Show Notes

In this episode we give you ways a Facebook Group can benefit a running store by: 

  • Creating personal engagement and one-on-one conversations with potential clients. 
  • Announcing exclusive offers to give that VIP feel. 
  • Building trust! Sharing first-hand experience, answering questions or simply providing the community a way to help each other.
  • Getting feedback. You can run Facebook Polls or simply ask questions about upcoming events, products or specials. 

Transcript

Aaron: [00:00:15] Hey, guys. Welcome to another exciting episode of the Marketing Natives. Thanks for giving us your ear. Hope you're enjoying your what would be a car ride or a lot of people listen to this on the treadmill or out for a run. So if you're doing that, hope you're enjoying it. Today's episode is about Facebook groups and specifically for running stores. So how can a Facebook group benefit a running store? This is not just for running stores. So Facebook groups are very beneficial for all businesses. So if you are- If you have a Facebook business page, you may think about using a group now. So a couple of things we're going to cover are engagement, announcing offers exclusive to the group, building trust, and getting valuable feedback.

 

Christian: [00:01:03] Yeah. Just a side note, I feel like lately on my Facebook feed I've noticed more group conversations than page posts. So I believe that Facebook definitely favors Facebook groups over Facebook pages because if you think about it's just people having conversations. That's a majority of what's going on inside of Facebook groups is people who are part of that group having conversations which is what Facebook wants to share.

 

Aaron: [00:01:33] Right. It's not a Facebook page talking back to an individual. It's individuals having conversations back and forth with business owners. So.

 

Christian: [00:01:41] About a specific topic, you know. So.

 

Aaron: [00:01:44] Absolutely.

 

Christian: [00:01:45] And I mean, that's really our number one thing here on how you can benefit is that personal engagement. People definitely have those one-on-one conversations. Potential customers will definitely want to join that group and start having those meaningful conversations inside that group. I mean, and that's a, like I said, great way for you as a Facebook page. You own the Facebook group so you're able to monitor and chime in whenever someone's asking, you know- If it's a running store and they're asking, you know, what are the best type of shoes for this type of running? Then you can definitely chime in and maybe give specific or personalized discounts to that specific person.

 

Aaron: [00:02:27] Right. There may be questions about hey, this is my- So they get inside of the Facebook group, never ran before, and they have a question about hey, what's a good place to start for my first run or where my first place to meet up with somebody? And there's- Runners are very known for giving their own advice about running. So you could have a lot of community engagement, and the page would almost run itself because people have questions all the time. And then there's always-

 

Christian: [00:02:54] The group.

 

Aaron: [00:02:55] The group. Sorry. They would run themselves the whole time because there's enough people inside of there that they can respond too. It's not like a page where only the page can do the responses if something's initiated, but if a user comes in in the middle of the night and leaves a comment and asks for something, somebody else can jump in on a conversation. And you can get a conversation started at any point.

 

Christian: [00:03:16] Yeah, exactly. So that's our number one. You get a lot more personal engagement, more one on one conversations with those potential customers, and the second one, which I kind of touched a little bit on number one, it's, you know, announcing or giving out exclusive offers to members of that group. They will get that sort of VIP feel because you're only offering this type of discount or offer to that Facebook group. So customers are much more likely to purchase or use that deal because they feel like, you know, it's more exclusive.

 

Aaron: [00:03:53] And I think that that works for me as well where you think that you're already getting a deal, plus nobody else really knows about it yet, or say, for example, a pair of shoes are coming on sale and you're going to get first dibs at them so nobody else knows that they're going to go on sale. They're normally a hundred fifty dollars, and you can get them for 100. And you guys get to know about them before anyone else. You're going to jump on that, and this will help the business get a lot more sales because you're going to get a lot more up front and then whenever it goes back onto the website if there's limited quantity, the people who are buying outside the group they're going to be kind of rush to purchase it as well. So it kind of works both ways.

 

Christian: [00:04:33] And also I remember you had the idea about a VIP sale, and that's, I mean, doing it inside a Facebook group is a great idea as well. So you can announce that, you know, you're about to have a blowout sale this weekend, but, you know, you can do maybe even like a little raffle inside the Facebook group. Well, the first ten people to do this or just, you know, comment in here on this thread, and we'll put you in this raffle. And we'll pick 10 people to come in before we open the store to get sort of first dibs on products.

 

Aaron: [00:05:06] And I think that, yes. So if you did something like that on your Facebook page, it wouldn't be as effective because Facebook is really cracking down on people who say like, comment, and share to join this contest, but on the Facebook group, you could have them do certain things. And you wouldn't be as affected because it's more like a, you know- You're not walking out on the street. You're kind of exclusive inside of this building. So it's a building that you're inclusive with, and then you're allowed to do whatever. There's a little bit less rules that are going on inside of there.

 

Christian: [00:05:40] Yes, exactly. Oh snap. All right. So this is our- We're halfway through the show right now, and we just want to invite you to check us out online. You can find us anywhere on social media @bitbranding, or you can go to our website, bitbranding.co. If you're a small business owner and you're having problems with social media, maybe your website, maybe some marketing. You want to start advertising online on social media. We're definitely the guys for you. You can contact us at hello@bitbranding.co.

 

Aaron: [00:06:23] All right. And now we are back. Well, what we thought we were back. All right, and we are back now with our next tip for you to a Facebook group or about Facebook groups rather. And another benefit for having one of them, having a group, is building trust. Inside of there you get to go deeper into the conversations. You build more of a relationship. You can ask questions. Inside of a group people feel a little bit more comfortable about going in-depth with their questions. If somebody- If this is their first time like, for example, going back to their first time running, they may not say this is my first time running and I, you know, I'm afraid to take GU or I don't know how to stop at the restrooms. Like maybe that's something that you don't post on the wall because- Or on the Facebook page because you don't want their 5000 followers to see that you have a problem with this, but inside of a group it's more closed. It's more intimate, and you may get a lot of people who are going back and forth and answering those questions.

 

Christian: [00:07:23] Yeah. Yeah, definitely. I think it gives you an opportunity, like Aaron said, to, you know, answer those questions, share those firsthand experiences, and you know, strengthen that relationship between you, the members, and your business.

 

Aaron: [00:07:39] And it also gives you a chance to - I don't know - find out more about them. So you could use this a little bit later. Has nothing to necessarily do with the groups but for advertising to be thinking about this. Groups are a great place to figure out what your audience is asking questions about, and you could use that as your copy. So if they're asking a bunch of questions about what are the best shoes for 2018 for running, you can use that, write an article, write a blog, do a video or whatever, and use that to run an ad because you know your audience is already interested in it and take that copy. You just basically copy and paste what they've been saying and use that as an ad because the best ads are ones that don't look like them. So a group when you have that trust and that relationship, they talk about those things, and you could use that from your other marketing pieces.

 

Christian: [00:08:29] Yeah. And last one but not the worst one. Actually I think this a really cool. You can get a lot of good feedback off of your Facebook group members. Think of it as your little marketing group research right there where you can actually run polls inside the Facebook group. Maybe you have some new ideas for the business. Maybe new deals or offers or products. You want to get, you know, a feel for what your base group of people are thinking about that, and doing it right there inside your Facebook group, it's a great way to get it started, get the ball rolling. And you know, you yourself ask questions. Get better in order to, you know, run better advertising, run better marketing, have better products, and overall have a better business.

 

Aaron: [00:09:14] Yes. And I think the one thing that just really adds to it is if you're about to roll out something in a store and say, for example, you want people to be able to purchase like nutrition or like GU or protein shakes, and you think that's a great idea to add supplements to your running adn clothing store, and you ask people about it, and they say oh, that's a great idea. I would definitely purchase it from you guys. Or no, I come to you only for this. I get most of my GU and nutrition from, say, Sprouts or something like that. These are hypothetical. Obviously, that would make a really smart move for you to put that stuff in the store, but if everyone on your group said no, you shouldn't do that, maybe not make the investment to buy all the protein and all of the, you know, the upfront cost for those items if they're not going to sell. So the group can help you kind of keep your costs low and figure out if it's going to be a smart move for me to move that direction in the business.

 

Christian: [00:10:12] Yeah, absolutely. And I mean, I have maybe an extra one, and it's to- If you do any kind of events, definitely use the Facebook group as a platform to launch these events. Talk about the events beforehand. You know, even start with the idea. You know, use number 4. Use the feedback. Run some polls, and get some events going that way and promote your events through your Facebook groups which is a lot better than going through your pages.

 

Aaron: [00:10:42] Yes, and they are a lot more likely to see them that way too. So you could create it on your business page and share it to the group, and inside the group, you could pin it or- But it just allows you to be seen a lot more. People who are more likely to see something in the group, which we kind of mentioned earlier, than they are to see it on the page. So just having it in front of them is a lot easier. So that was a very good bonus.

 

Christian: [00:11:06] Yeah.

 

Aaron: [00:11:08] All right. So the- Christian's face right now. It was a good bonus. All right. So the best thing for you to do right now is that if you are a business owner who has a Facebook page and if you're running store, absolutely please share this episode with other running sore owners, or if you're a friend of somebody who has a running store, make sure you share this with them. And if you found value in this and you don't even have a running store but you have a business page and you're thinking about getting a Facebook group, absolutely take up these tactics. And if you guys have any questions, just shoot us over a message either on Instagram or our e-mails. Again hello@bitbranding.co. But main thing is to share. Please leave us a rating and review so we know what to improve on, and if we're already adding a ton of value, we'd love to share this with more people. And doing that allows us to spread it.

 

Christian: [00:12:02] Yep. Bye.

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