If you haven't already heard, Shopify and TikTok have announced a partnership recently and that means big things for anyone who is in the online eCommerce industry.
TikTok has 50 million daily active U.S. users and 100 million monthly active U.S. users.
This means that anyone can create a TikTok for Business account and shoppable video ads on TikTok using Shopify are going to be able to get in front of all these users.
TikTok surpassed 2 billion downloads in August 2020, and it doesn't look it's slowing down any time soon. Even with the ban on the use of TikTok by the Trump administration, it looks like TikTok is still looking to engage with its users and grow.
Read on to see how you can use these shoppable video ads on TikTok to grow your own online business.
If you aren't sure what TikTok is, here is a quick lowdown on this up-and-coming social media platform, that's second only to Facebook in the number of users (2.7 billion active users on Facebook).
TikTok is a video social media platform where users create and share short videos of themselves doing all sorts of things. Cooking, dancing, rollerskating, singing, and more.
Also, users can discover videos and follow the users they love, like other social media platforms.
The interesting thing about TikTok is its primary audience is aged 13-24, about 50% on iPhone and 60% on Android. This is quite different from any other platform out there.
As you can imagine, this audience has a buying power different from any other. Not only do they have student jobs that they might engage in, but more than that they have their parent's income at their disposal as well.
That's what's making businesses salivate and sit at the edge of their seats at the partnership between Shopify and Tiktok.
The great thing about TikTok is that as soon as you switch on the app, it starts playing videos right away. You don't even have to click on anything.
And these videos that play are the featured videos, which are videos the app decides you will like. You can switch to videos from people you follow, as well.
The great thing about the Shopify and TikTok partnership is that they are going to be able to take advantage of these featured videos spot by placing shoppable video ads in their place like IGTV does on Instagram or YouTube.
TikTok users spend an average of 46 minutes on TikTok every single day, watching TikTik videos, engaging with other users, and more. This is more time than what people spend on Facebook.
The reason for this is TikTok's powerful algorithm that pulls in users, through the 'For You' feed that shows one video at a time, and keeps on improving its recommendations over time.
All this means that businesses who can take advantage of the shoppable video ads will be able to get in front of engaged eyeballs of teens and twenty-something-year-olds, who have immense spending power.
The great thing about TikTok is that even though it has a 15-second video limit, users can tack together several of these 15 seconds videos to make a longer one.
In fact, 1 out of every 3 users on TikTok are creators as well, and 34% of them create a new video every single day.
All this means that you will be able to get your shoppable video ads not only in front of users but also influencers, of which there are many.
And if you can get them interested in your products and get them to do a video on it, up goes your sales numbers.
The main point of this is to use the power of engagement and humor, to get your users to click on your video ads.
Many hashtag challenges are going around, in which the TikTok users are happy to take part. The Ice Bucket challenge is nothing compared to the ones on TikTok.
If you are a Shopify merchant without a strong following on TikTok, that doesn't mean the end of the game for you. You can still engage with TikTok users by utilizing the TikTok for business tools and using shoppable video ads.
Even though the United States has banned TikTok for now, the Beijing company that owns TikTok, ByteDance, has filed a lawsuit against the United States government.
They claim that the U.S. government has no evidence of them sharing data with the Chinese government.
Considering the popularity of TikTok and their highly engaged active audience, maybe it's only a matter of time before the ban on TikTok is lifted.
It seems Shopify is comfortable with TikTok's future growth prospects, as it signed this partnership with TikTok, while the lawsuit was still in progress.
No one has a handle on the future, but the trends tell us that TikTok is here to stay and is going to continue its magnificent trend upwards.
As a business, it would be foolhardy not to take advantage of this growth and get in on the action. The 13-24-year-olds of the United States are on TikTok, waiting to engage with and buy your products. Don't wait too long before jumping in!
Shopify and Tiktok's partnership means big things for the future of video marketing and shoppable video ads. Things are just getting started.
Don't dip your foot into the water - get your Shopify business on TikTok with the help of their business account and take in front of their engaged active users now.
TikTok might be trailing Facebook now, but it's only a matter of time before they surpass them. Don't be left behind.
If you are interested in earning $10,000 more every month as business owners, please check out our website today!
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