Hey, guys, it's Aaron here. Today I'm going to be sharing with you how to build a seven figure clothing brand, including one marketing strategy that will not only help you sell more clothes, but will alleviate a ton of headaches.
So number one is passion.
This may seem like a duh or maybe not even as sexy, but let me tell you, as somebody who's been running a business for five plus years, you're going to work a lot. It doesn't have to be all the time, but there is going to be a period of time where you're going to have to work really hard. If you don't love what you do or have a passion for the clothing brand or boutique you're about to start, it's going to be really hard to even break even past that six figure mark.
Don't believe me? DM any clothing brand that you look up to and ask them if they love what they do or better yet, go check out their About Page. I was reading the story of Wrldlnvsn the other day. These two guys lived in poverty and needed a way out for their family. They started with 12 t-shirts and let their passion drive them forward. Obviously other things are needed, but that's what we were going to cover here in a second.
Before we get to number two, I just want to say welcome, especially to everybody new. My name is Aaron Pearson.
I'm one of the co-founders here at BitBranding. We've been helping frustrated stories since 2015 become impactful store owners through tutorials, tactics and strategies.
We would love it for you, if you find value in this blog, to make sure to head over to our YouTube Channel and hit that subscribe button and turn on notifications. We'd love for you to support our channel.
So number two is to fill a need in the market.
Is there a need for your type of clothing or a way or approach that you have for commerce. Is there a need for a boutique with affordable clothing, with styles from Neiman Marcus, or is there a need for clothing for women to look good, to feel good about themselves? Is there a need for another T-shirt company? Go to Reddit, Quora, etc, and ask people, preferably not your friends or family, what their pain points are and see if you can really get buy in from the market.It's much easier to ride a wave than to try to paddle upstream.
Now, this is insightful. Wait until I give you the easiest and most uncommon answer to hitting seven figures for your clothing brand.
Number three is to accelerate your growth with online advertising.
You could likely get to six figures and even make it to mid six figures without advertising. But eventually it only makes more sense for you to start paying to be in front of new customers. I call this going to the ATM and it's literally going to be like printing money if you do it correctly and you understand these two very important numbers.
Number one, your average order value and number two, the lifetime value of your customer.
If you know these two numbers, it's just going to be a matter of scaling up your business to be successful.
If you're one who's already been running Facebook ads and want to scale, make sure that you check out this video right here on how to scale your Facebook ads in five minutes.
All right. So the piece de resistance. Number four is to cast a vision.
Most businesses who stick around for three or four years can get to multiple six figures. But the difference between the big dawgs and the pups is vision. You have to build a team, whether big or small, and you have to create a vision for them and your customers to buy into.
If you can't get excited about what you're doing, no one else will either. The vision should be bigger than yourself, and as an added bonus, you get to work with better people. You should be making the world a better place through your clothing.
Alright you guys, thank you so much for reading. If you would like to watch our “How To” video on this subject, you can watch it here. A lot of e-commerce brands have questions about how much they should be spending on Facebook. If this is you, leave a comment on the video with the word “Calculator” and I'll share with you our Google spreadsheet so that you can plug and play and find out for your brand.
If you want to hear more or watch more about e-commerce brands, just leave a comment on the video.
If you stuck around this long, you're probably someone who wants to know the keys to ecommerce growth and success in the long term. Since I know this is probably you, otherwise you would have clicked away by now, then you need to check out our free training on the five pillars that must be in place for you to grow and scale profitably. Just click the link down in the description of the video. It's a 15-20 minute training showing you, walking you through the exact things that need to be in place for your clothing brand.
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