Today we talk about how business can take advantage of summer holidays in their marketing:
- Do a giveaway with other businesses to offer a larger incentive item to draw in an audience.
- Use hashtags that are trending to reach a larger market.
- I think summer holidays usually get a lot of traffic/sales but in order to stand out you could try looking at nationalcalendar.com get something like Squirrell Day and treat it like a 4th of July huge blowout sale. Make it fun.
Christian: [00:00:17] Hello,hello, hello. So today we're going to talk about how a business can takeadvantage of summer holidays in their marketing. We're gonna talk aboutcontests, hashtags, and some unusual holidays that you can create. Kind ofexcited about that last one. All right. So the number one thing: contests.
Aaron: [00:00:36] Yes.And we've- Well, you can start to see this for right now. We're getting intoMay. So we've got Mother's Day that's- I think this episode will air beforeMother's Day, but if not Memorial Day and then Fourth of July, but say, forexample, you have a car dealership. Those are pretty popular in the summer, butalso combining like a car dealership with a food company with something elsethat kind of complements it. Maybe a weekend of shopping, but doing a contestto give something away to really draw in new eyes for it. So the cardealership's going to have a lot of people on it anyway because they're goingto be spending money on, you know, families who want to buy new vehicles forthe summer, but the other businesses can benefit from putting out their items,potentially reaching a new audience, and then driving in traffic.
Christian: [00:01:21] Sowe're talking about contests, but also it's like a partnership- Partneringcontest with other businesses. It could be some unusual combinations, but youmight get, you know, new clients or new people that haven't even heard of yourbusiness that way.
Aaron: [00:01:38] Yeah.I was going to say, I mean, it doesn't have to be anything specific. Could be alawn mowing business with a car dealership with a burger joint, and then ataco- Like what are those called? Taco vans or- I can't think of what it'scalled. Like a mobile taco shop. I don't know what they're called, but.
Christian: [00:01:58] Idon't know.
Aaron: [00:01:58] It'sjust escaping me. But anyway, it doesn't matter what they are, but just beingunique with the offer. And people are like yeah, I love- I would love to have agreat deal on a car. I would love to have tacos. And so this allows you justreally easy barriers of entry. I would just tell people to share the event orjust put in their email address or a name or something like that. Somethingsuper easy, and everyone wins at this point.
Christian: [00:02:26] Allright. So the next thing is to use hashtags that are trending to reach a largermarket. Again usually around, you know, for example, Mother's Day, MemorialDay, Fourth of July, you know, people are using the same hashtags. Sodefinitely use those hashtags in order to reach more people. Usually- I mean,at least whenever I post something and I use some of the hashtags, you know,for like Fourth of July, I click on the hashtag to just see what other peopleare posting. So it's a great way to just kind of be in front of people whenthose major holidays come into play. Definitely, I mean, I would definitelyrecommend you, you know, creating really good content for those holidays, butalso use those hashtags and engage with those people using those hashtags too.
Aaron: [00:03:14] Yeah.I was getting ready to say Christian was on something there where it's not justhey, you know, Christian and I are grilling, and we're using #FourthofJuly2018,which I guarantee you will be a hashtag that's used. You can start using itnow. So two things here. One, kind of prep and start putting out hashtagsbefore the hashtag becomes trending, and you could be one of the popular postsbefore other people start using it. So for example, in June start using thehashtag Fourth of July 2018 and start- You know, you want to post relevantpictures. It should not be a picture like a donkey or something like acomputer. It needs to be relevant to it, but start to do that so you can be thepopular post. But then also as soon as people start to use it, maybe the weekbefore, go and engage, and that's what Christian mentioned. And I would spendmost of the time engaging with other people. It doesn't matter who they are.Just practice doing that where you're commenting and liking and leavinglegitimate comments, not just like cool photo or awesome or, you know, comecheck out my profile.
Christian: [00:04:15] That'sa classic one.
Aaron: [00:04:16] Yeah.Come check out my profile, or we should totally be working together. Would you liketo gain 1,000 followers? Just for those of you who are new on Instagram, thoseare spam. Please don't think that those are real people. So.
Christian: [00:04:29] Yeah.
Aaron: [00:04:29] Butanyway, we digress. We could go on that tangent for a long time, but anyway.
Christian: [00:04:36] What?What? What is that? What is that?
Aaron: [00:04:40] Thatis our special part in this episode, or I guess every episode as part of ourshow, where we talk about BitBranding, and as you are gearing up for summer, alot of you guys are thinking about your website. You're like wow, our websiteis not good. It's summertime. People go to our website, and it's just not good.We still have to pinch and zoom in, you know, and if you're thinking that, it'sprobably time-
Christian: [00:05:08] Yeah,no, you're onto something there. Like, it's usually when summertime comes thatpeople, you know, look at their website and say that.
Aaron: [00:05:14] Right.Well, a lot of people think it's like yeah, dang it. I need to get in the gym,but it's really you wake up in the morning and you're like I just pinched andzoomed on my website, and I can't even dial anybody. My number doesn't click.It's not responsive. So I can't even figure out if this picture of me makes melook fat or what. So as you're looking at your website, just know that wedesign amazing websites. You can go to a BitBranding.co/portfolio and see someof our options. Our portfolio options that we've done before. So if you have ane-commerce website, you're selling products online. You used to use Etsy, oryou have a website that again it's not mobile friendly. Or you don't- Itdoesn't generate you any business. Then, you know, you're wondering why youeven have it. Give us a call. Let us give you a free quote. At least guide youin the right direction and help you have an amazing summer by having a brandnew website.
Christian: [00:06:06] Word.
Aaron: [00:06:07] Word.Okay. Yeah. That was good?
Christian: [00:06:08] Yeah,that was good.
Aaron: [00:06:09] That'swhat I think about during the summer.
Christian: [00:06:11] Yeah.Websites.
Aaron: [00:06:11] Yeah.
Christian: [00:06:11] Metoo.
Aaron: [00:06:12] Yeah.Summer body. It goes websites, summer body, Shiner Bock.
Christian: [00:06:17] Yeah.Sounds about right. Awesome. Aaron, thank you for the commercial. That was areally, really good. Now back to our episode. We're talking about how abusiness can take advantage of summer holidays in their marketing, and thislast one is just a little idea that I had. But you know, usually when MemorialDay weekend comes or Fourth of July, every single business out there is havinga promotion or a sale or something of the sort. So in order to stand out andnot be part of that, then I'm not saying create your own holidays, but you cango to- I think it's nationalcalendar.com, and they have like random stuff. LikeSquirrel Day or National Slushy Day or just random stuff, and you know, my ideawas, you know, take something like Squirrel Day and just blow it up. I mean,literally do like a regular like Fourth of July promotion that you wouldnormally see commercials and this and that, and just do it about Squirrel Dayand how it's like the biggest mattress sale day of the year and just like makeup some crazy stuff. And I mean, you will definitely stand out because, I mean,nobody else is doing stuff like that.
Aaron: [00:07:30] Iwas getting ready to say I would- So you've seen- Most people have seen theLittle Caesars guy who stands on the corner and flips that sign or the mattressguy who stands on the corner, but if you invest like a couple hundred dollarsinto a squirrel suit and it's like it's National Squirrel Day. Take 50 percentoff of your mattress, and you know, don't forget to save these nuts orsomething like that. You know. Well, squirrels save the nuts for the winter.You know, that was an innuendo. Anyway, that would really stand out for me. Iwould probably stop. I would probably take a picture of them. I would put it onmy Instagram or Snapchat or I would put it on Facebook. Actually, I'll probablyput it on Facebook. I would put it everywhere. Like has anybody seen thisfreaking squirrel that's giving away this great deal for mattresses?
Christian: [00:08:13] Yeah,I mean, you could start a trend, you know, in the United States and make itthat Squirrel Day all of a sudden is the biggest mattress sale day of the year.
Aaron: [00:08:23] Andit doesn't even have to be something crazy like a squirrel. I think evensomething as simple as National Sibling Day. Like blow it up and say, you know,do you love your brothers and sisters? If you do, buy them a mattress or, youknow, if you have a sibling, say, for example, if you're just not an onlychild, you can get a discount on-
Christian: [00:08:41] Letme just say that I'm never going to buy a mattress for my sister. That's justnot going to happen.
Aaron: [00:08:45] Well,maybe if it's because you're a brother. So it's like hey, I have a sister. Soyou get the discount.
Christian: [00:08:51] Idon't know. Maybe. Regardless.
Aaron: [00:08:55] Whywould you not buy a mattress for your sister? That's rude.
Christian: [00:08:56] BecauseI don't know. You don't know what they like. Some people like hard mattresses.Some people like really soft or memory foam.
Aaron: [00:09:03] No,the answer is purple.
Christian: [00:09:04] ThenI would have to ship it to Miami. You know how expensive that would be?
Aaron: [00:09:08] Maybethey do free shipping for your sister.
Christian: [00:09:12] Idon't know.
Aaron: [00:09:12] Okay,well, if you're listening to this episode, Coral, we apologize. My sisters, Iwould buy you mattress because I'm nicer.
Christian: [00:09:19] Yeah,because they live just down the road.
Aaron: [00:09:21] Fivehours away.
Christian: [00:09:23] That'sdown the road compared to Miami.
Aaron: [00:09:25] Anyways.All right. But you get the point here. Be unique with your marketing. There isa national day for everything, like Christian said. I mean, literally, youknow, Key Lime Day. Everything. So go check that out, and if you guys dosomething cool and unique like that, let us know. We will actually help youpromote it. We would be happy to share it. Your National Squirrel Day pictures.
Christian: [00:09:46] Mattresssale. Yeah, for sure.
Aaron: [00:09:49] Sowe hope you got a lot out of this episode, and make sure to take advantage ofyour marketing in a summer. A lot of people kind of lay off and they just kindof slack off in the summer except for the businesses that make sense. So don'tslack off in the summer. Make sure you do something cool and unique andincrease your sales for the summer. Make sure you subscribe to our podcast. Itis very simple to do. Just click that subscribe button whether you're on iTunesor Spotify, Google Play, Stitcher, Overcast. So make sure you do that, and thenplease leave us an honest rating and review. That's really how more people canread or- Read. Listen to the podcast but also find out more about us, and it willhelp us figure out how to be creating more content for you.
Christian: [00:10:36] Hollah.