Show Notes

On today's episode we talk about these 3 apps:

1. Instagram's native analytics.

2. Whatagraph.  

3. Socialbakers.

Make sure to pick one you like and will use, that is the big piece here. Then, implement what you learn and use that to grow your business.


Christian: [00:00:14] What's going on? Today we are going to talk about three Instagram analytic tools every digital marketer should know about. These are going to be free tools. Are they? Are they all free?


Aaron: [00:00:29] Yes, yeah.


Christian: [00:00:31] I know two of them are. Okay, cool. Awesome. We're going to talk about the native analytics. We're talking about Whatagraph and Socialbakers. Let's get right into it.


Aaron: [00:00:40] Okay, so I do want to clarify that they are all free.


Christian: [00:00:44] They are?


Aaron: [00:00:44] Yes.


Christian: [00:00:44] Okay, cool.


Aaron: [00:00:45] Because yours is free, right?


Christian: [00:00:46] Yeah.


Aaron: [00:00:47] Okay. Wow. All right. So first one is Instagram's native analytics. This happens or you can get all of these features when you switch to the business profile, and I'm going to pull up my business profile here.


Christian: [00:01:01] Me too.


Aaron: [00:01:01] Okay. So Christian is copying me, but you have these like 5, 4 little lines up in the right-hand corner. And if you click those, it pulls up insights. There's a lot of cool features up there for you. So you can see your total followers, your total posts, it will tell you what your analytics are in the last seven days, your impressions, your followers as far as like sex and age, men or women, and then your top locations. Then there's some other stuff on there too, correct?


Christian: [00:01:31] Yeah. You can check how many times people have clicked on your website, profile views, your reach, people who have clicked on your e-mail or direction links that you have there. You go more in-depth with your followers. It'll give you age range, gender, top locations, even like the hours that your followers are online and interacting.


Aaron: [00:01:59] Cool. I think one thing that is very cool is the posts. If you scroll down there, you'll see all the posts that you have, and it will pull up all the posts you have in one year sorted by impression. So for example, we have some videos that we did a long time ago that have 700 plus impressions, and we have ones that are not very long ago that have hundreds of impressions. So very cool to kind of see what your popular posts are and why they got most impressions and then duplicating that kind of content so that you can create more content like that. And then the newest feature is stories. So finding out about your stories, seeing how many people viewed certain ones, which ones have most impressions, and I think that it shows it for 14 days. It does, but on the app, you can actually do- Okay. That's as far as you can go. Sorry. So you can do 14 days, but you can also do impressions, reach, taps back, exits, replies, swipe away from your stuff. There's a lot of cool stuff that you can get in here. So for example, I'm going to do taps forward, but you can find out a lot about your Instagram stories, figure out what's resonating with your audience. And this is all within the native Instagram analytics.


Christian: [00:03:21] Right. Yeah, I mean, it's- For the itty-bitty app, Instagram- I say itty-bitty, but.


Aaron: [00:03:28] Yes, it's smaller on the smaller screens.


Christian: [00:03:30] But yeah, the fact that it's just on your phone and you don't have an actual website- I mean, you do have a website, but nobody really uses it. I mean, it has a really good analytics in there and a lot of insight that you can take away from. So you can see we're- I think the main thing here is the followers, seeing where they're coming from, seeing the demographics, the age, gender, and then also what Aaron was talking about, the posts and seeing what posts are most popular, where people are engaging the most. And like Aaron said- I don't know if Aaron mentioned this, but when you click on posts, you can see everything from- You can filter. So you can choose, you know, between likes or reach or engagement or comments. So I mean, really there's a lot of cool things that you can do there, and sort of- It doesn't give you what that data means, but you can sort of, you know, figure that out on your own once you have all that data in front of you. It gives it in a pretty easy to follow format. So it's really not complicated to look at or navigate which is pretty, pretty cool, and it's free.


Aaron: [00:04:46] Right. Absolutely free. The only problem with this that we see, or that I've seen anyway, is that you can't necessarily extract all of this data into something like a desktop or a spreadsheet so that you can look at it historically. So for like Instagram stories, you have 14 days. You have your posts; you have one year. So the data is like all over the place. It's kind of more like hey, take a mental note that these things were good, or you have somebody who goes and writes it down. So that's why we're talking about these analytic tools is because you need something to keep track of your data, but Instagram's really kind of stringent on- Or- Yeah, is that the right word? Stingy? Stingy, yeah.


Christian: [00:05:26] Yeah.


Aaron: [00:05:26] Stingy on giving away access to certain things like their data, and so it's really hard for people to create apps that collect all the data that you need for your Instagram profile.


Christian: [00:05:38] The next tool that we have here is Whatagraph, and besides using it for Instagram, we actually use this tool for basically all of our reports. Whatagraph allows us to- This is not a plug for water graph. We just use it and love it every single day, but we're able to plug-in data from different social networks like Facebook, Twitter, Google Analytics, Search Console, Google, Facebook ads, LinkedIn. So I mean, there's a lot of things that you can plug-in there and create a full report of all your social media networks.


Aaron: [00:06:13] And one thing that I do love about Whatagraph and why we switched over to it was it breaks it down into cool, like, histograms, bar grams or bar graphs, and very easy to digest things instead of just a bunch of numbers on a screen and trying to guess what all of it means, and then you can compare it. So we do a lot of like okay, let's compare this to last month or let's compare this year to last year or this quarter versus last quarter. And you have a lot of cool- Christian's making a weird face at me.


Christian: [00:06:43] Yeah, because you said this was free, but it's not.


Aaron: [00:06:46] Okay. So Whatagraph-


Christian: [00:06:47] We got a good deal from-


Aaron: [00:06:49] So it was free for us. Sorry.


Christian: [00:06:51] For us. Yeah, yeah. But no, it starts at twenty-five dollars a month.


Aaron: [00:06:55] Okay. So they were doing a free deal for- No, it wasn't free. It was lifetime access on AppSumo. It is like- If you are a marketer, you should know about AppSumo. It is like- What do they call it? Groupon for geeks. So we got that for twenty-five dollars and then paid a lot more because we wanted more features, but so it is not free. Apologize if you listen this far in and you were like Whatagraph's amazing. It is.


Christian: [00:07:19] It really is. I think it's worth the money.


Aaron: [00:07:21] Yeah. Twenty-five dollars a month, but you get all of your reports. And they look really good and professional. So if you're sending them to clients or you're sending them to- Even if you're looking at yourself, it's really easy to digest and see. So one important thing is it is not free.


Christian: [00:07:39] Also very cool, it's like a drag and drop. You pick which parts of the report you want to show in the report. So I mean, it's really a really, really cool software.


Aaron: [00:07:52] And what you can do with it is like isolate Instagram specifically. Now with it, you don't have a lot of details. Again most of these you're going to find that we're talking about, you don't get a lot of detail with it. That's why the Instagram app is so good, but the Whatagraph gives you, for example, your followers, your new followers, your new posts, your top performing posts, your total followers, total following, total posts. You can do some custom things, but really there's not much more data that they're going to give you from Instagram because again they're really stingy with what data they give.


Christian: [00:08:31] Yeah. Now I think the difference between Instagram analytics and Whatagraph is that Whatagraph, you can actually look at what you had previously, and it's right there in front of you visually which is huge. With Instagram, the Instagram analytics, yes, you can see a year ago how many impressions you had overall, and then you have to like go back and then look for this year. But you can't have it side to side. You know, that's where Whatagraph is really good because it compares the previous year or whatever timeframe that you pick either, you know, followers or reach or all that stuff.


Aaron: [00:09:09] Right. So this next one is Socialbakers, not to be confused with one of our previous episodes about baking, but this is an Instagram analytic tool. So it offers reports and popular pictures, engagement, and I think Christian has as far as like what else it can do with it. The information was interesting enough that I feel like I, you know, virtually or mentally noted it that oh, we should do more pictures and more posts like this.


Christian: [00:09:46] Yeah, I mean Socialbakers just gives you sort of a snapshot of your Instagram. What hashtags you're using the most, which is pretty cool. It shows you what people or what- Or their profiles your tagging the most on your pictures. It shows you even how many times you're using filters and what's the percentage of pictures that have filters. Ours was 92 percent or something like that were normal. So absolutely no filter whatsoever. Socialbakers is just a nice little report, and it gives you a snapshot of your Instagram profile which is pretty cool.


[00:10:27] So whether you pick the free ones or you choose Whatagraph, make sure that you do go out and look at your analytics so you can find out if what you're actually posting is working. See if the Instagram stories you're putting out are engaging with your audience. See if the posts that you're putting out are reaching as many people as you can possibly reach because if you don't know those numbers it's really hard to grow. For example, I was looking at our Instagram stories as far as people who have swiped away, and actually there's not very many people who have swiped away from posts. So it's good to know that, you know, the Instagram stories we put out people are watching, and they're continuing to watch and not swiping away. So you need to know that whether or not you need to switch up your content or not.


Christian: [00:11:09] Yeah. Yeah, and like we said, like Aaron said, the most important thing here is to pick something, make sure that you're actually monitoring your analytics, and using that data to implement new things or get rid of things that you've been doing that don't necessarily work or aline. So again the three tools that we have here is Instagram's native analytics. We talked about Whatagraph, which you have to actually pay, and then Socialbakers. There's probably plenty more out there, but those are the three that we wanted to talk to you today about. And if you listened to all of this way in this episode, we want to, first of all, thank you for listening to our podcast, and second, if you can do us a favor and write a little review on iTunes or Stitcher or anywhere else really. Wherever you can write a review of this podcast, please do so, and let us know how we can better- How to make this better. Sorry. I lost my train of thought there. Also subscribe if you haven't subscribed already, and if you're on a desktop, check out our website. Go to You can see all of episodes there, and you can see our transcripts. So if you don't want to listen, you can read through the whole episode really.


Aaron: [00:12:29] And one last thing. Very appropriate for this episode. Go to Instagram and follow BitBranding. Let us know. Send us a DM that you followed us from the podcast, and we'll send you something special.


Christian: [00:12:40] Very special. All right. We'll see you next week.

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