On today's episode we talk about the 10 things you need to know about IGTV:
- IGTV is a portrait mode style video, you can only watch videos vertically.
- You can view IGTV from the Instagram App OR the IGTV app.
- Even if you don’t have 10k followers, you can link your IGTV videos from your stories and have your followers swipe up to watch the full video.
- Currently the maximum length is one hour for an IGTV video, but eventually they are going to make it limitless.
- You can create only 1 IGTV profile per Instagram account.
- You can’t record and create your content from the IGTV app. It’s only for viewing and uploading.
- Long form content consumed by your customers gives you a much better chance to acquire them. Plus, we do see IGTV ads coming in the future… this is a prediction, but we’ll see!
- IGTV videos stay on your channel until you physically delete them unlike Instagram Stories that disappear after 89 hours.
- You need the IGTV app to watch different profiles without leaving the app. IGTV can be found on every Instagram profile, but once you are there you are only consuming that profile. Whereas on the IGTV app you can consume many of the people you are following plus any that you may discover.
- IGTV videos have their own likes and comments.
