Email remains one of the most cost-effective and efficient ways to market your business. It is said that for every $1 you spend on email marketing, you can get $36 in return. That’s a huge return on investment but you can’t just send any email.
It needs to be carefully crafted to first persuade people to open it and then to take action when they do. Let’s take a look at how you can create a brilliant marketing email.
In order to write a promotional email that converts, you need to know the answer to these questions. For example, if you have a sale for skateboards and you send the email to a 70-year-old man, he will be very unlikely to open the email, let alone look at the offer.
You need to be clear about what you are promoting and the reason behind it. This could be to increase customer engagement, increase sales for a specific product to just generate website traffic.
There are many different marketing methods from handing out business cards and leaflets to paid advertising and email. With each one, you need to know your target market to make it as effective as possible. Once you have a clear understanding of your desired audience, you can shape the email to match this.
Your email needs to have a catchy subject, create a positive relationship, and have an absorbing main body. Here we break it down into more detail.
It is important for your subscribers to feel like they are important. It can be done in a few ways,
Once you’ve enticed them with a catchy title, you need to keep them interested. If the email is filled with a long block of text, they are very much likely to close the email and delete it. Here’s how to keep their attention.
Promotional email is a concrete way to get your customers to remember your company and the opportunities that are being offered. They are more likely to click on your email if it seems personal, has a subject that is relatable to them, and adds value. Make sure to keep them engaged, give them all the information about the offer in clean concise words, and has a call to action.
Facebook local ads offer a quick and effective way to connect with your customers in the online place where they'll likely be spending most of their time. But making a meaningful connection is a little more complex than simply throwing money at the social media giant.
In this Shopify tutorial, we’re going to go over how to add Shopify Apps.
In this interview, I talk with our new team member, Ryan Riddick, who serves as an Associate Campaign Manager for BitBranding. Let's get into it: