Being on Every Social Media Platform isn't Smart

September 8, 2020

Show Notes

In this week’s episode we talk about the biggest asset in business, time. In the early days we wasted A LOT of time, because we didn’t know better. We thought you had to sit down with someone for an hour to talk about your business and then listen to theirs so you can build a relationship with them. Although that is true, the fallacy is that it wasn’t the only way. 

We’re talking about:

  1. The posting strategy we used when we started our business 
  2. Why not being on a social platform can actually help you grow your business faster
  3. When you should join a new social platform

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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Christian [00:00:00] Being on every social media platform is not a smart thing. On this episode, we talk about the posting strategy that we started our business with. We're actually going to share why not being on a social platform could be actually beneficial and grow your business. And we're going to share when it's actually the right time to switch to a second or third or fourth social platform. Check it out. 

Narrator [00:00:26] This is the Marketing Natives providing actionable ways to grow, improve, and succeed in your business. 

Narrator [00:00:34] And now your hosts Christian and Aaron. 

Aaron [00:00:41] So actually, I was going to ask you this question previously, but I was looking back at our old Instagram, like our old Instagram, like scrolling back from like twenty eighteen or so, and we did graphics and stuff. You know, it's like super popular now, but like we said, do like three things. And it was like I mean, it was really good. The graphics were good. Were you doing those or would what he was doing. And then like early on it was like Frank would do some of them too, or whatever, too. 

Christian [00:01:05] Yeah. So I started them off with like I guess and cemented that format. Right. Right. Like using different sized fonts and like organizing them. It was kind of graphic. 

Aaron [00:01:17] You mean, it's so easy that like I did some of them too, because I think he created a template anyway. Yeah keep going now, I'm trying to remember. 

Christian [00:01:23] Anyway it wasn't a Template was like, I guess a set of rules of like, OK. This is how we kind of wanted to fit it in. Right. Usually the number was like really big. Right. And we use like a different color every time, too. 

Christian [00:01:33] Right. I just had, like, diversity in there, but. Yeah. And then Franklin started doing some. And then we had summer interns and they then they started doing some. I don't remember if we had no limits or if they did something like that. I think they did. Yeah. That was all. Yeah. Me starting it off based off of our previous show, which was Brain 10. 

Aaron [00:02:00] Mm hmm. 

Aaron [00:02:01] And then we'd literally just copy and paste it from there like we were already kind of doing some micro content. We just didn't even know it. Anyway, I was just thinking like, now do we have a new graphic designer like that we really get for him to bring back to do those things? Because I want like, it looks good. I mean, back then I was like, wow, we have two or three hundred people who liked our Instagram on this picture. Yeah, I was like reading it. I was like, this is still evergreen. Like, this is like we could do this again. 

Christian [00:02:25] Yeah. And technically what was. It's available now. It's the carousel. Back then we didn't have that ability until of Instagram. So now was a really popular is doing the same graphic. But then you can just swipe and see if it's three ways to do X, Y and Z. You can actually swipe, one, two, three. And then the last slide. It's like a call to action. Right. So that's really, really popular right now on Instagram, which is very highly digestible content. So we could take. Yeah. All the ones that we've made. Mm hmm. 

Christian [00:02:55] And because the information is in the description. Yeah. So just take in that some of the ideas from the actual graphic, it's already in there and just recreate them. So yeah, we definitely could just use them or create them. 

Christian [00:03:08] And it's like you're saying it's evergreen content for sure. 

Aaron [00:03:11] Right! So what we're talking about is being on every social media platform isn't smart. And like early on, we were spending a ton of time, like, I don't know if you remember, like, how much time you were spending on it like we were rotating each day but it was a lot. Mm hmm. Just a post on Instagram. I think we're really consistent on Instagram, like a really consistent. But we're doing stuff on YouTube and uploading videos, Facebook, Instagram. Where else? We were doing some stuff on Twitter. Yeah. Probably like the least on Twitter. Even my email. I don't know if we were doing too much with that at the time. Pinterest. We did a little bit. Yeah, we did do a little bit on Pinterest. I feel like there's just some other things that we're like back and forth. But anyway, like we were like all over the place with like and we had more time I guess to so. It's possible, but I'm thinking, like we would've just said, Instagram's our platform or Facebook is our platform and just went all in on it. We would have done so much better because. It was a lot like it was every other day or so, and we we actually used one of the very first scheduling tools for Instagram, if you remember Gram. Yeah. Yeah. 

Christian [00:04:21] Which was kind of a murky area. 

Aaron [00:04:25] It was like, OK. Well, not really. Yeah. 

Aaron [00:04:27] Yeah. We were in the wild wild west. That's gonna be funny. Can you think about that? Like we tell somebody from ten years ago, from ten years from now or. Yeah. We use one of the very first Instagram schedulers called Gram or like. Wow. So you guys are really old at this point. Like, because now it's just like second nature. Like buffer has it layer has it. But he has a but before, like 2016, it was like you could schedule on Instagram. It saves so much time, you know. 

Christian [00:04:53] And I think the way it worked was like they literally have people that will log into your account. Yeah. And post that picture and whatever you posted in there. Yes. 

Christian [00:05:03] So it's very. Yeah, yeah. It was definitely a gray area. And I think they closed down or. 

Aaron [00:05:11] Yeah. They just kind of stopped working. Maybe they shifted to something else. But I think the next best thing was like another app and it would just notify you and say like, hey, it's seven o'clock going here and click publish. Yeah. So it's like that's still kind of it wasn't good. 

Christian [00:05:27] Yeah. But I think now even Facebook, if you go to the creative studio. Yeah. You can schedule. Yeah. But just getting schedule stories, stories and their regular posts. Not so. 

Aaron [00:05:44] Hey, local business owners, if you're ready to grow your business online without having to work more in your business. And you can spend more time on it. We created a free training on how to attract qualified and convert more leads online. It's 38 minutes. 

Aaron [00:06:00] It's gonna take a little bit of your time, but it's going to have a huge benefit. It's completely free. Make sure you click below in the description, whether you're on Facebook, whether on YouTube, whether you're on the podcast. Everything's there that you need. Go grab the training now. 

Aaron [00:06:15] So why do you think it's not good to be on every single platform? Like from your personal experience and. 

Christian [00:06:25] I would say, I mean, starting out, I don't think it's smart. I think eventually you probably find a way to be sort of present, right, on some of these platforms. 

Christian [00:06:37] And again, it's all gonna be all of them. But I think from the beginning, you might think that you can handle it because you have a lot of time in your hands. Right. And you're like, oh, yeah, this is, you know, whatever it's like in nature. And I'll be posting the same stuff everywhere. So whatever. But again, like one of those things where if you're cast your net so wide, then you're not going to be as productive as if, you know, you go to the spot where, you know, the fish are. And you just have to cast a shorter net, less work. Right. And capture the the right fish. So I think when people go to every platform from the get go, they don't really have a good strategy in place or they don't have any strategy or any strategy at all. So I think it's just a. Yeah. 

Christian [00:07:21] Beginner mistake, I guess, to think that you need to be everywhere at once. Starting off, I don't think that should be the case. And even when we start, I mean, yeah, we did a lot. Yeah. I would say we're almost everywhere. So, yeah. Like you're saying, I think if we would have just concentrated on like Instagram and gotten really good at Instagram, like that could be an issue of our business right now. 

Christian [00:07:50] Yeah. And you know, you'd be better off. Yeah. Just because we made a decision early on and position ourselves, I was like, you know, Instagram experts. 

Christian [00:08:01] But yeah, I think I It's not a good thing because you're you will be spending a lot of time. And you'd like I said, usually you don't have a strategy. So if you're everywhere and trying to do everything at the same time, you're just not going to get good, like, results or not going to get what you truly want out of those platforms. She's gonna be spending a lot of time doing okay. You know, on some of these and having mediocre. Yeah. One or two things that are good. But for the most part, yes. Gonna be mediocre content and more than likely it's gonna at some point a month or two months into it. You just like give up. Yeah. Because you're not. Yeah. And it can burn out cause you're spending all this time doing all the stuff. When there's truly no real strategy and you're not really doing anything with it except for making sure that you're posting stuff. 

Aaron [00:08:55] Yeah. I think like in addition to that it's also not really true. It's not true at all actually that the amount of followers you have is the amount of money you make from it. Because I think that that's what people want to know. Think is that, hey, if I have eleven thousand followers, will I make more money than somebody who has two thousand? And that's not really the case. It's also about engagement. But like there's a guy named Brandon Luzira, like he has, I think, like 2000 followers. Well, he has a multi seven figure business and has two thousand followers on Instagram because it's the right people. And they also run ads and everything else. But it's not like if you have so many followers across so many platforms that you're better, you know? And I don't think that's the case at all. There's a lot of businesses. There's one in particular, I'm thinking none that we know. And they have tens of thousands of followers on Facebook and Instagram and everywhere else but their businesses not. It's not the. It doesn't transfer to the amount of dollars that they're going to make to. So I think for me it's staying on one platform, getting really, really good, tracking the results, and then you can spend that extra time on getting into that hand-to-hand combat, which for me, I was reading a lot lately and I was going to tell you anyways, just like that is when we have the best interactions and the best sales, I guess, is like if we're on one platform and dominating it and just having a community and talking to those people, because to sell on social media, they may reach out to you on Facebook or like, you know, Instagram or whatever. That's rarely gonna happen. But you may post something, get a comment, and then you start talking back and forth with somebody and then direct message them and then schedule a call like that's how it's national going to happen. But if you post 20 different times across every other platform, you never take the time to comment back or never get any comments or anything. So you almost hinder yourself and step backwards. 

Christian [00:10:45] Yeah. And I think I feel like business owners are being smarter about it, especially, you know, I create Web sites a lot of the time. So I see the social icons. Right. That they have on their Web sites and. For the most part, I I feel like some business owners are being smart about it and just staying on their lane. Sort of like, okay, I know that I don't need to be on Twitter, for example. All right. I mean, Google Plus. Not a thing anymore, but a lot of people, they sell them on the Web site. Yeah. A lot of people have them on the Web site. And yeah, they have like literally every single platform listed on their on their Web site. And I mean, I don't know. 

Christian [00:11:27] I don't think it really benefits the user. Right. They're looking at like, oh, they're on all these platforms, like, OK,. 

Aaron [00:11:35] I think I just minimize you or something. 

Christian [00:11:37] Right. I don't yeah. It doesn't really do much, especially if they go to something that maybe that user is very active on Twitter and they're like, oh, cool. Like they're only 16. Yeah. And then you click on it, you know, to see like, oh, this company companies on Twitter. 

Christian [00:11:50] I'm a avid Twitter user. I want to follow them. And then you you see like. Yeah, that last post is in 2016 and it's like, okay like that's just pointless. And it just feels like the companies aren't even in business anymore or life is kind of cheap as the rest is better to just not have it if you're not going to post on it. Right. Versus having in like these are going there and and not seen literally anything. Especially with the I would like Twitter, for example. Like I depending on the company. I expect the company if there's something down, I want them to tell me. Right. Yeah. So I usually go my go to places Twitter to see like if they come but like if their website is down or like what's going on or like I even use it the other day for an app instead of Shopify that just stopped working. And I just messaged them on Twitter like, hey, what's going on. I mentioned them and they responded back and then later on the email me as well. So it's kind of cool to get that first hand impression through through Twitter. I forgot I was going with the website thing, but like. Yes. It's really not necessary to include all these links and I think, oh, what I was going to say is that on our Web site, for example, we do mention all of our social networks, but then we have a section dedicated section that literally tells you this. We're going to find out on. If you go to our Facebook, this is where we actually post on Instagram. This is what we do on our YouTube channel. So it gives an idea of like, OK, this is what they're actually doing. There's, again, a strategy behind or an idea of like why we're on each of these platforms and why we think it's important for you to either follow us on Facebook or on YouTube, etc. and we don't expect everyone to follow us on everywhere. You should. But I mean, every user has their own preference, I guess, on on platform and where they want to engage with brands to make minds. 

Aaron [00:13:45] Instagram. I was just thinking, like, I don't like I don't see a lot of business on my Facebook page. Like my Facebook page to me seems personal. Instagram, I see a lot more businesses and I interact with them. And it's just I guess whenever you say that kind of triggers something for me, we're like Instagram to me seems more like the feed could be a lot more mixed. The business on Facebook is mainly because somebody targeting me with an ad, not because I actually follow something. Yeah, which is that's my personal. We're kind of in this age demographic. So maybe that's different for people who are younger or older or whatever. 

Christian [00:14:16] No I think. It's about the same, I would say. And I think Twitter is also like a good mix of both. Mm hmm. But then Twitter has less of my friends, I guess. Yeah. It's more brands and influencers and just what's trending right now. Yeah. 

Aaron [00:14:35] We really don't have. I mean, there's like maybe 50 people that I follow that I'm like actually friends with the rest of us have no clue who they are right now. 

Christian [00:14:44] And out of those 50, maybe 10 posts regularly. 

Aaron [00:14:48] Yeah. 

Aaron [00:14:48] They tweeted in the last year. Yeah. Yeah. It's like oh in. Some of them are like they're in those just like stuff. That's fine. They just consume it whatever. But. So getting back to this, like if you go into every platform and I guess what we're trying to say is that you don't need to be on every platform to grow your business. So you may hear from everybody or you may hear when you're like Groot. Now we're in groups or like around your peers saying, like, I'm trying this new platform. Like I heard somebody this last week. I'm on Facebook, on Instagram, on Pinterest. And now I just started LinkedIn. And it's really been really good. And I'm doing other things to complement. It's like if you know where your audiences just dominate something there, because it's better for you to have a good falling on one of them, to have average falling everywhere else. And then you just kind of blend in. But it's hopefully what we're explaining well, is that you don't have to be on every platform to make a living or to make money because you can make more money off social media, but you don't need to be on every platform to do it. There is no rule. I don't know whoever came up with that. It's not true. You could just get all your business from Instagram for us. I think we've gotten some business from Facebook, but ironically, Instagram is where we've gotten probably our most business from a social platform. And I think another is like the point here is that if you start early and go on all these other platforms and you are and you finally do start to grow your business like what we did. If you fall off the knees, people like you. You're saying earlier, like, OK. Now these people don't tweet very much and now these people are over here is like now you've set your brain up to snot look as good. So it's instead of just being another thing that's out there and, you know, maybe it's average. You almost look worse because it's like you're not keeping up with it. You're like, well, don't worry. We're we're still growing our business. And like, we're we're actually have clients now. But now we've neglected everything on social versus doing it. And you do like a slow buildup and start with one platform and and move to a second and and move to a third and then grow. And as your business grows, then you are multiple platforms, because then it makes sense. You have people who can help you and manage it versus. All right. One person show or two person show and do everything. And then your game becomes social versus actually growing the business. 

Christian [00:17:02] Absolutely. And I would say. I guess. Let me ask you. You're starting a brand new business. You still get are your handles. 

Aaron [00:17:13] Yeah. I'm thinking it's like everybody has something now to where you can, like, pin something. Instagram is probably the only one you can't pin, but it's all about the grid. So with Instagram, if you have twenty posts or 30 posts, that's still going to suffice for you because people can scroll through your feed that quickly and you're going to still build and ties them but with Facebook, you can pin with Instagram. Like I said, you can't, but with Twitter you can. So you could do something like, hey, look, we're on Twitter. You can message us. We'll talk to you. But our best platform is here. And then come over to this platform. We're like, hey, Sara, we don't post a lot on Facebook. We're busy growing our business. But our best content is on YouTube. And this is where it is. And same thing with YouTube. You don't have to go to a channel and see like a feed. You can see, hey, these guys have a lot of videos they don't have to see that are 300 videos were uploaded in the last 30 days or over the last three years. So I would be on everywhere just because you want that consistency with the naming handle. But other than that, like, pick that one platform panel post and tell them like, hey, look, if you love our stuff, go over and Instagram. That's who that's where we hang out. 

Aaron [00:18:19] Come hang out with us there! 

Christian [00:18:20] Like it's associates suggesting that they do get the platforms that they think that eventually they'll be in. 

Christian [00:18:27] Mm hmm. And then, yeah. 

Christian [00:18:30] Post some sort of message that's pinned where you direct them to your preferred social platform or Web site or whatever else. But, yeah. And then on the website as well, just focusing on. Okay. It's just the Facebook icon. Right. 

Christian [00:18:42] In a post all these icons like 

Aaron [00:18:44] Yeah, why send them somewhere, they're just gonna be like I have a bad experience because I think for us or Me. And I'm sure you do the same thing, too. We do a lot of probably a lot of research online. Oh, I want to buy this new microphone. Let me go check it out. Let me look at their Instagram. Look at their Facebook. But then it's like they have a cool Web site, but it's like nothing, on Facebook, nothing on Instagram, nothing anywhere else since, like, are they legitimate? Are they. You know, they have two reviews online. One of them was OK. One of them. It's like right now I want to buy from these guys. So I think you kind of big. It almost hurt you. 

Christian [00:19:18] Yeah, I think for sure it hurts the brand and it hurts your I guess how available your, you know, to the consumer because they know the. Yeah. You're posting regularly. You're engaging with people. 

Christian [00:19:31] Then it just gives you the authority or expertize or relevance I guess with just being online and being available to your consumer. 

Aaron [00:19:45] My last question I was thinking that somebody would probably ask from this is how do you know when you're ready to switch to, like, two platforms, like I'm on Facebook right now? Like, when should you switch to a second platform? And how do you know, like. If it's, that's the best platform for you. Like, huh? I really want to get on Instagram because I saw a post the other day said, like, everybody is on Instagram. So should I be there? Like, when should you move to the platform? And, like, how do you know if it's the right one for you? 

Christian [00:20:14] So, I think , wanna goes back to we talked about this long time ago, but it was the that one audience, one platform for one year. Right. It kind of falls into this a little bit. And I think the number one thing is you figuring out if your audience is there first and foremost. And then I think to determine if you're ready to jump to something else. I think one is the time commitment. And again, just having a strategy in place. So it's not it's not just because you want to be on Instagram now. There has to be a reason behind it and there's got to be a strategy behind it. 

Christian [00:20:49] And you have to have either the time or you have to have someone that's going to be paying attention to that platform. And again, having some sort of structure and strategy behind it so that, you know, whenever you're posting something, you're always hitting them with a call to action to download X, Y and Z in that link. It's going to be right there on Instagram. And that's where you're gonna focus the most. Or maybe you have some sort of D.M. strategy, right, where that's that's you're just provoking thoughts and people commenting for all of your posts. So it can't be that you just want to be on Instagram. You're just going to repost everything that you do on Facebook, on to Instagram. There's got to be a reason and you have to have a strategy and you have to make sure that your audience is also going to be there. And I mean, I think another another point is if your audience is asking for it. 

Aaron [00:21:43] Right. Hey, can you post this or can you create these videos, like jump on YouTube? Can you please make a tutorial about this? Like, this would be so much better on YouTube? 

Aaron [00:21:52] Yeah, absolutely. 

Christian [00:21:53] I would definitely. Yeah. Listen to your audience. So if they're asking for it. Mm hmm. It might make sense. 

Aaron [00:22:00] All right. Thank you guys so much for listening to another episode of the Marketing Natives. And just so you know, that free training is going gonna be in the description here. We'd love to have you go there. It's a Thirty-eight-minute free training on how to attract qualify and convert more people online for your local business. If you've been listening to us for a while, please make sure to hit that subscribe button. That way you don't miss out on any content at all and you get notified every single week when we put out our newest episodes, whether it's on YouTube or the podcast app, does not matter. And if you've been listening to us for a while and you're like man this content is amazing. These guys are great. We would truly appreciate an honest lading an .. honest rating and review over on Apple podcast so that we know what we can be doing. And we'll also give you a shout out here. And that's pretty cool. Just to hear yourself on the podcast as well. Thank you guys so much for listening and we'll talk to you next time. 

Narrator [00:22:56] The Marketing Natives podcast is a production of Bitbranding. 

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