There are 158,931 clothing boutiques in the US. To stand out digital marketing is a must. The raise of social media platforms makes it easy to be visible, grow your audience and generate revenue. Facebook, Instagram, Twitter, TikTok, the options are endless.
But just posting for the sake of posting won’t get you loyal customers. Your business needs to have a sound social media strategy because a simple mistake can cost you a lot of time and money.
So, keep reading to find out the most common social media marketing mistakes you may be making.
1. Not Having a Plan
A fundamental element of any successful social media strategy is planning. If you don’t have a clear plan for your marketing, it is impossible to know what to post.
The first step is to understand the difference between the social media platforms, what they can offer and how your business can benefit from them. Once you become familiar with their possibilities, you can decide how they can help achieving your business goals.
There is much more to social media marketing than scheduling a post. Your social media posts need to resonate with your targeted audience. So, doing your social media without a solid plan can fail.
2. Thinking That Your Audience Is Everywhere
With marketing clothing stores online, more is not always better. It may seem logical to be on every platform to have a wider reach. However, this mistake can easily consume all your time and not deliver any results.
Knowing where your audience spends time online, their buying behaviors, and how they access content online is crucial. There are no benefits from posting on Instagram if your ideal customer isn’t there.
Instead, study your audience, see where they hang out online and start posting there. You aim to grow your brand awareness and make sales. Targeting customers who are interested in what your clothing store sells will do just that.
3. Buying Followers
It can be nerve-wracking if you don’t have many followers. So, it can be an easy move to buy some to increase the headcount. As a result, you may have more accounts following you, but that won’t help your business.
First of all, buying followers goes against Instagram and Facebook algorithms. When you buy followers, you ultimately pay for people who are not interested in your brand and won’t bother to engage with your posts.
In addition, many fake accounts are being set up just to sell them. You may buy many followers, but if they are nonexistent, your posts will not be shown in the feed. And the fewer social media posts your real followers see, the lesser the chance they will buy something from you.
4. Being Boring
The aim of social media is to entertain. After all, we all use social media to socialize. Posting just for the sake of posting won’t get you engaged followers.
As they say in marketing, boring doesn’t sell. So, create compelling, fresh content. Be creative, your followers have started following you because they like what you have to offer.
With over 100 million posts a day, you cannot afford to be uninspiring. It may seem daunting to create new posts all the time, but if you know what your audience wants and you believe in your product, you can’t go wrong.
5. Not Engaging Through Comments
Staying silent in business is not a good move. It goes the same for social media. Engagement helps you to build the like, know and trust factor.
Make part of your social media strategy to respond to every comment. It means that your followers like what you are posting. If your followers see you responding to comments you build a deeper connection.
6. Removing Negative Comments
Remember, even bad press can be good for you. You are in business, and it is expected that you may get a negative comment. But the biggest mistake you can make is to delete it.
Your customers have the right to their opinion. Their feedback gives you an excellent opportunity to improve your products or the services you provide. And if the comments are toxic, simply ignore them.
It is more important to show your loyal followers that you can deal with negative comments rather than deleting them. It sends a message that you believe in your brand and that you accept other people’s opinions.
7. Misusing Hashtags
Social media posts can get a bigger exposure if you use the right hashtags. Hashtags allow your followers to search your posts and for others to discover your brand.
However, you shouldn’t use any hashtags. Irrelevant hashtags can backfire. Search for hashtags relevant to the post and your industry, as well as look for the newest trends to be part of the conversation.
8. Hard Selling
Of course, you are on social media platforms to promote your business. Your content needs to be engaging, creative, and relevant to your targeted audience. You have to grab the attention of your followers.
It is expected that you are going to be selling your products through social platforms. However, fresh and often personal content will bring you more trusted customers. You show that you understand your audience's concerns or objections and are not only interested in forcing them to buy from you.
Your clothing store website is a great place to showcase all your products. Leave social media to increase your conversion rates.
How to Avoid Social Media Marketing Mistakes
Social media marketing needs to be a part of any business to survive. However, with all the information out there, it may be hard to take the right step. Keep the eight social media marketing mistakes in mind to avoid making them in the future.
If you want to create a winning social marketing plan, get in touch with us today.
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