The trick is to get your business to show up in Google’s local map pack. Here’s how you can achieve that:
- Create your profile on Google My Business. So many people forget to do this. Your location will not show up in maps at all without it. When you create the page, try to have a physical address vs a service area so you can start creating your NAP (Name, Address, Phone Number) everywhere.
- Get lots of positive reviews! Work on getting quality reviews and make sure to always respond to every review; good or bad. Never pay for fake reviews! The best thing to do here is to simply have a strategy and ask for them.
- Optimize your website. After you’ve worked on those two things then make sure your website speed is great. Run it by Pingdom.com. You also want to be ranking for specific keywords. Use Google Keyword Planner to better understand what people are searching for. Ideally, you’ll want to find keywords that are most closely related to your business, have high search volume (lots of people searching for them) and low competition. Those are your low-hanging fruit, to start with. Once you’ve chosen low-hanging fruit keywords for your business, you need to use these keywords on specific pages of your site. Search spiders put a lot of weight on mentioning your keywords in the titles, meta descriptions and the URLs of pages. The trick is to do this while still writing in a way that sounds natural and human—not like you’re just jamming in keywords so you’ll rank.
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