Before we get into how to market to millennials, I would like to explain why marketing to millennials now and in the future is going to be crucial for growth in your business. Currently there are over 80 million millennials in the United States alone, which makes up one-forth of the total population.
So what’s the big deal about millennials? Young adults born between 1977 and 2000 account for 25 percent of the US population and wield over $1.3 trillion dollars in direct spending power.
Now that you know how important
it is to market to millennials, what are the most effective ways to do so? In
this blog we will show you five key factors to marketing to millennials in
Millennials are perhaps most active on social media platforms. As such, they expect businesses they follow to use these platforms, too. But being online isn't enough; to engage millennials, businesses must tell stories that resonate with them. Tip: your social posts must be both genuine and engaging. A brand that talks but doesn't listen, or one that automates everything it posts, will fail to gain traction.
When you are making decisions
regarding your business, seek the input of your millennial followers. If, for
example, you are choosing between a new logo or color scheme for your office,
ask for their feedback. Millennials, especially, appreciate when you make them
feel valued and important. And when you do, they will begin to take ownership
with your brand. The result? Incredible brand loyalty.
If your idea of marketing to millennials is to use billboards, radio ads, and mailers, it is time to completely shift your focus. Why? Because millennials don't respond to these traditional tools. Inbound marketing is what works with millennials, plain and simple.
A good example is when you create
content that benefits your desired audience(s). If you sell pools, for example,
perhaps you put out a weekly blog that guides pool owners with identifying the
best and worst chemicals to be as Green as possible. Or perhaps you focus on
answering the questions Millennials often pose to you. Traditional
outbound marketing, by comparison, basically tosses out a ton of un-targeted
messaging, hoping that some of it sticks. Millennials would call that
If you are marketing with a purpose and value-driven ideas, you will succeed at capturing the attention and loyalty of millennials. Some of the effective inbound marketing tools that we highly recommend: blogs, tutorial videos, and e-books.
There is plenty of business for every business that wants to sell online. You just have to be smart about attracting it. So look at the glass as half full, not half empty. How can you narrow your messaging to appeal to millennials?
Let's say, for example, that you
own an automotive repair shop that changes oil quicker than the
competition. You could try marketing to every single person who drives a
car, but you would get much better results if you market to people who value
quick oil service, such as busy executives or house moms who are constantly on the go running
errands. Tip: If you tell your targeted stories well enough, you can
actually charge more for your services.
More than likely your online audience follows influencers. Who is an influencer? Someone with a significant number of followers in a specific niche. Influencers have the power to persuade other people what to think or do. Often, when they say buy, people do. Millennials are especially influenced by influencer marketing. What influencer marketing can do for your brand is huge. Your challenge, then, is to build a relationship with influencers that your millennial followers respect, so they can influence for you.
For the most part, influencer marketing is not expensive. You want to connect with an influencer who has a larger following than your own. But don't think that you have to choose someone with millions of followers. Reach out to influencers on the platform they prefer to use, and ask if they would be interested in endorsing your product. One way to identify influencers is to use software services, such as NinjaOutreach, which tracks influencer statistics.
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