Show Notes

In this in-between episode we talk to EVERY business owner and 4 Instagram hacks they should implement:

  • Managing your Instagram filters and staying consistent with them.
  • We talk about "Continual" an app to chop up longer videos into 15 second clips so that you can use them in Instagram Stories. 
  • Turn on post notifications of competition or partners so you can keep an eye out on competition. 
  • Get yourself a scheduling software. We use Grum
  • BONUS: Tag location or use hashtags in your Instagram Stories!

Transcript

Aaron: [00:00:15] Hey, guys. Welcome to another episode of The Marketing Natives. Can't wait to jump into this episode. Christian's doing some crazy sign language across the desk for me. I wish you guys could see it, but this is cool. This is their very first in-between-asode, and we're not going to talk about a local business. But we're going to talk about marketing as a broad spectrum. So like a 30,000 foot kind of view, and today we're talking about four Instagram hacks that every business owner should be implementing. This is really cool especially since Instagram is the fastest growing social network, and most people are getting on there. So a lot of business owners are there, and most consumers are following a business page. So Instagram is a really good platform. It's very visual, and a lot of businesses can benefit from them. A few things we're going to talk about are managing your Instagram filters. Apps. We're not going to tell you right now, but there is a very cool app called Continual. And we'll get deeper into that. We're going to talk about post notifications, and we are going to talk about some scheduling software.

 

Christian: [00:01:23] I like how you told them that you're not going to tell them but then you tell them the app. All right. So starting off the very first thing we're going to talk about is Instagram filters. There are - I don't know - what? 10, 15 filters.

 

Aaron: [00:01:37] Yes.

 

Christian: [00:01:37] Something like that. So it can be kind of overwhelming whenever you're trying to pick something for your pictures when you're posting, but little did you know that you can scroll and manage your filters. So you can move them around, and the ones that you always use you can position them in the, you know, your top three or four and have them right there. Now the importance of having these filters in the front is because you want to try to use the same filters on your pictures to create this brand identity with your Instagram. So you don't want to be doing, you know, black and white pictures and then changing to color and then changing to like sepia because it's just not cohesive. It doesn't look cohesive for the brand.

 

Aaron: [00:02:25] Absolutely. And so we don't do this for our business page, but I actually test those kind of things on my personal page for those reasons because I want to figure out okay, what gets more engagement? High bright colors. Is it something like Valencia? Are the, you know, the really dark colors, is that going to work? And then trying to put like a string of them together to figure out what makes people engage with it more? Obviously, the quality of the picture is huge, but also the filters that can be on there. So moving them around and keeping your brand consistent is absolutely huge when you scroll through there because I hear from a lot of people that you just go to the feed, and if you're not as familiar with Instagram, there is a feed where you would go to like a home page and you see a ton of different businesses all in one, you know, a period where you could be scrolling through. But when you click over to a business, say you clicked on BitBranding, you would go to their profile, and the easier and more aesthetically pleasing it is, the more you're going to scroll. And the longer that they look at pictures and engage with you, the more that they're going to take action and do something. So if you have aesthetically appealing pictures then that's really going to help them kind of connect with you a little bit more. So that's why those filters are so important.

 

Christian: [00:03:45] Yep.

 

Aaron: [00:03:45] All right. And this next app is something very cool. I found out about it a couple of weeks ago. It's called Continual, and if you follow us on Instagram stories, I've used it a few times for our show Tip for Tip. Shout out to that show. It is where business owners ask us marketing questions, and we have them on a show and it's video. So it's on Facebook and YouTube, but we put that show on Instagram stories with Continual. So we'll download that video, and in Continual you can cut it in 15 minutes se- Or 15 minute. 15 second segments, and you can play that video throughout the story. So we'll do like maybe 30 seconds or like 45 seconds to a minute of the show, and then at the end of it, we'll have a call to action to go check out the link in our bio to watch the full episode. But it just allows you to stream it together. Previously you could do that, but you had to have some editing software. And it was just very clunky, and it was very time consuming. But with Continual it's eight dollars in the App Store. So I know you guys are freaking out because it's eight dollars, and apps you're used to paying for are free or 99 cents. But when you go to Starbucks, you're going to spend seven dollars. So think about it this way. It's eight dollars, and it will probably save you- I mean, I can't even remember how many hours it would have saved if I would have went in there to video editing and each one of them cut them down. So I mean, just in the two episodes we did it would have saved me probably an hour and a half, two hours. So tons of hours saved, and that's just for on way to use it. So any content just kind of curating it, but it's a really cool app. So download it.

 

Christian: [00:05:19] Nice. And when you open the app, I mean, what do you do? Is the video right there and all you have to do is say cut it up for me?

 

Aaron: [00:05:26] Yes. So you have two options. You can record natively inside of the Continual app and pull it from- Do it that way, or you can download the video. And you can- There's like a little toggle up at the top, and you can slide the video. So say you download the full four-minute video that you have for Tip for Tip, you can slide it over to like 30 seconds and play it so that you know what pieces you're cutting up. And then it automatically saves it to your camera roll, and then you can click a button, open it up in Instagram, and then just start posting them.

 

Christian: [00:05:57] Oh okay. Gotcha. All right. So the next post or the next hack is going to be to turn on notification post on your competitors or maybe your partners?

 

Aaron: [00:06:15] Yes, so I said- So I wrote that note, but I said partners. So like synergy partners or people that you are- Like we talked about Instagram pods before or like people that you follow or want to get- Like say, for example, we follow Gary V. He's not really a competitor, but he is somebody who we want to follow and we want to get notifications for. So that's what I meant by that.

 

Christian: [00:06:37] Okay. So yeah. Definitely the wrong word to put it in there. But yes, so the idea behind this is to, like Aaron said, to just you know see their post. To turn notifications so you can see their post first and see what they're doing. Keeping eye on them and see what people are engaging with, see where they're commenting, and get a better feel for, you know, your competition out there.

 

Aaron: [00:07:00] Yes. And do you- I don't know if you- Have you ever done that before, Christian?

 

Christian: [00:07:05] Not really, no.

 

Aaron: [00:07:06] Okay. So the easiest way for you to do this is to go to the person's profile. So you click over to their profile. So do this BitBranding. Absolutely want to follow every post, but go to their profile and in the top right there's an option. Three dots and you click that, and there'll be a list of options for you. All of them are kind of irrelevant except for sending us a direct message and turning on post notifications. So very simple for you to do, and what you'll get is you will literally get like a push notification on your phone when we post on Instagram which is every day. All right.

 

Christian: [00:07:46] What?

 

Aaron: [00:07:46] All right. So that is the best time of the episode because I get a cool- I get to push this button that this really cool app says it's a rap air horns. So we're pretty much mix artists when that goes on. Christian was throwing up hand signs, and-

 

Christian: [00:08:01] DJ. Go DJ. Go DJ.

 

Aaron: [00:08:03] Dang. I forgot all about that song. Yes. So maybe we can mix that a little bit here, but no, this is our section where we kind of do a little plug for ourselves. And we are really hitting hard with reputation management. So what that is is your ability to get more reviews and more frequent reviews and sentiment online. So make people believe and know that your business is good, but I'm telling other people. So just a quick stat. This is just a hard stat put out by a lot of reputation companies. 70 percent of people look at reviews before they make a decision. So what we're offering for you guys right now is to just shoot us a message either on Facebook or go to our website, bibranding.co, send us a message, and we will give you a free report of where you stand right now. So you can find out hey, I'm good online. I have, you know, I have a high score. I have a lot of reviews. They're frequent. Then there's no problem. There's nothing there, but if you do have some problems, we can absolutely point you in the right direction on how to get more frequent reviews and good reviews. Does that pretty much cover it?

 

Christian: [00:09:14] Yeah. You covered it. You got it.

 

Aaron: [00:09:14] All right. Cool. I want to push the rap air horn again, but I'm not going to.

 

Christian: [00:09:19] One more time. One more time.

 

Aaron: [00:09:20] Okkay, since he let me. Here we go.

 

Christian: [00:09:24] All right. That's the end of our ad right there. So the last hack, the last Instagram hack that we have here, is something that we use almost everyday. It's called Grum, and the website I believe- Yeah, it's grum.co, and Grum allows you- It's one of the- I mean, I don't think there's any other tool that really compares to Grum, but it lets you publish and schedule posts on Instagram from your computer. Instagram has always been very against doing this, but with Grum- I don't remember if they actually do it themselves. Like they don't use robots or anything or AI to schedule and publish these posts, but the way they do it is very safe for your account. We've been doing this for almost two years now almost, and we have had no problems with our Instagram. So I would highly recommend Grum for you to schedule and publish your post automatically. Now if you don't want to use Grum, there's other alternatives. I think later.com which it used to be known as Later Gram. Also Buffer I think offers something similar. Now they don't allow you to actually post on Instagram. They just allow you to upload the image, upload your caption, maybe your hashtags, and it gives you reminders so that you can publish those posts. But it doesn't allow you to automatically publish them.

 

Aaron: [00:10:57] Right. And I think that Hootsuite rolled out their version of something like that where it's scheduling too, but for us we've found that, you know, testing the times of day is really important. And if you're say, for example, we're at like a gala or a gala or whatever way you're supposed to say, it's 10:30 at night, and you get a notification to post on Instagram and you miss it. That's where Grum comes in. This is effortless. A lot of times Christian and I now will schedule it way in advance and just not have to forget or- Have to forget. Have to remember that we need to do that. It's just scheduled. It's there, and the thing that we need to do is engage with people. That's it.

 

Christian: [00:11:34] Yeah. I have a little bonus one I think. Yes. So I think every- I mean, I was reading our title "Four Instagram Hacks That Every Business Owner Should be Implementing," and if you're not doing this, you should be doing this. It's tagging locations or using the hashtags especially on Instagram stories. So for sure be doing Instagram stories, and every time you do Instagram stories either use a hashtag relevant to your business or use a location wherever you're at. This will give you a bigger reach than you already have with your current followers because it will automatically add you to location stories or hashtag stories. So it's very important to either add a location or add a hash tag to your stories.

 

Aaron: [00:12:21] Yes. I think we've talked about this before, but people can actually follow hashtags now. So that's even more exposure for you, and just we do that, just kind of going back with Continual. With every time we upload it, we'll tag the location. So like Allen, Texas or wherever that episode was shot, but I will say that on an average day our stories, you know, we get maybe 50 or 60 people who watch. But when we tag the locations, I think last week when I did the Tip for Tip one, it was like 260, 270.

 

Christian: [00:12:53] Yeah.

 

Aaron: [00:12:53] So it was insane, and all we did was click a button and tag a location. It is, I mean, that is probably the truest hack we have on here is to really grow and reach a new audience. All right. So thank you guys again. Whether you're on the treadmill, out for a run, if you are driving in your car, this is a placable, but only when you stop, make sure you go and subscribe. Please leave us a review. We have- I think we have like three reviews now. Haven't checked for a week or so, but we.

 

Christian: [00:13:25] Holla.

 

Aaron: [00:13:25] Holla. Yeah, holla at those people, but we need some more reviews. Want to just know if you guys like the podcast. We try to keep these to about 15 minutes or less so that you can kind of listen to them on your commute. We know you're going to be listen to other stuff. Jamming out to like Justin Bieber and whatever. So we just want to give you 15 minutes of value, and all we ask is that if you found some value in this, you subscribe and you share this with a friend. It's very easy from the iTunes podcast app, and you just need to click those three buttons in the right hand corner. You're holding your phone from your face right now I can tell. Click share that episode with a friend, send it to them as a message, and if you share it on your social media, make sure you tag us and let us know and we will send you a gift. And just as one last reminder, if you have less than 20 reviews on your business right now, please reach out to us on our website or Facebook page. Shoot us a message so we can give you that report so you can figure out what to do to get more exposure for your business.

 

Christian: [00:14:25] Yes.

 

Aaron: [00:14:27] All right. We'll talk to you guys next week.

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