Show Notes

On today's episode we talk about 4 different platforms personal trainers can schedule content on Instagram: 

  • Buffer
  • Hootsuite
  • Later
  • Grum


Aaron: [00:00:15] All right. Hey, guys. Thank you again for listening to another episode of The Marketing Natives. We truly appreciate it. This is a podcast for local business owners, specific topics, and niches, and today's episode is how personal trainers can schedule content on Instagram.


Christian: [00:00:39] Yes. So we have about four different ways that you can do that. Actually, just to give you a little bit of a preface. Pre-face? Pre-face?


Aaron: [00:00:48] Preface.


Christian: [00:00:48] Preface. Pre-face. As of about March of this year actually Instagram allowed- They changed their API. So apps like HootSuite and Buffer and Later were able to publish directly to Instagram. Now there's a little caveat. Caveat? Caveat?


Aaron: [00:01:12] Caveat.


Christian: [00:01:14] Caveat. You have to have a business Instagram account for the ones that I mentioned. There's a last one that we're going to talk about, but it's kind of like underground, I guess. Or they're not- How can I say that? Let's just say that maybe they have way too many clients or users, and they're playing catch up with that.


Aaron: [00:01:41] Right. They're- We'll get- Yeah, we'll get into that one.


Christian: [00:01:44] But yeah. So you have to have a business profile which is very easy to switch. Some of the benefits of having a business profile is that you can actually look at some of the analytics on your Instagram account, whereas a personal profile page you cannot do that, and you can also run some advertisements which you cannot do on your personal.


Aaron: [00:02:07] Absolutely. All right. So our first one here is probably the most well known and that is HootSuite. It's probably one of the most widely known, and I know that it's been around for probably the longest or one of the longest anyway. What's good about HootSuite is that you can, as Christian mentioned, publish directly to Instagram with it. So. But there is again another caveat. It is only- It only allows you to publish images. So if you need to do videos, it will send you a notification, and you'll get that on your phone. It says okay, it's time to post your video for Instagram. It will be there, but you have to manually put that data inside of there.


Christian: [00:02:49] Yeah. I think that's another thing- I don't believe the API allows you to do anything else besides single posts to Instagram. So everything that we're going to talk about here, they only allow you to do - except for the last one - they only allowed you to do a single image post to Instagram. So some of them have different features. So, for example, the next one that we're going to talk about is Later. Later, actually, they used to have a different name. I don't remember.


Aaron: [00:03:23] Latergramme I think is what it was called.


Christian: [00:03:25] Well maybe. But I feel like it was something different than that. I don't know, but they've always been super focused on Instagram. I think they're, yeah, self-proclaimed number 1 Instagram scheduling platform. That's how they started was they had Instagram tools, and now they've expanded it a little bit to other social networks. And with the addition of the change of the algorithm, they actually have some pretty good stuff for you, especially revolving around, you know, Instagram. One of those is a way to look for content that's already on Instagram and be able to repost or reshared that onto your own account which is great. I don't think HootSuite or the next one we're going to talk about, Buffer, I don't think they offered that. So that alone is a really pretty great feature right there, and also Later, comparing it- I mean, if you look up HootSuite, Later, and Buffer and you compare what they can do even on their free plans, Later, I think, is just a little bit better than the other ones. Just talking about- L et's just say like the amount of posts, for example. With Later, you can do 30 posts per month. With HootSuite you can only do- You can do 30 as well. Then Buffer you can only do 10, which kind of sucks because you would have to do it almost weekly updating your content. So Later is definitely a good option if you want to schedule things a month in advance with your Instagram posts.


Aaron: [00:05:10] Yeah, and I think one of the other cool features about Later was the drag and drop calendar. So if you can imagine here, you have this calendar option of like what's going on these days, and you can easily take like oh, these are kind of the posts that I want, and you can drag them and drop them and then just easily click a button to schedule it on the time. So I think on their website it said something like, you know, schedule two weeks or schedule a whole month or- Yeah, maybe one week and 20 minutes or something. So they're really focused on making sure that you have your content and getting everything scheduled and not wasting a bunch of time.


Christian: [00:05:46] Yep. As far as- There was something else I wanted to talk about. Yeah. Okay. So same with HootSuite and Later, they both allow you to do videos and the carousel or like the multiple images, but those are push notifications. So what you'll do is you actually go to HootSuite or Later. You'll sort of put all your information. You'll put your video. You'll put your caption, your hashtags, and all that, and Later and HootSuite - they both do this - they will send you a notification to your phone when the post is supposed to be published. You click on it, and then it automatically opens Instagram for you with the image. All you have to do is paste the caption, and it all can be right there. But you have to do it manually, but they give you all the information. So it's still kind of nice. It's just not that auto-publish.


Aaron: [00:06:39] Right. And I guess one last thing or one good thing about Later is that they have that shared calendar which I talked about, but they also have the multi-photo that Christian mentioned, but then they have like the service called If you've heard of like Linktree which allows you to have one link on your Instagram profile, but they created something specific to their company where you can put multiple links to different software or to like your website or your podcast on there, and it's all with inside the brand. And then if you're new to Instagram, it has like hashtag suggestions or the best time to post. So it really- It really guides you. If you don't need it, then it's fine, but if you really are trying to figure out when is the best time to do something and schedule my content, they do a lot of handholding with that as well.


Christian: [00:07:26] Yes. Now do take into consideration that a lot of these features that Aaron was talking about are on the paid version of Later. So you won't get the hashtag suggestions until you are in the premium tier which is about $19 per month, but to be honest like in between HootSuite and Later as far as like free, I would definitely go with Later.


Aaron: [00:07:53] Awesome. All right. So this next one is- Oh, actually this is our favorite time here. Let me pull up our favorite app, and then if you guys have been listening to the podcast, you know what's about to happen here. And-


Christian: [00:08:11] Awesome. So this is a time where we talk a little bit about BitBranding which is a company that Aaron and I run here in Allen, Texas. We actually recently not too long ago moved to a new location. It's on 550 South Watters Road at the Yeager Office Suites. We're at 271. So if you want to come by and check us out, you can definitely do that. We're happy to have some visitors from time to time. We are a digital marketing company. We specialize in social media marketing, a lot of Facebook advertising. We're really trying to educate ourselves in the realm of YouTube marketing and YouTube advertising as well. So that's something that's going to be coming up in a few months. Hopefully, we'll start doing a lot more of that, and the next big thing that we do is website design. I mean, we've actually just hired recently another person to help us grow our website and our graphics side of the business. So we're pretty excited about that. You have anything else?


Aaron: [00:09:15] I do not. That was good.


Christian: [00:09:16] All right.


Aaron: [00:09:24] All right. So we are back, and this next one is one that we've actually used a lot previously. So HootSuite and Later. I think I used HootSuite in the very beginning before BitBranding. With BitBranding and just did social media management. I never used Later, and Christian and I, I think, both have some experience with Buffer. It's the same thing. It allows you to share directly to Instagram, but what's cool about Buffer is that you can get their - what is it - like Chrome extension, and you can be on multiple sites and easily click a button and be like oh, I want to share that or I want to add that to a queue to be shared later or to post later. So for that kind of posting, you can use that, and it's really seamless. So if you find a good piece of content you want to write about, click a button and it schedules for your queue, and you could write a little bit about it. So I feel like in that sense that's kind of one of the big differentiators for Buffer. What else do you got?


Christian: [00:10:22] To be honest, like I don't like Buffer because of the very limited amount of posts that you can do. So comparing it to Later and HootSuite with the free account can let you do 30 posts. Buffer only allows you to do 10 posts. So I think that's like the biggest hurdle for me when it comes to just comparing all these three on the free account. You know, the fact that I would have to go every week to schedule things. I think it's a big hurdle for me. I think another thing that they offer under the free is the link shortening and tracking. So once you're on the free version and you put a link, it automatically shortens the link, and you're able to track that instead of having to go to Bitly or anything like that to shorten those links. And HootSuite might do the same thing. I'm not sure.


Aaron: [00:11:15] Yeah, I'm not familiar with theirs, and I know that HootSuite- It's been a while. The reason why I left HootSuite anyway was just their interface was bad. I don't think that Buffer's interface is that good either, like the aesthetics of it and like being able to navigate. Later, to me - I don't know about Christian - like the website's just really clean. You can understand things, and I'm assuming that that's what their dashboard is like too. But one thing that I didn't see on Later but I do see on Buffer is the location tagging. So, for example, we take a picture, and we schedule it on Buffer, but through Instagram we can tag the location of BitBranding. And I don't know if you can do that with Later.


Christian: [00:11:55] I don't know if you can do it with Buffer either.


Aaron: [00:11:56] It's actually a new improvement and a new feature that they have.


Christian: [00:12:04] Really?


Aaron: [00:12:05] Yes. I'm literally reading it right here. "We just released two new, like, improvements, location tagging and gallery images." So I guess they didn't have gallery images before.


Christian: [00:12:16] So. And that works for Instagram?


Aaron: [00:12:19] Yes. That is for Instagram. So it's for- I think both of those were updates for Instagram.


Christian: [00:12:27] Oh okay. All right.


Aaron: [00:12:28] Anything else good? I don't know if- Yeah. As far as Instagram, I don't think that they have any other standout features as far as like suggestions for hashtags or anything like that.


Christian: [00:12:37] I don't think so. So the last one that we have here is Grum, and I believe we- This is a very unknown app or software, and I think we found found this from-


Aaron: [00:12:53] AppSumo.


Christian: [00:12:54] AppSumo. It was like an AppSumo deal. If you don't know about AppSumo, they just- Yeah, they come up with deals from, you know, other companies basically, like Grum or, you know, HootSuite and Buffer also do the same thing. It's usually like unknown companies that want to spread and gain more customers. They usually come up with the really, really good deals, and I think we got an awesome deal with Grum where we only paid once and we just have it for, I think, four or five different Instagram accounts. But Grum is specifically for Instagram. Right now the message that they have on their website is that due to heavy load on our servers, sign up is now available for the valid coupon codes holders only. Our sincerest apologies for the inconvenience.


Aaron: [00:13:45] Yeah. We've been scheduling on there still, but we've noticed that, yeah, it's definitely- Their servers are definitely taking a hit. The interface is not the same as what it was before.


Christian: [00:13:57] Yeah, and Grum is a little bit different as far as- Cause with Grum we actually were able to schedule the single image posts before the algorithm or the API change, and it's because I believe the way they do it is they actually have either physical people or like they're logging into to our accounts and posting on our behalf. So it works a little bit different. It's not just completely automated, I don't believe, but that's how they work there. I mean, one of the other cool things is that you can actually do a comment too. I don't know if you can do that with the other ones, but you can do the caption and then you can also schedule that first comment, which we usually use it to schedule the hashtags.


Aaron: [00:14:43] Yeah. No, it's pretty cool. Yeah, we had no idea how it was working before, and at the time, we had been using Grum for a couple of years before this update. So a little bit ahead of the curve as far as that. So something to check out. Maybe you can - I don't know - bookmark it, and maybe they will open it back up as soon as they figure out something with their servers.


Christian: [00:15:03] Yep.


Aaron: [00:15:05] All right. That is the end of this episode. We hope that you personal trainers are able to schedule more on Instagram so you can grow your businesses online, and if you enjoyed this podcast, please make sure to subscribe. And if you are somebody who just loves the podcast, you listen every episode, we would love a review, but also we'd love for you to share this episode with a personal trainer so that they can help grow and get more customers.


Christian: [00:15:30] Yeah. Awesome.

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