The internet has become a staple of communication, learning, business, and personal life. To thrive in today's world, you have to keep up with industry trends and consumer habits.
Even as a healthcare practice, you're not immune to these changes. But don't throw your hands up in desperation just yet. We can help you navigate your way through various healthcare marketing ideas to find what works best for your practice.
Keep reading for the most important medical marketing ideas in the new world.
1. Perfect Your Website SEO
One of the most important aspects of digital marketing is search engine optimization. SEO is the coding search engines use to find relevant information based on a user's keyword search. How well you incorporate SEO into your website will determine how easily patients find you based on what keywords they're using.
Your SEO ranking will determine where your website falls on the search engine results page (SERP). Keep in mind, few people look past the first page of results. You can boost your SEO by:
- Creating a blog on your website full of keyword-packed articles
- Using multiple forms of media embedded with SEO metadata (images, video, infographics, headers, titles, etc.)
- Incorporating internal links to other pages of your website
- Incorporating external links to other credible websites
- Getting backlinks from other websites (links from their website to yours)
- Including local SEO (keywords, contact information, etc.)
Learning SEO can be difficult, but it is incredibly important to your online presence. We recommend getting help with SEO if you're not sure how to optimize your website for organic traffic.
2. Work on Content Marketing
One of the most effective tools for marketing a medical practice is content marketing. Healthcare is a unique industry with ultra-inquisitive clients (patients). Most people care a great deal about their health and run to the internet the second they feel symptoms of any kind.
Take advantage of people's natural drive to survive as a way to connect with them through content marketing. Publish articles, social media posts, and emails with valuable, helpful, and relevant information.
Content marking is a unique marketing idea that breaks away from the in-your-face ads that scream "buy, buy, buy!" It uses information and topics people are passionate about to build credibility with potential patients, gently nudging them to your practice.
3. Be Active on Social Media
One of the most essential healthcare marketing ideas revolves around social media. Over 72% of American adults have at least one social media profile. There's no better or more inclusive platform to reach potential patients.
Organic Social Media Marketing
Whether you're relying on good old fashioned Facebook or are looking to newer platforms like Tik Tok, organic marketing strategies follow the same basic principles.
- Post relevant and engaging content
- Be responsive to your followers
- Give people a reason to interact (comment, share, or like)
- Spend time using the app (which affects how many people see your posts)
- Be personable
You can also run contests or raffles that offer prizes to users based on a point system. They can earn points with likes, shares, follows, comments, and more.
Paid Social Media Marketing
If you know you're not getting the reach you need organically, you should consider using paid social media advertising. This option has several perks.
Paid advertising allows you to dictate the demographic of people your ads target, making sure your advertising dollar is being used efficiently. You can filter your target audience based on age, gender, location, and more.
Paid social media marketing provides valuable insight into the performance of individual ads. It will tell show you user engagement (link clicks, likes, shares, comments, follows, and more). For the best results, run A and B ads simultaneously to learn more about your target audience.
4. Get Involved in the Community
While it may take a little more effort on your part, great medical marketing ideas revolve around communities. Get involved with a local charity or non-profit organization and host an event to raise awareness/money for a cause. This will put you in the spotlight of your community and show people you care.
Reach out to other local businesses and allow them to set up booths or print their logos on promotional items for a sponsorship fee. These sponsorship fees can go toward improving the event (hiring live bands, catering, entertainment, etc.).
Work with the charity and other businesses to promote the event long in advance to build hype and spread the word.
5. Use Email Marketing
Email campaigns are another great tool for healthcare marketing ideas. When patients come to your medical office, encourage them to subscribe to your email list. Through this email list, they'll be able to receive exclusive offers and be kept in the loop of various health issues in the community.
Email campaigns also provide a platform to direct traffic back to your website and social media accounts. Remember, your emails must provide value to the patient, or they'll stop opening them or unsubscribe.
6. Invest in PPC Advertising
At the beginning of any entrepreneurial venture, your reach will be limited. In this case, it may be beneficial to pay for better exposure. Pay per click advertising allows you to pay other websites for access to their audiences.
They publish your ad and you pay them a predetermined amount anytime a user clicks on it. You can also use PPC advertising on search engines. When a user types in specific keywords, your website will come up at the top of the list under "promoted sites" or "ad."
7. Publish Reviews and Testimonials
Finally, remember that we're talking about people's health and wellness. Patients want to know they're in good hands before committing to a doctor, hospital, or healthcare facility.
One of the best marketing ideas for doctors' offices is reputation management. Encourage your patients to leave reviews on your website, social media, or Google Reviews. Other people will see their glowing testimonials and your credibility (and patient list) will grow.
Looking for More Healthcare Marketing Ideas?
We know how difficult learning the ways of digital marketing can be. However, the world is moving forward and the internet isn't going anywhere any time soon. If you want more healthcare marketing ideas or help with managing your online presence, you're in the right place.
Contact us today to learn more about what we can do for your practice.
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