Show Notes

Today we talk about some marketing ideas for breweries, we cover these five ideas:

  • Create an event where you do brewery tours where all dogs are invited and then have treats or free swag for the dogs.
  • Create your own 5k and/or fun run!
  • Video! You need to have a comprehensive yet short video that tells YOUR story.
  • Partner up. Find synergy partners where you can help each other. Food trucks is something that comes to mind.
  • Create a crappy beer exchange event where the community bring in their crappy beer and allow them to trade for your beer.

Transcript

Christian: [00:00:16] Hey. What's going on? Welcome to another episode. First thing I want to say is thank you for listening to our show. We do greatly appreciate that, and if you haven't already, leave us a review so we can know how we're doing and how we can get better. All right. Let's get into the show. Today we're talking about five marketing ideas for local craft breweries in 2018. We'll be talking about some cool event ideas. We're talking about video. We're talking about partnerships. So you definitely want to stick around until the end because we have a pretty fun idea for an event.

 

Aaron: [00:00:55] All right. Yes, I'm excited about that too. I think this was a last minute note that I saw on the show notes here. So pretty exciting. So to jump into this, I like the idea for summer anyway to- Like an event for the dog days of summer. So a lot of people have dogs. Lot of people love dogs and would love to bring them places. So there's a lot of places in Dallas anyway where you can go out and have a beer or go eat some food and bring your dog. I think I know Christian's been to a few places down there. I can't remember. Is it Truck Yard has one that you can take your dog there?

 

Christian: [00:01:32] Yeah. You can take your dog there, but it's not a brewery. But yeah.

 

Aaron: [00:01:35] Right. I was trying to think of a place- I know there's places like that, but a brewery has never done anything like this. So that's what I'm trying to get at is that having like a dog days where you could incentivize dog owners, who are also humans too, to bring their animals but give away like some dog treats. So use the dogs kind of like a lot of restaurants do with incentivizing for the kids. Like hey, kids eat free, and the parents are like wow, our kids are going to be free so we're going to go there and we're going to spend more money. Well, a brewery should absolutely do the same thing. Hey, come here. We're dog-friendly. We're going to have dog bowls. We're going to have all these things. We're going to bring them treats, and oh, at the same time you're going to be able to go tour the brewery. And you've never been here before. So now we get you in the door.

 

Christian: [00:02:17] Yep. Yeah, that's a really cool idea if you have a dog which neither of us actually have dogs.

 

Aaron: [00:02:22] We have a rented dog.

 

Christian: [00:02:25] Oh yeah. Harley. Harley comes to the office. I mean, lately, he's been coming here pretty often. Almost every day, but yeah, we need to figure something out when we move.

 

Aaron: [00:02:35] So as a tidbit, Christian took a selfie with Harley. Go check out our Instagram. Instagram/bitbranding. He took a nice little selfie with Harley. You can see Christian. Nobody cares about that, but Harley's there. He's smiling away.

 

Christian: [00:02:49] Yes, definitely want to see Harley, and like the picture because of Harley. Not because of me.

 

Aaron: [00:02:52] Right. And leave a comment and say that why too because we had to like a- He used the hashtag like wiener dog or whatever. So now we have a bunch of like dachshund and wiener dog people following us.

 

Christian: [00:03:04] That's good.

 

Aaron: [00:03:04] Very cool. Anyway, we digress.

 

Christian: [00:03:07] All right. So the next idea here is another event, and I feel like maybe some breweries have done this. But it's to create a 5K or a fun run in your town. You definitely want to start the race a little later in the day. Normally 5Ks and fun runs start early in the morning. You definitely don't want to do that. You want to start it a little later so that people will stick around and drink some beer, and yeah, just enjoy the atmosphere of being in a brewery after a run. You don't necessarily have to do and organize a whole 5K. Another thing would be to partner up with someone who's in the process of building their own races and 5K and sort of, you know, just partner up with them and, you know, incentivize them with, you know, obviously the beer and the fact that you'll be the location that, you know, they can end the race at. Maybe even start it too. So that's just a cool little idea to do, and this one is not during the summer. You can actually- I mean, you can do it during the summer. Little bit harder to do, but you can definitely do it in the spring or the fall.

 

Aaron: [00:04:17] Yes, and there is a place in Fort Worth. I've never heard of anybody doing it, and I took this idea from a- I can't remember the name of the brewery, but it is a local brewery in Fort Worth. They did it, and I was like wow, that's a great idea. But they started it super early. Like a 5K- I mean, I will not get into like the speed of things, but let's just say you're walking. It's going to take you 40 minutes. If you start that race at seven o'clock, not very many people are trying to chug a beer at 7:40 a.m. in the morning. So starting at like 9 or 10, it's not too long of a race that they're going to do it, and then 11:00 it's close enough to noon. Time to drink a beer. So I think that's a great idea to bring people in, and it's like they feel like they can drink a little bit more beer because hey, I burned some calories today. So you give them a free drink ticket, and they'll probably buy a little bit more beer than they thought they would because they won't feel guilty because they got in their quote/unquote workout.

 

Christian: [00:05:12] True. True that. That's how I feel anyways after a run. Give me all the beers.

 

Aaron: [00:05:17] Right. Michelob Ultra obviously too.

 

Christian: [00:05:19] Yeah. A lower calorie. This is not a sponsored ad or anything like that.

 

Aaron: [00:05:24] I don't know. Yeah. This is not a sponsored ad. I think we have to say that, but all right, so the next one here is to create a video and tell your story. So showcase your location. A nice drone shot would be cool. So I can't remember what the thing is that a lot of breweries put out in front of their- I'm making some hand signals right now, but it's like a-

 

Christian: [00:05:47] Inflatable.

 

Aaron: [00:05:48] No, not like that. It's like a-

 

Christian: [00:05:49] A pine.

 

Aaron: [00:05:51] Instead of a water tower, it's like-.

 

Christian: [00:05:55] Oh the thing.

 

Aaron: [00:05:55] Yes.

 

Christian: [00:05:59] Yeah, I know what you're talking about. I don't know what it's called, but yeah.

 

Aaron: [00:06:01] It's a cylinder and it's like really-

 

Christian: [00:06:03] Metal-looking.

 

Aaron: [00:06:04] Yes. You guys know what we're talking about, and if you do, please message us so we know what we're talking about with that. But a drone shot of that. A drone shot of the brewery, and I would like to see a little bit of inside. But that just allows people to know a little bit more about who you are. Talk a little bit with the brewmaster, and you can do all this into like a minute, minute and a half video. And people will just really fall in love. So you want people in there smiling and drinking the beer, talking to the brewmaster and maybe the owner, and the cool location, and you're going to drive in a lot of people. So anyway.

 

Christian: [00:06:46] That was a delayed airhorn. Rap airhorn. Anyway, this is our little few seconds that we have so we can plug ourselves. Aaron and I are co-found- Not plug ourself. Plug our business. Sorry.

 

Aaron: [00:07:03] He saw my facial expression as he said that, and I was like um, well.

 

Christian: [00:07:11] I hate that word. I hate the word plug anyways, and I know you use it. But I don't know. I'm sorry, guys. This is an ad, okay? And we're going to talk about BitBranding, and Aaron and I, we own this company called BitBranding. It's a marketing agency down here in Allen, Texas. Right now we are really heavily focused on helping small businesses grow online, and the number one way to do this in 2018 is to get more reviews. It's a little something that we call reputation management, and basically it's just a way for you to get more reviews, incentivize people to leave you reviews. A lot of people think that reviews only happen on Facebook, Google, and Yelp, but we have a software that can reach over hundreds of websites and services that gather reviews that you don't even know that you have those. It's a way for you to definitely not get rid entirely of bad reviews but know how to handle these bad reviews and handle the good reviews as well. So if you definitely need or want some help, and I know you do because every small business owner wants to grow especially this year 2018, definitely leave us a message on Facebook. You can find us @bitbranding, or you can go to our website bitbranding.co and go to the contact us and drop us a message.

 

Aaron: [00:08:35] One last thing, we will give away- Wait, tell them about the free report.

 

Christian: [00:08:37] Tell them about the free report. So right now we're actually also giving a free report. So if you contact us right now, we'll give you your free report, and we'll let you know- You know, we said that we can search over hundreds of locations. So we'll do that for you. Automatically we'll give you a report, and we'll tell you how you're doing right now and how we can improve on what you're doing right now.

 

Aaron: [00:09:00] And we always do this. I just like to sign it off with one last-

 

Christian: [00:09:06] There you have it.

 

Aaron: [00:09:07] All right. So the next part we have here again for ideas for local craft breweries is partnering up. So there are a lot of different routes here. A good example is to partner with a food truck. Good food, good craft beer, and then you need a hammock. And I mean-

 

Christian: [00:09:26] You're set. You're good to go.

 

Aaron: [00:09:27] Yeah, maybe bring-

 

Christian: [00:09:28] Not go but stay.

 

Aaron: [00:09:30] Right. Go to sleep after you bought enough beers from the brewery, and you can probably bring the dog too. Like the dogs like hammocks.

 

Christian: [00:09:39] Yeah. A lot of food truck places are dog friendly. So.

 

Aaron: [00:09:43] And it's also a great way to get involved with the community. So like people who like certain kinds of food trucks and craft beer, they're kind of like- You're kind of a synergy partner. You're kind of sharing audiences. So somebody who knows about a food truck, and maybe they're drawn to that food truck versus your beer, they may find out about you because of that, and you could get some new customers which is always a great idea.

 

Christian: [00:10:06] Yeah, absolutely. And another thing to take into consideration, not all food trucks stay in the same location. Sometimes some of them do go to different locations throughout the week. So it's a good thing that, you know, you're in with a food truck so that your beer can potentially be at different locations throughout the week. The very last marketing idea that we have for local craft breweries is to create an event where people from the community can bring in their crappy beers and you'll trade them out with your beers. So I mean, I haven't really thought up like a clever name or anything for the event, but you can think of a really cool name. You could even invite some influencers and bloggers from the community which you can actually find on Instagram. That would probably be my go to place to find some beer lovers out there. You can even use the hashtag, #beerlovers. And go and find some people around the community and personally invite them to this event. Right off the bat if you have a clever and funny name for the event, the whole purpose of the event is already kind of clever. So you're definitely going to get some people and some buzz going online. So just try it out. I'm really curious to see how a local brewery would handle something like this. It sounds like a really fun event.

 

Aaron: [00:11:32] Yes. I was going to say, we would definitely attend that.

 

Christian: [00:11:35] For sure.

 

Aaron: [00:11:35] You can always find some- Dang it. We can't say the name of the beers. Maybe we can. Like some Milwaukee's Best or, you know, an IPA. Not that I don't like IPA, but like some IPAs that are like drinking milk. You can get rid of those. So that's a good idea. Yes. Anyway we do have a bonus one here, and that is kind of an idea that we came up with a while ago. We're going to work with the brewery, and I think this is a great idea is to create that- Or use that video. So number three was to create a video. Use that video and just at the end of it offer to, you know, cut your brewery tour prices in half. We know that there's some margin with that. They're going to buy the beer. So give brewery tour for half off and run it as a Facebook ad for a week or two to really reach out to new people. And when you do that, you bring them in there. You can track the people who come in. Incentivize them to come back, give them a new, you know, something new like a new pint glass or whatever. That's pretty customary or custom, but whenever you do that, you just can reach a lot more people. Doing the video and the ideas that we have here, you need a way to get it out there, and I think that a really good video on Facebook and spending a little bit of money on some advertising would really blast it out to your community. I think the content's already share-worthy. There's already people who, you know, kind of like beer, but just and FYI, you can only advertise to people who are 21 and above for obvious reasons.

 

Christian: [00:13:06] Yeah, true that.

 

Aaron: [00:13:09] All right. So thank you guys. That's all we have. Did you have another bonus, Christian?

 

Christian: [00:13:12] No, I didn't.

 

Aaron: [00:13:14] Okay. Cool. So thank you guys for listening. We are curious about what you think of the rap blow horn. I mean, it's probably my favorite part of the show to push that button. So hopefully you're enjoying that, and if you again have any questions about the reputation management, just reach out to us on Facebook, and we'd be happy to send you over that report so you can find out where you're at now. Maybe you're doing amazing, but if you just need some help or you just want to see where you're at, that's a really good way to hit us up. All right. So just one last reminder, make sure you subscribe, and please leave a review. It takes like two minutes, and if you leave a review, reach back out to us. Let us know, and we will send you something in the mail. Snail mail. Something really cool we think you'll love, and we will talk to you guys next week.

 

Christian: [00:14:01] Yep. Holla.

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