's a lot of shortcuts, but if you want to do it, but those people that take those blackjacks shortcuts sooner or later are going to be ousted. Right. People are going to out rather they don't know what they're talking about.
[00:37:16] And then there's the flip side of that, where maybe some guy's never been able to get traction on social media, but he knows a lot or she knows a lot about something, and then they use a blackout tactic to kind of give them an advantage and it works out for them.
[00:37:29] Right. So really, it's just about perfecting your craft and learning from other people and constantly being a student and a teacher. I think that's that's what it's about.
[00:37:39] Yeah, I think I definitely agree with that. I think that's something that we've taken from the get go when we started our company was the education aspect of it constantly be learning, constantly be learning from others and constantly be teaching. So yeah, I think we were right on with that.
[00:37:56] I wanted to get to kind of a this kind of a fun area or kind of a rapid area of the show, not necessarily related to business, but just in general. So we just kind of find out a little bit more about you. So we just have a couple of quick questions here for you. And number one is what purchase of one hundred dollars or less has most positively impacted your life in the last six months or or just recent memory?
[00:38:25] I love questions like this purchase of one hundred dollars or less.
[00:38:32] That is an interesting question. I've never been asked that. Thank you. That has impacted my life the most. Mm hmm.
[00:38:44] Something of noteworthy, like I said, it could be six months, could be recent memory.
[00:38:48] Right. I almost want to see my podcast, Mike. OK, but I almost want to say that because, I mean, I have just that thing has been really useful for me. I think it's the one object that I'd use the most in the past six months.
[00:39:06] You get that. What what kind of. So tell us what kind of podcast, Mike, is it and what made you choose that one then?
[00:39:14] It's the same subject.
[00:39:16] You to you. It's it's nothing it's nothing special. It's like a budget right on the cusp of one hundred dollar mike with the pop filter and audio quality is pretty nice. Yeah. It's not the worst. It's not the best. It's not a sure SMB or anything like that. It's just I've used this thing so much and it's an upgrade from using the MacBook microphone. Right.
[00:39:37] And yeah, it's just been like I kind of see it as it's been the base of my entire podcast and all the videos and the content and everything that I have out there with my voice in it. It's been it's been the driver behind it. Right. It's definitely been the most useful thing I've purchased under a hundred dollars if we're not going to count books.
[00:39:58] And there's other books that I'm sure I can keep in mind as well. So I would say my my podcast, my I was going to say books are not off limits.
[00:40:05] I think books have honestly been up. There is probably one of the most used for sure. Hmm.
[00:40:10] I finally got a chance to read and think and grow rich. So there you go.
[00:40:14] Yeah. I was going to ask you what to what what are you currently reading if you're reading a book. Right.
[00:40:20] So I got this bad habit of trying to read like three books at a time. So I just there's this book called Leveling Up by Eric Suit that I read quite recently that I'm hosting a giveaway on my podcast for three copies of those books. I currently at the end of dotcom secrets, so I've got about two hours left in that Bentley. Currently the second quarter of thinking grow rich. And then my next book that I want to read is The Art of War. So that's that's been downloaded. And I just finished the power of now. Thanks.
[00:40:57] How do you how do you write your books? Is it audio books or all audio.
[00:41:00] Yeah. Yeah. Although there are some books that I really think you need a hardcover for, like for dotcom secrets. Now that I've read it all the way to the end, I think that's something that's much better in hardcover than it is audio.
[00:41:13] Yeah, there's I would highly suggest atomic habits and that's one of those books where I did it audio first and then went and read it and then I did audio again and then I read it again. So it's one of those books that I think doing it both ways. You get benefit from each one of them. There's something about flipping the piece of paper and writing in it, and there's something about hearing it in the intimacy. So I think there's no right or wrong. It's just you get a benefit from both, right? Yeah.
[00:41:41] Yeah, that's good. Because it kind of just becomes more and burst into your brain then, right?
[00:41:45] Mm hmm. Yeah, definitely noticing that.
[00:41:50] All right, next question, in the last five years, what misbelief, behavior or habit has most improved your life?
[00:41:57] Determination and drive, man? That's an easy one for me, and I think that really stems from empathy.
[00:42:03] So three years ago, I would say I didn't have any drive. I was just your average. I would say average. I was just really deep into partying and really not knowing where my life wanted to go and what I wanted to do. And it just really I knew I had a good head on my shoulders. I knew that I always I always had the confidence in my head that I could do whatever I wanted to set my mind to, but I had no direction.
[00:42:27] And I think what really changed was I traveled.
[00:42:32] And, you know, there's like people will get a chip on their shoulder if they're young and maybe they're broke or maybe they had a single parent or whatever chip on their shoulder that really drives people. Mm hmm. I never had that chip on my shoulder. Right. I came from a good family and good friends, good siblings, all of that. Maybe I got bullied a little bit when I was a kid, but it wasn't enough to put a chip on my shoulder. And when I started traveling, there was a moment where I was just so broke, like so broke that I'd even know if I could afford pasta one night. And I remember that I was with my ex at that time where we ended on good terms, but I was with my ex one night. We just didn't even know if we're going to eat that night. You know, we're living in a camper van. At that point. It was and it was in New Zealand. We were traveling around. We had at that camper van for about four or five months now. It was all nineteen ninety three. It broke down, going uphill and downhill like all this crap. But it was right. But it was our home for about seven months and we saw the New Zealand in it. But I just remember just being so broke and I told myself right then and there, I'm never going to be that broke ever again, ever.
[00:43:39] And that became my chip on my shoulder. And ever since I came back from my travels, I've just had this ridiculous determination and drive, almost obsessive to like making it and doing whatever it takes to make it. And I think that came from a healthy mix of cultivating empathy deeper for people and at the same time. Knowing that I had to prove something to myself and never put myself in that situation again, a being that broke.
[00:44:08] That's awesome.
[00:44:12] Wow, yeah, that's that is so cool. I think we could probably go on a whole nother podcast episode talking about the adventures in New Zealand, I feel like there should be a video podcast about that. OK, so courageous, so easy question. What's your current Benge right now on whatever streaming platform you're listening to or watching or listening to? Watching.
[00:44:31] Watching. You know, it's funny. Thought you'd be surprised. You think I listen to more podcasts having a podcasting agency, but it's a really on and off thing for me. It would be in waves like there'd be some seasons of my life where I listen to a lot and some I don't. And this season I'm not.
[00:44:46] I've been so I recently learned to tone it down a little bit and not constantly be in overdrive mode all the time. So I've been taking the time to realize my enjoyment for movies again lately.
[00:45:02] And I want to see bingeing persay, but definitely more than average of what I watch and probably watching one movie a week. Oh, the TV show that I've been watching the most so that I'm really, really enjoying currently is one division. Yes, that is a great TV show. It started off really weird. And like by episode two, I was like, what is this? I don't know if I want to watch this, but then by by the last episode, it just came out this Friday. I'm like, this is amazing. It's just too bad it's only one season and there's one more episode of the left here.
[00:45:31] Really, really good show. I've been trying to get everyone in the office to watch, but I think the way things are completely finished and then I go watch them. I hate I, that's usually how I am too. And I was so pissed that I had to wait a week at a time.
[00:45:47] But really what happened was so about three weeks ago or four weeks ago, about a month ago, I had surgery done. So basically what they did is just fix my septum. I got into a fight about two years ago and I finally fixed it so I could breathe better. But I was bedridden for about two weeks and that was right when one division came out.
[00:46:05] So I had about three episodes of my belt and I sat down and I watched all three in a row and I'd binge watch the Mandalorian during those three weeks to watch all of the Mandalorian during those three weeks. Nice and yeah, both fantastic shows.
[00:46:20] And so those have been probably my two obsessive obsessions lately in the TV show World ERICO.
[00:46:26] Yeah, I need to watch it like that and just. Yeah, let me finish the last episode and then I'll get on the other week.
[00:46:32] If you watched this whole week, then Friday at the finale right there.
[00:46:36] And I can't do that now because I'm in the middle of watching Heist, which I didn't realize. I thought it was a short limited series. What is it? It's called Money Heist A it's like a Spanish. Yeah. Yeah, it's so good. It's is ridiculously good. But I thought it was going to be like a short series.
[00:46:53] It's like six episodes and it's like, no, there's like six seasons and there's like fifty episodes and they're all an hour. And I'm like, oh gosh. So it's kind of great. But I also kind of thought that's what it is. That's way too long commitment shows these days because I know if I sit down and watch what I'm going to watch all of it.
[00:47:10] Yep. That's why I'm watching that. I've kind of put money heist on like a hiatus like maybe one a week maybe. But I love I've recently found a community and that has been so good to see now because community has all these actors who are now big. Chevy Chase is big, obviously, but everybody else like, you know, Donald Glover, he was a nobody. It was just just some random kid. And now he just did a huge deal with who is Amazon or HBO or something like that.
[00:47:43] But yeah, it's just named Donald Glover, who was a rapper.
[00:47:46] Childish Gambino. Yeah, yeah, yeah. Yep. And he's got his start on community. So it's just so cool to kind of go back and see that he's hilarious. He is absolutely hilarious. He's a great actor. Yeah. All right, so most importantly, I think the people who are listening are really wondering how the heck they can connect with you, how they can get help with their podcasts and reaching more people and creating amazing content. So what's the best way for them to connect with you and and reach out?
[00:48:14] Sure. So you can if you want to listen to my podcast, it's the nomadic executive. And I mean, that's on all podcasting platforms, just like this one is if you want to contact me directly, you can contact, I think, best place to really reach out to me. The easiest for you as well is probably my Instagram at No Marable's and maybe a bit less.
[00:48:38] Awesome. I want to thank you so much for coming on. It was a blast talking with you. I know we're going to connect offline as well and hopefully do some more stuff on clubhouse, but thank you so, so much for coming on and sharing your wisdom and knowledge with with everybody.
[00:48:53] I appreciate you guys having me, man. It was a good time. Absolutely. Likewise.
[00:48:58] The marketing native's podcast is a production of Bikram.