Show Notes

In this episode we talk about 4 unique ways to make your lawn maintenance business stand out online: 

  • Stop trying to copy the competition. 
  • Create company culture by come up with unique names for some of the lawnmowers
  • Share, share, share. Go live, create videos of the daily work, go behind the scenes and show us the daily life of a lawn maintenance company.
  • Make yourself an expert in your industry.

Transcript

Aaron: [00:00:16] Hey, guys. Thanks for tuning in to another episode of The Marketing Natives. Hope you are having an awesome day whether you're on the treadmill or riding in your car. Those are probably two very typical areas where you're listening to us. This episode is four unique ways to make your lawn maintenance business stand out online. Christian said this was a long title, but we want to make sure that you can find this online because that's what you're searching for. All right. So today's topics or today's things that we're going to cover are being original, giving your crew or lawnmower a name so you can brand it - we'll dive deeper into that obviously - giving tips and insights, and then making yourself the expert in your field. I think these are all going to be really good topics. I love lawnmowing season, and it feels like- We're recording this on a Saturday morning, and it's like a-

 

Christian: [00:01:11] Perfect day.

 

Aaron: [00:01:12] Yes, perfect day to go mow like all day.

 

Christian: [00:01:14] Although yesterday it was kind of raining so might be kind of wet for that, but.

 

Aaron: [00:01:18] Okay. In the next hour it's going to be perfect for mowing weather.

 

Christian: [00:01:21] Yeah, true that. All right. So the first thing here is to be original. Stop trying to copy the competition, man. All right.

 

Aaron: [00:01:29] I knew you were going to do that because he was practicing that kind of like bohemian-style intro earlier.

 

Christian: [00:01:38] So I think something that stood out to me when I went to- We saw Jeff Bezos on a leadership forum talk thing here in Dallas maybe last month. It was last month. Yeah. And he said that Amazon is a customer- I think we talked about this in another episode too. Customer- They love customers. You know, they don't really look at the competition, and I think that's what, you know, every single- At least service-based companies should be focusing on is the customer and not the competition. Not what Joe's Grass Munchers over here is doing and just focus on you and trying to be the best lawnmowing service for your clients.

 

Aaron: [00:02:25] Yeah. You're ultimately going to grow that way. It's probably- It will probably take you longer to build that kind of word of mouth, but if you treat your customers correctly, you're going to have a very long sustainable business because- Especially for home service industry, people are constantly asking like hey, who do you trust to do this? And if you take care of them, they're going to refer you. So even people who are like average but they take care of their customers and their lawn is kind of like eh. It's not as good as somebody else but the person just kind of ignores the customer, they're actually going to get more business long term just because they are that dedicated to the customer. So if you try to copy the competition, you may go out of business.

 

Christian: [00:03:08] Now how do you do this online? I think, you know, again a really good thing to do is literally don't go to their Facebook business pages. Like don't check them out. Like don't worry about any of that stuff. I know for us, it's kind of hard not to look at the competition that we have around and see what they're doing. It's hard, but you just have to do it. You just kind of concentrate on your own thing and what you're doing online, and I mean, a huge thing- If you're treating your customers right, then ask for those reviews online, on Facebook, on Google, on Yelp, and get your reputation seen, not just, you know- You want your customers to know that, you know, you're awesome, but you also want the world to know that you're awesome. So definitely ask for those reviews.

 

Aaron: [00:03:52] Oh, and I was going to say as that- As you're doing that, you're really going to set yourself aside from the competition anyway. So. All right. So number two is to give your crew - and I put on here your crew or your lawnmower - a name and use it when you're building your brand. So for example, if you have Old Faithful, and it's this old, red John Deere riding lawn mower that you've been using since the start of the business or maybe you purchased it from the junkyard and rebuilt the motor and you kind of told that story about how it started the business. People can get behind that especially if you had like a cool emblem or logo on the side of it, and it's like hey, that's, you know, Old Faithful. That really starts to help you brand your business and stand out. I know that I'd be like yeah, that's that one company, and you know, maybe I couldn't remember the name, but they have that mower that's Old Faithful. And I could find them online. So that will really help you brand yourself. It will help you stick out because otherwise it's just like oh yeah, it's one of those lawn mowing companies, or for example, in this Dallas area there's - I don't know - Legacy Mowing, Legacy Mowing and Weedeating. Like there's just so many people that use the same names, and you just don't know the difference between any one of them.

 

Christian: [00:05:05] Yeah. I think a quick thing would be like us, for example, like because we made that ribbon cutting video and we used that dinosaur, like a lot of people knows us now by oh, you guys are the dinosaur guys, you know. And that's a good thing. People recognize us by associating a physical object. So that's kind of like the idea behind this is to, yeah, have like old Bertha or what'd you say? Old Fashioned?

 

Aaron: [00:05:26] Old Faithful.

 

Christian: [00:05:27] Old Faithful.

 

Aaron: [00:05:29] Old Bertha. That's better. Bertha's way better. You'll remember Bertha.

 

Christian: [00:05:33] Yeah, I feel like, yeah, Bertha just sounds like a lawnmower name. Sorry for any Berthas listening out there. But yeah. I mean, I think that's a good idea, and it just puts a funny spin to an everyday business. So.

 

Aaron: [00:05:50] I think we should go with Bertha. Yeah. Bertha.

 

Christian: [00:05:55] Whoa. Whoa. What is that?

 

Aaron: [00:05:58] That is our favorite time of the podcast episode. Why don't you tell them a little bit more about it?

 

Christian: [00:06:04] All right. So technically this is a little ad section that we talk about BitBranding. That's both Aaron and I, and we've been doing this for about three years. I think, we're are about to go to four years now, but we are a digital marketing company here in Allen, Texas. We help businesses with two main things and that's social media marketing and website design. I don't know- Do I have anything else? I feel like we should have talked about this before. On our last episode we talked about the event that we had coming up.

 

Aaron: [00:06:38] But we've passed then.

 

Christian: [00:06:38] You don't think so? This is still up in the air. So we have an event coming up that we don't know the date yet, but it's a social media marketing forum. And it's just a free event for us to talk about social media marketing with other business owners and get your questions answered. We've been kind of talking about this for a while, and we're still planning on getting the date finalized. Hopefully by next episode we will, but if you have any questions or if you're interested in this, definitely message us on Instagram or Twitter or Facebook and let us know if you're interested. This is just like a free event. Get your social media marketing questions answered, enjoy the company of other business owners, learn from other business owners, and connect with other people too.

 

Aaron: [00:07:24] Nice. This will not have food.

 

Christian: [00:07:25] No.

 

Aaron: [00:07:27] All right. We are back, and we are here with our next spot here which is our next segment. I guess, our next tip is to give tips and insights into the type of jobs you're doing. So go behind the scenes. I honestly have not- I've seen one company on Instagram that did a decent job with their lawnmowing service. I really cannot remember the name of it because it's just been lost since then. Maybe I'll follow them again since it's getting into lawnmowing season, but going behind the scenes and then just sharing your passion, geek out about things. Surprisingly enough, there are enough people who are interested in what's going on with you, and this one will kind of segue into our next tip. But just adding that insight will really help you stand out from other people, and you just never know that person who does the push mowing in front of their yard, you've helped them figure out how to fix the blade. And then it's Sunday afternoon. They're like hey, you know, I want to spend more time with my family. I don't want to be mowing my lawn. I remember this guy helping me out. I'm going to give these guys a call.

 

Christian: [00:08:37] And I think a big thing here is to do these tips and insights in video form.

 

Aaron: [00:08:45] Yes, yes.

 

Christian: [00:08:46] I think that's one of the biggest things to stand out online. A lot of business owners don't want to do this. Either, you know, they're not used to being in front of a camera. They're not used to being, you know, the face of the business is online, but I feel like nowadays that's just so important. I mean, this applies to every type of business not just lawnmowing. It's to, you know, be up front- In front of, you know, people. Have your face out there, make videos, make funny videos, show your personality. So it's not just- Yeah, I mean, yeah. We're saying here to give tips and insights, but I think the big thing here is to show yourself out there. And it doesn't have to be yourself actually. You know, you can have one or two employees that are the Instagram guys, you know, that take care of that, and you don't have to. That's definitely possible, and that still would work.

 

Aaron: [00:09:38] But the whole point: get in front of the video. And yeah, if you love the lawnmowers, then just have them record you, and you just explain what's going on because there's a guy actually who owns a tree- It's kind of related. It's a tree business, and he just geeks out about it. But people are really interested in knowing how he plants trees and, you know, new grass and everything in the area, and if he had his own Instagram story, I'm pretty sure he would go somewhat viral in the area because there's a lot of people who have questions. So. All right. Our next one here is to make yourself an expert.

 

Christian: [00:10:14] Yes. I think like lawnmowing is one of those jobs that anyone can go purchase a lawn- I mean, we did this when we were in college. One summer we just had my dad's lawnmower, and we just went out and started mowing lawns, you know, and just getting some clients. And we were not experts by any means at all.

 

Aaron: [00:10:37] Yes. I was an expert.

 

Christian: [00:10:39] No, definitely not an expert, but no, this is like- What's the other- There was another job that we were talking- Oh, roofers. Whenever hail season comes, they'll have a little magnet. They stick it up on the truck, and they call themselves roofers without being licensed or insured or anything like that. So lawn maintenance and landscaping could be the same thing, and really what you need to do is make yourself an expert. Meaning, you know, that people are not going to take you seriously until maybe you're certified or you're joining organizations, and you start building, you know, a credible resume. You're not just Grass Munchers from down the street.

 

Aaron: [00:11:21] There's insight to that story. I used to have a lawnmowing business when I was growing up, and that's what it was called. That's why Christian keeps referencing it for some odd reason. But anyway. Yes. You want to stand out especially- There's going to be some people who want the lowest price obviously, and those are probably not your customers. But then there are people who really want to know who's going to do the best job, take pride in what they do, and they actually know what to do. For example, Christian, maybe he's out mowing a lawn, and he doesn't know that, you know, you shouldn't mow around this type of tree or that somebody had just planted something and now they just ran over this tree that was, you know, a ten thousand dollar tree they were trying to grow. And he mowed over it. So having an expert who knows, you know, where to mow, how to mow, and make it look nice and tight and clean, that really helps you stand out. And then efficiency. I think in the Dallas area just being able to mow a lawn, get it done well, and get it done efficiently and on time is another big thing instead of just like hey, I got a little one acre lot here and it took me four hours to mow. So being efficient also means that you know your craft and you know how to get the job done quickly.

 

Christian: [00:12:34] Yep.

 

Aaron: [00:12:34] All right. Any other cool tips for lawnmowing people? Actually, I would love for if you guys found this podcast, if you own your own lawnmowing business, to reach out to us on Instagram. We'd love to follow you because there isn't very many people to actually follow on Instagram for lawn maintenance. So curious. Take these tactics and use them. All right. And please subscribe. If you've gotten this far into it and you've listened to more than one episode, we hope that you're enjoying it, and if you have been listening to it, I would think so. So make sure you go subscribe. We are on every major podcast platforms. So Overcast, Spotify, the Apple iTunes, Google Play. Wherever you want to subscribe, that's fine, but just know that every week, every Monday, our episodes go out, and they're always 15 minutes-

 

Christian: [00:13:24] Not always. Last week- Man, we went over.

 

Aaron: [00:13:27] Yeah, we went over by five minutes. So 20 minutes or less. Most of the time, they're averaging 15 minutes, and then please share this with a friend. If they're starting a lawnmowing business, share it with them. If you're on an iPhone, it's those three little dots in the corner, click that right button, click share, and if you guys have any questions, shoot us a message on Instagram. We've been getting a lot of those lately.

 

Christian: [00:13:47] Yeah. Awesome.

 

Aaron: [00:13:49] All right. Have a great rest of your week.

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