Building a business that is able to scale is one of the hardest things to do. We could argue that starting a business is tough, but taking it to that next level is where true expertise is needed and most never make it. But what do you need to do to take your business to the next level and scale? In today’s episode we talk about the three pillars that are needed to help you bring in a consistent flow of leads and scale WITHOUT working more hours.
- You have to know your audience and you must get your messaging right. Think about your customer avatar, we know the demographics, everyone knows that, but what you really care about are the psychographics. After we have created your customer avatar we need to find out what your CPL, CPA, and LTV are. This allows you to make decisions that are appropriate for your business.
- Content creation + Automation. Those who make the most content are not the most effective, but those who make the most effective content consistently are the most effective. Messaging is hard, but when you figure it out, everything becomes clearer. This is the stage of your business where you are going to need to get out of your comfort zone and create videos. We will discuss the three types of content you need to create and how they work. This stage is also the automation stage, if you do the same tasks over and over again and it can be automated, you should. Time is one of the biggest things holding you back from scaling.
- Numbers; you need to know your numbers. If you don’t know how many leads are coming in, it’s going to be hard for you to find out how to scale. In the same vein, if one area of your business is driving 90% of the revenue, you need to know that.
If you are interested in using the Leads Accelerator system in your business, you can schedule a free strategy session here: https://apply.bitbranding.co/
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