Show Notes

On this episode we talk about 3 ways a videographer can differentiate from competition: 

  • Differentiation by service - Talk more about your process. How is your process different than your competition?
  • Differentiation by niche - Pick a niche. Is it corporate headshots? wedding? babies?
  • Differentiation by convenience - How you can make life easier for your target audience?


Christian: [00:00:00] Oh yeah. So we have a ribbon cutting coming up next month. So we have, I mean, we don't have a lot of information right now, but I think there's going to be a flamethrower.


Aaron: [00:00:12] A ventriloquist.


Christian: [00:00:13] Ventriloquist. I think we're going to bring in an elephant.


Aaron: [00:00:17] I think there was going to be like donkey rides, but I haven't- Just kind of depends on whether or not the donkeys can get out.


Christian: [00:00:21] Yeah.


Narrator: [00:00:25] This is the Marketing Natives, providing actionable ways to grow, improve, and succeed in your business, and now your hosts, Christian and Aaron.


Aaron: [00:00:39] Howdy, y'all, and welcome to another episode of The Marketing Natives. This is going to be- Again I think every episode's really good, but this is going to be a great episode because we interact with videographers a lot. And hopefully they will get a lot out of this because I think it will really, really help them. So today's episode is three ways a videographer can differentiate from their competition, and we know that video marketing is huge right now. So there is probably a lot of competition out there, and how do you differentiate? So number one is differentiate by your brand service. Same thing we have here is to differentiate- Differentiate.


Christian: [00:01:19] Differ-entiate.


Aaron: [00:01:20] Yeah. So Christian uses that, and it's definitely a difficult word to say a million times. So differentiate your brand by your niche and differentiate your brand by your convenience. So I'm probably not going to use the word differentiate for that anymore. So let's just get started here by differentiating - dang it - your brand by service.


Christian: [00:01:43] Yes. So I mean, the number one thing here is service. I mean, we call it service, but it's really your process. It's very good to one, be very transparent about your process, you know, from the creation of the idea of this video to sharing what we call the storyboards. So if we were making websites, this would be kind of like the wireframe area where, you know, we kind of- Before we get into the coding part, we want to show, okay, this is the skeleton. This is what we want to include in this website. The same goes with video. Videos should have, you know, the initial idea, and then the next step should be, you know, that storyboard creation. And then you know, follow along with a process and have this process be something that it's unique for your business, and it's something that a lot of videographers- We won't say they don't necessarily do, but it's something that they could definitely be better at sharing the storyboards with the client, letting them know what's exactly going to happen throughout the video, that way you can actually collect also a lot of collateral, images, text, fonts. If you need sound, if you need voice over, all those things will be figured out right there during the storyboard.


Aaron: [00:03:11] I was going to say it's also beneficial if you're a video marketing company and you're working with another agency like ourselves, then that part of it really makes it seamless too 'cause you get to the end of the process and you know exactly what's going to happen. You can look at one singular document, preferably, and you can find out, hey, this is exactly how the flow is supposed to happen. What's going to happen in this video? We're not just recording it to make it look good. We're trying to help this other customer grow their business, and by setting up that flow and that process that Christian mention makes everybody happier because clients more than likely are visual as well. And they don't want to just be told, hey, so we're going to do this really cool video. It's going to have like this really good shot of your product, and then the end of it is going to have this really good offer. Okay, well, I trust you. Thank you, but you know, they're still a little uneasy about that process, and it's just- I don't know. It's not a good experience. So doing that, you really stand out.


Christian: [00:04:14] Yep.


Aaron: [00:04:14] The next thing is to again differentiate your brand by niche. So take a niche. If you're great at "About" videos. Maybe you're great at, you know, explainer videos. I don't know what Christian's- Christian's over here plan with an umbrella. It's raining right now, but he's just distract me. So it's just whatever, but anyway, it's to get into your niche, and do your "About" vid- Like for example, I know a lot of people who are really good at the "About" videos because they tell the story of the company. They can wrap it up in 30-45 seconds. That should be something specific you do, and just sell the those types of videos instead of saying hey, I do everything. You could talk about that later, but your foot in the door is very- It's very easy for you to get your foot in the door if you are doing something that is specific.


Christian: [00:05:04] Yeah, like me playing with this umbrella is very specific. No, just kidding. But yeah, like I feel like something that's new and hot right now is- What is that called? The drones. Yes, like drone.


Aaron: [00:05:18] Drone?


Christian: [00:05:18] Yeah. Drone footage.


Aaron: [00:05:19] What are those drones called?


Christian: [00:05:23] No, but like drone footage. It's something that, you know, is very hot and popular right now, and it's something that you could definitely make a niche out of just specifically doing drone footage for a company. And it's something that, you know, if you're very good at, you can definitely be the drone person where other videographers around the area go to you to get their drone footage.


Aaron: [00:05:48] I was going to say it's required by, I think, the FCC now where you have to take a class. You have to actually be certified for commercial use. So you can't just grab a drone and throw it up there and say, hey, I'm going to make some money off of this. It's actually- That's actually illegal now. So that's a great niche to be in because not everybody can actually fly a drone and use it for commercial use. So that is a very good example of it, and I actually- The only thing that I know about people using a drone for is like real estate, but it could be used for so many different things.


Christian: [00:06:21] Oh yeah. I know of a pool making company- Pool construction company that they use- I mean, they create waterparks and custom pools, and they use drone footage to showcase their work.


Aaron: [00:06:37] Right. Otherwise you'd just never be able to see it. That's a very good example. All right. So this is our favorite part.


Christian: [00:06:43] Whoa. What is going on? Well, if you've been listening to this podcast, this is the area where we like to talk about our business which is BitBranding. We're located in Allen, Texas. We are a creative digital marketing company, and our core purpose is to help other businesses grow. If you were listening to this podcast, we also have a website where we share a lot of our blog posts. We shared detailed information on how to do different things. We also have a Tip for Tip show on Facebook. So we like to give a lot of education and free information to all the business owners because we want to help you grow. Now something that we're doing right now is helping you grow by using reputation management or reviews online. So if- And actually this is really good for this episode right here. You know, if you're a videographer and you want to differentiate yourself from the competition, have really good reviews and not just good reviews but recent reviews. A lot of companies out there, they may think that, you know, just because they have 20-30 reviews and they're all five star, but then you look at the review dates and they're from 2014 or 2013. People look at those things. You don't think people will, but people look at all of those things. They look at the date of the reviews. They look at specific reviews. They look at, you know, your star rating if it's a 3.4 or 3.5. So it's very important to be on top of reputation management of your reviews, and we offer a very easy way for you to do that. But before you even like think about us and using us, we want to help you out by just giving you a free report and tell you exactly where you're at online. So we'll give you an overall rating on how you're doing online. We'll tell you exactly where your reviews are coming from, and I think our service covers over what? 200?


Aaron: [00:08:47] Yeah, 200 +  review sites.


Christian: [00:08:49] 200+ review sites. So we're talking about Yelp, Google, Facebook, and then industry specific websites that you might not even know about. So if you definitely want this review report, go to, and go to the contact page and just send us an e-mail. If you want to go a little bit more personal, just go to our Facebook page and send us a message right there on Facebook and say, hey, I was listening to your podcast, and I want that free report. See how I'm doing online.


Aaron: [00:09:17] One thing that you almost forgot that I told you that it would be last.


Christian: [00:09:20] An elephant.


Aaron: [00:09:23] I think there was going to be like donkey rides, but I haven't- It just kind of depends on whether or not the donkeys can get out.


Christian: [00:09:28] Yeah. When we know about that stuff, we'll definitely let you know.


Aaron: [00:09:32] Right. We have to get back to the trainers and, you know, work out details, and I think that Christian may even create a little flyer or landing page that we'll have in the next episodes or so that we recorded that way you guys can go there and find out more details because we want to make this- I mean, you only get one ribbon cutting unless you move to a new place. So we want to make this as big as possible. So we would enjoy it if you'd come and join us.


Christian: [00:09:54] Yes, absolutely.


Aaron: [00:09:56] All right. Back to our show, and I almost forgot to do this because this is the most important part so you guys don't get distracted and you know that we're back to the show.


Christian: [00:10:07] There you go. Now they know.


Aaron: [00:10:07] Now you know that we're back to the show. So our third and final tip right here for a videographer to differentiate from the competition is to differentiate your brand by convenience. Now Christian wrote this one so I kind of want to hear what he's thinking by convenience.


Christian: [00:10:25] All right. So I mean, the word convenience. What is convenience to you?


Aaron: [00:10:29] Convenience to me could mean that I'm just at my business. You come out and shoot, and I'm, you know, potentially sleeping or I'm doing-


Christian: [00:10:36] So the grand idea behind this is just to think about ways to make it easier for your clients to use your services. I don't think I have specifics in here, but just think about those little things that will make their life easier. Actually, I did write some things in here. For example, you know, as a videographer once you're done with the project, are you willing to drop the files on their cloud services? So let's say your clients use Dropbox or they use Google Drive or they use box . com. Are you willing to, yeah, go in and just drop the files in there? And they don't have to worry about anything else. It's in their possession. That's something it's a convenience to the client. I know we would love to work with videographers that would just say, hey, it's in your drive, and we don't have to worry about downloading anything or organizing anything.


Aaron: [00:11:28] Right. It's labeled.


Christian: [00:11:28] Yeah, it's label and in the right location and everything. I mean, that's something that would definitely differentiate you from competition because other people might not be doing that. Another thing is like are you willing to provide multiple variations of the project? You know, maybe it's- Again it's just maybe a little different service that you offer where, yeah, as part of your services and the way that you do business, you give the same file or the same product in different formats.


Aaron: [00:11:58] That reminds me of the alternate endings. Remember those really popular in, like, 2000s alternate endings to movies?


Christian: [00:12:04] Yeah.


Aaron: [00:12:05] Maybe it's the alternate ending to your video project.


Christian: [00:12:08] That could be too.


Aaron: [00:12:09] Hey, the end of this thing, we can do the free donut or we could do the free drink. Now you have either one of them, and it didn't take you too much more work, but it also helps you stand out. But I like the alternate endings or the, you know, the variation with it, and that is convenient because then you can look at both of them and say, hey, this is- You know, we don't have to worry about re - recording. You already kind of thought about this ahead of time. So it saves a bunch of time if we want to do something like that in the future.


Christian: [00:12:35] Yeah. So I mean overall, the convenience just has to do with you, as a videographer, being flexible with your clients and being able to basically meet their demands.


Aaron: [00:12:46] Cool. And I think that, yeah, a lot of people don't necessarily do that or they don't stand out that way. So that would really be a difference there. Especially willing to travel. I think that's another piece too. Just to- Hey, you know, we're only thinking locally here, but if you're thinking, you know, hey, I'm in California, and I love your work. Be willing to fly out there. Don't try to get them to come out here or to, you know, do something different, but just be willing to fly out there or send a team out there to get the quality of the work that they need. All right. That is the end of this episode. We want to thank you guys for tuning in, listening in. If you came over from iHeart Radio, please let us know because that is a new platform we're on. Christian got us on there. We're working on some other spots as well, but thank you guys for listening wherever you're at. And if you would, please leave us an honest rating and review. We love reading those, and we'll definitely give you a shout out as we gather more of those reviews. So it's very simple. Actually it's not as simple. Maybe we need to create a video. It's really not that simple, but please go leave a review on iTunes. It really helps our ratings and helps us reach more people.


Christian: [00:13:58] Yeah. Holla.


Aaron: [00:13:59] Yeah. See you next week. Talk to you next week. Dang it.

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