Today we talk about:
Christian: [00:00:16] Hey. How's it going? Today we're going to talk about how a yoga studio can use Instagram stories to build their business. We're talking about promoting pictures and videos from your feed on stories. We're talking about expanding your reach and knowledge of yoga into other categories and areas and some BTS. Do you know what BTS is?
Aaron: [00:00:37] BTS is a big- TS. No. What does that mean?
Christian: [00:00:43] Behind the scenes.
Aaron: [00:00:45] Awesome. I always love behind the scenes, and this is pretty cool because we've talked about- I feel like we've talked about yoga quite a few times on our podcast. We've talked about goat yoga.
Christian: [00:00:56] Goat yoga.
Aaron: [00:00:56] We've talked about yoga being- Something for a fitness company, but yes, this is kind of a theme of throwing in some yoga. So pretty cool. And using Instagram stories to promote a yoga business. So a lot of the people that- I don't follow a lot of people who are yogis. Is that the right word?
Christian: [00:01:18] I think so.
Aaron: [00:01:19] Yeah. I don't follow a lot of them. However, my wife has a bunch of their contraptions that look like they hurt people, and I can tell from the stories that they put out they're always using- So there's multiple types of yoga actually, but they're using their stories to kind of tell new routines or like new ways to do things. Like there's certain moves that you can do and then different settings that you can use them, but I feel like a really good way would be to teach people, if you're good at yoga, to tell them like some basic moves, some intermediate moves, some more advanced moves. And like if they have something like there's like this wheel that I have no idea what it is, but there's a wheel that you can use. And you roll your back up on it, and that's like a yoga move.
Christian: [00:02:05] That's like a new thing though.
Aaron: [00:02:06] What exactly- Do you know what that does?
Christian: [00:02:08] No, I've seen it though. I've seen it on videos and stuff, but I don't know exactly what it does.
Aaron: [00:02:15] So that would be something really good to tell people on Instagram stories is putting on the hands-free mode and just going back and forth and just talking to the camera and showing people how to use those new items, especially if that rolly thing- We can't use our hands here because it's a podcast, but imagine here it's just this big circle thing and you roll your back up on it. So it'd be cool for somebody to do an Instagram story or picture or the stop-motion about how to use it.
Christian: [00:02:45] Yeah. And I mean there's things like yoga blocks. Obviously, there's different types of yoga mats and different things, different equipment that you can use for yoga - it's not just using your body - that you can definitely, you know, do that like a how-to series in your, you know, Instagram stories.
Aaron: [00:03:06] Right. And then as you say, for example, if the video is super long on your Instagram story and you have like a recap to post or if you have something that relates to it, you can send them back over to your feed. So you kind of tell the story on the Instagram story, hence the name, and you tell them about this new tool or this new move. And you send them back over to your feed and using the feed to kind of drive the engagement and the traffic. Instagram stories, those are mainly- If people respond, it's going to be a direct message that's private to you, but if you can send them back over to your feed and start a conversation that will really boost up your Instagram profile.
Christian: [00:03:45] Yeah or vice versa. I think the idea that we had here on this first point was, you know, when you post pictures and videos on your regular feed that you go back to your story and make sure you tell people hey, I have a new picture. I have a new video, and I'm talking about this, this, and this. So you can definitely use your regular Instagram feed as almost like a blog post. You know, you can definitely include the details in there, and use the stories to, you know, give them a hint or incentivize them to actually go to your feed and like and comment in that post.
Aaron: [00:04:20] Right. You do see a lot of it. If you've been looking at Instagram stories, you see people who will post a picture of like their timeline, and then they'll cover up the most recent posts and say hey, go check out my recent post. And you know, it just kind of adds that FoMO fear, the fear of missing out. You don't know what that post is going to be.
Christian: [00:04:38] Well, I mean, I like when did they give you a little hint or clue on what it is they're going to talk about because sometimes they're just like oh, check out my new post, and they don't say anything. I'm like no.
Aaron: [00:04:49] Right.
Christian: [00:04:50] But if it's something like, you know, hey, these are the seven best things that you need to be doing right now in yoga, it's like oh, okay. That's what that post is about. Let me go check it out.
Aaron: [00:04:59] Yeah. I think that's a good clarification because there are people that abuse it where they'll just type on there and just say new post, new post. Or I've seen a lot of people not only new post but more like a younger demographic will just a recent. They'll just type in on a black screen and just put a post that just says recent, and you're supposed to go check it out. But.
Christian: [00:05:20] Yeah.
Aaron: [00:05:21] I like Christian's method better. I like that way. You kind of give them a hint of what they're going to look at, and you'll probably get a lot more people to click over to your profile.
Christian: [00:05:28] Yeah. Another thing is- And I mean, this could be done in your Instagram stories or your regular feed, but you know, expand outside of yoga. And some people are doing this. Some people are not, but for example, yoga you can- You know, a good example would be, you know, nutrition-based or food-based examples or hints or tips or recipes to give out to your audience. So don't make it just about yoga. Expand a little bit, share a little bit about you, your company, and just what we're trying to say is just don't talk about yoga and yoga alone. Try to find other topics inside of the community of yoga and people who do yoga.
Aaron: [00:06:14] Right. I think that what a lot of people do or- I mean, I guess what we're trying to say is that people who do yoga have a certain dietary guideline that they may or may not fall into. We're not saying- We're not trying to put people into a box, but people who like yoga, for example, more than likely like eating healthy. A lot of people may be like paleo or some people may be like low carb, or regardless they want to eat healthier. So they show a lot more of the types of foods that they eat. So I do see a mix and match of some people only do yoga posts and yoga tutorials and some people do a combination of both of them. I think the people that do both of them are more interesting because you can get more about the whole lifestyle, and you get like a full circle of what this person does. So this is what they eat. This is how they, you know, stay healthy. This is also doing yoga because you don't see a lot of people who are, you know, going to eat What-A-Burger and laying that besides their yoga mat and doing some stretches.
Christian: [00:07:17] Yeah, exactly. But yeah, what we're trying to say is like yeah, if you're a yoga studio, you know, show- Maybe you're not at your studio or your business currently. Maybe you're at your home, and you're getting ready to make some dinner or something. Post that on your Instagram story and let them know, you know, what you're having, and also try to connect more with your audience that way just showing, you know, a more raw perspective on you and your company. I mean, that will create some good engagement.
Aaron: [00:07:51] Absolutely. I know that that's what I would engage with because if you can get to a level where people want to have a conversation with you, or it may spark a question. Like I've seen some people that have just said like hey, do you want this recipe? And it's like oh, yeah. Actually, I do. It takes 10 minutes to do it, and you're going to share it with me. Absolutely.
Christian: [00:08:09] And great way- I mean, if you're doing recipes, a good way to create engagement is don't like skip some kind of measurement. So the recipe calls for - I don't know - a little bit of salt and pepper. Don't say specifically how much. I mean, that one's kind of weird, but something green that's like something that, you know, you need to have a specific amount, kind of like omit that. So you have people watching, or they'll ask you like oh, wait. You forgot- You know, how much are we going to do for the salt and pepper? Or how much flour? Just omit it on purpose so you get some engagement from people that are watching.
Aaron: [00:08:44] Right. That reminds me of a post that I saw on Facebook that was misspelled, and the grammar was horrible. It said like nobody will ever engage with your post, but they will definitely be the first people to call you out if you mess up spelling or something. It said like we hope you have a good day, but good was spelled G-U-D. And there was a bunch of people commenting below like you misspelled good. You misspelled good. Great way to get engagement. Leave something out. So I think that kind of falls along with the same lines of hey, you're making cookies, and we're making them without sugar. But we still need some flour, and then you just leave out how much flour you need. You just throw it in there.
Christian: [00:09:19] Exactly.
Aaron: [00:09:19] Or you may have some bad people or some people really upset with you because they follow the guidelines and then don't put flour in the cookies. Then they taste like horrible. All right. So next one here is some behind the scenes. So if you have a yoga studio, this would be great for showing prep behind the class. Like how does somebody get ready for a yoga, like, set up if they're going to teach a class? Or how does somebody if they are like meeting in a park, what do they do? What kind of preparation is needed? I would envision that there's a little bit more to teaching class than just showing up there and having people hand out their mats. You need to figure out, you know, are you going to be supplying the water? Do people know that ahead of time especially if you're at a location? And then just how long the workouts going to be or- I guess the workout. The-
Christian: [00:10:08] Yeah, it's a work out.
Aaron: [00:10:09] It is a workout because they have that hot yoga that seems like it would be death.
Christian: [00:10:14] Yeah, I've heard about that.
Aaron: [00:10:15] The rooms are like a hundred and something, and you're just like slipping in your own sweat.
Christian: [00:10:21] Yeah, sounds fun.
Aaron: [00:10:24] I was not going to say fun. I was going to say it sounds almost worse than goat yoga. People stepping on you with their hooves. Now they may do hot goat yoga. That may become a thing.
Christian: [00:10:37] No. Because the goat won't be able to withstand the heat, right?
Aaron: [00:10:40] Okay. So you drop it 10 degrees. It's just- I don't know. Goats can stand heat. Maybe 100 degree goat yoga. You really get the - I don't know - the impact.
Christian: [00:10:50] Maybe. But yeah, behind the scenes, you can also think about interviewing some of the people who are taking your class so that people who are at home watching, debating whether or not they want to sign up for yoga or hot yoga or goat yoga, they can get a better feel for, you know, people who are definitely right there and then, not just the owner telling them, you know, what to expect, but this is, you know, real people who are taking your class. Just do a little bit of an interview. I know there's a day. I don't remember. I think it's like last Thursday of every month or something like that or like every quarter, and you can check it out. I think it's nationalcalendar.com or something like that, and there is a day that it's like a customer appreciation day. So that you're supposed to sort of highlight some of your customers or some of your clientele, and I mean, doing it with Instagram stories, I think it's a great way to, you know, to do that. And other people can get a feel for, you know, one, the type of people who will go to your classes and what to expect really.
Aaron: [00:11:55] All right. And I have one last little throw in. This is the bonus. We need a cool sound for this, and we talked about getting this blow horn and got to find my phone so we can do these cool noises later. But anyway, so the last one that I have seen following some people who do yoga is like a morning mantra kind of thing. Some people wake up, and the first thing they do is go get on the mat and just do some downward dog stretches and, you know, kind of do some affirmations. Some people get out, and they go for a walk. And then they come back and do yoga, but it's really cool to see the ones who are quote/unquote successful or looked up as being very good with yoga and their kind of routines because it's kind of like, you know, if you mimic the type of routines that they have, you may see similar results. So I think showing a little bit behind the scenes with your stories and just kind of engaging with people in the morning and telling them what you do outside of just getting on the yoga mat. Like what do you do outside of that that kind of separates you and prepares you to be better throughout the day? Even with, you know, something as simple as setting up a class or getting something ready for their yoga.
Christian: [00:13:08] Okay. So sharing the morning routine if what you're talking about.
Aaron: [00:13:12] Yes. I said mantra because it just kind of rolls off the tongue with the morning mantra. I don't know.
Christian: [00:13:17] Gotcha.
Aaron: [00:13:19] All right. So that is all we have. We were- Hold on actually, Christian. I want to try to find my phone so I can do the ding sound.
Christian: [00:13:28] It's too late for that.
Aaron: [00:13:29] Oh, dang. All right. So next episode, guys, you guys will hear potentially this cool buzzing sound. We want to incorporate it into the show. So this is kind of like a prelude to that, but we do want to thank you guys for listening to this episode. If you love the yoga episodes, please leave us a review and make sure you leave a comment so we know it and just say goat yoga rules. That way we know which one- which episode you're talking about, and that would really help us. We have a lot- We've actually gotten quite a few reviews online, and that's because we've been asking for them. So please, take out your phone. I was going to say whip it out. Whip out your phone. Go leave those reviews. That helps us reach more people. It's very simple on an iPhone to click those three buttons in the right hand corner. When you do that, you have an option to share that with a friend, share it on Facebook, social media, and if you guys tag us, we will give you a prize. We have some cool stuff in the office we can send you. It's very simple. Just do that, and then just shoot us a message over on Instagram.
Christian: [00:14:33] Yeah, for sure. All right. We will see you next week or you'll hear us next week.