In today's episode we talk about:
Aaron: [00:00:14] Hey, guys. Welcome to another episode of The Marketing Natives. This one is going to be a lot of fun especially since we know some lawyers who could definitely use this, not only locally here in the Texas area, but we know those who are listening outside of here and our friends over in Tokyo. Shout out to the Tokyo listeners.
Christian: [00:00:35] It's not just Tokyo. It's Japan.
Aaron: [00:00:36] Okay. So outside- There's other places in Japan outside of Tokyo.
Christian: [00:00:41] Yeah, definitely.
Aaron: [00:00:43] Well, just saying. Tokyo is the only one that I really know. Do you know other- Name one other place in Japan.
Christian: [00:00:49] Just give me a second. I'll remember. I just have to-
Aaron: [00:00:51] Google it.
Christian: [00:00:52] No. Okay. What about Okinawa?
Aaron: [00:00:56] All right. So anyway today's episode is three things lawyers need to check out on their website every month. This is bold right here, the every month part. What we're going to cover are updating content, why you should check your links, new browsers, and devices, and we may or may not have a bonus. Maybe. Maybe not. I don't know.
Christian: [00:01:20] We'll see.
Aaron: [00:01:22] All right. So number one. First thing here is to update the content. This goes for people, not just lawyers. This goes for everyone. You have to update your content. Google loves that, but also your users are going to want that too. So if tax laws changes- Or tax laws. If criminal law changes or there's new laws that are happening, say in the state of Texas like in September you can't text and drive, you can look at your Google Maps, and you can change music, right? So that's-
Christian: [00:01:51] Right.
Aaron: [00:01:51] That's a law, but if you had a blog last year that said something like hey, it's not illegal to text and drive. Here's the laws that you need to know about. It would have been really good for you to go back and update your content in September and say that hey, these are new things. You don't need to create a whole new blog post. You can actually edit the one you had currently and then add more to it, and Google really likes that.
Christian: [00:02:13] Yeah. So yeah. I mean, that's usually the go to when we're talking about updating content is the blog and blog pieces that you publish in the past that may have gotten a lot of traffic but maybe some things have changed. So it's definitely good to go back and change some of those but not just on your blog. Definitely, you know, your address, phone numbers, people working there. One of my biggest pet peeves is the bottom copyright. If you have copyright and says the current year but it hasn't been updated in six years, and that to me makes it seem like this website is really old. Nobody's taking care of it, and it's just sitting there stagnant.
Aaron: [00:02:55] Right. It makes you wonder if they're still in business like.
Christian: [00:02:59] Right.
Aaron: [00:02:59] Okay. You must be paying the hosting. Somebody's card's getting charged ten dollars a year, but are you really still practicing or are you still, you know, are you still around?
Christian: [00:03:08] Yeah, exactly. The number two thing that you need to check are links and links internally and external links. Internal you obviously can control a little bit better, but when you're blogging and you're linking to other websites, it's very important to every month check on those links and make sure that they're still good. I mean, one way to check your internal links is to click on some things around the website and make sure that everything is going to the right location, but also you can definitely Google like check broken links. And there will be some tools that you can use where you just plug in your website, and that tool automatically looks for any broken links on your website. It's very easy to pinpoint which ones are not working properly.
Aaron: [00:03:55] Right. There's a tool that's kind of escaping me right now that's done by another company. It's probably like 150 dollars a year, and it checks all of your current links and tells you what the problem is or if there is a problem. And then you can manually do that. I think that- Actually I think it's free to find out what they are, and you'd have to pay them to fix that. It will hopefully come to me later, but another one is called Screaming Frog. Yes, like yelling frog. If you do Screaming Frog, it will tell you all the links that you have on your website, and then you can copy and paste those and also check them from Screaming Frog to see if the links are still working. But the worst thing that could happen to you is for somebody to go there and they're like yes, this is the answer to my problem, and they click a link to go and find out how to figure out this answer. And they click it, and it says a 404 page, and it takes them nowhere. So that's just really refreshing to your users, and it's not good for Google either because Google knows if people go there and they don't get what they want and they leave right away, you could be ranking for something but then you now drop out of the rankings because you have a bad link.
Christian: [00:05:06] Yeah. I just did a quick google search, and I mean, one of them - and I feel like I've used it already because the link is checked - is brokenlinkcheck.com. It's free, and also if you use Chrome, the browser, you can- There's definitely some plugins that you can put on your browser where with the click of a button you can check all the links, and you don't have to go to any website or anything like that. You just click a button, and it'll check your website automatically which is pretty cool.
Aaron: [00:05:34] All right. What- You said it to Chrome extension?
Christian: [00:05:37] Yeah.
Aaron: [00:05:37] Okay, cool. We will put that in the show notes. So we'll link that up so you can go and add that. We prefer Chrome anyway. Even though it does use a lot of memory on your computer, it is a really reliable browser. So definitely check that out, and it's free. So it is worth it to go and check out those links.
Christian: [00:05:56] Yep. Absolutely.
Aaron: [00:05:58] All right. So this is a special section.
Christian: [00:06:01] Is it special or spesal?
Aaron: [00:06:03] Spesal.
Christian: [00:06:04] Spesal. Okay.
Aaron: [00:06:04] Spesal is Spanish for special, right?
Christian: [00:06:08] I don't know. I don't know about that on. I don't think so.
Aaron: [00:06:10] Special stand for?
Christian: [00:06:11] Spesal?
Aaron: [00:06:12] What's special in Spanish?
Christian: [00:06:14] Special or spesal?
Aaron: [00:06:16] Both.
Christian: [00:06:17] Well, special as especial.
Aaron: [00:06:19] Okay. So really all he did was go eh-special. So what's special though?
Christian: [00:06:26] Okay, you need do that. You should have never prefaced anything. You just do it. All right. That was a rough intro to a little commercial though we're going to do from now on probably halfway through our podcast, and we just want to let you know that the Marketing Natives is basically the podcast of BitBranding. And we are a digital marketing agency located here in Allen, Texas. It's me myself, Christian, and this sir over here, Aaron. We're running this company. We've been doing this for about three years now, and we just want to let you know that if you need any website design. Or another main tier of business or another main service that we offer is social media marketing. We're talking about Facebook campaigns, Google pay-per-click. We would love to work with you if you're a small business. I mean, this episode, specifically lawyers. If you're a lawyer and you need a brand new website or if you need help navigating through social media, we are your guys.
Aaron: [00:07:33] What's a good way for them to get ahold of us?
Christian: [00:07:36] Literally you can search for BitBranding anywhere on Facebook. You can go to our website actually, bitbranding.co, but another good way is to e-mail us, firstname.lastname@example.org.
Aaron: [00:07:53] Right. Send us a message. Christian and I will- Christian or I will respond. It's kind of hard for both of us, but one of us will respond.
Christian: [00:07:59] Not at the same time, but yeah.
Aaron: [00:08:01] All right. So that's the end of that spot there. Hopefully, you guys love the blow horn because I really like pushing the button. So really fun. If you enjoyed that part, please leave us a comment and let us know that you love the blow horn, but back to our regularly scheduled information for lawyers. The next one here is something that you absolutely should do every month at the bare minimum, and that is to test your browsers and devices. There's constantly new devices coming out, some tablets. There's- What is that one? The Fire- Oh, I can't remember, but Amazon put it out. So it's like a Kindle Fire. So that's a different size than an iPad. There's just a lot of different browsers, and there's a lot of different devices that they can put them on.
Christian: [00:08:57] Yeah, and I mean, technically browsers are the ones who are updating constantly, more so than mobile phones. I would say mobile phones, you know, they come out every two or three months. You probably have a new one, but browsers are more of a constant update. And you don't realize it because the browsers, they just added on the backend, and they don't tell you anything. So it's very important to test these new browsers. A really good way to test this is not free, but it's something called browserstack.com. It would automatically test your website on a number of devices and browsers and browser versions because there's people who may have chromes same as us, but maybe they have the update automatically turned off. So they have an older version of Chrome which may not support certain things on your website. So that's like one of the biggest things that- I mean, it kind of hinders, you know, website design because a lot of people have different devices and different browsers, and if they have something that's really outdated and old, for example, Internet Explorer. If you have Internet Explorer, get rid of that thing right away. Get some Chrome or Firefox.
Aaron: [00:10:12] Anything.
Christian: [00:10:13] Anything than Internet Explorer because Internet Explorer does not support a lot of the new things that are coming out with website design, and it's a lot harder to design websites and make them cross compatible with all these browsers especially Internet Explorer that they don't like to date anything. So.
Aaron: [00:10:30] Right. And that's- Yeah. Man, it is bad, and not only that, but it lags down a lot of computers with the edge. But anyway, this is not an episode to bash on Internet Explorer.
Christian: [00:10:39] Oh, I will bash on Internet Explorer any day.
Aaron: [00:10:42] Yes. If you're still using it, we feel bad for you. Please send us a message. We will gladly-
Christian: [00:10:48] We'll send you a link to Google Chrome or Firefox.
Aaron: [00:10:51] Absolutely, but just please do that. It's- For a lawyer, it's a professional field, not that most businesses aren't. You know, you need to be professional, but like doctors, lawyers, that's very important for your website to show up correctly. If they have to pinch and zoom or it doesn't work correctly, they're probably not going to trust you to take care of a legal matter that they have. So it's just a level of professionalism.
Christian: [00:11:19] Yep. Exactly.
Aaron: [00:11:19] All right. So I know you're wondering and thinking that this may or may not happen because we alluded to it in the beginning, but there actually is a bonus that we have right here. And that is Google Analytics. You must check your Google Analytics every month. If you have a marketing person in-house, they should know about this. If they don't, you need to figure out what that is and have them kind of tasked with that job. If you have an outside agency helping you, they should be sending you a report every month with your analytics. So this is going to tell you everything from the amount of visitors to your website, the amount of pages that each person looks at, your bounce rate, which is very important. I'll explain what that is real quickly because a lot of people ask. A bounce rate is when somebody lands on your website and they don't go to a second page. So they get there. They didn't find what they wanted or they did find what they want, and they leave. A good balance rate is anything below 50 percent. You want more of your users to stay there and go to a second or third page. So you need to be checking those numbers to make sure every month that you're providing content and you have a site that loads fast enough for your users. The biggest reason people have problems with bounce rate is because their site loads in like 10 seconds which is way too slow. It needs to load between 3 to 5. 5 is still kind of pushing it, but you need to have it load fast. Quick stat. For every second after 3, or- I think it's- Yeah, I think it's three. Maybe four. For every second after that, you lose 10 percent of the potential profit you could gain from that. So like that's for e-commerce if you- Let's just say 3 percent. If it takes 4 seconds for your site to load, that's 10 percent of revenue that you could potentially be losing. So absolutely check your Google Analytics that you can figure out what is going to work on your website, and that also helps with the other tips that we had given previously.
Christian: [00:13:14] Yep. Again thank you for listening to our podcast, and yeah, if you enjoyed this episode so far, make sure you share it on social media.
Aaron: [00:13:26] I accidentally did the blow horn, but I kind of liked it.
Christian: [00:13:29] Make sure that you share this episode on social media if you enjoyed it or if you have a lawyer friends that would benefit from this episode, and also if you're enjoying this episode or you're enjoying the rest of our other episodes, make sure to leave a review either on the podcast app on your iPhone will be probably the best, the easiest way to do that. We will greatly appreciate it, and it will let us know how we're doing and how we can improve this podcast.
Aaron: [00:13:56] All right. We will talk to you guys next week.
Christian: [00:13:58] See ya.