On Today's episode we talk about:
Christian: [00:00:18] Hey. What's going on? And today on the Marketing Natives, we're going to talk about how an insurance agent should be using YouTube. We're talking the type of content, the schedule, engagement with other accounts. It's going to be a pretty cool episode, and today I have my co-host as always, Mr. Aaron Pearson.
Aaron: [00:00:41] Hello. This is me. Yeah. Aaron. No. I'm excited about this episode because insurance is a really boring industry. So this was kind of a- Sorry for all the insurance agents. It's just you know that it is too. So we're going to try to give you some ideas to spice it up and stand out a little bit instead of just being the guy who says hey, let me review your policy after six months.
Christian: [00:01:02] Yeah, that's true. Yeah, I didn't- I mean, I guess I just realize that now. Like yeah, insurance is pretty boring, but there's always a way to make it stand out.
Aaron: [00:01:11] Right. So first thing content is huge.
Christian: [00:01:14] Yeah, and yeah, especially, I mean, on YouTube obviously, you know, you're going to have to do something pretty unique with the content that you do. You know, some ideas right off the bat, you know, doing daily vlogs, doing, you know, maybe a show or about tips, industry news, education. Those are all things, you know, an insurance agent, you know, you can start there, and you definitely need to expand upon those and make it your own and make it unique in some way or another.
Aaron: [00:01:48] Right. I mean, with a vlog you don't have to do- I mean, we said daily. I mean, you could do it weekly. You're going to be beating 99.9 percent of all the other insurance agents out there. So just a week in the life of an insurance agent. So maybe one week you get on a roof, and you know, it's been a hail season. And that's kind of interesting, or the next week, you know, unfortunately, there's been a car accident. So but just talking about car safety and why insurance is important, but there's a lot of things that you could do. And even if it's going out and meeting with customers, just adding that to your story and just creating like a five-minute vlog. It's like what does an insurance agent really do all day? Because in my mind, I just feel like you guys sit behind a computer and write policies. You know, maybe they're doing more than that.
Christian: [00:02:31] Yeah. Now I think the most important part here in this type of content is making sure that your personality, and you know, let yourself shine through on these videos and show, you know, other people your true self. Just be you and be unique. Let your personality, you know, take over your video, and if you don't have a really nice personality, then sort of fake it till you make it. And you know, make sure that you have sort of a vibrant light because obviously like we said, you know, insurance's- It is kind of boring. That's why you get all these funny insurance commercials. That's the only way to get people attracted to insurance.
Aaron: [00:03:15] Right. Which I'm going to bring that out here. We're recording this in November of 2017. They just released the sloth with the Pictionary. I keep bringing this up because it's so funny.
Christian: [00:03:25] I said that yesterday I watched that, but I don't think I've seen it.
Aaron: [00:03:28] Oh really? Okay, well, we'll have to pull it up after we record this. I could watch it five times a day. It's literally 20 seconds of a sloth, and everybody's yelling out like "Oh, it's a house. It's a house." And then one lady's like, "It's a car. It's a car." And then the buzzer goes off, and the sloth has literally done like three inches of a line.
Christian: [00:03:49] Yes. They're playing Pictionary. Yes, yes, yes. I've seen that. Okay. I was thinking of like that movie, Zootopia.
Aaron: [00:03:55] Oh yes.
Christian: [00:03:57] There's a sloth in that.
Aaron: [00:03:58] The sloth there. Yeah.
Christian: [00:03:58] He works at the DMV or something. Yeah, it's pretty funny. So back to the type of content, something that- I think Aaron came up with this idea on the education part. Obviously, you know, insurance has a lot of terminology that a lot of people might not be familiar with until they get in some sort of problem or it's time for them to either get car insurance or house insurance or renter's insurance or any of that stuff. Life insurance. So education is a huge part, we feel like, as part of the type of content that you can do. You can do videos based off of, like we said, terminology. Just basic words that people don't even know the definition of.
Aaron: [00:04:36] Right, and if you do commercial policies, like something for us before we started the business, I had no idea what key man insurance was, but just like, you know, you could do a whole segment of talking about the commercial side because there's a lot more terminology in there that- You know, there is a lot different- You know, you can insure your employees. You can insure, you know, your business partner. You can insure the business. So there's a lot there that it's not- I don't know. Like Christian said, until you sit down and you actually talk to somebody about it, you have no idea what any of that stuff means because key man, I had- Yeah. I wouldn't even have known what to come up with for that.
Christian: [00:05:10] Yeah. And Aaron kind of brought up a pretty good point here. When you're using YouTube, it's good to organize your content into different categories. So if you're doing a lot of video or video series on commercial insurance, then make sure you make a playlist out of that so that people can- You can even make it where, you know, yeah, you watch the videos in order. So you start with, you know, the basic what is commercial insurance, and then breaking it down into different categories or breaking it down into terminology and all that stuff. But make sure that you break those down into different playlist. YouTube allows you to do that. One, you stay organized yourself on your page. New people who come into your channel, they'll be able to just pick and choose and have a more structured way to digest your content.
Aaron: [00:05:58] Right. So keep those videos, you know, 1 to 2-3 minutes. and it just kind of like keeps rolling through. People don't have a problem watching a one or two minute video, and then you just jump to the second video. But keep it- Don't just ramble on about the insurance. Kind of give us the highlights and, you know, what the terminology means. So obviously, if you love insurance, you may- And a lot of people do this with their passion. They just talk about it for a very long time, but really just give us the highlights for it. And you're going to see a lot more people complete your videos which will push you up online and really get your YouTube channel out there.
Christian: [00:06:31] Yeah. So the second thing that insurance agents need to do on YouTube, it's to one, just be consistent, and the best way to do that is to set yourself a schedule. And if you said, like Aaron talked about this earlier, vlogging once a week. Then make that one time a week that you post that video the same every week so people know when to expect this video. Obviously, you should encourage them to subscribe and turn on the notifications so they can see your videos when you upload them, but keep it consistent as far as even the time of day that you post this on that specific day of the week. That way one, I think YouTube likes that a lot more because, you know, you're getting on a consistent schedule, and you're putting out content consistently which is one of the key things not only on YouTube but on a lot of social media.
Aaron: [00:07:26] Right. They care. So YouTube cares about people spending time on YouTube, and the more that you can bring them back to YouTube, the more you're going to get a favorite on there. So, absolutely, the consistency is big, but also if somebody goes and finds your video and they see that you haven't uploaded it for four months, they may be wondering like well, is this guy still doing this? Is this not around anymore? So stay consistent. Like I said, it doesn't have to be super long videos. They could be 2 to 3 minutes long.
Christian: [00:07:52] Yeah. And even if your schedule is every 2 weeks, someone might go to your channel and, you know, this is the time of- Maybe you're supposed to publish it tomorrow, but they got there and it's like oh, they haven't published in two weeks. A good thing to do is on your banner image put in there that you schedule or you publish YouTube videos every two weeks, or make it apparent that, you know, the time of day even that you publish those videos. That's a good way to keep people informed. Like oh, okay. So he's actually publishing every two weeks. Next one should be coming up pretty soon then. So that's just a cool little trick, and I think Gary was the one who encouraged people to do that.
Aaron: [00:08:36] Yeah, I think so. Well, it's been a little while that he's done that, but also the biggest thing here is you're not going to upload your videos more than you can actually engage with other industries. So big thing for insurance is interacting with other business pages whether it's a commercial business, but you could also interact with people like realters or mortgage brokers or like big companies that that get a bunch of comments and jumping in on those conversations and, you know, interacting as your business. So that just brings more people over to your YouTube channel, and when you have those kind of conversations, they're like hey, who is this guy? Let me go check out his channel, and that's how you start developing a relationship. You can also be more targeted and say, "Hey, I'm looking for something specific to my town or city," and getting conversations about those things as well.
Christian: [00:09:26] Yeah. Yeah, definitely. Engaging and interacting is a big part of social media, and it's the same thing on YouTube. You still have to comment. You still have to like. You subscribe to other channels, and you don't have to stay within your industry or niche or whatever. You can definitely explore and even do funny comments on funny viral videos. That's totally and perfectly fine. Just make sure, you know, that you keep it within your brand's parameters or whatever so that you're not like a serious guy when you're making all these videos and then have like super funny comments on viral videos that have nothing to do with your brand.
Aaron: [00:10:08] Right. So just some takeaways here. Unless you have anything else, Christian, I'm going to recap.
Christian: [00:10:13] No, I was going to encourage them to check out TubeBuddy.
Aaron: [00:10:19] Oh yes. Absolutely.
Christian: [00:10:19] Which is a tool that we've used, and I mean, with that tool we've only sort of touched the tip of the iceberg. There's a lot of things that you can do with that, but it allows you to, you know, research tags and research competition within YouTube, see what other people are doing. It helps you come up with those tags. I mean, it does a lot of things. So it's definitely recommend a tool to use with YouTube.
Aaron: [00:10:44] Right. And that's TubeBuddy.com. Like you said, we've only scratched the surface with that. So that's really kind of like fine tuning your craft, but the big things here are figure out your piece of content, whatever you're going to do whether it's a vlog, whether it's education or tips. Staying consistent with that content, and then making sure you go engage. If you do those things, you are going to beat, like I said, every other insurance agent out there because I have yet to see anybody who is an actual agent do anything like that. They may create a cool video, and then they won't do another one for another year. So you hit those three points, and you'll be successful.
Christian: [00:11:21] Yep.
Aaron: [00:11:23] All right. So thank you guys for tuning in to this episode whether you're on a run or driving in your car. If you're driving, don't stop and do this, but when you get to a safe location, pull out your phone. Make sure you click that subscribe button. We truly appreciate that, and if you could, leave a review. And then tweet us @BitBranding,and we will send you something special because there's one person out there who's left us a comment that said it was awesome with some smiley faces. And that's pretty cool, but we'd love to have some more feedback about the podcast. And then make sure you share this with a friend. We're going to take a guess here and say that you may know a friend of yours who's an insurance agent just by the sheer number of agents in the U.S.. So share this with them. Have them stand out. All you have to do is click those buttons in the right hand corner. Three little buttons on an iPhone. Click share this episode. Copy that. Send it over to them, and that's really it. That's it.
Christian: [00:12:21] Yep. We'll see you next week.