The global eCommerce market is projected to reach over $4.5 trillion before 2021 is over. This growth is expected to reach almost 22 percent by 2024. This growth represents an eight percent increase in only five short years.
That’s why eCommerce is leading the way for companies to expand their business reach. If your eCommerce business is ready to tackle this trend, then this article is for you!
Look through our resourceful guide on these seven current practices that are influencing the future of eCommerce. Track these practices now and you’ll see your sales numbers skyrocket well beyond your expectations.
What Does eCommerce Mean?
ECommerce means selling or buying services and products online. Ecommerce can also involve transferring data and money to finalize these kinds of transactions.
ECommerce can make a product easier to find and buy through an online marketplace. Ecommerce benefits both small and large companies.
Trends for Your eCommerce Business
As we advance through 2021, here are seven helpful tips for growing your online company. These tips include:
1. Personalized Engagement for Customers
Customer engagement means how a company can create an ongoing customer relationship. These relationships are vital to building brand loyalty and customer awareness.
Outreach through social media as well as other marketing campaigns can also enforce customer engagement. Ecommerce efforts today also include customizing this kind of engagement to a shopper’s particular interests.
An online marketing agency can use its customer page search and queries to promote specific products. These businesses can use this data to modify their websites.
When a company’s eCommerce marketing strategy staff modifies their website this way will make them more accessible. Viewers will soon realize that they don’t have to spend as much time when they shop.
2. Chatbots and Artificial Intelligence Assistants
Another way to grow your eCommerce business is to use chatbots and artificial intelligence assistants. Artificial intelligence (AI) assistants use a specialized software. This software will finish off a command in response to a verbal request.
An advertising agency will use also use a chatbot or other similar software to create actual conversations. A chatbot will replicate how a human would react to actual conversations.
Virtual intelligent assistants will perform services or tasks based on an actual verbal command. These assistants can also manage your inventory or provide your receptionist functions.
These assistants can also help you answer any public questions, while you manage your company’s day-to-day operations.
3. Interactive Product Imaging
Your customers will want to interact with the services and goods they want to purchase. An expert opinion or online review might not be enough to persuade them of the quality of products on the market. That’s where interactive product imaging can help,
Interactive product imaging will help a company showcase a product’s physical qualities with 3D animation. Augmented reality and virtual technology also help support a level of interactive 3D imaging.
Product imaging will allow a customer to experience and understand the product before they purchase it.
A customer can manipulate and move products at various angles to see them from either their laptop or their smartphone. Interactive imagining technology can help remove any doubt from the customer’s buying experience.
4. Ecommerce Brick-and-Mortar Site
Many eCommerce business sites are opening up their physical, onsite locations to provide their products.
Some locations are either a permanent storefront location or a temporary pop-up. There are some eCommerce brands that might attend either a local festival or other special event to promote their products.
Ecommerce brands are starting to notice the perks of creating brick-and-mortar sites. These physical locations can help attract their customers. An in-person sale can also help enhance the overall customer experience.
5. Voice Search
Marketing researchers predict that that 50 percent of online voice searches are through voice search capabilities.
This fact represents an important breakthrough for the eCommerce business. Voice search can allow a customer to buy products in a way that’s convenient for them.
Voice search searches tend to be conversational in tone as opposed to one or two keyword inquiries. That's where an eCommerce company can create content in a natural tone. This will help a company rank higher with a long-tail keyword search.
6. Micro Markets
Another eCommerce trend is the emergence of Micro Markets. A micro market is a custom-designed vending machine that has an individual self-checkout technology. Micro market vending machines can sell selections of food or beverages within a controlled cooler.
Micro Markets are quickly becoming an attractive business model. They don’t require any onsite staff to take payments or serve customers.
Micro Markets contain an advanced inventory capability to monitor their goods. That’s why micro markets are a popular food source for many large employer’s job-site food sites.
7. Hyperlocal Ecommerce Companies
Hyperlocal eCommerce companies are the future of online shopping. These enterprises can bring your food, for example, within an hour of your online order. Doordash and UberEATS are two of the leading companies that leverage this business model today.
These companies both have supply warehouses that are in close proximity to their customers. This is what helps them to make fast deliveries possible.
Hyperlocal eCommerce companies will collect lists of any local supplier within their service area. They will then partner with these targeted resources to deliver their products in the fastest time that’s possible.
What Are Your Next Steps to Grow Your Ecommerce Business?
Are you ready to grow your eCommerce business? The good news is that you can start your own business revolution right now.
Consider purchasing a virtual assistant that will screen your customers and answer their questions. This function will free you up to take command of the direction of your company’s future.
One quick way is to start by optimizing your product portfolios to enable voice search that will harvest your customer online data. With this task, you can not only build sales but create your roadmap for building your sales strategy.
Don’t forget to check our website for more insights on eCommerce. We can tell you what five years in the business did for us.
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