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How To Market To Millennials in 2017

Aaron Pearson
Co Founder, Managing Director

Before we get into how to market to millennials, I would like to explain why marketing to millennials now and in the future is going to be crucial for growth in your business. Currently there are over 80 million millennials in the United States alone, which makes up one-forth of the total population. 

So what’s the big deal about millennials? Young adults born between 1977 and 2000 account for 25 percent of the US population and wield over $1.3 trillion dollars in direct spending power.

Now that you know how important it is to market to millennials, what are the most effective ways to do so? In this blog we will show you five key factors to marketing to millennials in 2017.

Social Media

Millennials are perhaps most active on social media platforms. As such, they expect businesses they follow to use these platforms, too. But being online isn't enough; to engage millennials, businesses must tell stories that resonate with them. Tip: your social posts must be both genuine and engaging. A brand that talks but doesn't listen, or one that automates everything it posts, will fail to gain traction.

Taco bell facebook page, facebook page, social media
Taco Bell
Taco Bells social media on all platforms is better than most. They have beautiful aesthetics and use conversational tone to engage with their followers.

Let them be part of your brand

When you are making decisions regarding your business, seek the input of your millennial followers. If, for example, you are choosing between a new logo or color scheme for your office, ask for their feedback. Millennials, especially, appreciate when you make them feel valued and important. And when you do, they will begin to take ownership with your brand. The result? Incredible brand loyalty.

hello fresh facebook page, facebook for millennials
Hello Fresh
Hello Fresh is using a simple image to engage with their audience, but doing it in a fun manner to get everyone involved. We could all learn from them.


Inbound marketing is KING 

If your idea of marketing to millennials is to use billboards, radio ads, and mailers, it is time to completely shift your focus. Why? Because millennials don't respond to these traditional tools. Inbound marketing is what works with millennials, plain and simple. 

A good example is when you create content that benefits your desired audience(s). If you sell pools, for example, perhaps you put out a weekly blog that guides pool owners with identifying the best and worst chemicals to be as Green as possible. Or perhaps you focus on answering the questions Millennials often pose to you. Traditional outbound marketing, by comparison, basically tosses out a ton of un-targeted messaging, hoping that some of it sticks. Millennials would call that spam. 

If you are marketing with a purpose and value-driven ideas, you will succeed at capturing the attention and loyalty of millennials. Some of the effective inbound marketing tools that we highly recommend: blogs, tutorial videos, and e-books.

bitbranding youtube page, bit branding youtube, social media, inbound marketing
BitBranding Marketing Tutorials
This is our own YouTube channel and we are proud to say that multiple ways to give free information on our channel.

Tell a specific story

There is plenty of business for every business that wants to sell online. You just have to be smart about attracting it. So look at the glass as half full, not half empty. How can you narrow your messaging to appeal to millennials? 

Let's say, for example, that you own an automotive repair shop that changes oil quicker than the competition. You could try marketing to every single person who drives a car, but you would get much better results if you market to people who value quick oil service, such as busy executives or house moms who are constantly on the go running errands. Tip: If you tell your targeted stories well enough, you can actually charge more for your services. 

earthyandy instagram page, instagram influencers, influencer marketing
Earthyandy
We like Earthy Andy because she focuses her marketing on one type of health market, vegans and creates content around that.

Use influencer marketing to your advantage 

More than likely your online audience follows influencers. Who is an influencer? Someone with a significant number of followers in a specific niche. Influencers have the power to persuade other people what to think or do. Often, when they say buy, people do. Millennials are especially influenced by influencer marketing. What influencer marketing can do for your brand is huge. Your challenge, then, is to build a relationship with influencers that your millennial followers respect, so they can influence for you.

For the most part, influencer marketing is not expensive. You want to connect with an influencer  who has a larger following than your own. But don't think that you have to choose someone with millions of followers. Reach out to influencers on the platform they prefer to use, and ask if they would be interested in endorsing your product. One way to identify influencers is to use software services, such as NinjaOutreach, which tracks influencer statistics.

arm the animals instagram page, instagram marketing, animail instagram influencer
Armtheanimals
Arm The Animals is a perfect example of an influencer you could reach out to help market your business with access to animal lovers.

Did you find value in this post? We'd love to hear from you. Please leave a comment below.

Got a project in mind?

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Every Tuesday and Friday at 2:30PM CDT we brainstorm 10 ideas on topics like social media, small business and new tech.

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