Show Notes

On today's episode we talk about how to promote an event using social media. We cover the following tactics: 

  • Create a custom hashtag to create a sense of community
  • Get in front of your audience with cross promotion from other speakers or influencers in your area. This could be done as a blog, podcast or video.
  • Create Testimonial videos and/or highlight reel of previous years. Go live often to answer any questions, talk about the speakers, what makes the event unique.
  • Use Facebook ads as a re-marketing tool.


Aaron: [00:00:16] Howdy, y'all. Welcome to another episode of The Marketing Natives. Hope you are enjoying your either A, car ride, B, run on your treadmill, C, run outside, or D, any other option that you may be listening to this podcast. This is a podcast all for local businesses, and we try to talk about specific topics. Today is a little bit different in the sense that we're not talking specifically about a business. We're just talking about how to promote an event using social media. We're going to talk about custom hashtags, how to cross-promote with other businesses in your area, testimonials, and obviously, advertising and remarketing. Should be pretty good.


Christian: [00:01:03] Yeah. All right. So I think the number one thing here is, like Aaron said, creating a custom hashtag for your event to create a sense of community, and also- I mean, this is actually part of that community part, but it's just so much easier. We went to Social Meeting Marketing World- Was it this year?


Aaron: [00:01:24] Yes.


Christian: [00:01:25] It feels like it was last year for some reason, but it's cool to, for example, go on Twitter, go to the actual hashtag, and look at real-time posts of people either doing videos or quotes or images, and yeah, you just get that sense of community. And also it's a great way for- If you promote that custom hashtag enough, it's a great way for other people who didn't attend the event to kind of get a sneak peek of what's going on during the event which is a great, great thing to do.


Aaron: [00:02:00] Yeah. I think not only with the hashtag on, like you said, Twitter, I followed it. It was for Instagram, and people are still using the hashtag. So if you get it to where maybe you have an event like this or a similar event each year, people could be creating hashtags- Like I think I saw a post yesterday or the day before for Social Media Marketing World - since we're talking about it - for 2018, and there are still people posting about it today. Like people took so many pictures and content, which we still haven't posted all of ours yet either, and they're still posting about it which is still a top trending spot. And it's also- You know, people aren't using the hashtag unless they know about it or kind of went to that conference which is pretty cool.


Christian: [00:02:42] Yeah. And also the Social Media Breakfast or Social Media Dallas.


Aaron: [00:02:47] Yes. Social Media Dallas.


Christian: [00:02:48] They have a few hashtags that they use, and from time to time it pops up on my Twitter feed, and I usually click on them. Yeah, you can kind of see when they have the events because that's when you get like a good chunk of tweets and pictures and videos and quotes from those events. So yeah. Even for an event that's a recurring event just like Social Media Breakfast, Social Media Dallas Breakfast. I don't know how it was worded, but it's something like that. I mean, it's good. It's good to have something generic fora recurring event, but if you have something like Social Media Examiner or Social Media Marketing World, I think they do a different- Yeah, they do a different hashtag for each year.


Aaron: [00:03:30] Right. 2018. 2019.


Christian: [00:03:32] Yeah, yeah, yeah. Just to keep that, I guess, the content separate.


Aaron: [00:03:37] Very cool. All right. So the next thing is to get in front of your audience with cross-promotion. So a great way to do that would be hey, if you've got an event that's coming up, come join us on our podcast. If you are going to be in front of- If we're talking to the right audience. The next thing is to make sure that you're either on a blog or a video, any of those things to be in front of your potential cross-promoting audiences because you don't know who could be listening to them or watching them and not doing the same for you.


Christian: [00:04:08] Yeah. And I think this is probably one of the best ways to increase, I guess, your potential reach and audience by being on the different blog posts or podcasts or videos and, like Aaron said, using your speakers as a way for us to promote, obviously, your event. If you have speakers. We're assuming I guess that the event's going to have speakers.


Aaron: [00:04:37] Or some kind of speaking component. I mean, somebody's going to have to talk at this event.


Christian: [00:04:41] Yeah. So I guess this is a tip for if you're doing an event and you're promoting on social media is to have at least one speaker in there so that you can expand your reach for your event.


Aaron: [00:04:56] Very cool.


Christian: [00:05:04] Ooh. Bah-bow. All right. So today we're going to talk about our company. If you've been listening to this episode- Or our podcast.


Aaron: [00:05:13] I betcha they've been listening to this episode.


Christian: [00:05:16] If you've been listening to our podcast, we usually take a little bit of time to talk about BitBranding which is the company that Aaron and I run here in Allen, Texas. Something that we've been, I guess, trying to get done for quite some time ever since our ribbon cutting actually, it's an event to gather social - not social media - to gather business owners and talk about social media marketing, talk about business, talk about what, you know, what they're doing for their marketing efforts in order to get just a better sense of understanding, I guess, on what other business owners are doing. I believe the name was Social Media Marketing Forum, and it was a way for us to do kind of like a huge Q&A and get any questions you guys might have answered. We were going to do this back, I like said, back in a ribbon cutting, but we have plans to do it hopefully August 1st. We're still obviously trying to get some details for this event. It will most likely be here at the Yeager Offices in Allen, Texas, and we've also discussed about charging just a little bit of money. Literally, it's just a few dollars so that we can get a better sense of how many people are coming because we do have limited seating. So hopefully here in the next few weeks you will be hearing more about this, and we'll have, I guess, a landing page so you can get your tickets and all that stuff and actually more detailed information. But if you're interested in this, you can definitely send us a message on Facebook, Instagram, Twitter. Just send us an e-mail., and let us know if you're interested or actually if you want to do speaking. We can give you a little spotlight speaking if you're interested in doing something like that too.


Aaron: [00:07:19] Yeah. If you specialize in like messenger bots, we really want you to talk.


Christian: [00:07:22] Yeah. That would be pretty cool.


Aaron: [00:07:24] All right. All right. We are back, and I feel like we should say to your regularly scheduled episode. That just kind of seems natural. I don't know.


Christian: [00:07:38] Yeah.


Aaron: [00:07:39] All right. So if you have an event, nobody likes to go to a bad one, and no one likes to waste their time. And really, that's why reviews are so important is because other people are telling you this food is good or this place was really cool, and the same thing goes for your event. If you can create testimonial videos or highlight maybe a previous year or even if you have done this for the first time ever but you know who's going to be talking, like say for Christian and I. We're doing our event like August 1st, but people know that hey, whenever we've been to an event with Aaron and Christian or if they've ever talked about something, I know it's really good. Having those people do a testimonial video and running that out there to answer any questions or to just kind of like free people's mind up to say that this is going to be a really good event, that's going to get you a lot more people in the door because they're like, eh, I've seen a ton of social media marketing, you know, meetings or conferences or whatever. I've been to 100 of them. I get nothing out of it. But if somebody else is telling you that it is good versus us telling you it's good, then you know it's going to be good.


Christian: [00:08:45] Yeah. Yeah, exactly. And I think- I don't know if you- I don't think you talked about this, but going live. You know, I think this whole point that we're talking about here is using videos, using the testimonials, using the highlight reel if you have it, but also going live and going live often leading up to the event. One, to answer questions. Two, to talk about the potential speakers, what makes the event unique, which are still kind of things that we need to figure out, but obviously, I mean, ours is not a huge event. It's a very limited seating, but it's still going to be something pretty unique that we haven't seen done around here. So we're pretty excited for that, but yeah. Point number three is use video, use live video as well.


Aaron: [00:09:32] And one tip for the live, I would go live- Start going live about two weeks before the event because if you do it- Or maybe a little bit farther. Maybe two or three weeks, but if you just try to go live four days before the event, it's not really going to do any good.


Christian: [00:09:45] Yeah.


Aaron: [00:09:46] All right. And our last one here is to use Facebook ads to remarket. There is a tool, it's called a Facebook Pixel Helper. If you have a Google Chrome browser, just install it, go to your website, and if you don't see that thing light up, please just message us. So many businesses- I feel like one, it's a crazy statistic. Half of all businesses don't have a website, which is- Just call us. That doesn't matter. But I would say maybe five or 10 percent of businesses, even marketing companies, do not have the Facebook Pixel installed. What it is, in most layman's terms possible, it allows you to market back to people who visit your site so that you can really convert somebody. Nobody's going to- Well, I say- Very few people are going to convert the first time they see a product. They're like yeah, that's exactly what I want. I want to buy. Most people don't buy that way. So if you can remarket to them, it's a lot cheaper, and you're going to get a lot more people to actually sign up without having to spend more money to reach newer people. So please get that set up. There's also other remarketing tools, but just Facebook's probably the most basic and most widely used. So just setting up that to remarket.


Christian: [00:10:57] Yeah. I think that's probably one of the best things that you could do to promote your event using social media.


Aaron: [00:11:03] Yes. All right. Thank you guys for listening to this episode. If this is your first time, we really want to hear some feedback from you. Just leave us a review on iTunes or you can shoot us a message. Doesn't matter. We just want to know how you like the podcast and really how we can get better at it that way we can continue to create great content that you guys are consuming. One way to never miss one of our episodes though is to make sure you hit the subscribe button so that every time we come out with a new episode, which is every Monday, you will be notified that we just released a new podcast. Every week is different. Sometimes we'll focus on plumbers. Sometimes we'll talk about roofers, but everything is applicable to your business. It's all about growth for local businesses. That's just our huge focus, and if you have a friend who's about to start a Facebook or social media event rather- Or starting an event to use social media-


Christian: [00:12:00] To promote it with social media.


Aaron: [00:12:02] Yeah, to promote it on social media, make sure you share this episode. If you have an iPhone, it's super easy. In the right hand corner, click those three dots, the share button, and then just send it to them via text message or Facebook. Doesn't matter. Just share it with them. All right. That's it.


Christian: [00:12:17] Yeah. Bye. See you.


Aaron: [00:12:18] Is that it for this episode? All right. We'll talk to you later. Bye.

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