3 Instagram Analytic Tools Every Digital Marketer Should Know About

January 29, 2018

Show Notes

On today's episode we talk about these 3 apps:

1. Instagram's native analytics.

2. Whatagraph. http://whatagraph.com/  

3. Socialbakers. https://www.socialbakers.com/free-tools/tracker/

Make sure to pick one you like and will use, that is the big piece here. Then, implement what you learn and use that to grow your business.


Christian: [00:00:14] What'sgoing on? Today we are going to talk about three Instagram analytic tools everydigital marketer should know about. These are going to be free tools. Are they?Are they all free?


Aaron: [00:00:29] Yes,yeah.


Christian: [00:00:31] Iknow two of them are. Okay, cool. Awesome. We're going to talk about the nativeanalytics. We're talking about Whatagraph and Socialbakers. Let's get rightinto it.


Aaron: [00:00:40] Okay,so I do want to clarify that they are all free.


Christian: [00:00:44] Theyare?


Aaron: [00:00:44] Yes.


Christian: [00:00:44] Okay,cool.


Aaron: [00:00:45] Becauseyours is free, right?


Christian: [00:00:46] Yeah.


Aaron: [00:00:47] Okay.Wow. All right. So first one is Instagram's native analytics. This happens oryou can get all of these features when you switch to the business profile, andI'm going to pull up my business profile here.


Christian: [00:01:01] Metoo.


Aaron: [00:01:01] Okay.So Christian is copying me, but you have these like 5, 4 little lines up in theright-hand corner. And if you click those, it pulls up insights. There's a lotof cool features up there for you. So you can see your total followers, yourtotal posts, it will tell you what your analytics are in the last seven days,your impressions, your followers as far as like sex and age, men or women, andthen your top locations. Then there's some other stuff on there too, correct?


Christian: [00:01:31] Yeah.You can check how many times people have clicked on your website, profile views,your reach, people who have clicked on your e-mail or direction links that youhave there. You go more in-depth with your followers. It'll give you age range,gender, top locations, even like the hours that your followers are online andinteracting.


Aaron: [00:01:59] Cool.I think one thing that is very cool is the posts. If you scroll down there,you'll see all the posts that you have, and it will pull up all the posts youhave in one year sorted by impression. So for example, we have some videos thatwe did a long time ago that have 700 plus impressions, and we have ones thatare not very long ago that have hundreds of impressions. So very cool to kindof see what your popular posts are and why they got most impressions and thenduplicating that kind of content so that you can create more content like that.And then the newest feature is stories. So finding out about your stories,seeing how many people viewed certain ones, which ones have most impressions,and I think that it shows it for 14 days. It does, but on the app, you canactually do- Okay. That's as far as you can go. Sorry. So you can do 14 days,but you can also do impressions, reach, taps back, exits, replies, swipe awayfrom your stuff. There's a lot of cool stuff that you can get in here. So forexample, I'm going to do taps forward, but you can find out a lot about yourInstagram stories, figure out what's resonating with your audience. And this isall within the native Instagram analytics.


Christian: [00:03:21] Right.Yeah, I mean, it's- For the itty-bitty app, Instagram- I say itty-bitty, but.


Aaron: [00:03:28] Yes,it's smaller on the smaller screens.


Christian: [00:03:30] Butyeah, the fact that it's just on your phone and you don't have an actualwebsite- I mean, you do have a website, but nobody really uses it. I mean, ithas a really good analytics in there and a lot of insight that you can takeaway from. So you can see we're- I think the main thing here is the followers,seeing where they're coming from, seeing the demographics, the age, gender, andthen also what Aaron was talking about, the posts and seeing what posts aremost popular, where people are engaging the most. And like Aaron said- I don'tknow if Aaron mentioned this, but when you click on posts, you can see everythingfrom- You can filter. So you can choose, you know, between likes or reach orengagement or comments. So I mean, really there's a lot of cool things that youcan do there, and sort of- It doesn't give you what that data means, but youcan sort of, you know, figure that out on your own once you have all that datain front of you. It gives it in a pretty easy to follow format. So it's reallynot complicated to look at or navigate which is pretty, pretty cool, and it'sfree.


Aaron: [00:04:46] Right.Absolutely free. The only problem with this that we see, or that I've seenanyway, is that you can't necessarily extract all of this data into somethinglike a desktop or a spreadsheet so that you can look at it historically. So forlike Instagram stories, you have 14 days. You have your posts; you have oneyear. So the data is like all over the place. It's kind of more like hey, takea mental note that these things were good, or you have somebody who goes andwrites it down. So that's why we're talking about these analytic tools isbecause you need something to keep track of your data, but Instagram's reallykind of stringent on- Or- Yeah, is that the right word? Stingy? Stingy, yeah.


Christian: [00:05:26] Yeah.


Aaron: [00:05:26] Stingyon giving away access to certain things like their data, and so it's reallyhard for people to create apps that collect all the data that you need for yourInstagram profile.


Christian: [00:05:38] Thenext tool that we have here is Whatagraph, and besides using it for Instagram,we actually use this tool for basically all of our reports. Whatagraph allowsus to- This is not a plug for water graph. We just use it and love it everysingle day, but we're able to plug-in data from different social networks likeFacebook, Twitter, Google Analytics, Search Console, Google, Facebook ads,LinkedIn. So I mean, there's a lot of things that you can plug-in there andcreate a full report of all your social media networks.


Aaron: [00:06:13] Andone thing that I do love about Whatagraph and why we switched over to it was itbreaks it down into cool, like, histograms, bar grams or bar graphs, and veryeasy to digest things instead of just a bunch of numbers on a screen and tryingto guess what all of it means, and then you can compare it. So we do a lot oflike okay, let's compare this to last month or let's compare this year to lastyear or this quarter versus last quarter. And you have a lot of cool-Christian's making a weird face at me.


Christian: [00:06:43] Yeah,because you said this was free, but it's not.


Aaron: [00:06:46] Okay.So Whatagraph-


Christian: [00:06:47] Wegot a good deal from-


Aaron: [00:06:49] Soit was free for us. Sorry.


Christian: [00:06:51] Forus. Yeah, yeah. But no, it starts at twenty-five dollars a month.


Aaron: [00:06:55] Okay.So they were doing a free deal for- No, it wasn't free. It was lifetime accesson AppSumo. It is like- If you are a marketer, you should know about AppSumo.It is like- What do they call it? Groupon for geeks. So we got that fortwenty-five dollars and then paid a lot more because we wanted more features,but so it is not free. Apologize if you listen this far in and you were likeWhatagraph's amazing. It is.


Christian: [00:07:19] Itreally is. I think it's worth the money.


Aaron: [00:07:21] Yeah.Twenty-five dollars a month, but you get all of your reports. And they lookreally good and professional. So if you're sending them to clients or you'resending them to- Even if you're looking at yourself, it's really easy to digestand see. So one important thing is it is not free.


Christian: [00:07:39] Alsovery cool, it's like a drag and drop. You pick which parts of the report youwant to show in the report. So I mean, it's really a really, really coolsoftware.


Aaron: [00:07:52] Andwhat you can do with it is like isolate Instagram specifically. Now with it,you don't have a lot of details. Again most of these you're going to find thatwe're talking about, you don't get a lot of detail with it. That's why theInstagram app is so good, but the Whatagraph gives you, for example, yourfollowers, your new followers, your new posts, your top performing posts, yourtotal followers, total following, total posts. You can do some custom things,but really there's not much more data that they're going to give you fromInstagram because again they're really stingy with what data they give.


Christian: [00:08:31] Yeah.Now I think the difference between Instagram analytics and Whatagraph is thatWhatagraph, you can actually look at what you had previously, and it's rightthere in front of you visually which is huge. With Instagram, the Instagramanalytics, yes, you can see a year ago how many impressions you had overall,and then you have to like go back and then look for this year. But you can'thave it side to side. You know, that's where Whatagraph is really good becauseit compares the previous year or whatever timeframe that you pick either, youknow, followers or reach or all that stuff.


Aaron: [00:09:09] Right.So this next one is Socialbakers, not to be confused with one of our previousepisodes about baking, but this is an Instagram analytic tool. So it offersreports and popular pictures, engagement, and I think Christian has as far aslike what else it can do with it. The information was interesting enough that Ifeel like I, you know, virtually or mentally noted it that oh, we should domore pictures and more posts like this.


Christian: [00:09:46] Yeah,I mean Socialbakers just gives you sort of a snapshot of your Instagram. Whathashtags you're using the most, which is pretty cool. It shows you what peopleor what- Or their profiles your tagging the most on your pictures. It shows youeven how many times you're using filters and what's the percentage of picturesthat have filters. Ours was 92 percent or something like that were normal. Soabsolutely no filter whatsoever. Socialbakers is just a nice little report, andit gives you a snapshot of your Instagram profile which is pretty cool.


[00:10:27] So whether youpick the free ones or you choose Whatagraph, make sure that you do go out andlook at your analytics so you can find out if what you're actually posting isworking. See if the Instagram stories you're putting out are engaging with youraudience. See if the posts that you're putting out are reaching as many peopleas you can possibly reach because if you don't know those numbers it's reallyhard to grow. For example, I was looking at our Instagram stories as far aspeople who have swiped away, and actually there's not very many people who haveswiped away from posts. So it's good to know that, you know, the Instagramstories we put out people are watching, and they're continuing to watch and notswiping away. So you need to know that whether or not you need to switch upyour content or not.


Christian: [00:11:09] Yeah.Yeah, and like we said, like Aaron said, the most important thing here is topick something, make sure that you're actually monitoring your analytics, andusing that data to implement new things or get rid of things that you've beendoing that don't necessarily work or aline. So again the three tools that wehave here is Instagram's native analytics. We talked about Whatagraph, whichyou have to actually pay, and then Socialbakers. There's probably plenty moreout there, but those are the three that we wanted to talk to you today about.And if you listened to all of this way in this episode, we want to, first ofall, thank you for listening to our podcast, and second, if you can do us afavor and write a little review on iTunes or Stitcher or anywhere else really.Wherever you can write a review of this podcast, please do so, and let us knowhow we can better- How to make this better. Sorry. I lost my train of thoughtthere. Also subscribe if you haven't subscribed already, and if you're on adesktop, check out our website. Go to bitbranding.co/podcast. You can see allof episodes there, and you can see our transcripts. So if you don't want tolisten, you can read through the whole episode really.


Aaron: [00:12:29] Andone last thing. Very appropriate for this episode. Go to Instagram and followBitBranding. Let us know. Send us a DM that you followed us from the podcast,and we'll send you something special.


Christian: [00:12:40] Veryspecial. All right. We'll see you next week.

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