Focus On Trials and Use
Millennial's think that use is more important than ownership. A few decades ago, owning a car or a house was seen as a sort of social benchmark. These days, millennial's are looking at their bank account and saying, “We can’t afford that!” If there’s a way to let millennial's use your product without having to pay for full ownership of it, take advantage of that. Providing a cheaper alternative to buying a product will make millennial's more willing to spend their money with you.
Millennial's spend more time on their smartphones than any other generation. But if you’re a business owner, this statistic works in your favor. One of the most important things you can do when it comes to marketing to millennial's is to meet them where they are. Make your ads mobile-friendly, and put them on social media platforms. Millennial's aren’t going to pay a bit of attention to an ad in the newspaper or a magazine; they will notice one that shows up in their Facebook or Instagram feed.
Millennial's don’t have as much money as previous generations, so they spend a lot more time thinking about where it goes. Not just any company or product is worthy of getting some of their precious resources. So how does a company convince their millennial customers that they should spend their money with that company? One great way to attract millennial customers is to use part of your company’s proceeds to support a cause. Millennial's want to see that their money is helping to make a difference in the world. Agreeing to donate a part of your proceeds to a charity or to help employ underprivileged populations can draw in your millennial audience.
One of the most important things to remember about millennial's is how inundated they have become with advertising. They grew up in the digital age, with advertising blaring at them everywhere from public restrooms to gas pumps. One of the best ways you can draw millennial's in is to be authentic with your media outreach. You believe your product is a good one that’s worth spending money on, right? Let that genuine enthusiasm shine through in your marketing; that realness will get millennial customers’ attention.
Do More Video
It seems like every other post on social media is an auto play video. And it’s working; 64 percent of consumers make a purchase after watching a branded social video.
With video marketing being such a powerful tool, your company can’t afford to ignore it. Make video a central part of your marketing efforts. It’ll draw millennial's in, and then you have a chance to tell them why they should choose your company.