Building a sales funnel live

May 18, 2020

Show Notes

In this episode we take you behind the scenes of our lead magnet for BitBranding as we try to figure out the possible issues for the lower conversion rate. 

We’re walking you through our exact process and letting you be a ‘fly on the wall’ as we brainstorm possible solutions. 

You can see all the visuals of this podcast on our YouTube channel. 

If you’re interested in a forty-five minute strategy session, schedule it here: https://apply.bitbranding.co/

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[00:00:01] This is the marketing natives providing actual ways to grow improve and succeed in your business. And now your hosts, Christian and Aaron. 

Aaron [00:00:18] Oh, hello. Hello. Welcome. 

Aaron [00:00:21] Hi, Tony. Thanks for those who are jumping in after the live video. I want to give a shout out to you. Make sure that you hit the comment section to make sure you hit reply. But for those who are watching live, we'll give you just a second. But to give you a little bit information about this, it's a new series we're talking about or a new series we're trying out. It's something that Christian I wanted to do for a while, but just never did. And now I think it'll be fun. But we call it we're calling it fly on the wall. So basically give you guys a if you were in the room. Of us breaking down something that's not working or planning out something and just giving it inside. Look over at our company. So. With that, my name's Aaron. 

Christian [00:01:07] And my name is Christian, welcome to the first episode of Flat in the Wall. Roll the intro. 

Aaron [00:01:24] Nice. All right. Christian, do you have just for pulling up sake? Do you have. And you can see if people are alive right now. 

Christian [00:01:33] Yes. So, yeah, I just really you guys know that when you jump in live, sometimes Facebook tells us, sometimes Facebook doesn't tell us who's actually live and watching. So right now, I can see three, four people watching six. But jump just now. And I don't have no clue who's watching. So if you're watching live right now, make sure to leave a comment down below. Just like a little hands emoji. Say, what's up? How's it going, guys? Something something to the effect of hello. Just a random emoji if you want nothing too complex. We have eight people left now. So, again, a lot of people love, but we can't easily tell who's life. So just leave us a comment below and let us know that you love. 

Aaron [00:02:19] Yes. And what we're gonna do or attempt to do is a little bit different than what we're expecting because it would've been nice if we were all in the office. 

Aaron [00:02:26] And Jack would have been able to do it like a screen share or we would have put it on our whiteboard or something. So there's our first one is a little virtual, but we're basically to give some context. We're gonna go through one of our ads that is running for our new program called The LEAD's Accelerator. And the goal is to help generate leads for clients. Well, we're also generating leads through this lead magnet, which is attracting people to give us their email address. And we have a couple of other ones running and are doing well, but this one didn't do well at the gate. So we're just gonna show you behind the scenes of us figuring out what the problem just kind of brainstorming solutions, whether it's whatever that may be, and then figure out what the problems are. And if it's small on the ad side of May, make the change there. If it's a creative side. Chris, you may need to go back there. We probably won't be able to do that live, but we will be to make like ad changes here. And you guys can ask questions. I'm happy to answer anything about what's going on in ads manager, what the buttons are. We're really just trying to brainstorm with you guys. Oh, shut up. I can see the comment now. So shout out to Francey with fantastic moves. Thanks for jumping on. Appreciate it. 

Aaron [00:03:45] OK. Let me pull up and slowly. 

Christian [00:03:48] So let me let me give you a little background of the ad or guess what we're running. So this lead decelerator program is something that we've kind of had all these services, right? This all the cart services for the longest time. And within the past year, we've decided to privatize some of our services. So it's like picking the landing pages, the Facebook ads, the video production side of things. And we sort of created this package. And this is the first of four or five that we're building. So we're kind of doing a lot of testing with the lead facilitator program. And what this allows us to do is obviously sell our services a little bit easier to our clients. Our clients actually can understand what we do a little bit better. There is a full on fleshed out process. There are different faces and different steps between those faces. So it's just a a more organized way of delivering our services. And this right now, what we're going to talk about today is essentially the first ad that we've created for this leading cellular program. We have been selling this is at least slitter program for quite some time now, but it's been more for, you know, word of mouth or people who come to us with a problem. So now we're kind of jumping into it. Let's create some online leads. Let's figure out how to sell this on Facebook, essentially. 

Aaron [00:05:19] Yeah. And we'll probably move it to other places. But yeah, specifically Facebook right now. 

Aaron [00:05:23] And I will move into sharing my screen again if you jumping on. Make sure you leave us a comment. Again, thanks, Francey, for the comment. We will try to pull those up and we'll also try to keep track. We have Jack tracking as well. So if we get into this and we don't see your comment, we will come back to it. So. All right. Let me pull my shirt screen. 

Aaron [00:05:49] All right. So, no, this one doesn't really matter here, but. 

Aaron [00:05:58] Let's just look at this one. So technically, we didn't run this for very long. Let's get into like the labeling part. Now that I think it's pulled up. 

Aaron [00:06:12] All right, so our objective was probably the not not the right objective, but we're going for traffic to a lady page and try to get conversions, but we want to pull up our numbers here. And I'll just tell you right now, what's good numbers or bad numbers? We spent a total of up here. Wrong list. Only one hundred bucks. So not a lot. But it also ran long enough to tell us that we weren't getting any good numbers. 

Aaron [00:06:44] All right. What's up, Megan Puckett? OK. 

Aaron [00:06:49] So our goal, obviously was to get some versions or gather like Lady Page or not lady pages, but to get conversions. And that was probably our first mistake, was that we should have been going for something like conversions. But another thing and the reason we stopped it was that our cost per lady page view or person to Lane on that Web site was $3. And that's just way too expensive. So I'm trying to give some back story to this right now and then Christian and we'll just talk about it. But it basically costs way too much money to get them to the lady page. Are click through rates or people who actually saw the ad then went to the Web site? We're not good. And then the conversion on the Web site or on the landing page wasn't good. I think we got maybe three. I can't remember exactly how many leads we got. Maybe we can see here I could put up because this wasn't tracking it. But I want to say it was like maybe five to six. So it was expensive to just quite acquire an e-mail. So after spending a hundred dollars, like, OK, we need to go back to the drawing board, especially since for those right now who are running ads, it's much cheaper because we're going through a pandemic. So a lot of people aren't running ads. So it should be cheaper than what it is right now. 

Aaron [00:08:01] So. OK. 

Aaron [00:08:08] Our goal here is we probably should spend more money, but our goal is to get people to actually give us their their email address. And as you can see here, we get like a relevant score based off of like how well the ads doing. 

Aaron [00:08:25] And a lot of them were the bottom 10 percent of ads. So, again, another reason to kind of turn it off. And I want to show the ad to our for ourselves anyway. 

Christian [00:08:34] Just to let us I guess at what point do you turn off an ad and say, OK, we need to go back to the drawing board and figure this out? 

Aaron [00:08:46] Yeah, so. Well, really, after about 72 hours, you should have enough, at least specifically for Facebook. It's going to have enough information to tell us whether or not this ad is going to get better or it's going to get worse. So like, for example, if this was average and then this one was below average, the one over my mouse and then this one was another one was average. If that was the case, then it probably would have gotten better. But it just total for out the gate like, hey, look, your engagement rate is not good. Your conversion rate is not good. It's comparing it to all ads on Facebook right now. It's probably one of the worst bottom 10 percent of ads. So that's just telling us right there. OK. That's not good. So after 72 hours, you should have enough data to tell you whether or not. OK. This is good, too. Let's let's let it keep running because Facebook is good at what they do or we should turn it off. 

Christian [00:09:40] And then we'll be the first thing that we need to, I guess, address. I guess there's multiple things that we could potentially address here. 

Aaron [00:09:48] Yeah. So we want to look at our main numbers again. Frequency is the amount of time that somebody sees it. So we were going to see here we were going at a very large audience. So the audience is let's see here if they would load two hundred thirty thousand people. 

Aaron [00:10:07] So pretty good sized audience. And the ad was only hitting areas, only hitting that one group of people, because that means the average person saw it twice in the span of like a week or two. And that's one thing that we we know is not that is a factor. Is that like if it's not doing well, it's not going to show to a lot of people in a frequency is going to go up because it's going to Facebooks. Goal is to spend your money because it wants to put it out there. But if. 

Aaron [00:10:34] If the ad isn't good enough to run to new people, it will continue to run to the same people. So we want to look at our frequency and we're like, OK, we've only reached three thousand people, which that doesn't matter as much, but our frequency is so high. It's almost been seen twice by the small group of people. And then our relevant score, which we talked about. But more so. Cosper link click. We don't I mean we it just depends on the campaign and where we care about that. 

Aaron [00:11:01] But what we do want to look at is our link. Click through, rate our link. Click through rate is literally the percentage of people who actually see the ad and click through on the actual link, which is the most important. And you want us to be at 1 percent at minimum. But really, you want it to be like 2, 3, 4 percent. So for every thousand people saw it, you're gonna have four people go through or one person go through. And once you start doing the math, it's like, OK, a thousand impressions cost $13. So that means that it's going to be very expensive for us to get people to the website, especially if we're lower than 1 percent. So it's kind of like one of the metrics that we're looking at. 

Aaron [00:11:45] And we only had 16 link clicks and to compare, I guess this is a common misconception and this is something that we had to learn the hard way, I guess in the very, very beginning, which link clicks are great. 

Aaron [00:12:00] So it's like, OK, $16 for a link click. As you can see here is two ninety four. The problem is that sometimes you click on. I'm sure you've done this before. I know I have. You click on a link, but it doesn't load the page because the page loads too slow so they end up exiting and they don't make it there. So then the actual cost is 3:23 because they actually made it to the landing page so that super high. 

Aaron [00:12:28] Those are our main things. And then I said the ads level the quality ranking. So for this particular ad, we're looking at our frequency. The relevance score, which is these right here. Sometimes it's just a one through tense number, but sometimes it's this. And then our click through rate and then our conversions. So those are those are the big things that we're looking at. And obviously, none of those metrics are good. So we need to figure out what we can do to improve those amai making sense. 

Aaron [00:12:58] I know that sometimes the ad side is a little bit different, but I think you're I mean, you're making sense of people watching who are held confused. But yeah, but I think what. I think what we want to get to is that this ad is not working. And then I guess we're gonna talk about now how we can potentially fix this ad. But I think first I want to maybe talk about what exactly is this ad and the idea behind it. Just to make a little bit more sense. Yeah. 

Aaron [00:13:33] So let's pull up the the actual ad so that it can see it on Facebook. Someone pull it up here and you can still see my screen. Right. 

Christian [00:13:42] I think so, yeah. 

Aaron [00:13:45] That's kind of the little bit of a lag on my end, so I just want to make sure, OK. It looks like it's going to. 

Aaron [00:13:53] Yeah, so yeah, this is what the ad looked like. I mean, we have good social proof. So like on the outside, it probably looks great. We had twenty three people who engaged with it. We had two shares. I don't know, success stacks, obviously. I mean, he seems like you'd be a great guy to these sharing it. So we had that a courts' here. 

Aaron [00:14:12] I think it caught your attention because it's like yellow and it's I don't know, I feel like of us scrolling through, I would now would see this and. Oh, OK. What is this? 

Christian [00:14:22] You think it maybe looks too much like an ad? 

Aaron [00:14:25] Yeah. Well, I mean, so there's a lot of ways that you could look at this. I'm sure you've seen it, too. Like there's a lot of ads that you don't think are ads because they're so natural. It's like the family, like a husband and a wife or like a dad and a baby or like just you and I hanging out like those tend to be like the best ads because people don't know that their ads like you to your point. 

Aaron [00:14:51] So it gets you to stop being like, oh, who is this guy showing up on my feed? But I think that this also gets people to stop, too. But we're. I guess so. We are thinking about it too much as marketers like, oh, let's get them to stop by at the same time. Did it really get them to click and actually do what we want them to do? 

Aaron [00:15:10] I think another thing that we missed is that we did it on our Facebook page first and then turned it into an ad and we end the call to action here just a bit. Branding advertising agency. 

Christian [00:15:21] That's huge, actually. Mm hmm. So that's a big thing. You should have something here that says like, you know, download the exact Lee or the exact automations that we use for our clients or steal these automations or whatever. 

Aaron [00:15:37] Like, this is still great. But then like the anatomy of the ad is that you're going to see this first. So you see the yellow, then you're gonna read the headline and then you read the text. 

Aaron [00:15:49] So our text may have been decent, but the fact that they read bit branding, they don't know what that is. This is advertising agency. They may have been like, I'm here. 

Christian [00:15:59] So you're saying the reason why does up automatically put in there was because we started this as an actual post. 

Aaron [00:16:06] Yeah, I was an ax. Yeah. An actual page post on our Facebook page. So you can turn any ad or any pay post on our Facebook page into an ad.. And the problem with that is that you need to change this headline. 

Aaron [00:16:22] I don't know if we were able to change this particular headline because of that, but once like once you saw it on our page, it didn't have the learn more option. It was just a nice picture, which is probably why I got so much good social proof. I mean, we had I said twenty three people. That's good social proof for a marketing agency like that. At least I mean. Legitimate people here. Obviously, that's me. But. 

Aaron [00:16:47] Twenty two people who are legitimate and that Mr. success. guy who thought it was so good he would share it twice. So, I mean, that's that's good. But I think that we've kind of missed the ball there. 

Aaron [00:16:57] And the reason that the click through rate is not good is a couple of reasons. Either it's the ad, so could be the design of the ad like the color or it could be the copy or it could be the call to action. The problem we're in right now is that the creative, like you said, may have been too much like an ad. And then we also did a headline that was like it literally said that we were an advertising agency. So we don't know if the copy wasn't good. I mean, we can read over it. And if people are watching it, you guys are watching and we read over this copy and your business owner would love to hear your feedback. Just to see if what you thought of it. But I think the copy was decent enough that it shouldn't have gotten this little of a click through rate. 

Aaron [00:17:42] But it's just my thought. Are you reading the copy now? 

Christian [00:17:48] So I guess it like Tiger King, can you get rid of that? That's like not relevant anymore, right? Well, luckily, this is stopped. 

Christian [00:17:55] But yeah, in the eyes of the Internet. All right. So I think I mean, there is probably literally minor tweaks in the copy. But yeah, like you're saying, I don't think that should be the main thing that we completely change. I think that obviously coming up with the like a good headline for the actual cause, like if you're thinking about it, that this ad is not going to show the expanded version. Right. When people are scrolling, it's going to be like the first, what, two, three sentences. And then the ad and then the headline, which is nonexistent. So is that something that can be changed? Even if you do a page post? 

Aaron [00:18:40] I believe so. And now is I question myself as we went through that. But yeah, you should be able to change what the headline is and we can go in ads manager will click and see because I know that there's different page views that we have. So let me minimize this important. Did it go back to. My as manager. OK, so we could just create a new campaign says a dummy campaign. A quick. See, because now is like second guessing myself. Oh, Sharon and Daniel. Hello. Hello. If you guys are jumping in line, please leave a comment. 

Aaron [00:19:17] We're just going through dissecting one of our lead magnets for our program, THE LEAD's Accelerator. 

Aaron [00:19:23] So if you have questions or anything like that, just drop them below. OK. Move here. Continue. It's kind of loading whenever I'm sharing my screen, can you see my the zoom stuff, too, because it's on me or does it just show my actual screen? Just nice. 

Christian [00:19:45] Well, I want to pick your nose lagoon's. Well, you would still see it. But I can see only the person who's talking. So it's like switching back and forth. 

Aaron [00:19:57] OK. But like on the screen, Sherri, you can't see Early's whenever you watch. You can't see anything. 

Christian [00:20:04] On this on the actual live on Facebook, I can see the person who's talking on my computer where we're talking and assume I can see everything. 

Aaron [00:20:14] Gotcha. OK. Let's see here. Trying to find it. OK. So you chose a help us celebrate Anna's birthday. Perfect. 

Christian [00:20:25] Yeah. 

Aaron [00:20:28] Um. 

Aaron [00:20:34] Looks like it won't give us an option. Do anything with that one. 

Aaron [00:20:40] Weird. 

Aaron [00:20:43] Now, it says it don't have a valid thing. OK, so we may want to use. A different post. 

Christian [00:20:50] Francey says you can see your screen. So that's good. 

Aaron [00:20:53] Perfect. Thank you. Franci. And hey, Cynthia Thompson. Good to see you again. 

Aaron [00:21:02] This post has no tags all of these are. OK. Narrow-minded. That's just my placemen issue. OK. So on a remits this. 

Aaron [00:21:16] So basically what's going on right now is that I will run ads to all these different places. We don't really care, but it sound like all your videos too long, so it can't run in displacement. 

Aaron [00:21:25] So it's given us an air. So let me fix all that. 

Aaron [00:21:32] Stories we don't care. 

Aaron [00:21:42] Okay. 

Aaron [00:21:46] So as is pulling up here, we would want to make sure to pull into this call to action. I guess it's not going to let us do it for a traffic and pain. 

Aaron [00:21:56] So that's weird. Maybe if we did, it was a different objective. So conversions. Let's see if it works that way. 

Christian [00:22:09] So that will add the actual link because we have to learn more. 

Aaron [00:22:14] Mm hmm. That's what we want to do. Yeah. But for whatever reason, whenever you do traffic, it should technically do that as well. But we'll see. 

Aaron [00:22:24] Use existing post. See if we find out another good one or quick. This is an actual ad it's running right now, so let's not use that one because it's going to have a collection already. 

Aaron [00:22:40] And. 

Aaron [00:22:42] All right. How to get your anger audience engage with your content. This is a podcast episode, OK. There we go. Add a button so we could do better branding. I. For its podcast. 

Aaron [00:22:58] Perfect. But. It's going to pull us. 

Aaron [00:23:07] Mm hmm. 

Christian [00:23:08] I want to know the title of the video. 

Aaron [00:23:10] Yeah. So that's how it changes inside of there. We'd have to go. We would have to go back through. 

Christian [00:23:16] And I guess if it's the business, an image, it just pulls. Obviously just our information. 

Aaron [00:23:22] Right. So if it's a video, we can probably change it and we'd have to change the title of the video. But so it doesn't seem like it's the best way to technically do that. Mm hmm. OK. So long. It's too short for an ad like this. We're not looking to to add that call to action afterwards. So probably would better to not do it as page post. It's better to build it inside of here and then run it that well. We can have a call to action so we can actually name it. Because if you do it here and you just click, click, create, and we could do it. We could have done a single image studio here and an image. Let's see what we got here. Hopefully these are all appropriate for those who are on Facebook watching this line. 

Aaron [00:24:15] Great, does this will work? Binoculars. 

Aaron [00:24:26] Now, all right, I'll tell you the the locations, but. Either way, we can add our Web site. Yeah. Each of. And then we could actually put in the headline. 

Aaron [00:24:42] So. By our coaster. 

Aaron [00:24:48] So, yeah, we can change the headline there. Which we probably should have done. And this was supposed to be for the retargeting out of that to. 

Christian [00:25:01] Did I make that up? Yeah. Yeah. Well, so good, so eye catching and. 

Aaron [00:25:09] Yeah, I think you made me wider than I was because it should've been more tan, definitely more tan. I said wider. It didn't make you whiter. Now. OK. So a couple of things then. If we go back to the ad, we need to probably change it, too. I don't know. Do we change the creative as to that? That's a big thing. I now is the call to action the issue like that. The reason that people didn't click. I don't think it's the only thing that why people don't click. 

Christian [00:25:41] Now I say we I mean, that's how we build it again. And then I say we come up with the headline and then we come up with a couple new ideas for the creative. 

Aaron [00:25:52] OK. So. 

Aaron [00:25:55] And when can you smash scream whenever I switch to a new tab like this? OK. Yeah. Yeah, I think you're sharing the whole thing. OK. Well, if you want you on your end, create a document. What's up, Vic? Nathan, how you doing? If you want to create a document on your end, that's just a random Google document so we can pay copy and paste a copy in there because it's always just good practice to put it all into a Google documents instead of building instead of ads manager so that people are watching. I want to give them some good best practices. And then you can just share it, too, with me on Slack. 

Aaron [00:26:31] The. 

Christian [00:26:38] All right, so just for those of you who are watching, I am currently creating a while. 

Christian [00:26:44] You're actually watching Aaron Screen right now, but in background, I'm creating a document to brainstorm some of these ideas for this new ad says we've figured out what are some of the issues. Somewhat adding confidence. 

Aaron [00:27:13] This is sorry to. Perfect. 

Aaron [00:27:19] OK. So we'll take the same image we used, the same everything else, but we're going to create a new campaign. We do need to get to the copy, and I think we can reformat the copy, too, because like you said, Carol Baskin and Tiger King's kind of like that's done. 

Christian [00:27:38] I mean, it's not done, but francey has a question. What is the difference in creating an ad, which is what we're about to do, versus sponsoring a post? 

Aaron [00:27:49] OK. So francey, I think we know what you're talking about, like the sponsoring post is also boosting a post. I think the biggest difference is just your capabilities. 

Aaron [00:28:00] As you can see from pulling up right now, you sponsor posts, you kind of limited to what your options are. It's kind of like for you. Fantastic moves. All right. I'm looking for homeowners in the Dallas area. And you want to run your ad to everybody. Whereas if you're going through like ads manager like this site, you have so many different off options. We're going to look at different placements. We're going to look at different audiences that you could create. So there's just a lot I know a little there's a lot more features. I think boosting on the go is probably a lot easier. And you could do it from your phone is more. What is the right word? Convenient. But I think long term to like really understand and like to build out multiple campaigns. You'd want to do it here. And boosting a poster is my kind of my last point is like if you're gonna build like one ad, then boosting a post is completely fine. But if you build a campaign that has like three, four, five, six, seven ads off of it, then you'd probably want to use something like ads manager otherwise for at least me. It would be very confusing or a lot of overwhelm trying to do that all on your phone. 

Christian [00:29:13] I feel like I always relate boosting to more of a sort of an awareness campaign. All right. So you're kind of just sort of making a Facebook push that message out and you have a few things that you can tweak here and there versus this where you can actually say, oh, I want people to go to my landing page and actually submit a email. And that's the actual conversion. That's what I want to track to make sure that, you know, I'm getting my return there. 

Aaron [00:29:41] Right. Exactly. Yeah. It's kind of that spray and play spray and pray kind of methodology. Not to that extent, but potentially OK. And I also think so let's let's look at a copy first. And I think that we have the edges of it. OK. So looking at the copy. All right. Learn how to set up a Facebook app, lead form, add an automatic in the automations, you need to save time. So my own rule of thumb here is that we should probably lead with a question which is like this ad is for local business owners who want to generate more leads. 

Aaron [00:30:25] So. 

Aaron [00:30:28] I don't know. Local business owner. I'm just spitballing here. Tired of manual follow ups. Local business owners. Are you tired of manual follow-ups? I don't know. What do you think? Local business owners, comma? Yeah. There you go again. Little business owner. I am tired of manual follow-ups. OK. Learn how to set up a Facebook lead form, add and automations, you need to save time. That seems very choppy to me. Learn how to set up so this one of the things we just got to say it out loud. Learn how to set up a Facebook lead form add. And the automations, you need to save time. 

Christian [00:31:24] You know, get rid of the plus and also looking at them like, what's another? Like word for like, man, I got to know. I know you want to manual because we're talking about automation and everything is automatic. But I think I should speak more to. You know, are you tired of. Like making these phone calls and nobody answering at the other hand or, you know, like something a little bit more relatable maybe. 

Aaron [00:31:56] Well, I think it has to speak to the solution of what we're about to offer. So like we're just going to automate their process. So it's like. Where? I don't know. In a nutshell, we're trying to save some time. So maybe it's like local businesses, local and local business owners tired of wasting time. With your leads, maybe I could be another social alternate at. Tired of wasting time? What did I say? Time wasting time. Follow up other leads. Yeah, yeah. There we go. Local business owners tired of wasting time following up leads. I think that's clear. So right now it is both dead and then. Yeah, the second line here. Learn how to set up. Facebook lead format and nominations. Or it could take that part out. I don't know, because it's. It could read local business owners tired of wasting time following up leads. Let's get this out there first. It is still OK to grow your business during a pandemic. So maybe we should probably change that copy. That's kind of been addressed. 

Christian [00:33:35] I mean, we're still going through it. Yeah, that's true. 

Aaron [00:33:42] There's still growth. OK. Grow your business during pandemic. Yes, but there the tactful way to do it in using the same old messaging. And February is not OK. All right. Well, let me tell you something. There's still people shopping online and there's still local restaurants that are providing curbside delivery. People are so signing up for health insurance and life insurance like is going out of style. Not that. 

Aaron [00:34:13] What do you think? 

Aaron [00:34:20] You guys can give our feedback to my Internet is freezing up. I'm signing up. Great to see your smiling face. Take care. Francey save Francey. Dang Internet I was know I was here earlier. She said her Internet went out and it goes out multiple times per week and sometimes it goes out for like twelve hours. 

Christian [00:34:40] That's insane. Yeah, I mean, I don't think I think we should really change too much here. 

Christian [00:34:48] Like I said, if we're trying to almost recreate all all this, I think the beginning, that was good. I think that's a little bit clearer. Well, you haven't bowled. 

Aaron [00:35:05] It's something they shop and people shopping online. OK. People are still investing. Hard to believe my point. Life in business has shifted if you're like most people. There are a few good things that have happened round two for a while. We're not watching Tiger King. You're spending time with family. So maybe the second thing could be more like you have an opportunity. 

Aaron [00:35:31] Thanks for opportunity. 

Aaron [00:35:39] Thank you, autocorrect, or one of the grammar from Google Docs. 

Aaron [00:35:44] You have an opportunity to build your audience online. And you're finding out. They have to shift and innovate in your business to grow. 

Aaron [00:36:00] Finding out how to. 

Aaron [00:36:03] I think figuring out how to shift and innovate in your business to grow. Which is why we find a way. Which is why you have fye have to find a way to generate leads online, automate your processes and move into a position of working on your business instead of in it. OK, we'll spare you the virus computer jokes by saying it is no longer closing to generate leads online from necessity to automate your leads process and download our Facebook lead form swap files. I think just Facebook lead swiped files for free. What's your latest? 

Christian [00:36:52] I guess so, I guess. I think that this is good. I think the main thing that we might need to add to it. And I think that's the kind of long, but I don't think it necessarily talks about what exactly they're getting. Right. It's just kind of like this. Lead form adds an automations. Right, so maybe we should say, like, I guess, that part of this or would be more part of the general graphic. I mean, I think the graphic we may have some room to maybe. They'll be adding a little bit of text, but just kind of explaining what's inside this. This p_d_f_, this document, this e-mail series. 

Aaron [00:37:38] Well, you could have something for the graphics. So let's go back here. You could have something where it's like lead, like the common thing, like a lead, and then it's like drawing or an arrow or whatever. 

Aaron [00:37:50] And then it goes from Facebook and then it get added to a spreadsheet and then get added to like or like then like a phone call or something. 

Aaron [00:37:59] So like could be like step by step and you could be like one this happens to this happens three, this happens and then it's the top of it for the text. It could say automate this. 

Christian [00:38:12] Yeah. Type that in the document. 

Aaron [00:38:17] OK. So how do we say this, we want to use imagery to. Show the automations and text up would say automate this because you had then you could use something that like probably a lot of business owners know. 

Aaron [00:38:38] I would assume any way is like they know Facebook logo and they know zap your logo and they know Google Sheets because that's what we're giving them right now. For those who are watching is we're giving everybody the ability to go from Facebook lead forms or want to lead submits to Google Sheet and it zaps and then sends them an email. 

Aaron [00:39:06] So I think that that now is definitely worth. OK. 

Aaron [00:39:11] Because, yes. Then the text doesn't matter as much because we'll see. Like, boom, you see the. I think your color scheme was good. And it probably would stop them. But they're just looking here and they just see Facebook leave form automation, swipe files. And to your point, they don't know what that is. Now when you click here. 

Aaron [00:39:31] I think, you know, a little bit more automate what you're what we're using to generate leads for our clients to be surprised how easy and effective this processes. 

Aaron [00:39:41] So I think that if we connect the if the ad makes more sense here, like you said with the creative side, then it will definitely make more sense on the landing page. And that land page will convert well, landing Blanning to cover. Well, because of that. 

Christian [00:39:59] Let's come up with a couple headlines. OK. 

Aaron [00:40:06] Shane Dickens is on Haitian Shane. OK, so we have. 

Aaron [00:40:14] These are technically the top part here, so headlines. All right. I'm going to give this to you. What kind of headline do we want? What. What do you see here? 

Christian [00:40:28] Well, I think he should. The sentence from the landing page, I think it was good where it talks. 

Aaron [00:40:36] It says automate what you eat. Well, we are using to generate leads for our clients. 

Aaron [00:40:43] I think it should be maybe just that one said that what we're using to or this is what we're using to generate leads for our clients. 

Aaron [00:40:54] Ántonia This is what we're using to automate. Let. 

Christian [00:41:02] That was to generate leads for a client. 

Aaron [00:41:08] And if we're doing this, we should probably do our subheadline, too, because that's just kind of like an email, it's just a supporting. Line there, because this would be something for this one would just say is one one that would kind of go with each other. Then this would be Lupe's. 

Aaron [00:41:31] Uh. 

Aaron [00:41:35] This is what we're using, generate leads for our clients, steal like something to the example, like stealing it for themselves. Or what would be a good subheadline for that? She knows her clients. 

Christian [00:41:58] Are they willing to include the automations so. 

Aaron [00:42:05] Yeah, it's a nice fancy word. 

Christian [00:42:19] Clients. 

Christian [00:42:24] Learn how to automate lead generation. 

Aaron [00:42:31] I mean, maybe don't have to get married, maybe just automate what's right, there we go. 

Aaron [00:42:39] There we go. So you're saying automate your lead? No, it's just it's too much of the same thing that they're. 

Aaron [00:43:00] All right. This is what we're using to generate leads for our clients. I don't know, maybe something like subheadline like Stop Recreating the wheel. I don't know. 

Christian [00:43:19] Could it be something just simpler as like get access to our automations? 

Christian [00:43:28] That could be maybe flip flop. That could be this headline. And the other thing could be the subheadline. 

Aaron [00:43:34] I think so, too. 

Aaron [00:43:39] Or I. OK, so get access to our lead to our automations. Yeah. Because it's technically set there. And then this was just what we're using to generate leads for our clients. OK. So that's one. I think that's good. 

Aaron [00:44:07] Still are. Stop wasting time. 

Christian [00:44:19] And subheadline could be the steal or. Lead gen automation. 

Aaron [00:44:34] Ops I dont know its kinda like a. 

Christian [00:44:41] Some say. OK. And then will be when? 

Christian [00:44:50] They would like steal our Lead gean automations. 

Aaron [00:45:00] Okay. 

Aaron [00:45:10] I think we should do a third try. That's our last one, what we should do a third. And if anyone is watching, I can't see it live, actually. 

Aaron [00:45:20] If you are on there, would love to hear your. 

Aaron [00:45:27] Your thoughts, do you have any? One other good thing about this, if it would have been doing, I would have had more water running low on water. Need supplies. OK. So one headline is get access to our automations headline, stop wasting time. 

Christian [00:45:54] Should it be more or authoritative like download this? Not this, but. 

Aaron [00:46:06] What about like a get out? Yeah. So it says get access to our animations. But like what you're saying, it should be something if it's more authoritative, it's more like. 

Aaron [00:46:17] Get access. Now. 

Aaron [00:46:27] Again, we may have to do another one. I don't know. But there's China. That's why we spitball on duties. 

Aaron [00:46:34] Ops. 

Aaron [00:46:38] Just to. 

Aaron [00:46:42] Stop wasting time on manual follow ups. 

Aaron [00:46:50] Stop wasting. Time. 

Aaron [00:47:08] So let's see. I mean, we're going to have to have a good image because that image is going to tell you about the automation. So they're going to see this first. And let's just say right here, it's says like automate this. And then the headline for this right here will read, you get access. Now stop wasting your precious time. So then it would show. Get access now. Stop wasting your precious time. And in the images like automate this and we have to make sure that it says something about leads, right? Yes. OK. I'll stay on this right here and then you can read them because you have that side of that to go back and forth. But like, read the headlines and let's just see if we can. 

Christian [00:47:48] So the first one is get access to our automations. This is what we're using to generate lease for our client. Second one is stop wasting time and steal art legion automations. And then a third was get access. Now stop wasting your precious time. Which one of you leaning towards? I'm probably the second one on. 

Aaron [00:48:26] The only thing about that is, like for this image, you were gonna say automate this and then the subheadline artists are legion. Automations. So I just feel like it's a lot. I do like the authoritative of, like, stop wasting time because you're going to at least stop at that point, you're going to see the image. Oh, that's cool. Stop wasting time. And that's like a pain point. So I think I'm sold on the stop wasting time. The one thing that I'm not sold on yet is the. 

Christian [00:49:10] So that subheadline could be the way you should see things. You don't want to mention automations again. 

Aaron [00:49:17] I mean, you could, but I was just saying like the image is going to say it's gonna show. Up at the top of it, like automate this and then it's going to show it and then it's going to say stop wasting time, steal our Legion automations. OK, I guess so. Yeah. 

Aaron [00:49:32] Because it's telling them exactly what it is so they don't even have to read the copy. 

Aaron [00:49:38] That was the case. OK. I'm good with that, so I'll go with copy and headlines and sub subheadline. 

Christian [00:49:45] Yeah, we can definitely run without a test call. Just pulled on desks. 

Aaron [00:49:57] Probably not. 

Aaron [00:50:02] Green for money. OK, so then we go back over to +S manager. Again, we want to go for conversions and we probably need to label this correctly. The conversion is going to be ah leads accelerator, Swype file and then what would you want to label it conversions? 

Aaron [00:50:30] And certainly magnet. K.. 

Aaron [00:50:38] One audience that we know is doing well. Well, let's do this first. We'll get some bit branding Web site traffic 90 days. We'll probably do multiple ad sets, but let's just do that bit branding services, leave learning to which sector this is working correctly. 

Aaron [00:51:02] BitBranding services lead. 

Aaron [00:51:05] We do need to make sure this is. 

Aaron [00:51:08] Working correctly requests a, quote, lead initiate. Check out the lead magnet for lead form lead minus Swype file. That's probably necessary. So we want to definitely make sure that we're tracking the right thing, because I think this is. 

Aaron [00:51:29] Microdata, I see this as a little bit more advanced than you're thinking, but I want to double check. It's going to work correctly. If not, we'll go back to it real quick if it doesn't load. 

Aaron [00:51:45] Okay. 

Aaron [00:51:50] Well, it's just going to do analytics. OK. Want to double check that before we launch this. So then we will leave this alone. No. Will you do the audiences? We're not going to mess with the audiences because Facebook already knows who exactly nine days of s Web site visitors are. And for this, we'll just do Facebook. That's only a Facebook image right now. Technically, if we got Christian, too, we can definitely do different variations of like what it would look like, which will need to do anyway for the creative side so we can run it on Instagram stories, we can run at other places. 

Aaron [00:52:31] OK. Leave the budget how it is. 

Aaron [00:52:35] I just missed a very important step. While I'm doing life. 

Aaron [00:52:44] Detailed targeting. 

Aaron [00:52:50] All right. Custom audience by banning Web website traffic. 90 days. 

Aaron [00:53:03] And it's telling on us. We may not get any conversions because it doesn't know. It doesn't have enough data for it. But really the biggest thing we just want to get a warm audience, we'll probably turn that off and we're gonna run to cold as well. 

Aaron [00:53:15] But this is like just one ad said, so we'll call this. How would you describe that image that you're about to draw? 

Aaron [00:53:26] Or design. 

Christian [00:53:32] Step by step. 

Aaron [00:53:34] OK. 

Aaron [00:53:37] So step by step, lead the seller really Mad Men graphic. 

Aaron [00:53:44] Basically, I just want to make sure that we can like we saw this we would build to see what it is or we would be able to know what it is. Call. All right. 

Aaron [00:53:57] Primary text. Let's go. This is why you do it here, because it's very easy to just copy paste. Primary text. Now, one thing you do want to make sure to do is. Use a tool called I think it's called like insta spacer or something like that, because you want to make sure that your text is. Like spaced correctly. Where's that image at? I guess it doesn't matter because we're gonna change out this image anyway. So what is this one for now? 

Aaron [00:54:44] Cool. 

Aaron [00:54:48] Local business owners tired of wasting time, fine, but it's cool. All right. Headline. 

Aaron [00:54:55] I keep on to that one. Stop wasting time. 

Aaron [00:55:07] And actually, another trick is we want to capitalize each, beginning each. Or Stop Wasting Time subheadline is going to be D-OR Legion. 

Aaron [00:55:23] Automations. 

Aaron [00:55:32] Misses the things swiped up at branding. This here check. 

Aaron [00:55:45] Perfect. OK. How does this look? It's like an ad. 

Aaron [00:56:09] So the question is from that is like, do you wanna make a graphic like that? I mean, do we? I guess we could do a variation to and the feature is which was which would be to like use a real person and do the texts like what you did for this or just do only a graphic. 

Aaron [00:56:23] I think the graphic only right now will be fine and we'll be able to see the numbers and then we'll probably follow up with that until a grade our click to rate it better. We got more leads than we just may need to make some changes, but we'll have to let it run for 72 hours and then see. 

Aaron [00:56:38] Yeah. All right. So it's kind of like step one. 

Aaron [00:56:45] All right. I haven't been paying attention to my phone part. 

Aaron [00:56:47] So if people commented or or or on there, then I did not see them. 

Aaron [00:56:56] All right. Stop wasting time. Still our lead generation of nations. All right. Was anything else we need to do for that? 

Christian [00:57:07] I think so. I mean, I think this is good for the love. I think we've worked through the problems for the ad and then kind of figured out some solutions for it. And now it's just a matter of testing. Right. And see now how this is going to work out. And then we'll go back and revise again and see what we can change and optimize. And that's essentially what you do with ads on Facebook. 

Aaron [00:57:34] You continue to test. All right. Thank you guys for jumping in. Those who are alive and see Dr. Z jumped on real quick. Appreciate it. 

Aaron [00:57:42] For those who are watching at the end and you get this far into it, please make sure that you say something. I repeat. And those this also be turned into a podcast episode. So those who are listening on our podcast make sure that you subscribe and leave us an honest rating, a review on i-Tunes, because that would be super helpful. Hope, you guys got a lot out of it. And if you like this, please leave a comment as well. I know last time people said they wanted to see this. So we may just need to figure out timing. But I think it was also helpful to go through it like this for ourselves. So if you liked it or if you found it interesting, even from the podcast side, this will also be on YouTube if you want to fall along there as well. You're getting all the way through the podcast, but we'll probably tell you on a description that's on YouTube as well. 

Aaron [00:58:27] So awesome. And they ask they'll think so. 

Aaron [00:58:35] Subsumption. All right. See you guys have a good rest your weekend. Should be a nice and muggy and hot, at least here in North Texas. 

[00:58:43] So by the Marketing Natives podcast is a production of BitBranding. 

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