Some of the things we'll cover today:
Aaron: [00:00:16] Howdy, and dilly, dilly, podcast listeners.
Christian: [00:00:19] Dilly, dilly.
Aaron: [00:00:20] Dilly, dilly. One, I love that commercial. It's very popular right now, and it's funny. So I wanted to throw that in here. Has nothing to do with this episode or plumbers or growing their business, but it's funny. So anyway, today's episode is really cool. I'm picturing this episode being written in brown for obvious reasons, but I just always think of plumbers in the color brown. Anyway, today's episode is how a plumber can use as SEO, so search engine optimization, to grow their business. Plumbers have a very competitive industry so being hired doing SEO well really can benefit the business. We're going to talk about creating blogs, getting on local directories, and how to build authority with Google.
Christian: [00:01:08] Nice. Yes. All right. So number one, the first thing that you should be doing as far as SEO is creating content, and creating content means creating blogs on your website.
Aaron: [00:01:26] Right. So that could be- And you could do a blog or a vlog. Our notes say blog, but I'm just thinking a cool idea for a blog would be to do step-by-step instructions about how to fix little things like hey, you got a small leak. How do you turn off, you know, the faucet? Or how do you turn off the water or the main line to this device? So more than likely, you know, it may not be an emergency, but it's a small fix. And if you do step-by-step instructions, you're going to get a bunch of traffic to the site because people are going to spend time on there, and they may bookmark it. Like hey, okay, I learned it once. Maybe something simple enough I can remember, or may bookmark and say like dang, I forgot how to do this. Let me go back to it.
Christian: [00:02:05] Yeah. So I mean the idea behind creating blog posts on your website is you're one, updating your website constantly, and two, you're creating new keywords. And people, you know- You have to make sure that the blog posts align with things that customers normally would search for on Google which is, you know, why this works.
Aaron: [00:02:28] So yeah, there's a lot with that. Christian. I thought he was going to say something else, but he just covered his mouth. Anyway, so big thing. Another big thing anyway is getting on local directories. So you know, Yelp's not a local directory, but like local directories like your newspaper, there may be- Like for us here in Allen, we have like Star Local Media which is like a kind of like a newspaper that goes out. But it's also a like a directory of businesses. The Chamber. Those are all local directories, and that pushes you up in local search rankings. They get a bunch of traffic which pushes you up, and what you really want to get to is that map pack. You know when you go to Google and you search for something like hey, plumbers near me and then you get those three options that all have their business name, phone number, reviews. They have the directions, how to call them. That's really where you get 70 percent of the traffic, and that's where you want to be. Getting on local directories allows you to do that, and you don't get overlooked as well.
Christian: [00:03:29] Yeah, exactly. And like Aaron said here, the people who- Or the companies that are under the map, what's called a map pack, get 70 percent of the traffic, you know, search traffic to their website just from being on that list, and like Aaron said, I think reviews are a very important part to being able to place yourself in the map pack.
Aaron: [00:03:54] It does. So local citations, reviews, and I think that you know, at least me personally, the very first listing of the map pack, if it only has one review and the next person has like a hundred reviews, I'm going to go to a person with 100 reviews and they have a five star- Rating matters, but a five star rating and it has a bunch of reviews versus somebody who's in that pack but it doesn't have any. Not saying you won't get the traffic, but that's where the reviews start to really take place is like hey, I don't want to try this company out. I want to know that it actually is good.
Christian: [00:04:23] A good way to get reviews right away is for your plumbers to carry an iPad with, you know, 3G hopefully. So they don't have to rely on people's Wi-Fi, but with the ability to right there quickly, people fill the reviews and do it right there. So that way, you know, they catch them when they're one, most happy because they just finished the job, you know. You've accomplished what they wanted you to do, and it's top of mind right there. You know, it's in front of them. So you know, it's not going to take very long for them to fill out a review, and it's something that will greatly benefit your search rankings.
Aaron: [00:05:03] Right. And the next thing here is blogging, but not necessarily blogging for your site but having other people. So reaching out to people who are in related industries. So if you need somebody who does- Or somebody who does like home inspections, and they have a website. If they wrote a blog and then they recommended like a roofer or if they recommended somebody who's going to do - I don't know - like something else within your home. Maybe like pest control or something like that, but then also recommended a plumber. And they linked your business. What that does is if they get a decent amount of traffic and they link back to your site, you'll get people who click on it, absolutely, but what it does is if you're on more of those authoritative sites, Google really enjoys that. And so they'll push you up in your ranking. So they say hey, if this person is connected to so many other websites, it must be good content. So I'm going to push them up in the search rankings at that point. So all right. Three big things here with SEO. There's obviously a lot more of that goes into SEO. The reviews like we talked about, but create your blogs, get on those local directories like the Chamber or Star Local Media here for people locally, and then also get blogs related back to your site. This is a very quick episode. Plumbers, we're knocking it out quick for you. We're not saying that you don't listen to podcasts, but we wanted to knocked this one out quick for you so you could get back to doing some plumbing stuff.
Christian: [00:06:36] Plumbing stuff.
Aaron: [00:06:37] Right. There's a lot of things that they could be plumbing. So you know, hey.
Christian: [00:06:43] Yeah, that was pretty good. And one last thing before you leave. Make sure to leave us a review on- I mean, if you're listening to on your iPhone on your podcast app, you can leave us a review right there. That will help us greatly improve our podcast show, and also if you want to contact us and talk to us, you can do so on Twitter. You can message @BitBranding. You can find us on Facebook too at BitBranding. Facebook.com/bitbranding.
Aaron: [00:07:15] We do a lot of other content. We preach the content part of it. We do a lot of other content on Facebook and YouTube as well. So highly encourage. We're going to use the rest of this time to just say hey, selfish plug. Go check us out, the rest of your content. If you listen to the podcast, we think you'll also enjoy some of our video series that we do as well.
Christian: [00:07:34] Yeah. And one last thing. Thank you for listening. If you reached down to seven minutes into this episode which seven-
Aaron: [00:07:42] You should. Seven minutes and 27 seconds.
Christian: [00:07:45] Again no, thank you for listening and for your support.
Aaron: [00:07:48] All right. Make sure you again share this with a friend, and we will talk to you guys next week.