From Overworked Personal Trainer to Nutrition Tycoon With Justin Murphy

June 8, 2020

Show Notes

In this week’s episode we had the pleasure of sitting down with Justin Murphy of iCoach Nutrition, a Texas based nutrition and lifestyle coaching business that helps people live their best lives. 

We’re talking about:

  1. Business models
  2. Mentors
  3. Shifting your mindset
  4. And the reason Justin made the tough decision to completely transition his business model to what it is today

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Christian [00:00:00] What's up on today's episode, we talk to Justin Murphy from Coach Nutrition. We talk about business models, mentors, mindset shifts and what made him catapult his business into what it is today. This is the marketing natives providing actual ways to grow, improve and succeed in your business. 

[00:00:23] And now your host Christian. And Aaron. 

Aaron [00:00:28] Alright guys, thank you so much for tuning into this episode, we have Justin with iCoach Nutrition, a great guest here and super excited to have him on. I'm really hoping I can ask some questions personally to him. This was just an excuse so he could get on here to help us out through what's going on with this coronavirus. And I'm just kidding. I was going to add a lot of value to you guys as a nutritionist and helping you achieve a better level of fitness. But also, I think it'll be really interesting to hear his entrepreneurial journey. That's what you guys are here and can't wait for you guys to hear more about Justin. So welcome to the show, Justin. 

Justin [00:01:06] Thank you so much. I appreciate it. 

Justin [00:01:08] I'm excited to chat it up with you. How was yours? How is ls labor. Are the Memorial Day weekend we just had here. 

Christian [00:01:17] Was it good? It was good, actually had a little bit a little bit sun. I traveled a little bit, so it was better than staying at home, I guess. Let's do it with the best equipment. 

Justin [00:01:30] I was going to say I'm over here and prosper. And so we our Memorial Day was filled with a whole bunch of rain. That's not too exciting. So I definitely not the normal gone to the Lakes area high now. 

Aaron [00:01:45] And I was going to say, what was it like eight o'clock yesterday? It started to clear up and I was like, the sun better not come out now at eight o'clock and stop raining. You know, basically what? Memorial Day is over and we have nothing. It was rough, but regardless. So for those who don't know, you'd never heard of you. Tell us a little bit about your your business and what you do. Obviously, you wrote Locate and Prosper. But what what is. I coached nutrition. 

Justin [00:02:16] Yeah. Yeah. So, like you said, I'm I'm a nutritionist. 

Justin [00:02:20] I've been in kind of the nutrition and fitness field now for about ten years. I kind of started off doing personal training and then kind of got into the whole Crossfit world. And then from there, once I graduated with my nutrition degree, I went full on nutrition, coaching on my nutrition and lifestyle coaching. So for the past three years, that's what I've done. Icoach nutrition. Icoach nutrition. It's just like kind of an iPhone, right? It's kind of how it's it's the branding looks there, but it just stands for individualized coaching. And so we as a company, like we're the farthest thing from, you know, maybe your old school or like traditional ways of like, hey, here's a meal plan. Good luck. And it's more of like one line nutrition and lifestyle coaching. That's one hundred percent individualize to you and your lifestyle and everything that you have going on. So it's really cool about the opportunity over the last two years to be able to work with clients all over the world. And it's as a as a virtual nutritionist, you know, I have the ability to help people accomplish whatever goals that they have and do it all virtual. So it's been it's been awesome to be able to do that. But, yeah, that's that's kind of a little bit about me as a as a nutritionist, as an entrepreneur, you know, as you all know. You know, it's there's been tons of ups and downs, but I kind of started that journey for me. I had a unique opportunity to basically start my company under another company, did that for a year, and then out of that gave me the accomplis, the confidence to be able to kind of make the jump and start my own. So over the last two years, then my company, I coached nutrition building that up. And yeah, just it's it's been very interesting, everything from, you know, building up a team to then changing the business model of working with a business coach and business mentor to, you know, spending money on all this stuff and wasting money on all this stuff and things going good and things going bad. And I mean, the list goes on and on and on. But, yeah, I've I've to sum it all up now, I've kind of been swarts and just living a healthy lifestyle has been something that's been a big part of my life my whole life since the beginning of my life. And so over the last ten years, I've really been able to kind of dive into the nutrition, fitness, even even kind of the rehab sector to be able to help clients to feel and look and perform their best. So. 

Aaron [00:04:44] Well, why didn't you go? Did you ever cause you mentioned a little bit about doing personal training in the cross fit. Did you ever want to go that route and just do like personal training or did you start, like, there and do that for a while and then realized that you didn't care for it, so you moved to nutrition or why this weather shifted? 

Justin [00:05:01] Yeah, well, so I to be honest, my story started there in Kansas. I've came back from from Kansas. I had you know, I stopped playing college football at that moment. I was just going to school doing community college. And I was looking for a job. And I was I was looking Maturi at Home Depot and and twenty five Fitness and my Home Depot. I guess the interviewer, she actually, you know, showed me. And so the next day I had twenty five fitness, got the job there to just work front does like I was just like doing minimum wage folding towels. And one day one of the personal trainers came up to me and asked me if I wanted to work out with them. I started doing it and then he was like, Why are you first? Why aren't you a personal trainer? Like, why are you working front desk? I was like, What the hell? A personal trainer. I had no idea why. I went to go and take my first personal training certification. I actually failed it. And so I was like, man, that maybe this just isn't meant for me. Long story short, I ended up studying for another month passed. It became like the top grossing trainer at that gym. And the whole time I was going to school. I just knew, like as a personal trainer, I didn't want to go to school for kinesiology or like exercise is like that's what all the personal trainers did. So I was like, I know Nutrition's the missing link, especially if you're like the majority of the Gen Pop clients that I work with. Most of their goals is to lose weight. And so I was like, you know, I'm going to go to school for nutrition and I'm gonna get my nutrition degree. And then that way, you know, even if I do stay in personal training or because I I was going to become like a gym owner. Right. Like, that's kind of the root of a lot of people. And so I thought I was going to do that. And nutrition would just be something that would kind of be like an assistance for me. And I'm building that. So that's kind of why I decide to go to the nutrition route versus just doing like kinesiology or exercises. 

Aaron [00:06:54] One question from then, it's kind of sparked a thought for me anyway. Is there? So you became the top grossing personal trainer, which is awesome. I mean, just a really quick explanation like I did. I think a lot of people would probably be curious to know how you did that, because it seems like sales are like the you know, growing your business doesn't seem to be. It comes more naturally to maybe I don't know. But I've talked to a lot of people who want to be personal trainers or her in that gym phase. And that's like the hardest thing for them because they focus so much on being the best trainer that they forget to grow their business. So I was just curious, like, how did people choose you or how did you grow your business that way to get to that level? 

Justin [00:07:34] Yeah, I know it's a great question. 

Justin [00:07:36] I, I think without diving maybe too much into the backstory, I, I think that I learned a lot of my life entrepreneurial tendencies from one might. My dad's an entrepreneur and to I was let's just say I was a kid growing up that got in trouble a lot and things like, you know, everything from like selling drugs to just doing all that type of stuff. And so I, I learned a lot through that process and I went a hundred percent to this day think that it transferred into everything I do now, not with all the negative stuff, but just in terms of like, you know, the business feels like the sales guys, like just just the entrepreneur, like hustling mentality. But with that said, I when I was at twenty five fitness, I was around phenomenal mentors. They're like my club manager, my fitness manager, my membership manager, my some of the master trainers there, like I had great, great mentors and role models there. And I, I just loved it like you know, for me, like working out and being fit and all that, like that was my life up to that point. You know, that's all I had ever known. And so it was really weird to me that people like struggled with being able to live a healthy lifestyle. And so once I started to figure out and kind of connect the dots there as to say, here's everything I know how to do and I need to start being able to learn how to help other people do this, too. Right. And so bridging that gap, I think, like me going to school, get my nutrition degree and working in the field at the same exact time. Right. Which a lot of people don't have the opportunity to do. I feel like I feel like that that really helps me in that and that really allow me to excel. And I was driven very much so financially, too. Right. So it was like I, I wanted to make as much money as I could there at twenty five fitness in a corporate setting though, it's like you have a ceiling over your head. Right. I mean you're, you're only like they really kind of screw that you big 30 percent of what they're charging. So just to give you perspective, the last month before that when I was there, which was like the highest month I ever had, I grossed about twenty four thousand dollars. I got paid about eight. And I did two hundred and four sessions. These are 50 minute sessions. Two hundred four sessions in one month. To gross that. 

Justin [00:09:58] So you got to understand, I mean, I'm working late. I'm turning like ten, fifteen clients a day, five days a week for that. 

Justin [00:10:05] Right. And that's Minson. I was in school full time as well. Separate. I was just I was just like I was I was hustlin really, really, really hard. And I was very, very motivated and driven. And was this guy I mean, I've always I've always been that way. I just knew for me, like, I wasn't going to stay at twenty five for this forever. I thought was a great starting place. And I was there for like about four years. And so I mean I'm forever grateful for. I think if I started at that particular place with those people, I don't think I would have them and I don't think I'd still be in the field. There's no way, because it was just it was by one of the best foundations I could ever build and then allowed me to then go and excel and everything else. I mean, we were mean that those master trainers, we were traveling. I spent ten thousand dollars on personal development within those first four years of life afterwards. So like I was flying around to all these seminars, certifications, like I just I wanted like I really, really cared and I wanted to become the best. And I knew very early on I wanted to make this like a career, not just what a lot of people do with 24 hour personal training, which is like it's just kind of a little side hustle, you know. And I mean, so I think I know I got a lot of places with that, but I think that's that's kind of what allow me to excel. And I and I had the competition of all those great trainers that I wanted to, like, prove myself. And I wanted to perform and get better and better and really just like prove to like I was going through a complete life transformation at that time. I basically came from my lowest low and was rebuilding my whole entire life. Backup's I really wanted to succeed, you know. 

Christian [00:11:39] You mentioned earlier that you entertain the idea of owning a gym. Was there ever something that you actually delved into a little bit more? Or do you kind of kill that idea early on about like, you know, owning a gym and being a gym owner that way? It's hard that way. 

Justin [00:11:59] Yeah. Great question. Well, so after 24 hour fitness, I actually kind of started getting into crossfire and I had the opportunity to go and work at, like, one of the biggest and best cross the gyms in DFW. 

Justin [00:12:13] And so through those five years of being there, I was I learned a lot. Right. Because I this was one of the most successful prosecutions in the area. And, yeah, I thought that was going to be there. And I thought I was going to want to go and open up across the gyms and do all of that. But I just. And especially of these last few years, with everything that's happened with just like the online world, if you will. Right. I just I gained some perspective and I was like, man, like, I don't want to own a champ. Like, I don't want to deal with the overhead of of of having, like, a store front type of thing. Like if I could sit here and do everything that I'm doing but do it all online. Why would I want to have a gym like that at first sight? At first I thought that's what I wanted to do. And then I completely changed my business model, like probably, you know, I'd say the first three years it was still the idea. And then maybe like at that fourth, fifth year mark, I started really realizing that, OK, I, I need to get on. If I'm going to if I'm going to make this a career, I need to get online. And then we just saw what just happened with, you know, everything here with Corona virus. And it's like I know so many gym owners, I know so many personal trainers there in person that I don't need that jump on mine. And these last few months have been. Oh, yeah. Absolutely terrible. So. So forever grateful. Well, that I, I guess, got my big point, my big boy pants on and made the jump when I did, you know, because I think I know I was scared for eight years to make that jump to starting my own business. And, you know, I finally did it and I did it. You know? 

Justin [00:13:56] Really, like I feel like I waited too long, but if anything, it was the perfect timing before everything that just happened here. 

Aaron [00:14:03] Yeah, absolutely. I was so curious, since you do it completely online and used to do like in person and you're part of the cross-trained, like, do you miss the other side of the business where you're not in person? Do you ever see. I mean, obviously you can help coach people over the world, but do you ever have people in DFW and they pay extra to meet up with you in person or like, do you miss that side of the business or is it even still available for you? 

Justin [00:14:30] I mean, I definitely miss, like the community aspect of CROSSFIRE. I mean, I was like I was competing in crosspost, I was like competing at regionals. 

Justin [00:14:38] I was like really, really in there for five years. And so we had a community of like 300 plus people. So that community aspect going into a gym setting, having having the community doing the events together, like all that stuff was phenomenal. But, you know, I try to create that even even online. Right. I mean, every all of the coaching calls that I do are just like this video coaching calls. We we we have, like our online community be like the private Facebook group and things like that. But with any of the clients I do work with that are local, like, it's it's one of those situations where if they if I feel like I need to go out of my way to make them succeed. So maybe it's let's say they're struggling with, like, the whole meal prepping process or whatever. Like I might actually go grocery shopping with them, like I might actually go to their house with them and, like, go through a cooking meal, prepping second segment with them. Like, if they need that, like, I'll do it in like if we need to go at like I might go to work out with clients every once in a while here or there. And so I do things like that just because like I the one on one connection, like the human connection element of coaching is everything. And so I try to prioritize that as much as much as I possibly can. And things have been a little weird here with the whole quarantine situation. But I've had a lot of clients bring up ideas and we're probably start doing more of this stuff. Like I had a client who was like Pan, let's host like an annual crawfish boil. And I was like, yeah, like, let's do it. He was like, well, so I nutrition like crawfish boil. Right. And so there's so many possibilities of things. But at the same time I would say 50 percent or less of my clients are local and the rest are outside of the state and outside the US. So I try to focus on the online community as much as possible. But at the same time, like, there are little things that we do there with with in person. And of course, I miss it. But I also I love the flexibility with online coaching way more than having to go into a gym. And and even for like as a nutritionist, like, you know, the old school way of things, just like I would have an office so the client would have to drive to my office. Would have an hour long session. And then they would drive home. And so really, this is just way more convenient for both parties because you're not you're not wasting time driving and you can do it virtually. So I. And one thing that actually really surprised you is I've actually found that clients open up so much faster with virtual coaching than they ever did in-person person. 

Justin [00:17:16] And there's probably a few you know, there's many reasons behind it. But I think that I mean, just it's one of those things, right? 

Justin [00:17:23] If you go and you meet somebody in person for the first time, like, it's just always a little bit awkward, even if they're the most outgoing people in the world. Right. So I think that like it kind of I think doing it over the phone or doing it even through Zoome like this like it just it's so much easier to connect and open up and celebs could open up faster than you would in person. So I don't know. I think a lot of people are surprised by that. But I've, I have found that over the last three years. 

Aaron [00:17:50] I am not. So I'm not surprised by that because I feel like it's it to me, it seems a little bit less intimidating. You know, it's like the guard is down or for whatever reason, I don't know. There's probably a psychology, you know, psychological way to explain it. But, yeah, I just feel like the guards are down a little bit more. It's they're not looking at your every move. Even though they are. It's just like I don't know, like. Yeah. Like you said in person becomes, hey, this is this person. But it's like do we handshake. Do we hug when we leave. Do we you know, like what do we do here. Like there's no like set rule about judging somebody like on how you should approach them. 

Justin [00:18:30] Yeah, well, and, you know, we always talk about like. You got to build the no lacking trust factor. Right. And so if you think about it, like what social media has done for us is like me being on Instagram and Facebook and LinkedIn and all these places, it's like what I always like kind of joke with people about. 

Justin [00:18:46] But I mean, it's true. It's like people marinate on the content that you're putting out for three to six months. And that kind of creates that no. Like trust factor for them. And a lot of the times when I go on these discovery, Carlos, before clients even sign up, like they already feel like they know me, you know, like they already feel like there's not know I can trust trust factor is established. So I think that's really cool. I mean, I think that's that's that's some of the positive ways to look at social media and this 2020 world where a lot of people think social media is like the worst thing in the world. 

Christian [00:19:19] You think you attribute a lot of the success with your company, with social media, or has it been more on the Web side of things, maybe word of mouth? 

Justin [00:19:28] Yeah, I would say I mean, definitely social media for sure these days. Now, since I kind of transition my business model. And, like, it's it's just me. I don't have coaches under me anymore. 

Justin [00:19:40] I would say definitely 100 percent. My number one lead generator is referral, which makes sense because like, I'm like coach now. Hey. But yeah, definitely social media. Definitely. Another thing that's actually a big driver for us. This is like the Google business listening, right? Because every single time that anybody search like you do right now, if you search for a nutritionist or a registered dietitian or nutrition coach, like in this area around me, Prosper, Plano, Frisco, these areas like I coach nutrition comes up in the top three every single time that you that you search for that. So I get a lot of I get a lot of leads from like our Google business listening and then some from the Web site. But. I don't like if you were if you were to rate not low. If you were to search like not locally here, like, I would definitely not be coming up with you. There's so many huge, distressing coaching companies. But that's life for me. I try to take advantage of the local market and trying to be like the number one interesting lifestyle coach here in DFW. That's that's like my number one goal. And then from there, extending out so. 

Aaron [00:20:45] Right. Dominate this market. I mean, there's what I think I saw. It was a it was a meme this morning and it was about something else. But it was like I think it's like twenty five or 30 other states that are smaller than DFW. So it's like DFW has like seven point nine or whatever million people. And it's like it compares to all the other states, like Kansas has like four million people. Nebraska has like five million people. So it's like their whole state has as much as like we do in this DFW area. So like I mean, you can absolutely just dominate it right here and be more than most states, which just crazy. 

Justin [00:21:23] Yes. No, I mean, and to your point, I mean, if you think about Dallas, like the most popular thing to do out here is to go eat and go your drinks. 

Justin [00:21:34] It's like mutilation. Right. So if I lived in Colorado and was trying to show the local market, I think it would be I would be focused way more like performance based nutrition and not like weight loss based nutrition because you have this market out here. I mean, it's it couldn't be better because there are so many people out there that, you know, they struggle with that side of the equation, which is like being so, so active and not being active, being so inactive and working, you know, sitting down all the time and not working out and, you know, basically eating out more than they're actually cooking them herself. And then all the social drinking that goes with it and the stress of these, you know, job. So it's like, is this this market I have this Dallas area is it's a great area to be in. For me, I think I'm I was a little clueless about when I first started just because I was where I was from. But now as I've gotten deeper in the game, I'm like, wow, yeah. This is actually a perfect market to be in. 

Aaron [00:22:35] What would you say is like so you have that. And obviously we were talking a little bit offline before we got on here. And you mentioned a little bit here is just like trying different things, trying new things, shifting the business, changing the business. I feel like there's always an evolution of growth. There's always a evolution of change that's happening within our business. What's like a current roadblock or thing that you're trying to figure out now is your business takes it to that next level. 

Justin [00:23:01] Yes. That's a great question. 

Justin [00:23:05] So I feel like I, I just overcame a huge roadblock, like over the last few months as I transitioned, I have built up. 

Justin [00:23:12] I had this idea I wanted to build this big company with this built big team and all these coaches and everything and had my son. And that changed my perspective quite a bit. And so I essentially went from a team of where we have. Four, five, five, six people, two just transitioning back to me and that and that happened like over the last year or so. So getting over that roadblock, like mentally was was big. Because in a sense, it's like you kind of feel like a failure. You're like you wanted to build this big team, the company, all of us. And then you're like, wait a minute, I don't want to do that anymore. But I think ultimately I have to take a step back in order to take steps forward. And it was one hundred thousand percent the right move, because now I'm in a better place in terms of just a company in general, but also just like mental health. I mean, you know, it's like stress levels and all of those things as well. And just being able to spend more time with my family, because for me it was like the first are the reason why I started the company in the first place was because I wanted to be around my family, like I wanted to be somebody that spent a lot of time around my family. Just because that was a big motivator for me, it's I don't have that growing up. And so I kind of had this realization as like me and I could stay there and build this big company. And it's always, you know, making all this money or whatever. But like, if I'm still here traveling all the time and like, never home, which was what was starting to happen, I was like, I'm completely like, what's the point of this? Like, I'm not I'm doing the complete opposite of why, like the reason why I started this company in the first place. And so, yeah, I think that that was something I really struggle with. I mean, but I think that you have to put your pride aside sometimes with with business. You know, you got to ask yourself why you are doing what you're doing in the first place. And I started my business with a business mentor or the business coach who I was paying a lot of money to and who he had been. He had a five million dollar company. So he was, you know, multiple, multiple years ahead of me. And the biggest problem, the biggest mistake I made is I just let him basically build my business. Not now. I did it. But like, it was his vision in a sense. Right. It wasn't my vision. And so before I knew it, I got to a place where it was like crap like grow. And I'm building on like everything's great. But here I am. And like, I'm doing the exact opposite of why I set out to start this business in the first place. And so I had that. I worked with him for about a year. I transitioned out of that. I kind of got my my mind right at what I wanted. And then I had to take the steps to make that transition. And then now, you know, I'm glad that I did it. But it was it was hard and it was. I definitely had the second thought. You know, I had the thoughts come in in your head as to like, you know, like any entrepreneur does where it's like, you know, maybe I don't have to go back to X, Y, Z, or maybe this isn't gonna work, or just all the self-doubt and fear. Because, like, if you have a coach, a business coach, a business mentor. Right. And and then you remove it like automatically you think like, oh, maybe like I can't succeed without that person. Right. Especially because, like, my first year business was extremely sick. So it was way more successful than I ever thought. But I made a huge investment to work with him, which was a big reason why I was able to have that much success. So it's almost like, man. Can I be successful without him? Type of situation, you know? 

Aaron [00:26:36] I've never really done it or growing the business without having him in place. Right. 

Justin [00:26:41] So but I mean, I'm happy to say now it's like it's been multiple months since I transitioned the last person on the team out and all that went really, really well. 

Justin [00:26:51] I mean, it was very civil and happy and like there was nothing bad about it. It's just like at the end of the day, like, I knew that I I was glad that I made the move when I did, because if I would've kept pushing it out because of my own ego and waiting longer and longer approach would have been a worse situation to transition out know. So. 

Justin [00:27:13] Entrepreneurships, weird man. It's like it's such a it's such a weird journey. 

Justin [00:27:18] I think it's it's very similar. And to the people that I work with, though. Right. Like with nutrition journals, because the majority of people that I work with are people that literally are coming to me, like wanting to transform their lives. And like no different than how I had to transform my life. 10 years ago, after gone from Vienna, Fergin had a kid to, you know, starting to make something of myself like that was a really hard transition. And I think for so many people, like, they they get to this place where they, like, lose integrity with themselves. You know, they they ultimately don't believe that they can actually do anything on this side of the nutrition and fitness. Right. Like, maybe it's it's way like if they've gone to a point where they're so overweight and now they're getting you know, they have the visit with the doctor, they've got the type two diabetes, a high blood pressure. They get this they get they hit rock bottom with their health. They get the scare. Right. And then it and then it basically wakes them up and makes them realize, like, oh, my God. Like, I only have this one body. I don't have this one opportunity here at life. And as kids start coming into the mix, they're like, I want to be the example for my kid, you know? So it's like I can relate so much because I too had to go through a transformative process like that. It wasn't a weight loss, but it was like overcoming addiction and. And just like living like the fast life and just overcoming all of that. And it's very similar. You know, I have like I told you, I, I have I had a lot of friends that were all in that world. And I know several people that were like literally like drug dealers. And now they're successful entrepreneurs that are doing hundreds of legal. The hings do was just like, you know, they were they struggled with addiction. Like I have a friend. 

Justin [00:29:05] I limits his name. But he he actually he has a you know, the same thing I do. He has an extremely successful coaching company. And he was addicted to heroin for eight years now. Now he has a extremely successful company and manages a huge team, has been sober ever since then. He's been sober for almost ten years now. And just go. But it goes to show if you look at addiction, it doesn't matter if your addiction is drugs or alcohol or food or anything else like addiction is addiction. 

Justin [00:29:40] And when you think about transforming your life and overcoming addictions, very, very similar parallels. And so I think that's where God put me into a place to be able to do what I do now and help people and serve people in that way. I might not have to lose a hundred pounds, but I had to lose one hundred pounds of this. And between my years, you know, overcoming all the mental health battles. So I think that's I think that's where I've been able to kind of relate and and, you know, really help people to overcome their struggles in life when it comes to this side of the equation. 

Christian [00:30:14] I was going to say this and good that you mentioned when we talked about the the coaches as the coaches essentially was running your company, right? That was his vision, not your vision. 

Christian [00:30:27] That's something that we also had to kind of learn right when we started using business coaches as well. We didn't use business coaches. Towards the beginning. But as of recent last year, we have and we had this idea that our coaches would tell us exactly what to do. Right. Or give us the answers to what do we need to do in this situation and what they've taught it as. It's it's that's dustoff their vision. Right. If they would tell us everything that we need to do, then the company wouldn't be ours anymore. It would be theirs. So that's very interesting that you said that because we actually learned that right this last year. And it makes absolute sense that business coach should be someone to help you figure out what you already know. Right. And that's been a huge, huge learning curve. So anyone who's listening right now and want to sort of misses and thinks that they need, you know, a business as coach to tell them exactly what they need to do. That's not the purpose necessarily of a business coach. They're there to guide you to what your vision of your own company is going to be. 

Aaron [00:31:35] Yeah. See those blind spots. But, yeah, I think that just to that point, I'd be curious, because I think I think it was like last week or a week before I was listening to a podcast where they said it doesn't matter what it what's going on in your business or life or anything to your point, it's more about getting that headspace. It is all where it starts is in your head. And you have to change that first before everything else happens. So I'm just curious, are now that you've been through that, if you weren't able to be an entrepreneur or do you know what you what field or where which air you would go into? Because I have no doubt you'd be successful in it. But like, say, you you're forced out of it. You're no longer allowed to. Your wife said you're no longer allowed to be a nutritionist. I don't like you, you know, cooking food anymore. You're not allowed to do it. You get to go find something new. What would you what would do you think you would enjoy doing? 

Justin [00:32:23] OK. 

Justin [00:32:25] I mean, to be honest with you, I think that even if it was like if I wasn't the nutrition fitness feel at all, like I think that I think I can I'm I'm good at sales. 

Justin [00:32:34] So I think that I mean, I've. And that's the thing. Like, I've had opportunities to go into sales. Like something like the company. It's like through connections. And because people still think that like the nutrition fitness though like you like you're just like struggling all the time. You don't ever make any money on my guys. It's not the case, but never. But yeah, I mean, I, I think that I like I've, I look at opportunities would go in and doing sales jobs and I think that's by where I would thrive the most, regardless of like what the industry was. 

Justin [00:33:09] I just like I don't know if I could ever do it because I would. I just I think that, like I. I have to do my own thing. 

Justin [00:33:20] I'm just. I've been doing my own thing. 

Justin [00:33:23] I mean, even working for 24 hour fitness or doing working for the cross the gym, they're like, you're still pretty much an entrepreneur. I mean, I sure. At Intrapreneur or whatever. Yeah. But I mean, ice, I've been I've had I sell myself to get clients at 25 fitness. I have to sell myself when I was at the gym there. So I still do personal training there too. Like I'm just I think sales is definitely where I would thrive regardless of what the industry was. And I, I know that for me, one 100 percent, I could never, ever, ever work for somebody where I had a ceiling over my head because as soon as I reached that ceiling, my motivation is gone. So I have to. That's why I love entrepreneurship so much. Right. It's like I mean, I have no ceiling. It's the ceiling is limitless. It's all up to how hard I want to work. 

Aaron [00:34:11] Absolutely, that's. That's a good point. And I was going to say, I can definitely tell from the outside and what you've told us, it would be interesting to put you on a a side job, just selling some cell phones or something like that in AT&T to kind of destroy the people they don't like. Look, I'm better than you. I'm just kidding. 

Justin [00:34:26] I mean, I'll put it to you this way when I mean, I'm not proud of this, but it just kind of like a little hustler entrepreneur I was. You'll hear the stories of, like the lemonade stands. I mean, I did all that. But like, I literally there was a time I was charging kids to get into the skate park and the skate park was free. 

Aaron [00:34:45] Yes. 

Justin [00:34:46] Like, I just I, I mean, Pokemon cards, you meant you go baseball cards like I was. 

Justin [00:34:53] I just I didn't grow up with money. 

Justin [00:34:55] And so I just I you know, I figured it out, you know, but I also had my life saved by, you know, finding like fitness saved my life. You know, nutrition saved my life because it was like I finally found something that like I was good at. I could thrive with, I could provide for, I could provide for my family and all that. But like in a very healthy, positive, legal way. 

Justin [00:35:21] So, I mean, I, I don't know. 

Justin [00:35:25] I'm I'm extremely blessed. I'm extremely grateful. I could have my life could have gone a completely different direction. 

Justin [00:35:30] And I will never, ever, ever, ever forget that. Never take it for granted. And I think that like the decision that I've been blessed to be in, I mean, I just I don't see knowing what happened to me ten years ago. I just I really don't think that I would ever get out of coaching. Like, I think that I will lose a lot of really what I do. I mean, I always joke like, of course, I call myself a nutritionist, nutrition coach, me not because I am interested degree, but maybe call it like I'm I'm like a life coach. Like, a lot of what I'm doing is life coaching and so many people that come to me like me and you help me so much with nutrition, fitness. But to be honest with you, like I became such a better husband, father, mother, employee at work. Right. Like, because that's the thing. Nutrition, fitness is the foundation of everything. So it's like once I can establish that, then your personal professional development goes and goes to the root, you know. Absolutely. 

Aaron [00:36:23] I can I I completely agree with that. I think for myself anyway, it's like if I don't like if I eat bad and I don't work out and it's been several days, I think my addiction is to working out or to nutrition or to eating like something better or whatever. Obviously I eat pizza all the time, I'll tell you that later. But my point is like if it goes too long, then I get like irritable or I just don't focus. Well, I guess just like I know that I'm not like one hundred percent. I completely understand or I get what you're saying. There's like, you know what your next level is. And it just like drops it if you're not taking care of like what you said. The one body you got. 

Justin [00:37:01] Yeah, I mean, one hundred percent theme of the day, it's like if you feel like crap when you wake up every day and you have no energy, you're not gonna go crush it in life. 

Justin [00:37:09] That's plain and simple. So that's the tagline. It's like I love everybody that comes through. I call I coach university. Right. So it's like the process of educating and educating them, equipping them with the tools that they need to be successful in their own. Like when they go through that process, like once they get done and then moving on throughout the rest of their life, because there's no starting and stopping to this. Right. I mean, it's it's living a healthy lifestyle forever. So it's like they should. Right. We want you to start feeling and looking and performing better and better and better and better as you continue to be more and more and more consistent. And for so many people, I mean, the average age of my work goes by like 40 to 60. So, I mean, we're combating 40 to 60 years of the habits that you've built up into this point. I've gotten you to where you are today. Don't accept it. Don't expect it to change overnight. And so everybody I work with, I say I'm like I every client like before we even start working together, I'm like, it's going to be at least bare minimum, a six month process of working together. Because you have to understand. Again, we're a camp where we're where we're going to solve these habits that we have with them. Bill, from a mindset perspective, that's where the really the main shifts have to happen, because you're combating all of your experiences that you've had up to this point and getting that. And you formulated a lot of opinions and ideas. You told yourself a lot of stories. And I mean, we're gonna have to really navigate through a lot of that. So, yeah, I got a really, really deep with clients. It's. I mean, I'm obviously not a therapist side with my scope here, but I mean, you could argue that coaches are therapists in the sense, too. I mean, it's you're dealing with people's lives here, you know? And the more that longer you work with clients, like the more you get to know them, the more you dove deeper into them. And again, the more that they trust you. 

Justin [00:39:02] And, you know, you like you trust you like you're gonna you're gonna learn a lot about people. 

Justin [00:39:08] And I mean, that's one of my favorite things about it, is I think that. 

Justin [00:39:12] No human connection. People having people, you know, feeling like you have a coach on your team, you know, feeling like you are someone you can talk to. Like it's important. There's a lot of people, especially as we get older and older and older, that don't have that, you know, they lose their parents or they don't have a spouse, sir. Know, and they really struggle, especially during times like this when we're in isolation. That's when anxiety and depression and all that are going up. So. 

Aaron [00:39:39] That's a good number. 

Aaron [00:39:41] So a couple of questions from that. Well, specifically, just one. Whenever you were, I guess, with with these types of clients, I guess, is it like you said, it's a minimum of six months. What does it look like for it? Like, do you meet with them once a month? Can you, I guess, basically explain a little bit more about your program and what it looks like for a typical client? 

Justin [00:40:02] Yes, absolutely. So basically, the way it starts is we'll do like an initial kind of discovery call. And that's before they're given a client. 

Justin [00:40:09] And that's just me learning more about them, kind of telling them more about what the program entails and seeing if we'd be a good fit for each other. So once we establish that they sign up, then we go through the initial assessment process. And so essentially over the next seven to 10 days, they take a picture and text me every single thing they eat and drink for the next seven to 10 days. They also take all of that information and log it into an app like my fitness pal or Crono Meter so that we can determine how many calories they're eating on average and how many of their macronutrients percentage average is not that type of stuff. And then they fill out the initial questionnaire, which is like basically an assessment governance like the last five years of their life. And then they do the, you know, wains and body composition pictures and all that from there. You said our first kind of coaching call to go over that assessment. And so a zoom video coaching call. It's an hour long and we review over all of that assessment process and we kind of start to create the roadmap as to what the next six plus months are going to look like at our game plan or strategy. And from there, we kind of reverse engineer the process. I could probably when I go through the assessment, I could probably tell people, you know, 50 things that they're doing wrong or we need to fix or whatever. But like, this probably isn't the only thing that they need to focus on. Right. They probably have like family and work and all that outside of that. So instead of trying to overwhelm them and, you know, kind of have like the all or nothing mentality, we just try to identify like what's the lowest hanging fruit. And so, as you can imagine, over the next six plus months, we're setting up a weekly 30 minute coaching call every single week to where we're reviewing over. And just slowly but surely we're starting to go through the process of habit stacking, if you will. So it's you know, if you're sitting here looking at it, you can imagine like a staircase with 100 stairs. And me and my client or at the very bottom of it, we just signed up. Join hands and take the first step up the staircase. We're gonna establish that first habit. What is the first habit? I don't know. It's individual to you and whatever you need most. Right. And then we're going to start the next habit. The next habit, the next habit before you know it. You've transformed your lifestyle. Right. So basically, the the coaching process, the coaching journey there is I want to I want to take, you know, a sixty thousand dollar investment that I made of myself getting a nutrition degree and all the thousands of clients I've worked with over the last 10 years. And I want to meet you where you are. And I want to help to educate you and equip you with the tools that you need to be successful on your own after you graduate the program, after you graduate. University. And so that the process looks different for everybody. There's some clients I work with for six months and there's some clients I find I've been working on for seven years. So, like, it really just depends on the journey. And I think the thing that's really cool is once we start to accomplish the nutrition and fitness, it's kind of the esthetic performance, health goals that you have for yourself. Right. Then we start to move into, again, that personal and professional development category. And that's where you see people, you know, they they start to excel in those other areas. They start to excel in career. They start to excel as a husband or a mother or father or whatever. So it's it's it's just it's as much of a transformative process as you want it to be. It could just stop at nutrition and fitness, or it could it can really expand into a lot more. And I think that's what the journey was for me. Right. Nutrition. Fitness was a big part of my life my whole life. Then I had things happen in my life where I had to really, really go all in on personal development, professional development to transform my mindset. And so what I always tell clients is like, you think you're coming to me for nutrition, coaching, fitness coaching or whatever. And you are. But really what you leave with is the mindset that's developed along the way around the journey. And so many people are stuck in, you know, the following a dialis, you know, Tito. And if I was the next guy coming out, right, they're all they're constantly starting and stopping, starting and stopping every time they stop. They lose integrity with themselves. So eventually you can imagine if by 40, 60 years old, you don't believe that. You think you're like, I'm old. I can't lose weight. I can't. You know, you don't believe that you can do anything anymore. So it's it's a process there where it's like I have to meet people where they are. And I work with so many different clients, experiencing so many different struggles. And so I just do my best to help them to overcome those struggles. One one at a time, rather than trying to completely overload their whole life, their. 

Christian [00:44:50] Interesting. I love that mindset shift approach that you're taking with this. 

Christian [00:44:55] Absolutely make sense for, you know, like you're saying, everyone has a very, very different life, lifestyle and different habits and different things that that they need to fixed and work on. So I I mean, I've sort of left out now how I guess from that. How would you escape all that? Right. I mean, talking about, you know, growing your own business, you by yourself at this point. Is there a point where you will need to kind of bring more people in or maybe shift the program a little bit so it's more maybe video based? None asserted that one to one. How would you, I guess, tackled that that next hurdle? 

Justin [00:45:38] Yeah, no, it's a great question. So I thought when I first started the business that, you know, just just as you said. Right. Like, how do you scale the business? 

Justin [00:45:45] Like, obviously you have to get more clients and you have more clients. You've got to get more coaches. And that's what I thought. Then I then I got smart and I was like, you know what? I don't want to charge one hundred dollars a month and fifty dollars a month. And it all is one for coaching. Like there's a million coaches charging that. I want to build a program that is VIP coaching. I want to build a top tier program. I want to do high level ticket coaching to where I'm where I'm at now, where it's like my my business model is. I want to work with 50 clients. I will have a waitlist effort. I'll never work with more than 50 fives at one time. And that's that's crazy all day. So that's twenty five. Twenty five thousand dollars a month overhead. No more than two thousand dollars. 

Justin [00:46:32] I'm. I'm good. I don't need to make more money than I can. 

Justin [00:46:36] I could literally work potentially if I wanted to, a half day Monday through Friday. Be able to spend a lot of time with my family. Provide a great life for them. Help a lot of people. I don't need to have hundreds and hundreds and thousands and thousands of clients, you know. And I truly believe that what I do working with clients, especially at this price point. The more you pay, the more you pay attention to my clients, the clients I had when I first started paying a hundred dollars a month compared to the clients I have now and 500 last month. I'm a I'm a way better coach. My clients get way better results. I'm transforming lives. And not to mention because they're getting results. They're referring their friends, their family, their coworkers. And I'm able to do the same for them. So I actually think I'm helping way more people by helping way less people. 

Aaron [00:47:28] Yeah. 

Aaron [00:47:30] Yeah, and I think that, you know, your Instagram and just what you put out in general. It's like that that those free nuggets of advice and value the give that way. Like you're still spreading and helping people that through that as well. And I think that that's something that Christian and I ran into whenever we started with the company is like we were charging too little for a lot of services. And, you know, we are getting our feet wet. And I think that's what everybody does as you kind of transition. And we are getting these people who wanted things done like yesterday and they wanted to dump perfectly and they wanted to dump perfectly what we need, you know, thing about it, like their expectations were just through the roof. And then we brought on clients and we charge them like, you know, five or ten times more. Same thing like from what you were talking about. And those are the one two. We're like, hey, look, just handle it. Let us know what's going on. I want to make sure that this is done correctly. And there, you know, you've got to run the side of the business because I'm running our side of the business. Like for us anyway. So it's like they're more hands off and they're paying us more. It's like. Is it really that simple? It's like you go up an echelon and you get higher quality clients while you make more money, it's like it's just so, you know, it's so simple, but it's so hard for people to say, like, because I think if there's people who are listening now who are like in the nutrition world or say, their personal trainer or like, you know, anything around that, where a business owner like weight, he charged one hundred and then he went to five hundred, like, what's the how is he able to do that? And I think a lot of it's that mindshift are like, oh, everybody else does this. I have to charge one hundred. And I'm not saying that your product is not a VIP. You have to give that VIP level. But I think that a lot of people just want to stay there because it's like, oh, people don't pay for that or they get they have limiting beliefs around it. And I think that we did initially on TV and we're like, we can't charge more because no business owner is going to build a different. And we find out that that's not true. It's not real, I guess. 

Justin [00:49:16] Yeah. I mean, you're absolutely right. 

Justin [00:49:18] I mean, I, I it was a situation for me or it's like, look, there's so many online coaches out there and, you know, I'll be the first to say that having a degree don't mean a damn thing as a coach. 

Justin [00:49:32] But at the same time, like, I have a sixty thousand on nutrition degree, like these coaches don't. 

Justin [00:49:37] I was in the field for eight years before I even made the jump on. A lot of these coaches brought in on line and never trade a person at anybody in person before, you know, like. So for me, it was like, you know, I came in when I started my company undercharging because I looked at the market and I looked at what everybody at all the big nutrition coaching companies, you know? Well, of course, all the big nutrition coaching companies are going to end up charging the least amount because, again, they want more, more, more, more, more. Right. And so I was like, wow, all this. I basically completely flip on the model here. Right. But it started to make more and more and more sense. And for me, I was like, man, like I could sit here. And that's exactly what happened. It was like the first year or so, the second year I grossed less than I did my first year, but I netted more than I did. Right. So it was like I just netted more money in year two, didn't have a team to manage, didn't have all the stress to go along with that. Was it. Didn't have expenses going out. That was you know, so it's like. 

Justin [00:50:42] And like. So yeah. I think that. 

Justin [00:50:47] I think before you start a business, and I know this is so hard because a lot of times you're not going to know you're you kind of figure it out. But like, I think for me, if I was to think about doing it all over again, I would have made sure I knew exactly what I wanted to build before I started building it, because I just wouldn't have had to go through some of the hardships there. But at the same time, like, it's so easy to say now. Looking back on it, you know, it's like I. I'm glad that I that I made the transition when I did instead of waiting another year or two or three or whatever. So I don't know. I think you have to know your. I like I'm not sitting here like any nutrition fitness coach is. Listen, I know I I'm definitely not telling you to just jump your prices up to five dollars a month just cause you can, because. Right. If you do that and you're not logit will not work, I promise. But again, it's like I mean, I've been here I've been in the in the field now for ten years and I charge this much so and I have probably 20 certifications and nutrition degree work with thousands of Fyans like all that stuff. 

Justin [00:51:55] So definitely make sure that if you're going to charge premium prices, that you're going to I mean, regardless of what prices you're charging, like you're expected to over deliver. Right. 

Justin [00:52:06] So as long as you over deliver, like you're gonna get referral clients and if you're not getting referrals, you're definitely not over delivering. So I think that was a big a big piece for me. I was just like, man, like I nobody will ever care about my business as much as I do. And I saw it as I started going to Timor and I would never expect them to. It's not their business. But, you know, it's one of those situations where it's like you have to do what's best for your brand and when your brand is getting affected because of, you know, other team members and things like that, it's like you really have to do an assessment and figure out like what's going on. For me, it was like, obviously I take blame of everything. Like I thought one morning something was wrong. The man, you know, my management or what it's like there was I have my fall, but then I ask myself the questions like pand do I really want to build a team? And right now, at this point, my life with a one year old and then, you know, time for our next child here. It's like I actually don't like I'm going to have my family manage. I don't think I want to have a whole big team of people to manage on top of that, because ultimately, my family's not going to get the attention that they need because of that that sacrifice, you know. So I don't know, man. 

Justin [00:53:16] It's there's no right or wrong, you know, like I think it's just it's so hard to say. Like, I all I can go off is all my experience. 

Justin [00:53:22] Like I've seen. There's plenty of people out there that have created amazing big companies and have amazing work life balance and all that. But for me, I just. Not say I'll never do it. I'll never guilty. But at this point, my life, I don't want it. I like I like the model. 

[00:53:40] I like the model now. 

Aaron [00:53:41] I'm going after it. I mean, that's success in my mind. Right there is just doing what you're good at an amazing end. But then also enjoying it, too, because let's say you made a million dollars a year and you know, you made a million dollars a year, but you you even netted the same amount. But your quality of life was just down because you spent all of your time in the business. Like it. It doesn't matter. I think we're you know, you probably have read a lot of the same books that we have in starting our journey. And that is like you have to basically hustle till your you know, you drop over like we did in the business when we're first starting out, which I think you kind of do in the beginning. But then you realize and like the dust settles and it's like, OK, what do you really want out of this? Is it to reach that number because we just made up that number? Or is it the lifestyle because of it? So like, do you really need to hit X number or is about quality of life because you're able to, you know, still help people and do what you need to do. So I resonate with that a lot. I think that's very good. I think it's bold and it's very I don't know. I just respect that a lot. Just to take your business and say, like, look, I'm happy where I'm at. I could grow if I wanted to, but this is what I want. And I make a decent amount of money I can provide for my families the lifestyle I want. And I think there's just a lot to be said for that. That is probably a little counterintuitive to what you would see or hear from other business owners or entrepreneurs. 

Justin [00:55:09] And I appreciate that. I mean, like I said, I, I and I did an on on a podcast. I did. 

Justin [00:55:15] I mean, I literally said, like, to my to my followers, I was like, I mean, I feel like a failure because I didn't. You know, I, I basically quit myself and I said, it's right. But it's just all perspective. It's all mindset because it's like, well, are you kidding? Like, are you really quitting on yourself? Or like I think. I think the family peace. Like, if you don't have a family, like, it's it's hard to understand this. I didn't understand it obviously until I had my kid, which maybe to give a little bit more context. I start I quit my job in five years, started the business. Two months later, found out my wife was pregnant. Total like I was not planning on that. That was a total, like, blessing, but a total accident. And so, you know, like just as you said, I mean, the first year I literally work seven days a week for 15 hours a day. And I had my back up against the wall because I had no choice but to succeed. And, you know, it was the best way that you could ever start a business because my back was up against the wall. I had to make it work. I had to succeed. And I had, you know, my my first child on the way. Like, what's more motivating than that, you know? So it's like I knew I was going to hustle my off that first that first year. I don't know what was going to happen after that, but I figured I was probably gonna have to transition a bit. You know, change things up a bit. I can keep doing that forever. So. I don't know, man. I think at the end of the day, you're right. You know, if you if you look at this, you know, depending upon who you're listening to or whatever, it's really it's really easy to get caught up in the Hustle, Hustle, Hustle team, no sleep mentality or whatever. But you've got to. Success is defined differently to everybody. And I know that a huge part of success for me is being legitimately happy. And so I think that people should just as much as they're chasing the dollar signs and they're chasing the growth and the numbers going up. And I get how addictive that that is. Trust me. But numbers climbing up means absolutely nothing if you're happy. O meter is going down. And I would literally give just as much value to the growth of your company and growing your company and all of those things, as I would to your own mental health and happiness and health, your own health. I for nutrition fitness coach, that my first year of business, I literally worked out less than I had ever in my life, a worse than I had ever in my life. Drink more than I have in my life. Slept less than I ever had in my life. And I realize, wow. Your health's your greatest asset. You do what you do and now you're starting up our ties. This the same work and you've got to flip the script. So I do a lot of different things that gave me the awareness I needed to take action, but also meant that I had to take action, which is what's the key. Right. You got to actually do something about it. So you learn a lot, man, and I'll continue to learn, you know. And I want to be an entrepreneur. You continue to be an entrepreneur, as you all know. It's like I'm going to. It's not always like right now I feel great and I'm loving life and I'm so happy. But it's not like there's no guarantee. And, you know, I've got to sit here and continue to go through the ups and downs. And Bob, with the punches and bob and weave, like I always say, you know, like it's just part of it. And I think that that's that's what separates people. And there's a lot of people that can't handle that type of uncertainty and that stress. I totally get it. I just think that I was built that way because of the life I've lived up to this point, I guess. I don't know. 

Aaron [00:59:00] As we transition here, I want and we got some from Rapid Fire questions for you. I see you're finished in the water, so we don't want to make sure that your mouth goes to drown. That's it. This has been really fun. So just a couple of rapid fire questions for you. This is typically a question that stumped most people. So if you want to stretch or figure out something you couldn't see on video just to get ready for this question. All right. So what purchase of one hundred dollars or less has most positively impacted your life in the last six months or recent memory? 

Justin [00:59:34] Hundred dollars was. 

Justin [00:59:43] You can tell all rapid fire out of here. I'm like looking around my office and trying to think about you. I got it. Well, now how is that? 

Aaron [00:59:53] That's the one you should share then. 

Justin [00:59:56] Yeah. But it's so life changing, it's more. It was more just life changing from my kitchen. 

Justin [01:00:01] It is the air. 

Justin [01:00:03] By the way. OK. 

Justin [01:00:07] Honestly, man, it's the last six months. The thing that changed my life 10 years ago, which is like you pay fifteen dollars a month for an auto account. It forces you to have one credit a month. 

Justin [01:00:17] Read a book and you read a book once, once a month. You have twelve bucks a year. And you want to change your life as you do that you after year after year, because I. One hundred percent. I mean, I'm telling you not to go out and vote for my high school like Iowa. If you all knew me back then and you knew me now, like about a million people tell me this, like you did a complete transformation. Like I couldn't. I thought you were gonna be in jail for the rest of your life. I thought you were going to be a worthless piece of like that. That was me then. So the books changed my absolute life, like become become somebody that is so focused on using all of this knowledge that's out there through their books and podcasts. And I mean, watch yourself go. And I'm and also I'm like, this is about the fire side, but I'm like super dyslexic, super ADHD or whatever. And so growing up in school, I sucked at reading. My classmates could read a book three times faster than me. And so I literally thought I was like. I was like, wow. Like, I can read figured out that if I do audio I can listen to, I retain it like I have no issues. So that's how I got through school. That's that's how I continue to learn today. Is everything is there audible. I go for a walk every single morning, hour and a half a thousand steps to knock it out, get out. 

Justin [01:01:37] And after reading every day like that's awesome. That that's that for me personally is the best investment you could ever make. 

Aaron [01:01:46] So you're paying 50 nowish, right? Well, I want to know why. I'm just my 17. I just want to take a with them. 

Justin [01:01:53] Well, I'm like, oh, gee, that's probably why. Yeah. 

Aaron [01:01:56] I was going to say I'm a send a message sheet. Amazon. All right. Netflix binge. This give me. You can be honest if it's your wife. We're doing air quotes here. Who's making you watch it? Or you know what you guys Netflix Nick flicks bingeing or I guess Disney Plus or Hulu I guess is now options as well. 

Justin [01:02:13] Yeah, well, my wife's obsessed with The Bachelor, so I definitely watch that with her. 

Aaron [01:02:18] Sweetie, admit it. We appreciate that. 

Justin [01:02:20] Yeah, I do too. 

Aaron [01:02:23] The other team is a really a team. 

Aaron [01:02:25] I don't know. I'm not familiar with them. I'm sure Christian, he's laughing because he watches it too. 

Christian [01:02:28] I've seen Afenifere episode two and I've seen every single one by multiple times. But it's funny with her as she listens to like all of their podcasts on top of it. So it's like if that's not on the blogosphere, roll. 

Justin [01:02:42] And I'm like, all right, I don't care about the fastest, you know? I mean, Netflix wise up. I'll just I'll make myself look real funny. There's another show. It's called Selling Sunset. Like it's I don't know if you'll ever see that one, but like, basically there are these real estate agents, like it's super like chick show for sure. But they like they're selling real estate in California, like in the hills or whatever. Right. And I don't know. I actually like that. I think I like this because it's like selling real estate. But it's if you if I told you that my two favorite shows are the two shows we watch most Netflix are The Bachelor and Selling Sons. I yeah, that's true. 

Aaron [01:03:25] Thought to be most relatable. Now let's get. All right. Really. What's the. When everybody's been trying to figure out. Who wants to know now. I didn't know if they figure out they're show us. But what's the best way for them to reach out to you to either be a you know, find out more about your content, but more importantly, to be to have you help them and train them with the life coaching nutrition cushion? What's the best way for them to find out more about you? 

Justin [01:03:55] Yeah, yeah. If anybody wants to connect, I mean, you can go on the website, it's as I coach nutrition dot com, if you want to reach out to me more directly, they're probably Instagram would be the best spot. 

Justin [01:04:06] So it's just app coach Justin Murphy. And outside of that, have the podcast. I coach nutrition radio. So there's probably the three main places there. And then if y'all wanted to ah, if you search team, I coach nutrition on Facebook. That's our private Facebook group. And so if you request to join, it's a free community that I go and I do like. It is like lives just teach on different topics, clipping videos, all that type of stuff, and such as a free community of education and support. If anybody wants to jump in there. And hopefully that can add some value. And yeah, if anybody has any questions, I mean, feel free to show me IDM on on Instagram. Probably the easiest way. 

Aaron [01:04:49] Awesome. And we'll have all that in the show notes too for you guys over on our website. And if you listen in on whatever podcast platform will be in the notes there, so make sure to go check out the group. Check out Justin. It was a real pleasure. Thank you so much for coming on. It was fun to chat with you, Justin. I will talk to you soon. 

Justin [01:05:06] Awesome. Aaron, Christian. Thanks so much, guys. It was fun. Appreciate y'all. 

[01:05:11] The marketing native's podcast is a production of BitBranding. 

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